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PPC Questions And Answers

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United States

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English


Episodes

How To Snag Your Entry-Level PPC Marketing Job

11/27/2018
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Today's question comes from Carlos, in Colorado Springs, Colorado. Carlos wants to know how to get an edge in applying for entry level PPC marketing jobs. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:05:07

How To Raise Your Quality Score & Optimize Your Landing Page Experience

11/26/2018
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Today's question comes from Andre, in Slovenia. Andre wants to know how to raise his quality score when he has no problems with CTR or ad relevancy, and how to make his landing page experience above average. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:06:57

How to Build Your Remarketing List for Low-Traffic Websites

11/23/2018
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Today's question comes from Paul, in Sunshine Coast, Australia. Paul wants to know some strategies to build his Remarketing lists more quickly for lower traffic websites. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:04:35

Tips for Your PPC Job Interview

11/22/2018
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Today's question comes from Chloe, in London. Chloe has a job interview with the CMO (chief marketing officer) of a PPC agency, and she wants to know some tips for communicating PPC knowledge and strategy to someone at the CMO level. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:05:39

Should You Use SKAGs for Accounts With a Limited Budget?

11/21/2018
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Today's question comes from Charles, in Noonan, North Dakota. Charles wants to know Jason and Chris's thoughts on SKAGs, since in his experience SKAGs are more effective on accounts with limited budget. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:04:28

How Do I Get Conversions With A Small Budget?

11/20/2018
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Today's question comes from Kevin, in Toronto. Kevin wants to know how to get conversions when you have small-budget businesses. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:05:20

Should Ad Extensions Be Created at Campaign or Ad Group Level?

11/19/2018
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Today's question comes from Brad, in Merced, California. Brad wants to know if ad extensions should be created at the campaign level or ad group level. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:04:24

How to Approach Beta-Responsive Search Ads

11/16/2018
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Today's question comes from Emmit, in Port St. Lucie, Florida. Emmit wants to know what Jason and Chris think about beta-responsive search ads, and if these ads have any trackable analytics. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:04:09

How Do I Get Remarketing for Sensitive Industries?

11/15/2018
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Today's question comes from Andrew, in Slovenia. Andrew has an e-commerce store for medical supplies, and he wants to know what to do since Google doesn't allow remarketing for his industry. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:03:38

What if my search terms match those of an unrelated industry?

11/14/2018
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Today's question comes from David, in Chicago. He wants to know how to target people in the Google Ads search network if your industry has the same search terms as another, unrelated industry. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:06:17

Bidding on No-Volume Keywords

11/12/2018
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Today's question comes from Bernard, in Austria. Bernard wants to know how high he needs to bid on no-volume keywords. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:06:29

How to De-SKAG Your Google Ads Account

11/10/2018
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Today's question comes from Scott, in Minneapolis. Scott wants to know how to de-SKAG a Google Ads account. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:04:38

Keywords Suggestion Tool - Gone For Good?

11/9/2018
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84 - Hank, Tampa, Florida. How to access the keywords suggestion tool from the old AdWords interface? Today's question comes from Hank, in Tampa, Florida. Hank wants to know to access the keywords suggestion tool in the new AdWords interface. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:04:54

Getting Your First AdWords Clients

11/8/2018
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Today's question comes from Hesham, in Paris. Hesham wants to know how Chris and Jason got their first 5 AdWords clients. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:07:17

Why Is My Quality Score So Low?

11/6/2018
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Today's question comes from Tom in San Carlos, California. Tom wants to know why Google has set his website's quality score so low. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:06:58

How does Google's smart bidding strategies know which conversions to optimize for?

11/6/2018
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Today's question comes from Rob in Brisbane. Rob wants to know how Google determines which conversions to optimize for with its smart bidding strategies? Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:05:31

Do you like SKAGS?

11/5/2018
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Today's question comes from Peter in Home. Peter wants to know if we like single keyword ad groups (SKAGS)? Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:12:06

How do I make an ecommerce campaign work if the product selection is bad?

11/2/2018
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Today's question comes from Justin in Fort Bragg. Justin wants to know how to run an ecommerce campaign if the client has a poor product selection. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:05:17

Should I use enhanced CPC bidding in Google Ads?

11/1/2018
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Today's question comes from Ric in Los Angeles. Ric wants to know if he should use enhanced CPC bidding? Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:05:42

How do I get more conversions without raising the cost per conversion?

10/31/2018
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Today's question comes from Donatas in London in the U.K. Donatas wants to know how to get more conversions without raising the cost per conversion. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Duration:00:06:20