No Fluff MSP Marketing

Autoposting your blogs and posting general content might seem like the easiest way to do your MSP marketing. To some extent, this might be true, it does make it easier. However, there is no value in posting this generalized content which is why we often emphasize the importance of being intentional with your content. In this episode, Steven and I discuss the need for MSPs to post highly relevant content to their websites. Stop using your MSP's website to look more professional and start using it to attract potential clients. If you need some content to get you started check out MSP Camp.

Many MSPs rely on stock images for their websites. However, when potential clients are deciding whether to hire you to manage their IT, they want to see the real you, not a generic photo of a guy with a perfect smile. That’s why it’s crucial to humanize your MSP. Include photos of you and your team on your website and stay active on your personal social media. In this episode, Art Gross shares his experience with adding a personal touch to his MSP and explains why it’s so important in a B2B environment. Need some content to post on your business and personal social media? Check out MSP Camp.

In this episode, I interviewed one of our campers: Zvon from Campfire Tech! We discussed how Campfire came to be as part of a merger of three MSPs and I got to hear his perspective of sales within the MSP industry. There is a lot of good information packed into this episode, and I hope you were able to get something out of it. Want to be a camper? Sign up at MSP Camp (msp-camp.com).

We all have a favorite piece of advertisement that was particularly good at capturing our attention. More often than not, these ads were creative and out-of-the-box. In this episode, we discuss how this also extends to MSP Marketing. If you would like to access our premium direct mail pieces check out MSP Camp.

This week I had the pleasure of interviewing Andrew Moon for the podcast. Andrew Moon is an expert in coffee talks and LinkedIn marketing in the MSP space and it was great listening to his story and advice. I hope you were able to learn something from this episode! If you would like to learn more about MSP Camp visit msp-camp.com.

Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth. I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher! A year ago, I caught Rob during his hiatus so I took full advantage. One of the most important points in our conversation revolved around the importance of building relationships with prospects in sales. I hope you enjoyed the conversation and thank you for supporting the podcast! Not a camper yet? Check us out at MSP Camp (msp-camp.com)

Marketing an MSP can seem overwhelming. So much that can be done, but where to start? In this episode, we’ll show the baby steps we took at Alltek Services and MSP Camp to gradually improve our marketing. We don’t have to be experts right away to see progress with your marketing. Baby steps. Don't forget to check out msp-camp.com

I wish I was more consistent with this when I was at Alltek Services, but it still helped me ad $30,000 in MRR. Exactly why a coffee a week will make you money and the step by step framework to make it successful. Don't skip this one!

If you've been marketing for any amount of time, you've heard the term "lead magnet." Oftentimes a free resource in exchange for a prospects contact information. It can seem more difficult to get prospects to bite on lead magnets in the world of B2B, but there are some cheat codes you can take to make your lead magnets more enticing. If you're not currently an MSP Camp member and want to try this out for yourself, join today for FREE: https://campers.msp-camp.com/

The power of video cannot be understated. Upselling Clients Stronger Ads Getting the prospects attention Making website pages stronger Social Media Engagement There is no lack of value when it comes to video, yet it is underutilized. Why? No clear direction of when it should be used and the perceived "effort barrier." In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your MSP! ⁠Speaking of video, we have dozens of high quality marketing videos ready to be tailored to your brand right now over at campers.msp-camp.com.

The power of video cannot be understated. Upselling Clients Stronger Ads Getting the prospects attention Making website pages stronger Social Media Engagement There is no lack of value when it comes to video, yet it is underutilized. Why? No clear direction of when it should be used and the perceived "effort barrier." In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your MSP! Speaking of video, we have dozens of high quality marketing videos ready to be tailored to your brand right now over at campers.msp-camp.com.

In this episode we spill the beans! We appreciate you following and supporting the MSP Camp journey from incubation to hopefully one day a major player in the MSP space. In this episode we cover what's new at MSP Camp as well as some exciting new changes coming this year! If you're a listener and you haven't check out MSP Camp... shame on you. Just kidding :) but seriously check us out at MSP Camp.

New client onboarding is exceptionally important. In this episode we discuss exactly WHY it's important as well as actionable advise to immediately improve the new client onboarding experience. This is a long one, but there's a lot to cover! Don't forget to check out msp-camp.com

This is a recording from a presentation I did at Techcon Unplugged in September on inbound marketing. I posted it on YouTube but most of our audience is still on this podcast and I really think it's worth listening too! You know what I say about repurposing content :) On another note, I HIGHLY recommend getting your ticket to Techcon Unplugged this year. It was an incredible event and the MSP Camp team will definitely be there again this year! Ticket link: https://www.eventbrite.com/e/techcon-unplugged-2024-tickets-789463164577

I started as a marketing intern at an MSP almost 8 years ago to the day I posted this. I am now no longer working at an MSP since leaving January 1st 2024 to focus on MSP Camp full time. Cool thing is, I can now fully and objectively look back on my time as the VP of Business Development and share some of the key lessons that I learned either though success... or failure. Important lessons have come from both. I will undoubtedly have multiple parts to this series and I hope this can help you on your own journey at an MSP!

This episode is from a webinar I had with George at Augmentt. We received some positive feedback on it so I figured I would repurpose for the podcast :) I cover the top tactics we used at Alltek to get more leads from our entire team. Worked like a charm! I hope this helps you get your entire team on board with growth! If you're not an MSP Camp member yet, what are you waiting for? It's a 30 day trial and month to month... you need to at least take a peek at: msp-camp.com

Remember Hunter? The dude that gave away a Tesla? Well, he took it a step further since last time we spoke and gave away a brand new Corvette C8! I always enjoy conversations with Hunter. He is a true marketer and continues to push the envelope. I hope this episode inspired you to be bold and take a big leap!

I've always been a huge advocate of SEO. In the early days, it was as simple as setting up your Google Listing and getting 20+ reviews. That literally added a dozen or so clients in 2017. However, things have changed. Not much, but they have changed. SEO is still a weak point for most MSPs despite everyone constantly talking about it... In this episode, I speak to an MSP owner that has done an incredible job at his own SEO. He even helps other MSPs with improving their own SEO. I hope this helps you crush it at your own SEO efforts!

This is one of my all time favorite episodes. Not only is Symon just a super cool dude that's fun to talk to, but he is exceptionally insightful. I learned a ton talking with him and I'm sure you will to. We discussed standing out in a crowded market, as well as many other topics you won't want to miss. Symon is the current Director of Brand at ScalePad and has many years of managing B2B marketing teams. Don't skip this one!

Hunter practices what he preaches. he's one of the few MSP Marketing companies that... I actually see marketing their business well. We covered a lot of excellent topics on this episode, including 5 actionable tips to improve you marketing. however, the general theme revolved around Google PPC (hence the name) because his knowledge in this realm is very impressive. Come with us down the rabbit hole as we explore Google PPC best practices and other MSP Marketing topics. Check out Hunter's incredible blog to learn more: https://tortoiseandharesoftware.com/blog/the-ultimate-guide-to-paid-search-on-google-ads-for-msps/