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Nauti Nerds

Business & Economics Podcasts

A weekly must-listen podcast hosted by Nautilus Marketing founder, Tom Jauncey. A show full of marketing and business insights for the true nerd in you! Tom shares stories on business, marketing and the life of being the Head Nerd at Nautilus Marketing along with useful actionable marketing tips each episode.

Location:

United Kingdom

Description:

A weekly must-listen podcast hosted by Nautilus Marketing founder, Tom Jauncey. A show full of marketing and business insights for the true nerd in you! Tom shares stories on business, marketing and the life of being the Head Nerd at Nautilus Marketing along with useful actionable marketing tips each episode.

Language:

English


Episodes
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Unleashing the Potential of Affiliate Marketing

5/3/2024
Learn the secrets of skyrocketing your e-commerce success by mastering the art of affiliate marketing. This strategy is changing the game for businesses everywhere, and in this episode, I'll share stories and strategies that showcase its vast potential. You'll discover how to seamlessly integrate affiliate programs into your WooCommerce, Shopify, or Magento platform. The best part? You can achieve all of this without the steep costs of conventional advertising. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:09:40

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Mastering Lead Generation

4/26/2024
Unlock the secrets of lead generation mastery and learn top-tier strategies that will transform your service-based business. In this episode, I share insider tips on successful cold email campaigns and the secrets behind our niche-specific email strategies that have been reeling in leads like a pro fisherman on a sunny day. I reveal how appointment setting can become your new best friend, thanks to tools like Calendly's round-robin system, ensuring your business development team is always in the right place at the right time. And because we're all about making emails pop, I'll share tips on crafting communications that are so vibrant that they stand out in an inbox like a neon sign. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:10:25

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Crafting a Bulletproof Business

4/19/2024
After navigating the business world's stormy seas, I can't emphasise enough the life raft that is comprehensive business insurance and a solid legal team. In this episode, I reveal the hard-hitting lessons I learned and why entrepreneurs shouldn't set sail without the right coverage—from the intricacies of legal insurance to the necessity of cyber and public liability protection. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:10:06

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Creating Marketing Campaigns for Restricted Industries

4/12/2024
Unlock the secrets to thriving in the tightly regulated terrains of CBD, erotic services, and medical marketing. In this episode, I navigate the labyrinth of strict advertising rules. Prepare to discover how savvy SEO, dynamic digital PR, and cunning link-building can elevate your brand's online visibility without crossing the regulatory red tape. It's all about outsmarting the system, measuring success with cold, complex data, and keeping your marketing mix as diverse as your audience. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:11:58

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Navigating Self-Perception & Success Beyond Social Media

4/5/2024
Peering through social media's looking glass, I saw my reflection distorted by the sheen of others' success stories. It was a moment of reckoning that many entrepreneurs know all too well—the feeling of falling short amidst the parade of perfection on our feeds. In this episode, I explore how social media shapes business owners' self-perception. With raw honesty, I dissect the emotional impact of online comparison, sharing lightbulb moments from therapy sessions and a candid look at how businesses' visibility has shifted from the past to the digital present. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:10:20

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Decoding SEO: The Impact & Ethics of Buying Backlinks

3/29/2024
Unlock the mysteries of SEO as I dissect the contentious practice of buying backlinks for a sharper competitive edge. In this episode, I unravel the intricacies of off-page SEO manoeuvres like link building, digital PR, and guest posting and how these play pivotal roles in skyrocketing website performance. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:08:18

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Outsmarting Google's Algorithm with Localised Content

3/22/2024
Ever wonder how to make your website the talk of towns across the UK? Buckle up for a journey into SEO with a local twist as I reveal the map to digital domination with location-based landing pages. In this episode, I explain how targeting broad city names and niche local terms can catapult your site to the top of Google. Prepare to be enlightened by our strategy, which is not only rocketing us up the rankings but also keeping our content fresh and our readers riveted. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:08:12

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Mastering Google's Algorithm

3/15/2024
Unlock the secrets behind Google's latest algorithm tweaks as I guide you through the maze of AI-generated content and its potential pitfalls. In this episode, I share true stories of websites that have vanished from Google's radar due to AI overuse and arm you with the knowledge of how to blend human ingenuity with machine efficiency. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:10:00

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Custom vs. Theme-Based Websites

3/8/2024
Unlock the full potential of your business's digital identity as I unravel the complexities of website development. In this episode, I compare the worlds of custom and pre-designed websites while sharing how your online identity can shape your business’s future. Whether you're considering a brand refresh, an upgrade, or toying with the idea of hopping from WordPress to Wix, I've got you covered and share my insights on best practices in web development. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:10:08

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Trusting Others to Propel Business Success

3/1/2024
Handing over the reins of something you’ve painstakingly built can feel like letting go of a part of yourself - that's the leap of faith I took when introducing an Operations Manager to our squad of nerds. In this episode, I wanted to share the transformative power of delegation and the exciting growth it's spurred within our business. With new project and account managers on board, we've seen firsthand how entrusting others with key responsibilities boosts service quality and affords us the cherished luxury of personal time, once a stranger to our late-night work sessions. This is an honest conversation about the fears and triumphs that come with stepping back to let others step up and a testament to how a little loosening of the grip can lead to monumental gains for everyone involved. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:08:05

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Mastering Company Culture

2/23/2024
Have you ever walked into an office where the air practically buzzes with positivity? That's the gold standard we're all chasing, and in this episode, I'm letting you in on the formula for a workplace that thrives on happiness and success. Our Netflix sessions aren't just about binge-watching; they're about building bonds, and when it comes to transparency, we're fostering a culture of recognition and shared triumphs. I'm sharing how a positive work culture isn't just good karma—it's good business. From the careful curation of hiring the right personalities that mesh with your values to the celebration of milestones and personal achievements, I'm sharing the glue that makes our team tick. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:11:41

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The Art of Birthday Connections

2/16/2024
Have you ever felt the warm fuzzies when your favourite cafe scribbles a "Happy Birthday!" on your cup? That's the power of personal touch I'm unpacking in this episode of Nauti Nerds as I share tales from my recent birthday with you. You'll learn how a simple text from my skin clinic and a handwritten card from my chiropractor weren't just well-wishes, they were masterstrokes of marketing genius. It's time to get crafty and personal with your client outreach, and I'm here to show you how a sprinkle of birthday cheer can turn casual customers into loyal fans. I'll share how you can leverage tools like Mailchimp and SMS marketing platforms to automate those birthday greetings and why even a modest discount or heartfelt note can keep your clients coming back for more. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:07:47

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Exposing the Dark Side of Influencer Marketing

2/9/2024
When we were recently approached by a big-name influencer agency, the glitz and glamour quickly dissipated as we delved into the murky waters behind their marketing strategies. The revelations were alarming; from before-and-after weight loss deceptions to fake medical endorsements, the ethical lines blurred into nonexistence. In this episode, I peel back the curtain on the troubling tactics used to peddle health products on social media, revealing the unsettling truth about the content that floods platforms like Instagram and TikTok. As consumers, creators, or industry professionals, please maintain honesty and approach online content with a healthy dose of scepticism. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:06:18

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The Dark Side of SOME Marketing Agencies

2/2/2024
Have you ever found yourself locked in a deal that seemed too good to be true, only to discover hidden traps? That's the reality for many clients who partner with certain marketing agencies, a truth I've witnessed firsthand. In this episode, I share the unethical practices lurking within the industry, from suffocating contracts to the false allure of inflated stats. I tell a harrowing tale from a law firm that learned the hard way how a once promising partnership can crumble when profits trump performance. It's a stark exploration of why integrity and transparency aren't just buzzwords; they're business lifelines. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:11:58

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Maximising Revenue Through Strategic SEO

1/26/2024
Could your website be the untapped gold mine you've been sitting on all this time? In this episode of Nauti Nerds, I'm getting into the nitty-gritty of transforming your digital presence into a revenue-generating powerhouse. I'm dishing out the secrets of niche edits, guest posting, and digital PR—tactical moves for your website that could add thousands to your monthly income. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:07:15

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Navigating Business Ownership Trials and Triumphs

1/19/2024
As an entrepreneur, you must ride the ups and downs of running a business. It can be a challenging experience with moments of stress, isolation, and responsibility that can weigh you down. In this episode, I want to discuss the less-discussed side of entrepreneurship and how having a supportive network of fellow business owners can help you through it. Whether it's managing clients, staffing issues, or just navigating tough days, this episode will provide you with strategies to remain steadfast and adaptable. Entrepreneurship is not for the faint of heart, but it can be an enriching experience. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:07:11

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Mastering the Art of Content Creation for Business Growth

1/12/2024
Learn the secrets of building an authentic connection with your audience and discover why content creation is vital to your digital presence. In this episode, I discuss how investing just 10-15 minutes into content creation can significantly improve your brand's engagement without being overwhelming. From a podcast episode turning into social media gold to a law firm's TikTok dance-off, I reveal how content creation can help in marketing.

Duration:00:07:12

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Maximising Brand Growth: Unveiling the Power of Podcasting and Video Content

1/5/2024
Content creation has significantly changed in recent years, and podcasting has become a viral medium. It provides a unique way to establish brand credibility and engage with existing and potential clients. The Nauti Nerds podcast has had an incredible journey, becoming a game-changer in our marketing approach, resulting in a 232% increase in listenership. In this episode, I discuss how podcasting can benefit your business and share real-world examples of how it has helped Nautilus Marketing grow. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:08:09

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Reflecting on 2023: A Year of Triumph & Not Being An Ars*hole

12/29/2023
As the captain of the Nauti Nerds ship, I and the team have navigated Nautilus Marketing through a sea of opportunities this past year, and I can't wait to share some nuggets of our successes in this episode as I look back at what we have achieved in 2023. We're celebrating a 42% surge in revenue thanks to collaborations that have charted new territories, like our ongoing partnership with Amazon. I'm also tipping my hat to the brilliant crew joining us, and I'll share how I've embraced self-care amidst the entrepreneurial waves. So, please grab a cup of holiday cheer and join me as we ring out the old year with gratitude and gear up for a new year brimming with secret projects and robust strategies. Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:09:30

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Leveraging Live Chat for Enhanced Customer Acquisition

12/22/2023
Have you ever wondered if a simple tweak to your website could open the floodgates to a surge of customer engagement? That's precisely what happened to us at Nautilus Marketing. In this episode, I take you behind the scenes of our digital transformation, where connecting HubSpot's robust CRM service, combined with their live chat app and the power of Slack, led to a phenomenal increase in our website's conversion rates. However, it's not all about the tools; it's about the strategy. Timing is everything when responding to website leads—those precious few minutes can mean the difference between a new customer and a missed opportunity. By embracing a call-handling service, we caught every potential lead, even during the twilight hours when our office was a shadowy silhouette against the night sky. So, are you ready to make each click count, just as we did? Nauti Nerds is produced and managed by Urban Podcasts.

Duration:00:08:27