Marketing Your Business - Marketing Strategies for Business Owners

Business & Economics Podcasts

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday...

Location:

United States

Genres:

Business & Economics Podcasts

Description:

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business. But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you. About Stu McLaren: For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability. If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

Language:

English

Website:

http://marketingyourbusiness.com

Episodes

256: She Closed the Doors and Added 3,000 Members in ONE Week - Ali Kay

5/4/2026

Ali Kay closed the doors on her membership and added 3,000 new members in a single week. In this episode, she breaks down the exact 5-day workshop launch, the $10 coupon that fills day one, and the charity day that turns cart close into her biggest sales moment. Ali Kay is a working artist who built a 6,300-member painting community by doing the opposite of what most online creators do. She closed the doors. She picked up the phone instead of running ads. She gave away her cart-close day to charity. And it worked. In this conversation, Ali reveals: - Why she went from an "always open" membership to a closed cart (and why it tripled her launch result) - The $10 coupon trick that makes day one of every workshop her biggest sales day - The charity-day strategy that turns hesitant buyers into confident members - Why the "wakeboarding while painting" ad worked when text-heavy creatives flopped - The exact moment she stopped feeling like she was "selling out" as an artist FREE RESOURCE: Get the full membership launch playbook → https://podcast.stu.me CONNECT WITH ALI: - Instagram: https://instagram.com/alikstudio - Facebook: https://facebook.com/alikstudio CONNECT WITH STU: - Website: https://stu.me - Book "Predictable Profits": https://a.co/d/4GIi1uz - Instagram: https://instagram.com/stumclaren - Podcast: https://podcast.stu.me - Membership.io: https://membership.io Subscribe for new episodes every week.

Duration:00:40:47

255: 5 AI Shifts Changing How You Run Your Business

5/1/2026

The AI world is moving fast, and it is hard to keep up. New tools, new studies, new shifts in how people are buying, searching, and consuming. So Stu started keeping a running list of the things that kept grabbing his attention, and this week five of them stood out. In this episode, Stu walks through the five shifts he believes will change how you and he run our businesses moving forward. Some are practical. Some are still being figured out in real time. All of them are worth paying attention to. You will hear why audiences are now consuming content through AI summaries instead of watching all the way through, why small publishers have lost 60% of their search traffic in the last two years, and why most creators are actually working more hours with AI, not fewer. Stu also shares the story of what his teammate Rebecca did before a mastermind that AI could never replicate, plus the conversation he is still wrestling with about AI becoming the boss instead of the assistant. In this episode, you will learn: RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: Website: https://stu.me Book "Predictable Profits": https://a.co/d/4GIi1uz Instagram: https://instagram.com/stumclaren Podcast: https://podcast.stu.me Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:20:33

254: The STICK Test - Why Your Students Aren't Getting Results

4/29/2026

If you teach for a living and your students keep telling you your content is amazing, but six months later nothing's changed in their business... this episode might rattle you a little bit. And that's a good thing. A conversation with Scott Paley inside our Impact Mastermind cracked something open for me. Scott consumed all of our Summit content, but didn't show up live, didn't watch a single video. Instead, he ran the transcripts through Claude. And it made me ask a bigger question: what's actually happening to retention when people learn this way? The research is staggering. Students who used ChatGPT to study scored 57.5% on retention tests 45 days later. Traditional learners scored 68.5%. That's an 11-point gap, and it's not because AI is bad. It's because of cognitive offloading. In this episode, I'll share three things that stood out from the research, and then walk you through a simple five-letter test you can run your content through. I'm calling it the STICK test, and once you hear it, you'll see exactly where your courses, programs, and memberships are leaking transformation, and what to do about it. In this episode, you'll learn: RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: Website: https://stu.me Book "Predictable Profits": https://a.co/d/4GIi1uz Instagram: https://instagram.com/stumclaren Podcast: https://podcast.stu.me Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:18:39

253: How a Pattern Designer Built a Multi-Million Dollar Business Without Art School (Bonnie Christine)

4/27/2026

Bonnie Christine bet $42,000 on a trade show booth with zero experience. What happened next changed her entire business. In this episode, she reveals the 10% ad budget rule, the 12-week nurture sequence that fills her course, and the moment in her workshops that makes her tear up every time. Bonnie Christine is a surface pattern designer who built a multi-million dollar business teaching creatives - without ever going to design school. In this conversation, Bonnie reveals: • The "gift wrap strategy" that introduces people to her world months before she sells • Why she allocates exactly 10% of revenue to ads (and how that removes the fear) • The $42,000 trade show bet that made 10 years of connections in 3 days • The 5 lies holding creatives back (and the moment that makes her cry) • Why she's going physical when everyone else goes digital 📚 FREE RESOURCE: Get Bonnie's 10% Ad Budget Framework + Gift Wrap Nurture Sequence Template → https://podcast.stu.me CONNECT WITH BONNIE: • Website: https://bonniechristine.com • Instagram: https://instagram.com/bonniechristine • Pattern Magazine: https://www.bonniechristine.com/patternmagazine CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.

Duration:00:41:32

252: The Launch Move That Added $100K After The Cart Closed

4/24/2026

The playbook said our launch was done. We'd sent the emails. Hit the reminders. Ran the countdown. Most teams would have let the sequence ride out. We did something different. We opened a Zoom room for three hours with no slides, no script, and no pitch. Just over 100 people showed up. 30 sales came in. Over $100,000 in revenue. And most of those buyers? People we had never seen engage the whole launch. In this solo episode, Stu walks through the two moves his team made in the "in-between days" of a recent summit launch that completely changed how he thinks about the end of a campaign. You'll hear why the Rule of 7 has quietly become the Rule of 8-to-13, why confidence in your offer is the thing people can actually feel, and the one question that surfaces the highest-converting move you're probably not making. In this episode, you'll learn: RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: Website: https://stu.me Book "Predictable Profits": https://a.co/d/4GIi1uz Instagram: https://instagram.com/stumclaren Podcast: https://podcast.stu.me Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:11:13

251: AI Can Copy Your Content, Not Your Care

4/22/2026

If you've been watching AI roll through every industry and wondering what's left, what your edge is, what can't be automated, this episode is for you. Because the answer isn't more tech. It's actually the opposite. I was sitting in a movie theater at a VIP premiere of Super Mario Brothers with my son, brother-in-law, and nephew. The tickets, drinks, popcorn, candy, all free. 100 families in the room. No pitch, no transaction, just pure investment in relationships. While I was there, I asked my bank advisor Adrian if AI had impacted his work. He paused, looked at me, and said, "Not really. Because everything I do is based on relationships and AI can't replace relationships." That's when the light bulb went off. In this episode, I walk through three simple, intentional relationship touch points you can start using this week to deepen your connection with your best customers. The more the world automates, the rarer human connection becomes, and the more valuable it gets. In this episode, you'll learn: * Why a 5% increase in retention can boost profits by 25 to 95% (Bain research) * The experience touch point: why family-friendly beats "a nice night out" every time * The care touch point: how a two-sentence message during the hurricanes deepened customer loyalty * The intimate touch point: how we're running mini masterminds for our best customers this year * The one word that ties all three ideas together (and why efficiency is the wrong goal) RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: * Website: https://stu.me * Book "Predictable Profits": https://a.co/d/4GIi1uz * Instagram: https://instagram.com/stumclaren * Podcast: https://podcast.stu.me * Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:14:10

250: He's Got 3 Years to Make $50M or He Loses $100M (His Exact Plan) - Brandon Turner

4/20/2026

Brandon Turner built a $1 billion real estate portfolio with 14,000 units. Now he's $700 million in debt with 3 years to build and sell a company for $50 million - or lose $100 million in investor capital. This is his comeback plan. Brandon Turner hosted the BiggerPockets podcast for a decade, owns over $1 billion in real estate, and runs multiple companies from Hawaii. In this conversation, Brandon reveals: • Why having a large personal brand is like being a "really hot girl" • The "cross point of two niches" strategy that built his audience • What happened when his Texas properties dropped 30% in value • His "this sucks, I'm sorry" leadership framework for crisis management • Why being down to your last dollar makes you play your best game • The $50 million company he needs to build in 3 years 📚 FREE RESOURCE: Get Brandon's Crisis Leadership Framework + Personal Brand Strategy Guide → https://podcast.stu.me CONNECT WITH BRANDON: • Website: https://beardybrandon.com • Instagram: https://instagram.com/beardybrandon • BiggerPockets: https://biggerpockets.com • Book "The Book on Rental Property Investing": https://a.co/d/6EWQ9Fm CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.

Duration:00:34:41

249: Why Nobody's Buying (It's Not Your Product)

4/17/2026

Have you ever watched somebody fall in love with what you're selling, say they'll be back, and then never actually come back? The problem isn't your product. The problem is you're not giving people a reason to buy today. I got reminded of this in the most unexpected way: my daughter's birthday. Marla had a list of birthday freebies on her phone. Starbucks, Sephora, Booster Juice. She dragged us to every single one. And at every stop, the rest of us bought stuff too. A free drink turned into snacks, skincare, smoothies. She was a walking case study in how a small reason to come in turns into multiple sales. In this episode, I break down three types of promotions you can run all year long, the one ingredient that makes any promotion actually work, and why running promotions isn't gimmicky, it's the most helpful thing you can do for your customers. In this episode, you'll learn: * The three buckets of promotions: seasonal, annual/signature, and unique story-driven * Why a promotion without a deadline is just a nice thing to read about * How I went from saving electric bike posts for months to buying two bikes in one night * The reframe from my friend Barry Baumgarner: "Sales is service" * A simple assignment you can run in the next 30 days RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: * Website: https://stu.me * Book "Predictable Profits": https://a.co/d/4GIi1uz * Instagram: https://instagram.com/stumclaren * Podcast: https://podcast.stu.me * Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:13:35

248: Love Me or Hate Me, There's No Money in the Middle

4/15/2026

My wife posts something she believed in on Instagram. Within minutes, a woman comments, "I'm unfollowing you." Ouch. But then the post starts climbing. Comments, shares, new followers, people messaging her saying, "Thank you for saying this." One person left. Dozens leaned in closer. And that's not a coincidence. That's how this game actually works. Most creators are stuck in the middle. They're not loved, they're not hated. They're just ignored. And the middle is where businesses go to quietly die. In this episode, I break down the three layers of content that pull your people toward you (and push the wrong ones away). I share the Nicole Burke story from our summit, the Gary Vaynerchuk moment that made me define my values, and a framework you can use this week to stop blending in. In this episode, you'll learn: • Why vanilla content gets zero engagement (nobody drives across town for vanilla ice cream) • The three layers of standing out: opinions, values, and controversial takes • How Nicole Burke grew Gardinary Co. to 1.5 million followers using "conspiracy theories" • Why unfollows aren't losses, they're the filter working exactly the way it should • A simple framework: "Most people think X, but I believe Y" RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:12:45

247: She Sold 6 Tickets and Made $108,000 (Here's How)

4/13/2026

Eileen Wilder went from 20 years as a pastor to making $108,000 in a single day - with just 6 people in the room. In this episode, she reveals the exact framework for crafting offers people actually want to buy. Eileen Wilder is one of the most sought-after sales trainers in the online business world. Her secret? Understanding the science of why people buy - and why most offers fail before they even start. In this conversation, Eileen breaks down: • The "voice memo technique" for creating offers your audience actually wants • Why more words are killing your sales (backed by neuroscience) • Her "hell to heaven" storytelling framework that releases desire • The mindset shift that made her first $108K day possible • Why the transformation happens IN the transaction 📚 FREE RESOURCE: Get Eileen's Hell to Heaven Framework + Voice Memo Technique Guide → https://podcast.stu.me CONNECT WITH EILEEN: • Website: https://eileenwilder.com • Instagram: https://instagram.com/eileenwild CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.

Duration:00:32:24

246: The Voice in Your Head Is Lying to You

4/10/2026

Yesterday I asked a group of motivated entrepreneurs one question: "What is the voice in your head telling you about why you shouldn't move forward right now?" The chat blew up. I'm too young. I'm too old. My audience isn't big enough. Who am I to talk on this? Nobody's gonna buy from me. I don't have time. These aren't excuses. They are real beliefs that real people carry every single day. And here's what I've learned in 22 years of being online: you cannot out market a belief that says you're not worthy of success. So today is not about tactics. Today is about the thing underneath all of it. I break down the three ways I protect my own confidence as an entrepreneur, share the story of getting cut from my soccer team at 16 (and how my dad got me back on the field), and give you a simple challenge you can start this week. In this episode, you'll learn: • Why higher self-confidence boosts venture success by 27% (even after controlling for funding and experience) • How to "borrow belief" from a mentor when your own tank runs dry • Why founders in weekly peer groups double their revenue growth vs. working alone • The two Slack channels we use to capture wins and kill self-doubt in real time • The 90-day wins challenge: one win a week and see what happens to your confidence 📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me 🎟️ FREE EVENT: Join me at the Audience to Income Summit free at https://membership.io/summit CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:18:20

245: One Email Uncovered $1M in Hidden Wins

4/8/2026

We sent one email to our alumni students. No pitch, no offer, just one question: "What's been happening? Give us an update." What came back blew us away. This year marks the 10-year anniversary of our signature course (originally called Tribe, now The Membership Experience). Tens of thousands of students have gone through the program, and we realized we had no idea what most of them were up to. So we sent a simple check-in email. The replies started pouring in. Jamie had built 600 members at $30 a month. Cindy hit a million dollars in revenue. Julie was running 10 different memberships. Shannon had built eight memberships serving thousands of elementary school teachers. All of this was happening in silence, and we had no clue until we asked. In this episode, I break down the three lessons (plus a bonus) from that experience, and I give you a challenge to try this week. In this episode, you'll learn: • Why your past customers are your most underused asset (and how one email can change that) • How to build a system for collecting stories, from the $18,000/month wins to the 250-member wins • Why products with customer stories have a 270% higher purchase likelihood • The bonus lesson: why sharing your progress back to mentors and creators matters more than you think 📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me 🎟️ FREE EVENT: Join me at the Audience to Income Summit. Register free at https://membership.io/summit CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:14:32

244: He Gets Paid to Listen to Music All Day (Here's How He Built It) - Mike Indovina

4/6/2026

Mike went from frustrated course launches to a $197/month coaching membership where members stay for YEARS. Here's exactly how he did it - including the borrowed influence strategy that got him 7 cent leads. Mike Indovina started as a drummer chasing rockstar dreams. Today he runs masteryourmix.com - a membership helping rock musicians create professional recordings from home. In this conversation, Mike reveals: • The emotional moment that changed everything (fans telling him his music helped them choose to live) • The "borrowed influence" strategy that built his email list with 7 cent leads • Why he got frustrated with course launches and discovered memberships • How he structures his $197/month coaching membership • The email from a veteran's wife that put it all in perspective • His advice for anyone sitting on expertise they could monetize 📚 FREE RESOURCE: Get Mike's Borrowed Influence Strategy + Membership Pricing Framework → https://podcast.stu.me CONNECT WITH MIKE: • Website: https://masteryourmix.com • Coaching Program: https://masteryourmix.com/amplitude CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.

Duration:00:42:02

243: The $100 Event That Changed Everything

4/3/2026

I almost asked for a refund on a $100 event ticket. I didn't think I could afford it. That one decision led to a $15,000 training paid for by a stranger, a job offer, a free house, a free car, and a career I never could have planned for. In this episode, I'm sharing a story I've never really told publicly before. It starts in 2002 when I was 22, living in my parents' basement, and barely making money as a speaker. I signed up for a $100 event in Toronto, almost backed out the night before, and what happened next set off a chain of events that shaped the rest of my career. Along the way, I break down three lessons about opportunity that I still come back to today, backed by research on why being in the room actually works. In this episode, you'll learn: • Why I almost skipped a $100 event (and how my girlfriend pushed me to go) • How a stranger named Vern Martin offered to pay $3,000 so I could attend an advanced training • The pizza-for-every-meal story from my first trip to Las Vegas • What happened when I brainstormed 10 ideas for a multi-millionaire speaker • Three lessons: put yourself in the room, say yes when opportunity shows up, and make it so the right people know who you are • Research on the "serendipity mindset" and why proximity creates opportunity 🎟️ FREE EVENT: Join me at the Audience to Income Summit, April 8-10. Register free at https://membership.io/summit 📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:27:33

242: The $100B Battle Over Creators (And How You Win)

4/1/2026

There is a massive hundred-billion-dollar battle happening right now. And the biggest companies in the world (YouTube, Meta, and legacy media giants like CNN, ESPN, and the Washington Post) are fighting over you. This is the biggest power shift in media history. Creators who understand what's happening right now and take action on it will win long term. In this episode, Stu breaks down exactly what's going on, why it matters to your business, and the three specific moves you can make this week to take advantage of it. In this episode, you'll learn: • Why YouTube has outspent Netflix by $20B over the last five years — paying creators, not Hollywood • How Meta's new Creator Fast Track program pays you $1,000/month just to repost content you're already making • Why 70% of major publishers are worried creators are stealing their audience (and what that means for you) • The three action steps to make yourself findable when a brand or publisher comes looking • Why platform income is fuel, not your engine... and what to build instead 📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:17:50

241: He Posted a Toilet Video and Now Gets Millions of Views on SEO

3/30/2026

Matt Diamante's first video was him sitting on a toilet. Three years later, he has a 19-person SEO agency - all from content that makes the "driest topic in marketing" go viral. Matt runs an SEO agency that went from 3 to 19 employees in 3 years - all thanks to social media content. In this conversation, Matt reveals: • Why his first video was him sitting on a toilet (and what happened after) • The "visual hook" strategy that stops the scroll • Why he "tricks" people into learning about SEO • The truth about AI content: "Google doesn't care who wrote it" • How he got 300 people to pay him before he built anything • The founding member launch that changed everything 📚 FREE RESOURCE: Get Matt's Visual Hook Framework + AI Content Strategy Guide → https://podcast.stu.me CONNECT WITH MATT: • Instagram: https://www.instagram.com/heytony.agency • Website: https://heytony.co • Course: Hey Tony SEO CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.

Duration:00:47:06

240: Why Feeling Bored With Your Message Is a Good Sign

3/27/2026

Have you ever wondered if your message is actually getting through? You keep saying the same things over and over, and you look around thinking... is anyone actually hearing this? I want to share a moment that completely changed how I think about that question. I was driving my daughter and her friend to school, and I overheard my daughter tell her friend, "Sleep makes your brain smarter." That's something I've said to her dozens of times. But she wasn't quoting me. She said it like it was hers, like it was just something she knew to be true. And it hit me: the message had gotten through. I just didn't see it happening. The same thing is happening in your business right now. Your values, your beliefs, the things you keep saying over and over to your audience and your team, they're landing even when you can't see it. In this episode, I break down three reasons why repetition matters more than you think, and why that urge to switch things up might be the exact signal to keep going. In this episode, you'll learn: - Why repetition is how people learn (and the research behind 7-10 exposures) - Why your boredom with your own message is actually a good sign - How this applies to your team just as much as your audience - A 10-minute exercise to clarify your three core messages REGISTER: Grab your FREE seat at the Audience to Income Summit (April 8-10): https://links.membership.io/summit2026 RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: - Website: https://stu.me - Book "Predictable Profits": https://a.co/d/4GIi1uz - Instagram: https://instagram.com/stumclaren - Podcast: https://podcast.stu.me - Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:14:50

239: Why I'm Betting Big on Summits (And You Should Too)

3/25/2026

What if one event could build your email list, create months of content, AND generate revenue? That's exactly what we're about to try. And in this episode, I'm taking you behind the scenes. Register for the FREE Audience to Income Summit (April 8-10): https://links.membership.io/summit2026 A lot has changed in the creator space. Strategies that used to work really well aren't working anymore. AI has disrupted everything. Algorithms have shifted. And it's left a lot of people confused and unsure of what to do next. So I want to share a strategy that's been quietly producing massive results for creators who are paying attention: summits. I first got inspired by Tara Phillips, a member of my Impact Mastermind. Tara spent 25 years as an educator working with kids with autism, started selling resources on Teachers Pay Teachers, then built a membership. Two and a half years after leaving her teaching job, her membership has grown into a multi-million dollar a year business. She's added tens of thousands of people to her email list and attracted sponsors like Sesame Street and Melissa and Doug Toys. All from running summits. In this episode, you'll learn: - Why summits solve three business problems at once (list building, content, revenue) - How we built the Audience to Income Summit step by step - The business model behind a free summit with a VIP upgrade - Two big takeaways every business owner should act on this year REGISTER: Grab your FREE seat at the Audience to Income Summit (April 8-10): https://links.membership.io/summit2026 RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: - Website: https://stu.me - Book "Predictable Profits": https://a.co/d/4GIi1uz - Instagram: https://instagram.com/stumclaren - Podcast: https://podcast.stu.me - Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:18:13

238: From Crying in the Shower to 8 Figure Business (Rachel Rodgers Story)

3/23/2026

Rachel Rodgers ran a $155K Kickstarter campaign in public... where everyone could watch the numbers. For 19 days, it looked like she was going to fail. What she said next changed how I think about entrepreneurship. Rachel Rodgers is the founder of Hello Seven, a multi-million dollar coaching company helping women build wealth through entrepreneurship. In this conversation, Rachel reveals: • The shower breakdown before her DC internship (and what her mom said) • Why she calls herself "ungovernable" and "unemployable" • The $155K Kickstarter that almost failed in front of everyone • Why she LOVES the opportunity to fail publicly • The permission slip: "I'm allowed to make mistakes" • The telethon pivot 📚 FREE RESOURCE: Get Rachel's Permission Slip Worksheet + Public Launch Mindset Guide → https://podcast.stu.me CONNECT WITH RACHEL: • Website: https://helloseven.co • Instagram: https://instagram.com/rachrodgersesq • Book "We Should All Be Millionaires": https://a.co/d/hYpZHnF CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.

Duration:00:43:13

237: Experience This - The Marketing Strategy Nobody Can Copy

3/20/2026

If your marketing feels like it's not cutting through the noise right now, this episode is going to open your eyes. I just got back from a family trip to Japan and I walked away with three marketing lessons that every business owner needs to hear. My kids planned their entire Japan itinerary from short-form video. The strawberry sandwich from 7-Eleven, the Ichiran Ramen restaurant, the bamboo forest -- all of it came from 15-second clips on Instagram and TikTok. And it wasn't just them. I saw a 30-second reel of the Nike running lab in Tokyo, booked it in advance, and walked in the door as a lifelong Adidas guy. That's how powerful this stuff is. But the lessons go deeper than just short-form content. Japan showed me that the experience you create IS your marketing strategy, and that genuine scarcity and exclusivity pull people in instead of pushing them away. In this episode, you'll learn: - Why short-form content drives real-world action (and the stats that prove it) - How to think about your customer experience as your best marketing strategy - Why genuine scarcity increases desire and how to use it without faking it - The one question to ask yourself this week that can transform a touchpoint in your business RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: - Website: https://stu.me - Book "Predictable Profits": https://a.co/d/4GIi1uz - Instagram: https://instagram.com/stumclaren - Podcast: https://podcast.stu.me - Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.

Duration:00:17:23