Marketing That Clicks

In-person events offer a unique opportunity to build stronger connections with clients face-to-face. While your clients have seen your emails, texts, and social media posts, meeting in person helps them put a face to your business and create positive memories with your brand. This fosters rapport and enhances the know, like, and trust factor for your practice. Ready to have your digital marketing professionally handled for you? Visit MichaelGuberti.com, complete the form, and we’ll reach out to discuss if we’re a good fit to collaborate.

In-person events allow you to deepen your relationships with clients face-to-face. Your clients have received your emails and texts and seen your social media posts. In-person events allow your clients to assign a face to your business and associate a positive memory to your brand, strengthening rapport and the know, like, and trust factor for your practice. Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

The global medical aesthetics industry was worth an estimated 25.4 billion dollars in 2023. The market is projected to grow to 67.8 billion dollars by 2032. Who are the clients powering this industry's growth? The majority of medical aesthetics clients are women. That classification has remained consistent, with females comprising 87% of the market in 2019 and 88% in 2022. 78% of those women are under the age of 55. The most sizable portion of the market is women between the ages of 35 and 54. Here is the breakdown: Women 35 - 54 years old = 52% of the market. Women 18 - 34 years old = 26% of the market. Women 55+ years old = 22% of the market. Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

Discover what tactics are working for my clients right now. The promotional blueprint involves paid ad campaigns on Instagram, Facebook, and a strategic follow up process. Unlock a year's worth of revenue-enhancing emails and texts for only $97! Offer expires on March 19th at 11:59 pm ET. Learn more here: https://michaelguberti.com/promo/

Ready to stop guessing about what to write, and start growing your med spa instead? In this episode, I’m discussing a must-have resource: A Year's Worth of High-Performing Emails and Text Messages Designed to Generate Consultations and Revenue for Your Practice. For just $97 ($1,500 value), you get 52 weeks of proven, customizable messages designed to fill your appointment book, boost profits, and keep clients coming back. I’ll break down why this toolkit is the secret weapon your business needs and how one new client can cover the cost tenfold. Don’t wait — grab it now at https://michaelguberti.com/year/ and start making progress. Click the link and invest in your success today!

My client more than doubled their revenue in 5 years. Tune in to this week’s podcast to discover what marketing strategies I implemented for my client to more than double their revenue in half a decade. Keep an eye out for a sales-boosting resource we’ll soon offer, designed to help you increase revenue using proven strategies that are working well for my clients right now. In the meantime, would you like your digital marketing done for you? Visit MichaelGuberti.com, complete the form, and we’ll reach out to discuss whether we’re a good fit to collaborate.

Among all the different strategies that a business can implement to reach more potential customers and connect more often with its current ones, what tactics are working best for my clients right now? In this podcast episode, discover the marketing success blueprint that is generating positive results for my clients. Be on the lookout for a sales jumpstart resource that we will be offering that you can use to potentially increase sales, based on strategies that are currently delivering positive results for my clients. In the meantime, are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

According to Edison Research, 47% of the US population ages 12 and up listens to a podcast at least once a month. Podcasts can contribute to a brand's 'know, like and trust' factor. As a person listens to your podcast, they form an impression of your business. I recently received the following message from an individual looking to grow their podcast. They said, “we need some help with growth. I also think be need help with branding.” Listen to this week’s podcast, fittingly, to learn how to grow and brand your podcast! :) Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

Every day, people encounter hundreds, if not thousands, of messages, including ads, emails, texts, social posts, signs, videos, and more. With so much competition for attention, how can your business stand out? Here are creative strategies to help your brand connect with your audience and rise above the noise. Black Friday is approaching. Get ready to transform your med spa marketing strategy! Starting this Black Friday, discover the proven strategies that seven-figure medical aesthetics practices use to grow, scale, and thrive. The Marketing Strategies of Med Spa Millionaires online course will equip you with actionable tools to elevate your practice, including: ✅ Email campaigns that build loyalty and drive revenue ✅ Social media tactics to convert followers into paying clients ✅ Text messaging strategies for fast, measurable results ✅ Google review strategies & SEO techniques to boost visibility and attract new clients ✅ Marketing calendars for seamless, year-round promotion ✅ In-person event marketing blueprints to generate excitement and bookings This course isn’t about theory—it’s about real-world tactics that deliver results. Drawing on my 9+ years of experience helping medical practices succeed, I’ll share strategies that bring in clients and keep them coming back. ⏳ Stay tuned for more details arriving in your inbox as Black Friday approaches! Let’s make 2025 your best year yet with a marketing plan designed for sustainable growth. Don’t just take it from me: "What I have learned since Michael has been managing our marketing is that every week, when Michael puts out an ad, & the calls that come in — it’s amazing to me because I had no idea, you know, anything about marketing until I started working here. The power of what is put on social media, it’s just impressive: the power of what’s being sent out there, and what the feedback is. It’s just astonishing to me." — Elaine H. 📣 There might even be a limited-time Black Friday special for the online course — stay tuned! To join our email list, just email michael@michaelguberti.com saying that you want to receive email updates. Have a great day. Regards, Michael Guberti Marketing Strategist

During economic uncertainty, customers' disposable income decreases, and small businesses must work harder to convey their value and justify their customers' investment. To thrive in this environment, it's crucial to highlight your value proposition. Here are 5 strategies to help you succeed: https://michaelguberti.com/navigating-economic-challenges-resilience-strategies-for-small-businesses/ Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

80% of small businesses use email marketing to help with customer retention. Google and Yahoo will enforce new rules. To prepare for these changes, you need to add a setting called "dmarc" to your email settings. Adding this information increases the chances of your marketing emails reaching the primary inbox for your clients who use Gmail or Yahoo. If you do not add this information, Gmail and Yahoo will reject the emails you try to send to your clients. Discover how to prepare for these changes by watching this 4-minute video from Michael Guberti, digital marketing strategist. For a one-time payment of $300, Michael is offering a 1-hour phone consultation where he will speak with you or your tech team to walk you through how to prepare for the changes. Set yourself up for success and register for the phone call.

Discover the ingredients of a successful, engaging Instagram giveaway. Michael recently created, implemented and promoted an Instagram giveaway for one of his clients in the medical aesthetics industry. It generated positive feedback, and now he is sharing how you can do the same. Tune in for details!

Black Friday is a few days away! To have a successful Black Friday promotion, you need a great deal, a deadline, and a high-quality marketing strategy. There is no shortage of promotions for your clients to choose from. Your promotion needs to stand out from the crowd. High-quality marketing makes the difference: You need to remind your clients about your Black Friday message. Use your social media accounts, email marketing, website and other channels to promote your special. Include this important note: If applicable, include the following message in your promotion: "cannot be combined with any discounts, promotions, or memberships." Clients may try to combine multiple discounts, aka double-dip. Give the perfect gift or treat yourself: During the Christmas season and holiday season, people are buying gifts for their family members and friends. Include language in your promotion similar to "give the perfect gift to that special person in your life or treat yourself!" Get inspiration from other businesses: Do not reinvent the wheel. If other businesses have achieved success with their Black Friday promotions, learn from them and customize your promotion so it fits your business. Listen to this episode to discover Black Friday promotions from other med spas. Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

A medical aesthetics practice received 13 bookings in 72 hours from a limited-time flash sale. The med spa centered the promotion around Dysport Day this past Wednesday, November 8th. The flash sale was implemented and managed by Michael Guberti, digital marketing strategist. The details of the flash sale: The flash sale encouraged people to call the business on Tuesday, Wednesday, or Thursday to book their Dysport appointment before the end of the year and save 10% off their Dysport treatment. The clients had to mention the offer to claim the savings. A $100 deposit was required to make the appointment. Prevent double-dipping: If applicable, include the following message in your flash sale: "cannot be combined with any discounts, promotions, or memberships." Clients may try to combine multiple discounts, aka double-dip. Everyone loves a deal: Provide a limited-time discount (a flash sale) to encourage your clients to book their appointments within a certain time period. For all the details about this med spa's successful flash sale, listen to this podcast.

Over 6 years, a medical aesthetics practice went from making 6 figures per year to 7 figures per year, growing its annual revenue by more than 2.5 times the original amount. Start it, grow it, sell it: Venture capitalists started making offers to purchase the 7-figure med spa. The owner sold the business and stayed on to become the company's director of clinical training for all of its injectors in different locations. High-quality marketing made the difference: The business was founded in 2015. In 2015 and 2016, the med spa did not have a high-quality marketing strategy and someone to implement it consistently. Then, the owner started working with digital marketing strategist Michael Guberti who created and carried out their promotional plan. 6 years later, the spa had its best year ever and was in talks to sell from a place of financial strength. The revenue numbers say it all: Listen to the podcast to discover the med spa's year-over-year revenue numbers.

Michael shares his client's success story. Split Rock Aesthetic Institute had a great turnout for their annual Patient Appreciation Event. Discover the metrics and promotional strategies behind the successful event. If you want to enhance your marketing, visit MichaelGuberti.com, fill out the form, and Michael will contact you to see if you and him are a good fit to work together.

Michael shares the numbers behind his client's marketing success story in the hair salon industry. Are you interested in having your digital marketing done-for-you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

Learn more about Zylo by visiting his Linkedin profile: https://www.linkedin.com/in/zylo-marshall?trk=people-guest_people_search-card

Readers call her life story & book “such an inspiring story” & an “incredible journey of faith,” & it is! Get Dr. Enoh Ukpong’s book titled Joy Comes in the Morning: The Power of Drive, Discipline and Determination, by visiting the following link: https://www.amazon.com/Joy-Comes-Morning-Discipline-Determination/dp/1735005401/ref=sr_1_1?crid=34SNWV84M2E6C&keywords=Dr.+Enoh+Ukpong&qid=1648511474&sprefix=dr.+enoh+ukpong%2Caps%2C218&sr=8-1

Learn more about Dr. Ellen Albertson, The Midlife Whisperer ™ by visiting TheMidlifeWhisperer.com. Get Dr. Ellen’s book titled Rock Your Midlife: 7 Steps to Transform Yourself and Make Your Next Chapter Your Best Chapter, by visiting the following link: https://www.amazon.com/Rock-Your-Midlife-Transform-Yourself-ebook/dp/B09KMD4T7L/ref=sr_1_1?keywords=rock+your+midlife+ellen+albertson&qid=1636665281&s=books&sr=1-1 Follow Dr. Ellen on Instagram @the_midlife_whisperer, Ellen Albertson on Linkedin, @DrEllenAlbertson on Facebook, Ellen Albertson on Youtube, @RockYourMidlife on Twitter, & @ellenralbertson on Pinterest.