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Marketing Swipe File

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Marketing Swipe File, a Seeking Wisdom podcast from Drift’s VP of Marketing Dave Gerhardt, talks real tactics and strategies. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders and brand builders and bring you real lessons from the people changing the game in modern marketing. Every great marketer has a swipe file - this podcast will be yours.

Marketing Swipe File, a Seeking Wisdom podcast from Drift’s VP of Marketing Dave Gerhardt, talks real tactics and strategies. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders and brand builders and bring you real lessons from the people changing the game in modern marketing. Every great marketer has a swipe file - this podcast will be yours.
More Information

Location:

United States

Description:

Marketing Swipe File, a Seeking Wisdom podcast from Drift’s VP of Marketing Dave Gerhardt, talks real tactics and strategies. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders and brand builders and bring you real lessons from the people changing the game in modern marketing. Every great marketer has a swipe file - this podcast will be yours.

Language:

English


Episodes

The Three Paths To Becoming a CMO with Heather Zynczak (CMO at Pluralsight)

4/23/2019
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Heather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight. On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public company, brand vs. demand, understanding your career path, the three paths to becoming a CMO, the power of having a user conference, and more.

Duration:00:29:18

Why Every Marketer Needs a Swipe File

4/16/2019
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Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It's so important, we named our show after the concept ;)

Duration:00:07:34

Bringing Brand Back To B2B with Dan Rogers (CMO at ServiceNow)

4/9/2019
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Dan Rogers is the CMO at ServiceNow and was previously CMO at Symantec, VP of Marketing for EMEA at Salesforce, Global Head of Product Marketing and Demand Gen. at Amazon AWS, and Senior Director of Demand Gen. at Microsoft. Whoa. Dan sits down with DG for this episode of the Swipe File to talk about everything from bringing brand back to B2B to how he runs his team on a daily basis.

Duration:00:30:45

The Top Marketing Channel Most People Ignore (And How This Can Be Your #1 New Source Of Leads)

4/2/2019
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The best performing marketing channel might be right in front of you. On this episode of the Swipe File, DG talks about the power of internal marketing and how you can use the people at your company to 10x your marketing results starting this week. Remember: most people inside of your company have no idea what you do as a marketer.

Duration:00:13:08

Feedback Is Marketing's Secret Sauce with Leela Srinivasan (CMO at SurveyMonkey)

3/26/2019
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Leela Srinivasan is the CMO at SurveyMonkey, a Forbes Top 50 CMO, and previously spent time at Lever, OpenTable, LinkedIn, and Bain. She sat down with DG live at SaaStr Annual 2019 to talk about her career and her seven tips for using customer feedback to build rapid fans and make more money.

Duration:00:24:48

You Are What You Measure with Joe Chernov (CMO at Robin)

3/19/2019
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Joe Chernov is CMO at Robin, and before that served in the same role at InsightSquared, and was VP of Content at HubSpot and Eloqua. He's often referred to as one of the most influential content marketers in B2B, and on this episode of the Swipe File, DG and Joe talk about micromanaging versus empowerment, why interviewing is an overlooked skill (for marketing), why having no metric is better than having the wrong one, career transitions to serve the business, and why hiring is the only...

Duration:00:20:45

Here’s The Secret To Coming Up With The Best Content Ideas Of Your Career

3/11/2019
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Struggling to come up with ideas for content? This episode is for you. DG breaks down how to reverse engineer great topics for podcasts, blog posts, videos, and more -- including a list of tools to use, including: Google Keyword Planner, BuzzSumo, Quora, Product Hunt, Amazon Reviews, and more.

Duration:00:16:12

Welcome To The Marketing Swipe File

3/11/2019
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Welcome to the Swipe File. Here's a quick overview from your host, Dave Gerhardt, and a little bit more about what you can expect on this show. Ready?

Duration:00:06:36

The marketing podcast is back!

2/19/2019
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We're rebooting our marketing podcast and bringing it back better than ever with Drift VP of Marketing and host Dave Gerhardt and guests including leading CMOs from G2 Crowd, Survey Monkey, Pluralsight and more. But we're not content to just give you the high-level goods. We're going behind the scenes with today's greatest brand builders and marketing leaders to give you tactical advice like how to nail your LinkedIn strategy, generate more leads with webinars and how to run your own killer...

Duration:00:03:09