On Your Terms® | Legal Tips Meets Marketing Strategies for Online Business
Business & Economics Podcasts
Have an online business as a course creator, coach or service provider? Whether you’re brand new, already thriving, or somewhere in between — it can be hard deciphering whether “so and so’s” business advice is legit or a hackneyed regurgitation of what THEIR business coach taught them. Does it work? Is it legal? ‘On Your Terms®’ podcast is half “how not to break the online biz laws your well-meaning mentor forgot to say existed.” Half “marketing that doesn’t require you taking on Instagram like it’s a second job.” Your host is Sam Vander Wielen, an unfiltered Philly native and former attorney. Sam quit law to start an online business, build her email list to 27,000 subscribers, and make millions in sales 7 years — all while confronting major personal life challenges she’s not too shy to tell you about. If you’re looking for overnight success stories, hustle culture, or magic bullet marketing schticks that promise you [INSERT RIDICULOUS CLAIM HERE], ask Siri to play you a different podcast. But if you’re ready for rooted-in-reality conversations around (not so) passive income, Facebook ads, building the ever-essential email list, and how to get compliant with whatever new law just rolled out for the online biz world (it happens more than you think) — grab your laundry basket, pour yourself something warm, and cozy up. ‘On Your Terms’ is your new Monday and Thursday tradition (that’s when new EPs drop!). 125,000 people have downloaded episodes. Experts like Amy Porterfield came on as a guest. Now it’s your turn to get 1% savvier when it comes to keeping your online business both successful AND legally sound.
Location:
United States
Description:
Have an online business as a course creator, coach or service provider? Whether you’re brand new, already thriving, or somewhere in between — it can be hard deciphering whether “so and so’s” business advice is legit or a hackneyed regurgitation of what THEIR business coach taught them. Does it work? Is it legal? ‘On Your Terms®’ podcast is half “how not to break the online biz laws your well-meaning mentor forgot to say existed.” Half “marketing that doesn’t require you taking on Instagram like it’s a second job.” Your host is Sam Vander Wielen, an unfiltered Philly native and former attorney. Sam quit law to start an online business, build her email list to 27,000 subscribers, and make millions in sales 7 years — all while confronting major personal life challenges she’s not too shy to tell you about. If you’re looking for overnight success stories, hustle culture, or magic bullet marketing schticks that promise you [INSERT RIDICULOUS CLAIM HERE], ask Siri to play you a different podcast. But if you’re ready for rooted-in-reality conversations around (not so) passive income, Facebook ads, building the ever-essential email list, and how to get compliant with whatever new law just rolled out for the online biz world (it happens more than you think) — grab your laundry basket, pour yourself something warm, and cozy up. ‘On Your Terms’ is your new Monday and Thursday tradition (that’s when new EPs drop!). 125,000 people have downloaded episodes. Experts like Amy Porterfield came on as a guest. Now it’s your turn to get 1% savvier when it comes to keeping your online business both successful AND legally sound.
Language:
English
Website:
https://onyourterms.captivate.fm
Episodes
216. I Stopped My Hike to Call Myself Out on THIS Bad Habit
6/3/2024
This episode comes to you from the M trail in San Luis Obispo, California. I realized I was falling back into a bad habit of mine so I pulled out my phone to make a voice recording to share with my future self and with all of you!
While I was hiking, I was spending the whole time being worried about snakes, tarantulas, weird bugs, and being very, very high up. This is a bad habit of mine that I fall into with my business journey too. I focus so much on my fears. I fight and resist and struggle my way through it, and then I wonder why I’m feeling tired and unhappy.
Sometimes you can re-hike a trail, but there are a lot of things you don’t get to redo in life. Here’s a reminder to myself and all of us to enjoy the journey, not fixate on fears, and be proud of the heights we’ve achieved.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
hikingJoin the waitlistSam’s SidebarFree Legal Workshop
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:09:06
215. How Much Should Business Insurance Cost for Coaching Businesses?
5/27/2024
One of the core startup costs for an online business is business insurance. In today’s episode, I teach you about business insurance and the general cost you can expect.
Business insurance is critical for financially protecting your business. Even if you just receive a nasty lawyer letter threatening to sue you for liability, your business insurance will step in with their own lawyer to act on your behalf.
I go over the key terms you need to know: Premiums, deductible, liability limits, exposure, policy limits, and exclusions. Then I explain how they all interact to create how much you pay and how much you are protected.
If you’re an online coaching business, you can expect liability insurance to cost somewhere between $400-$1,000. Trust me, it’s worth it.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
Alternative BalanceWhen I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online EntrepreneurshipSam’s SidebarFree Legal Workshop
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:16:44
214. How To Start A Business on a Budget
5/20/2024
Starting an online business is much cheaper than starting a brick-and-mortar shop, but it still has costs. So how do you navigate those costs before your business starts bringing in any money? That’s what we cover in today’s episode.
I walk through the three-step process of how to start a business on a budget: Save, Research, Budget. I breakdown each one in detail, giving examples from my own experience.
Being realistic in your projections and plans leads to the empowered, quality decision-making necessary to build a sustainable business. I hope this episode helps you do that.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship” https://samvanderwielen.com/siteground https://samvanderwielen.com/bettermentSam’s SidebarFree Legal Workshop
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:33:53
213. Confessions of a Debut Author: Imposter Syndrome, Budgeting, and Trolls (ft. Money Expert, Jannese Torres)
5/13/2024
Writing a book isn’t just about writing a book. It brings up all kinds of business and personal dynamics, challenges, and opportunities for growth. Today fellow debut author, Jannese Torres, joins me to talk about why she chose to write a book as part of her personal finance business, and how she has made it work.
Jannese is an award-winning Latina Money Expert. She helps her clients and listeners build successful online businesses that allow them to pursue financial independence and freedom. Her podcast, Yo Quiero Dinero® is a platform to de-stigmatize money as a taboo topic in the Latinx & BIPOC communities and make personal finance fun, relevant and relatable. She decided to write a book in order to reach more people, and to cement herself as a thought leader in the field. Jannese talks about making time for writing (and everything else that goes along with creating a book), she had to implement some automated processes in her business and rely on her circle of support.
In today’s episode Jannese gives us great advice about investing in your business when it has hit a plateau, where to find free resources, and how to deal with online trolls.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
Financially Lit!: The Modern Latina’s Guide to Level Up Your Dinero & Become Financially PoderosaYo Quiero DineroWhen I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online EntrepreneurshipSam’s SidebarFree Legal Workshop
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:39:24
212. How A Podcast Can Grow Your Online Business (ft. Podcast Expert, Michelle Rubinstein)
5/6/2024
This podcast episode is about podcasts. Our team’s podcast aficionado, Michelle Rubinstein, interviews me about how I utilize On Your Terms® to nurture my audience and aid in growing my business.
We have a great conversation about how this podcast has been my most productive nurturing channel– helping people get to a place where they’re ready to purchase my product. We talk about voice of customer research, meeting listeners where they’re at, and providing in-depth, nuanced information. We also talk about why it’s important to pick a medium that you actually enjoy using.
Then we get to the hard hitting questions: What kind of pasta would I be and why? What’s the secret sauce behind Michelle’s One Tree Hill rewatch podcast production? And, which of us listened to Serial when it first came out?
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
Total Betty Podcast NetworkMovie Friends PodcastWhen I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online EntrepreneurshipSam’s SidebarFree Legal Workshop
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:53:04
211. Launch Series Pt. 4 | Post-Launch Audit: How to Use Data for Future Launch Success
4/29/2024
Right after launches, it’s normal to feel big feelings: Relief it’s over, excitement about success, sadness about failure. Feel your feelings, whichever ones they are, but don’t create unhelpful stories about them. Instead, channel your energy into getting the true story. Send out surveys to gather data.
In this episode, I dive into everything you need to know about post-sale surveys and how to execute them. I teach you how to measure sale success and figure out which marketing channels produced a good ROI for your business. Plus, I touch on how to encourage post purchase behavior like referrals.
Finally, since this is the last episode of our Launch Series, I review the top takeaways of running a launch, from beginning to end. I’ve really enjoyed making this series and I hope it has helped you and your business!
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship” free weekly email “Sam’s Sidebar”
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:25:49
210. Launch Series Pt. 3 | How to Boost Your Launch Sales 101
4/22/2024
What happens when the hype period is over, the webinar ends, the free thing is done– how do you actually sell more of your product or service? That’s what we cover today in Part 3 of 4 of our Launch series.
I break it down into three segments.
First, gather the ingredients that are required for a successful sales sequence. I explain each one in detail: No-brainer deal, incentive, scarcity, nudging, compassion, connection, and energy.
Next, set up a clear timeline and structure. This typically includes four components: Fast Action, Mid Cart, Close Cart, Down Sell. I go into each one in depth, showing how discounts affect consumer behavior.
Then, develop your social media strategy core elements: Transformation A to B, behind the scenes looks, celebrate new customers, testimonials, list of features, and what makes you unique. I share tips I’ve learned over the years about how to strengthen this part of your digital marketing sales funnel.
Be ready to take some notes! We cover a lot in this episode, including how to measure sales performance.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
“11 Instagram Story Ideas for More Sales” YouTube videoFree Legal Workshop
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:48:56
209. Launch Series Pt. 2 | How to Leverage Pre-Launch Excitement for Higher Sales
4/15/2024
This episode is Part 2 of our series on how to put on a great launch. Today I cover the teaser, invite, and event period of the launch timeline. These periods are critical to the success of your sales, so I dig into each one to tell you about my lessons learned.
First, the teaser: This is all about building hype. I give you tips on building your audience’s awareness and intrigue, especially via digital marketing.
Second, the invite: How you move people through the sales funnel– from being interested about your event, to actually signing up and attending it.
Finally, the launch event: This is where you move your audience across the finish line of the sales sequence. You resolve any of their lingering hesitations, helping them take action to buy your product and join your community.
Plus, I answer questions from listeners about how to manage the stress of a launch, buying social media ads, and how to grow organic reach.
I really hope this Part 2 episode helps you build up to, and execute, your own launch.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
The Mindset it Takes to Make $300k in a Week (ft. Mindset Coach Jen Diaz)Free Legal Workshop
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:39:15
208. Launch Series Pt. 1 | Behind the Scenes of a $300,000 Digital Product Launch
4/8/2024
Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out.
We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey.
We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to.
I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge!
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
Sam’s SidebarSam@SamVanderWielen.com@SamVanderWielen5 steps to legally protect and grow your online business
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:50:22
207. The Mindset it Takes to Make $300k in a Week (ft. Mindset Coach, Jen Diaz)
4/1/2024
My mindset coach, Jen Diaz, has made all the difference in my business. A few weeks ago, not only did I make $300k during a launch event, but my team and I actually enjoyed the process. Today I have Jen on the show to debrief the launch and share some of her coaching genius with you!
We cover a lot of what makes up a growth mindset: Knowing yourself, having confidence, focusing on what’s within your control, embracing the learning process, being ok with failure, etc.
“Growth mindset” can seem like a really fuzzy concept. I hope that this episode helps you understand it better and apply it in your own life.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
JenniferDiaz.com@JenMDiaz
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:01:15:42
206. How to Create Unique Content (Without Copying Your Competition)
3/25/2024
Following your competitors on social media can lead you down a self-doubt rabbit hole. In this episode, you’ll find inspiration so you can stand out to your audience and I’ll share 6 ways to create content that don’t involve following your competition.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
Sam’s SidebarSam@SamVanderWielen.com@SamVanderWielen5 steps to legally protect and grow your online business
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:30:35
205. 7 Surprising Ways to Pay Less Taxes
3/18/2024
In this episode, I give you 7 ways to pay less taxes. And no, they don’t involve anything like sketchy offshore bank accounts.
I cover: Tracking your expenses and write-offs, reinvesting in your business, the difference between contractor and employee taxes, the difference between an LLC and an S Corp, investing in your retirement, using the qualified business income deduction, and working with a CPA.
If you’re filing small business taxes for the first time as a beginner, or even if you’re a seasoned pro, you’ll find helpful tax nuggets in this episode.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
QuickBooksBetterment5 qualities your accountant must haveEpisode 77: Small Business Taxes 101 (Guest Interview with Little Fish Accounting)Episode 91: Business Expenses 101
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:26:59
204. What Burnt Pizza Can Teach Us About Business (Quick Motivation!)
3/11/2024
Even the best pizza maker is going to have more burnt pizzas than good ones. Even the best baseball player is going to strike out, over and over. As an entrepreneur you will fail, so embrace it and don’t give up.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
@SamVanderWielenEpisode 203. 5 Things To Tell Yourself When You Feel Like QuittingGet my emails!
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:08:27
Bonus. MAJOR BOI NEWS UPDATE (DO I HAVE TO FILE A BOI REPORT?)
3/7/2024
This is just a quick bonus episode on the breaking news about the BOI law (Beneficial Ownership Information). Yes, a federal court in Alabama has ruled it as unconstitutional. But you still have to file it (don’t worry its free and simple). Only the plaintiffs in the case don’t have to file. Check out the links below for help with filing your BOI.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
free guide to filling out the BOI formfree weekly newsletter, Sam’s Sidebar,Episode 185: New Law Alert: BOI Reporting Requirements
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:06:43
203. 5 Things to Tell Yourself When You Feel Like Quitting
3/4/2024
Feel like quitting? Don’t worry, I’ve been there. Being an entrepreneur can be super lonely, especially when you’re struggling. That’s why in this episode I share 5 things to tell yourself when you feel like quitting. I use them myself and I really hope you find them helpful too.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
@SamVanderWielenKickstart Your Business Series my emailsFree Legal Workshop
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:34:36
202. How the Ultimate Bundle®️Safeguarded My Business: 4 Real Life Stories
2/28/2024
Sometimes the legal aspect of running a small business can be unclear and overwhelming. That’s why I think stories help. They put a face to legal issues, and more importantly, they show that prevention and protection do work. So if legal to-dos have been hanging over your head, take a listen to these four stories about real business owners who use The Ultimate Bundle®.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
The Ultimate Bundle® on sale@KarinNordinPhD
Karin: Change Academy PRO membership, a low-cost membership for coaches that teaches evidence-based behavior change techniques: https://bodybrainalliance.com/change-academy/
@MyaNichol
Mya: Upgrade Your Instagram Account In Less Than 10 Minutes Checklist https://view.flodesk.com/pages/624c6ad3c2bc0f13bc3c6ee3
@AthenaConcannon
Athena: Free Legit Fit planning Checklist: https://achievewithathena.com/the-legit-fit-planning-checklist/
@EmpoweredAchievers
Chris: Free Career Training Workshop: https://beempoweredachievers.com/free-workshop
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:01:06:10
201. The Only Legal Program You Need for Your Online Business
2/26/2024
The Ultimate Bundle® is my healthy obsession. I’ve spent years tweaking it to perfectly fit the legal needs of online business owners. In this episode, I take you through the origin story of the Ultimate Bundle®: From me leaving corporate law and health coaching, to figuring out exactly what online business owners need, to scaling up the Ultimate Bundle® so it could help as many people as possible. I hope this episode encourages you to stick with your own project and make it everything you dream it can be.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
Episode 3. Turning Pain & Hard Times Into Rocket Fuel for Your BusinessEpisode 29. 10 Reasons My First Business Was an Epic FailureThe Ultimate Bundle®Get my emails!
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:27:00
200. How to Legally Protect Your Online Business in 2024
2/21/2024
In this unique episode, you get to hear my full webinar, “How to Legally Protect Your Online Business in 2024.” I’ll give you the five steps every entrepreneur needs to take, and take immediately: Shift your mindset, register as the right business entity, protect yourself in case of a lawsuit, get your contracts and policies in place, and stay within your scope of practice. Plus, I give you the “2024 Online Business State of the Union” to let you know about recent changes to the legal and financial landscape for online businesses. Ready to learn? Tune in now!
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
The Ultimate Bundle® Buy The Ultimate Bundle® today.
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:01:37:04
BONUS Q&A EPISODE: Listen In As I Coach My Customers
2/21/2024
Sometimes the best way to learn is to listen to others’ questions. Tune into this episode to listen to legal questions from small business owners and my answers to them. We touch on topics including staying within your business insurance’s scope of coverage, drawing a line between your coaching business and your professional license, and how to best use DBAs.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
Ultimate Bundle®
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:28:11
199. Yep, THIS Lawyer Doesn't Like What Procrastinators Are Doing
2/19/2024
In this episode, I share with you my top 5 reasons to not procrastinate creating your business’s legal foundation. It can be tempting to push legal stuff to the bottom of your to-do list and instead focus on more fun things like branding and social media. So let me show you exactly why you need to get your legal ducks in a row. I hope this short list will give you the motivation you need to get your legal foundation set ASAP.
In this episode, you’ll hear…
Click here to find the full show notes and transcript for this episode.
RESOURCES:
sign up here
CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram
DISCLAIMER
Produced by NOVA Media
Duración:00:15:07