Online Confidential with Jody Milward

#140 Chat Funnels and Chat Ads Ready to supercharge your social media game? This week's episode of Online Confidential is all about the magic of chat funnels and chat ads. Chat funnels are changing the way we engage with our audience on social media. Turning a simple comment on your posts into a direct conversation in the DMs. It's not just a trend; it's a powerful tool to boost your engagement, get more leads and sales. DM open rates are the envy of your email marketing, making them a goldmine for connecting with your audience and open the door for a 2 way conversation with your new lead. But we’re not stopping there. Chat ads take this to the next level. By spending just $1 a day, you can amplify your reach and get in front of more eyes. The key is optimizing your campaigns—whether you're focusing on engagement through keyword comments or driving direct messages, these strategies help you to amplify the effects of your Chat Funnels.Why are these strategies game-changers? They keep your audience engaged where they already love to hang out—on social platforms! Some of the topics in this episode [02:10] Human Interaction in Chat Funnels: The value of human follow-up in chat funnels for increasing sales and pre-qualifying leads, improving the effectiveness of discovery calls. [04:29] Keyword Comment Chat Funnel: Explanation of the keyword comment feature, its popularity, and how it boosts engagement on posts, leading to automated follow-up messages. [06:36] Amplifying Chat Funnels with Ads: Using chat ads to amplify results, optimizing engagement campaigns for posts and messaging apps, and setting up workflows in ManyChat. Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide Watch my free class https://socialcharlie.com/thepathway Want to learn how the Successful Ad Manager can help you start or scale your ad management business? Learn more at https://socialcharlie.com/sam Subscribe for more digital marketing tips and strategies: / jodymilward2021 Say hi on social: -- Instagram: instagram.com/jodymilward -- Facebook: facebook.com/jodymilwardadcoach

#139 Should Ad Managers invest in their own ads? Ah…ever the controversial question! All businesses need to be visible to their market and if your market is on Facebook or Instagram (like the 2 billion people who use Facebook everyday), then you should be running your own ads. As well as targeting specific interests to get in front of your ideal clients, you can ‘cherry pick’ those businesses that you would like to work with and ensure that you are getting in front of them day after day, so that they cannot miss you in their newsfeed, and show them what kind of algorithm hacking magic you can do, with Facebook Ads. And some real talk… if you can’t invest $10 a day into marketing your own business, you don’t have a business, you have a hobby. Run over and listen to this episode and discover how you can get the specific businesses you want to work with into retargeting audience so that you can nurture them and move them along your customer journey. Some of the topics in this episode [00:00:23] Opinions on using Facebook ads for ad management businesses. [00:05:27] Strategy for using social media and targeted ads to increase business visibility. [00:07:39] The benefits of demonstrating expertise through active Facebook ad campaigns. Ready to learn more about getting started as an Ad Manager? Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide Watch my free class https://socialcharlie.com/thepathway Want to learn how the Successful Ad Manager can help you start or scale your ad management business? Learn more at https://socialcharlie.com/sam Subscribe for more digital marketing tips and strategies: / jodymilward2021 Say hi on social: -- Instagram: instagram.com/jodymilward -- Facebook: facebook.com/jodymilwardadcoach

138 How To Get Clients For Your Facebook Ad Management Services By Tapping Into Other People's Audiences If you’re a Meta Ad Manager and you have ever wondered “Where can I get clients?” you’re not the only one to have asked this question. There are millions of businesses in every country. Drive 2 hours from your own home and you’ll probably pass hundreds even thousands of them. There is no shortage of clients. But how do you get on their radar when it comes to getting hired to run their Facebook ads. In this episode of Online Confidential where I take you behind the scenes to talk about Secret Ad Manager Business, we’ll explore ways you can get in front of a warmed-up crowd of ready-to-market businesses who would love to learn more about Facebook Ads and how you can help to incorporate them into their business. Some of the topics in this episode [00:02:30] How ad managers can tap into ready-made audiences, such as local business groups, chambers of commerce, associations, and Facebook groups without sleazy sales pitches [00:08:20] How to leverage Podcasts to reach new audiences and how ad managers can stand out when pitching to podcast hosts [00:11:20] How Upwork can be used for ad managers to find clients. Ready to learn more about getting started as an Ad Manager? 👉 Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide 👟 Watch my free class https://socialcharlie.com/thepathway 💰 Want to learn how the Successful Ad Manager can help you start or scale your ad management business? Learn more at https://socialcharlie.com/sam 🔔 Subscribe for more digital marketing tips and strategies: / jodymilward2021 👋 Say hi on social: -- Instagram: instagram.com/jodymilward -- Facebook: facebook.com/jodymilwardadcoach

In my Successful Ad Manager program this week, we were celebrating one of our ad managers getting her first client! 👏👏👏 She’s pretty nervous, however she’s going through the program and getting the support in our “SAM” community, but also the correct expectations are set between her and her new client. This isn’t always the case. Unfortunately, many eager ad managers are told to go out and start charging premium prices. Had she done that with this type of client, then it could be a recipe for disaster. On this week’s episode of Online Confidential, I share a word of warning about what clients you should not work with if you are a new ad manager. Experienced ad managers need to watch out for these ones too!

There is no arguing that video is an essential part of our social media marketing strategy. Whether it's Instagram, Facebook, Tik TOK or Youtube. Video connects the brand with their audience in a way that no other medium can. But when you are using video in your Facebook ad strategy, how do you know if the videos are working? There are 3 key metrics to help us monitor the performance of our ads: This week’s episode of Online Confidential I break down these metrics, and why they matter.

This week’s Online Confidential Show: talking secret ad manager business 🔎 If you’ve spent more than 3 seconds on Instagram or TikTok over the last 12 months, then I’m sure you’ve seen more than a couple of posts about Master Resale Rights, High Ticket Affiliate Marketing or “Freelance Digital Marketers. Well, today's episode of Online Confidential I’m talking about he $70k paydays, and trust me, it's a rollercoaster. Let me be clear, I’m not here to bash these business models; after all, they've been around for decades and alot of people make a living from them. But let's just say, it's not all sunshine and rainbows. As multi-millionaires have popped up almost overnight others are 5 months in and no sales. I share my thoughts on the MRR, affiliate marketing and the 10 minute Chat GPT & Canva course creators… and what I firmly believe is one of the quickest and most sustainable ways to make money online. Intrigued? This episode isn't just about what's trending. It's about setting you up for success with real, sustainable business models. So, if you're ready to cut through the hype and get down to business, hit play and let's dive in.

In a world saturated with advice, the key to progress isn't just in what we choose to take but in what we choose to leave. This week on Online Confidential, I’m sharing with you:

Last year was an interesting time for me and my team members: we updated the Elite Ad Manager Certification, and a key team member become a new mum. So I decided to put the podcast on pause. So in this returning episode of Online Confidential, where we talk about secret ad manager business, I’m going to share:

Since managing Facebook Ads for clients since 2014, I understand the delicate balance you strive for between hitting your income goals and enjoying a work-life balance. It's not just about attracting any clients; it's about attracting the right ones. This week on Online Confidential, we dive deep into a strategy that does exactly that, without chaining you to 90-minute discovery calls with dead-end leads and make sure that you only work with the RIGHT clients. Key Topics Covered: How conducting audits, rather than running traditional ads, can be your golden ticket to drawing in those high-quality clients you've been dreaming of. How audits allow you to showcase your expertise directly, build authority, and connect with businesses already investing in Facebook ads but not seeing the results they hoped for.

Are you a business owner struggling to find the right balance between family life and managing your enterprise? This episode is a must-watch! Featuring special guest Bianca McKenzie, a Certified Elite Ad Manager and entrepreneur, we delve into the struggles and successes of running a business while raising a family. Learn key insights into Facebook Ad Management, setting proper business foundations, and the importance of having a supportive community. Key Topics Covered: How to prioritize family time while running a business. The true role of Facebook ads in amplifying your business. Setting expectations for ad campaigns and what they can and can't do for your business. The long game of ad management and the value of persistence. Why surrounding yourself with a support community is essential. Opportunities for small businesses in Tasmania, including grants and mentorship. Whether you're just starting out or you're an established business owner, this episode offers a wealth of information that will help you make informed decisions for your business and your life.

Ever felt like being an ad freelancer is like riding a rollercoaster? One month, you're fully booked and riding high, and the next, you might lose a client or two, leaving you with that unsettling drop in your stomach, wondering where your next client will come from. The unpredictable nature of freelancing can feel overwhelming, especially when you’re dependent on sporadic client inflow. But what if you could change the narrative? What if you could have a consistent stream of potential clients flowing in? I've been there too. As someone who started as an Ad Manager with no marketing background, terms like “inbound marketing” sounded Greek to me. It wasn't until I dove deeper that I realized its magnetic power – a strategy designed to pull clients toward you, instead of you chasing them. In the latest episode of Online Confidential, I share with you 9 inbound marketing strategies to help you discover the art of attracting, not chasing, potential clients and become the hunted not the hunter.

In this episode of Online Confidential, let’s go on a journey through the ups and downs of the 'Lead Gen Roller Coaster' that Facebook ad freelancers often experience. Discover the difference between freelancers and ad agencies and learn how to maintain a steady stream of clients. Topics covered include: Subscribe and follow Online Confidential as we continue to delve deeper into the world of Facebook ad management. Stay tuned for upcoming episodes where we'll explore specific inbound and outbound marketing strategies to find the RIGHT clients for your business. If you're a freelancer looking for tips, strategies, and insights into the world of Facebook ad management, this is a must-watch episode.

If you’ve ever considered getting started on Upwork but thought it’s all too overwhelming… I hear you! Setting up a profile and finding clients on Upwork can get your head spinning, especially if you’re trying to figure it out yourself. I actually got my start managing Facebook ads on Upwork, and while it’s a great place to find new clients, it can be a beast for beginners! On this episode of Online Confidential where I take you behind the scenes of ‘Secret Ad Manager’ business, my very special guest is superstar copywriter and Upwork coach, Lisa Cumes. Lisa built a 6-figure copywriting business on Upwork…from her kitchen table! When other copywriters kept asking her how she did it, she started teaching freelancers how to develop a thriving business on Upwork. Upwork is where clients go when they’re READY to hire, and it’s not that difficult to stand out if you follow Lisa’s expert tips for getting started. If you’re looking for an avenue to find clients, this is an episode you don’t want to miss! Key Highlights [00:01:00] How Lisa got started as a freelance copywriter on Upwork [00:03:00] The challenges she sees freelancers struggling with when getting started on Upwork [00:05:30] The strategies Lisa teaches to help you stand out and make a great first impression on clients you want to work with [00:09:00] Why you shouldn’t be afraid to lead with value when applying for projects [00:14:00] Lisa’s number one rule for projects above $500 that positions you as an authority [00:17:00] The ‘long-game’ mindset to have for finding success through Upwork

You’re not limited in how you find fulfilment as an ad manager because you have the choice to adapt your skills anytime to suit the season of life you’re in. I always encourage you to be intentional about the way you structure your business. There’s no joy in always being chained to the desk and sacrificing personal and family time because you’re doing all.the.things to keep up. Maybe you dream of building an agency model and having more clients… Or, perhaps you decide that regularly booking clients isn’t your thing and an in-house ad manager role is a better fit for you… The choice is yours to make! In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, my special guest is Lesley Pyle, founder of hiremymom.com. Hire My Mom is a boutique platform created for the purpose of helping professional women find flexible, legitimate, home-based work, while at the same time helping small businesses hire talented, virtual team members and freelancers. Lesley shared a ton of tips in this episode! From being prepared for your first administration hire to the secrets for successfully applying for ad management roles and supporting small businesses listed on hiremymom.com Whether you’re ready for your first hire or looking for an in-house ad manager role, Hire My Mom is the perfect place to start! Key Highlights: [00:01:30] When Lesley’s boss said ‘no’ to flexible working conditions in 1995 she took the leap into freelancing [00:03:30] How that decision led to building a community of women seeking work from home roles and founding Hire My Mom [00:09:30] Steps to get prepared when you’re ready to hire for your first admin support role [00:14:30] Pricing tiers to expect for different role responsibilities [00:16:30] How to set yourself AND your new hire up for success when you’re getting started [00:24:00] If an in-house ad manager role is on your radar, Lesley shares Hire My Mom secrets for success when applying for roles

If you run ads for clients with webinars, then you know how effective a webinar funnel can be for converting attendees into buyers (when done right). They’re a powerful sales tool for generating new leads, qualifying them for the next step and signing up for a paid offer. A dialled in webinar creates trust and adds massive value to your audience. In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, I share my process for creating an in-demand webinar topic to attract ideal clients on autopilot, so you can promote and sell your ad management services more consistently. I explain how to test topics and the framework for a converting webinar that will fill your funnel with warm leads and help you make more sales. Key Highlights

No two days are ever the same in ads management! One day you’re a high conversions ads genius but on another, you’re crying into your cocktail because low click-through rates tell you everyone’s left the dancefloor. Some days you celebrate (and you should definitely celebrate!) but on most you roll up your sleeves to keep refining and testing until results roll in. In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, my special guest Jodi Blank, certified Elite Ad Manager and copywriter, shares her journey of levelling up her ads management expertise. Jodi spoke about stepping out of her comfort zone to network in real life and how that led to connecting with a dream client… The continuous learning that’s needed for skilled ads management… Working with the right clients… The power of community and so much more…! Key Highlights [00:01:30] How Elite helped Jodi take her ads management skills combined with her copywriting talent to the next level [00:04:00] The day Jodi stepped out of her comfort zone to network in person and met a dream client with a 7-figure business! [00:09:00] Key learnings about cold & warm audiences after working with a client moving to evergreen [00:10:30] The one thing you must do with clients when ads aren’t working [00:14:30] What to consider when testing different elements of a campaign [00:19:00] The power of having a trusted community that can help you grow

Showing up on social media consistently to build an engaged audience is just fine if you have tons of time on your hands… But when you’re elbows deep with clients and managing ad campaigns, your day is loaded from the moment you swipe your phone in the morning to sometimes well past sundown. Creating fresh, engaging organic content, captions, stories, reels and TikToks to try and keep up with the algorithm every day feels like running an Olympic marathon, as well, that you didn’t train for 🥵 In this final episode of the Getting Visible Series of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, I share the exact strategy to go from the best kept secret to get seen, get heard and get paid… Without having to plan, produce and post 3 reels or TikToks every day! Having a consistent social media presence is a challenge for almost every ad manager I know, but… This strategy is the secret to save hours of valuable time and keep your core content showing up in your ideal clients’ newsfeed day after day whether you’re working or sipping a Pina Colada by the pool! Key Highlights [00:01:00] Don’t go burnin’ yourself out on the content creation hamster wheel [00:02:00] Why Facebook ads need to be part of your own marketing strategy [00:03:30] How to use core content pieces to build an audience [00:05:30] How to get your core content showing up ‘all the time’ without posting on social platforms every day [00:09:30] The secret to dominate the newsfeed, get noticed and attract ideal clients without ‘hope’ posting or ‘hunting’ for potential clients

Lights, camera, action! Imagine having an appearance on TV to talk about how managing Facebook ads has helped you create a flexible and financially rewarding lifestyle working from home. Before you say “Jody, that’s crazy talk!”... Tune into this episode for just how easy it is right now to get on TV to showcase your expertise and build unshakeable credibility and authority… On this fourth episode of the Getting Visible series of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, my guest is is TV talk show PR expert Marianne Schwab. A former network TV talk show producer Marianne has worked on top rating TV shows like Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E!Entertainment Television ON E! and many more… In this episode, Marianne generously shares real insider tips on how to create a newsworthy story angle that gets you noticed and the steps to be invited to appear on TV. This was a truly eye-opening interview about how Public Relations works, and how PR can help you get seen beyond the audience you may be targeting on Facebook with your Facebook ads. Don't be afraid to put yourself out there! Key Highlights [00:02:40] The difference between marketing and public relations [00:05:00] Smart tips to know when dealing with the media [00:09:50] How to get yourself in a position to be asked for a feature or an interview [00:12:30] The 3-part framework to showcase your expertise in a 3.5 to 5 minute TV segment [00:14:30] Why starting on local TV is the best place to begin your PR campaign [00:26:03] Why it’s important to leverage any interview you do

Key Highlights: [00:05:10] Michelle’s advice on preparing for your personal branding photo shoot [00:09:16] Why you shouldn’t overthink when the ‘right time’ will be [00:11:43] Recommended Props to take along to your session that help your audience connect with you [00:18:00] Tips for choosing a shoot location so you have stunning photos that authentically express your brand [00:22:30] The best advice for arriving energized and organized with everything you need for a flawless day [00:27:30] What to look for when choosing a personal branding photographer Is your personal brand ready for a refresh? A personal branding photography session may be exactly what you need to elevate your brand, strengthen your credibility, and help potential clients get to know you a little better on the way to working with you. In this episode of the Getting Visible Series of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, my guest is the gorgeous Michelle Swan, personal branding photographer from Eyes of Love Photography…😍 And the genius behind my own personal brand images! I’ve booked a couple of photo shoots with Michelle, and she has an exceptional talent for making you feel so comfortable in your own skin. Both times have been so incredibly positive and just amazing really. Michelle is super passionate about championing women and capturing the unique essence of their personal brands through her lens, so they feel empowered to succeed through sharing their gifts. I loved being involved with the process of creating my sessions with Michelle, how I felt after both sessions and reliving the experience seeing my beautiful photos! I hope this inspires you to book a personal branding photo shoot so you feel boldly confident getting infront of your brand and being seen!

Picture this: I’m looking all glam after a ladies social event. I’m camera ready…there’s no better time to do a video, right?! I hit record and instead of rolling out high on the vibe, I was a living, breathing blooper reel! Now I love a good blooper reel, but the truth is sometimes inspiration fizzles out like fireworks on a rainy Fourth of July. That’s when you need my special guest Carrie Thomas-Omaur, visibility coach and brand alchemist in your corner! In this third episode of the Getting Visible series of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, we talk about getting visible and the content you can create to get out there and get seen… There are clients wishing they had someone just like you on their side, so there's no point being the best kept secret! Carrie shares her potent content strategy and branding expertise, plus what might be the easiest way to get 10 short form video concepts created and edited for you! Grab your notepad because this is an episode that will 110% inspire you to easily create content around managing ads for your ideal clients and get traction with being visible on video without any of the overwhelm! Here are some of the key highlights: [00:02:07] The type of content that never fails to connect with your ideal client [00:03:23] Three things your brand needs to help clients feel seen and heard [00:04:08] Five content pillars that solidify connection and humanise your brand [00:09:00] Carrie breaks down how to come up with a rally cry/manifesto that makes your ideal clients think ‘you get me’ [00:13:18] The power of color and what it communicates in branding [00:20:32] Content pieces you can create for your ads management business