Navigating the Noise w/ Jerry Allocca - Modern Marketing Podcast
Business & Economics Podcasts
For marketing department leaders who want to learn from their peers, Navigating the Noise(R) provides first-hand stories and winning ideas from marketing department leaders. Each episode focuses on verticals of marketing like product marketing and accounting marketing. Brought to you by Connected Culture, a digital marketing agency committed to helping marketing department leaders navigate the noise of modern marketing. https://connected-culture.com
Location:
United States
Description:
For marketing department leaders who want to learn from their peers, Navigating the Noise(R) provides first-hand stories and winning ideas from marketing department leaders. Each episode focuses on verticals of marketing like product marketing and accounting marketing. Brought to you by Connected Culture, a digital marketing agency committed to helping marketing department leaders navigate the noise of modern marketing. https://connected-culture.com
Twitter:
@jerryallocca
Language:
English
Contact:
5163427414
Website:
https://navigatingthenoise.com/
Episodes
8. Professional Services Marketing – Virginia Lestingi Shares Insights with Jerry Allocca
9/28/2021
https://navigatingthenoise.com/8-professional-services-marketing-virginia-lestingi
In this episode we are navigating the noise of business valuation and professional services marketing.
You’ll learn what marketers need to address today to navigate marketing in the professional services environment post covid along with strategies for getting the most from your marketing department as well as support from your superiors on marketing initiatives.
Meet Virginia Lestingi
Marketing Director...
Duration:00:23:38
7. Membership Marketing - Theresa Mautone Kuiken Shares Insights with Jerry Allocca
8/24/2021
https://navigatingthenoise.com/7-membership-marketing-theresa-mautone-kuiken/
In this episode we are navigating the noise of marketing for a membership based company.
You’ll learn what marketers need to address today to attract new members while increasing engagement with existing members along with strategies for getting the most from your marketing department.
Meet Theresa Mautone Kuiken
Chief Marketing and Business Development Officer Theresa Mautone Kuiken shares her thoughts on what...
Duration:00:21:16
6. HR Marketing - Lori Frucht Shares Insights with Jerry Allocca
7/30/2021
Show Notes
In this episode we are navigating the noise of HR marketing. You’ll learn what HR marketers need to address today along with strategies for getting the most from your marketing department.
Meet Lori Frucht
HR marketing professional Lori Frucht shares her thoughts on marketing a complex service/product, using marketing automations and upcoming challenges that marketers will face.
She shares her experience working for both small companies and large corporations.
In this...
Duration:00:23:51
5. Legal Marketing - Jesika Kalika & Nina McCann Shares Insights with Jerry Allocca
6/29/2021
In this episode we are navigating the noise of legal marketing. You’ll learn what legal marketers need to address today along with strategies for getting the most from your marketing department.
Meet Jesika Kalika
Jesika Kalika is a Marketing and Business Development professional with over 20 years of experience within the legal and real estate industries. Currently, she is the Senior Marketing Manager at Meyer, Suozzi, English & Klein, P.C. located in Garden City, New York. She is...
Duration:00:23:50
4. Education Marketing – Anthony Sarchiapone Shares Insights with Jerry Allocca
3/1/2021
In this episode we are navigating the noise of education marketing. You’ll learn what education marketers need to address today along with strategies for getting the most from your marketing department.
Meet Anthony Sarchiapone
Education marketing professional Anthony Sarchiapone shares his thoughts on how to reduce the amount of internal emails and meetings.
He shares his experiences on pitfalls to avoid when entering a new marketing department.
In this episode, host Jerry Allocca...
Duration:00:22:22
3. Matrimonial Legal Marketing – Sharyn O’Mara Shares Insights with Jerry Allocca
2/1/2021
Show notes: https://navigatingthenoise.com/matrimonial-legal-marketing-sharyn-omara/
In this episode we are navigating the noise of matrimonial legal marketing. You’ll learn what legal marketers need to address today along with strategies for getting the most from your best assets in a law firm.
Meet Sharyn O’Mara
Legal marketing expert Sharyn O’Mara shares her marketing journey into legal marketing and the differences she has discovered with this slice of marketing. Sharyn offers...
Duration:00:18:17
2. Accounting Marketing - Jill Jacobs Shares Insights with Jerry Allocca
1/21/2021
Show Notes: https://navigatingthenoise.com/accounting-marketing-jill-jacobs/
In this episode of Navigating the Noise, Jill Jacobs offers her insights as the chief marketing officer of Friedman, LLP, a top 40 accounting and advisory firm in New York City. Jill leads the marketing and growth strategy for Friedman, as well as volunteers as the chair of their charitable initiative - Friedman Gives Back.
Jill sheds light on how she and her marketing team have shifted gears at the start of the...
Duration:00:20:03
1. Product Marketing - Lindsay Drumm Shares Insights with Jerry Allocca
1/11/2021
In this episode of Navigating the Noise, Lindsay Drumm, a marketing professional with over 20 years of experience, shares real-world product marketing insights she’s gained during her career working for industry leaders, including Plymouth Rock Energy and Geneva Watch Group. With a marketing background that spans product marketing, service marketing, and art direction, Lindsay offers her unique perspective on how to successfully market products and services, as well as how to continuously...
Duration:00:22:57
0. For marketing department leaders who want to learn from their peers
1/5/2021
This podcast is for marketing department leaders who want to learn from and help other marketing department leaders navigate the noise of modern marketing.
In this episode zero, I'd like to share with you what you’ll learn from each episode, and a bit of my own story.
So what is noise?
It’s those things that interfere with getting your message to your market.
Sometimes it’s too many competing messages or too many platforms that you must assess and then master right this second. Or it’s...
Duration:00:00:41