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OMCP® Online Marketing Best Practices

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The OMCP® Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in digital marketing.

The OMCP® Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in digital marketing.
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Location:

United States

Description:

The OMCP® Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in digital marketing.

Twitter:

@omcp

Language:

English

Contact:

4157982667


Episodes

Digital Marketing Skills for the 21st Century

2/27/2019
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Podcast with Matt Bailey Managers and digital marketers: What are the marketing skills necessary for the 21st century? One market leader posed this question to author-expert Matt Bailey who in turn discusses this with OMCP’s Michael Stebbins. This episode is brought to you by: MindEdge. MindEdge Learning’s Digital Marketing Course covers strategic & technical topics of digital marketing […] The post Digital Marketing Skills for the 21st Century appeared first on OMCP.

Duration:01:22:29

Determining Searcher Intent with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

7/16/2018
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SEO: Determining Searcher Intent with Matt Bailey Moving up in SEO ranking factors, addressing searcher intent is a low-dispute best practice. Your page must engage. And search engines are getting better at deciding what types of pages will best serve the searchers. But how can we know what searchers are expecting? Find out […] The post Determining Searcher Intent with Matt Bailey – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

Duration:00:43:58

Digital Advertising Targeting with Marty Weintraub – Online Marketing Best Practices Podcast from OMCP

6/13/2017
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Digital Advertising: Best Practices for Targeting and Psychographics with Marty Weintraub Many marketers have over overlooked the deeper targeting options of today’s advertising platforms. Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen. Tie in personas and influencers and you’ll surpass your competitors in market acquisition. […] The post Digital Advertising Targeting with Marty Weintraub – Online Marketing Best Practices...

Duration:00:56:43

Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP

5/18/2017
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Programmatic and Media Buying: Best Practices for Digital Advertising and Display How can we avoid advertising disasters? When is it time to scale creatives? What is the hidden problem when switching vendors? Author/Expert Kevin Ryan walks OMCP through five of the current best practices for Programmatic Buying in this OMCP article+podcast. This episode is brought to you by: […] The post Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP appeared first on...

Duration:00:37:19

Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast

5/8/2017
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SEO Best Practices for Moving Domains When is it time to 301-redirect to the a new domain? When is it time to use rel=canonical or submit new sitemaps during a domain move? Switching domains can be a terrifying process–for good reason. One misstep and the search engines might follow our bad instructions. Author and SEO […] The post Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast appeared first on OMCP.

Duration:00:18:55

Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising

4/25/2017
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PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs. Misuse them, and negative keywords can hurt a campaign and block relevant traffic. Author expert Brad Geddes visited with OMCP to lay out […] The post Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising appeared first on OMCP.

Duration:00:21:08

Social Messaging with Jennifer Evans Cario – Online Marketing Best Practices Podcast from OMCP

4/13/2017
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Social Messaging: Best Practices for Getting Your Messages Shared When it is time to call out a competitor? What do the authentic content producers do to beat the high-volume producers? What if my product is boring? Author/Expert Jennifer Cario walks OMCP through the current best practices for social media messaging in this OMCP article+podcast. This episode […] The post Social Messaging with Jennifer Evans Cario – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

Duration:00:19:12

Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP

3/27/2017
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How many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast. The […] The post Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

Duration:00:32:39

Content Marketing Video Part II with Greg Jarboe Twitter Facebook Snapchat – Online Marketing Best Practices Podcast from OMCP

2/21/2017
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Shoot vertical or horizontal? How far in advance do we pre-announce Facebook live sessions? What length video is best? Author expert Greg Jarboe agreed to be interviewed by OMCP on best practices for video marketing for Facebook, Twitter, and Snapchat. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative […] The post Content Marketing Video Part II with Greg Jarboe Twitter Facebook Snapchat – Online Marketing Best Practices Podcast...

Duration:00:27:47

SEO Keyword Research with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

12/5/2016
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What are the core practices for choosing keywords for your SEO campaigns? What are the resources we should focus on? Author expert Matt Bailey shares SEO best practices for keyword research in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which […] The post SEO Keyword Research with Matt Bailey – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

Duration:00:26:38

Content Marketing Video Optimization on YouTube with Greg Jarboe – Online Marketing Best Practices Podcast from OMCP

12/5/2016
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What are the core practices for video marketing? How do we optimize for discovery, watch time, and shares? How do we engage influencers? Author expert Greg Jarboe shares video marketing best practices in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which […] The post Content Marketing Video Optimization on YouTube with Greg Jarboe – Online Marketing Best Practices Podcast...

Duration:00:32:38

Email Marketing Compliance – Online Marketing Best Practices Podcast from OMCP

11/28/2016
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What do we need to know to stay in compliance with email marketing regulations? What’s the difference between a transactional message and a message with commercial intent? What are best practices for maintaining our lists and subscription management? OMCP’s Michael Stebbins shares best practices in this podcast/article. The OMCP Online Marketing Best Practices […] The post Email Marketing Compliance – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

Duration:00:11:29

SEO Link Building with Debra Mastaler – – Online Marketing Best Practices Podcast from OMCP

11/17/2016
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What is the value of an SEO link? When can a link cause more damage than good? What are some common and alternative ways to get links for SEO? Author expert Debra Mastaler shares best practices with OMCP in this podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share […] The post SEO Link Building with Debra Mastaler – – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

Duration:00:47:48

SEO Strategy with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

10/28/2016
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Setting SEO Strategy can be a foggy process, unless we follow these five best practices from author/expert Matt Bailey. Matt explains how to include stakeholders, conduct market analysis, apply market and keyword research, perform gap analysis, and implement and measure your SEO strategy. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders […] The post SEO Strategy with Matt Bailey – Online Marketing Best Practices Podcast from OMCP appeared first on...

Duration:00:34:23

‘Take Ten’ Interview with Dennis Yu, CTO, Blitz Metrics

2/25/2016
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Dennis Yu, CTO, Blitz Metrics “There’s been a gap between having a diploma and actually being able to do a job. Employers just want to know, of the many things that they have to get done, that they can rely on one person who’s certified in PPC or SEO or social media marketing. They just […] The post ‘Take Ten’ Interview with Dennis Yu, CTO, Blitz Metrics appeared first on OMCP.

Duration:00:11:46

‘Take Ten’ Interview with Rand Fishkin – Moz

11/17/2015
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Rand Fishkin Wizard of Moz “I think it would be really really powerful and it would be wonderful to see people coming out of those certification programs doing a wonderful job in the industry and then having that certification program be able to be recognized by agencies who hire consultants, by businesses that hire in house […] The post ‘Take Ten’ Interview with Rand Fishkin – Moz appeared first on OMCP.

Duration:00:11:04

‘Take Ten’ Interview with Bill Hunt – Back Azimuth Consulting

11/10/2015
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Bill Hunt Global Strategy Consultant, Back Azimuth Consulting “I think that you’re going to provide a valuable service to people because you don’t sell these things. You, yourself, are not necessarily doing the training as if you were an agency. An agency doing a training is always going to be skewed to their approach and their […] The post ‘Take Ten’ Interview with Bill Hunt – Back Azimuth Consulting appeared first on OMCP.

Duration:00:09:51

‘Take Ten’ Interview with Jacqueline Urick – Sears Holdings Corporation

11/6/2015
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Jacqueline Urick Enterprise eCommerce SEO Manager, Sears Holdings Corporation Member, Customer Advisory Board, DeepCrawl “So in those cases, I think certification could help somebody make that leap or may take that next step to a bigger, more responsibility type of job.” Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more […] The post ‘Take Ten’ Interview with Jacqueline Urick – Sears Holdings Corporation appeared first on OMCP.

Duration:00:07:16

‘Take Ten’ Interview with Anne Kennedy – Outlines Venture Group

11/3/2015
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Anne F. Kennedy President, Outlines Venture Group “So, I think that competency-based certifications are a very good thing. Because that means that somebody who hires someone with the certification will know that there’s a competency level that’s been reached.” OMCP: Hi, I’m here with Anne Kennedy, President of Outlines Venture Group. Anne, could you […] The post ‘Take Ten’ Interview with Anne Kennedy – Outlines Venture Group appeared first on OMCP.

Duration:00:11:16