PPC Questions And Answers-logo

PPC Questions And Answers

Business & Economics Podcasts >

More Information

Location:

United States

Language:

English


Episodes

Google Ads Campaigns With Different Campaign Goals

9/20/2018
More
Today's question comes from Nancy, in Atlanta. She wants to know if she should set up 2 different campaigns for 2 different campaign goals. She also asks about how ad extensions affect her cost per click and whether Jason & Chris recommend phrase match modified keywords. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here -...

Duration:00:05:17

Goals or No Goals in Google Ads?

9/20/2018
More
Today's question comes from Bernard, in Portland, Oregon. He wants to know what Google Ads Goal he should choose when he has multiple goals for his campaign. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:04:17

Is Your AdWords Account Structure Over-Complicated?

9/18/2018
More
Today's question comes from Austin, in South Bend, Indiana. He has a client with one keyword match type per ad group, and he wants to know if this structure is over-complicated. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:08:08

Get More AdWords Clients From Upwork

9/12/2018
More
Today's question comes from Jay, in Charlotte. He is working on getting new AdWords clients from Upwork, and he wants some tips for constructing a winning proposal. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:08:28

Attribution Models in Google Ads

9/11/2018
More
Today's question comes from Chris, in Madison, Wisconsin. He wants to know Chris & Jason's thoughts on attribution and which attribution models are most helpful. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:05:53

Dealing With The New AdWords Conversion Code

9/5/2018
More
Today's question comes from Rob, in Queensland, Australia. He wants to understand the recent changes to Google Ads conversion code, how to ensure the correct code is in place on his website, and what the impact is if he does not replace the code. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here -...

Duration:00:10:09

1 Ads, 2 Ads, 3 Ads, 4? Optimize Your Ads

9/4/2018
More
Today's question comes from Thomas, in Chicago. He wants to know how many ads per ad group is optimal for small accounts that don't receive a lot of traffic. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:06:07

How To Prove AdWords Campaign Performance

8/29/2018
More
Today's question comes from Amanda, in Omaha. As a new Google Ads manager, she wants to know how to provide proof of performance data for the new campaigns she is running. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:09:09

Auto-Created Ads by Google - Yea or Nay?

8/28/2018
More
Today's question comes from Craig, in Auckland, NZ. He wants to know how to treat Google's auto-created ads in his account - should he keep them or ditch them? Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:04:44

Managing Your Client's AdWords Account

8/22/2018
More
Today's question comes from AJ, in San Diego. He wants to know the pros and cons of creating a new brand account for a client vs. using the client's old account. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:05:07

How To Get More AdWords Traffic

8/14/2018
More
Today's question comes from Taja. She wants to know the best strategies for getting more traffic in AdWords, i.e. raising bids, raising budget, etc. Thanks for listening! What are you best tips for getting more quality AdWords traffic? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:07:00

Broad Keywords: How Many To Add?

8/8/2018
More
Today's question comes from Ari. He wants to know how many broad keywords from Google's recommendations to add to his AdWords search campaigns. Thanks for listening! How do you use broad keywords in your campaigns? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:05:22

Too Many Keywords? Time To Simplify...

7/23/2018
More
Today's question comes from Paul. He wants to know how many keywords is too many, for ease of reading trends and testing the effectiveness of his keywords. Thanks for listening! What have you found to be the most effective structure for your own ad groups and keywords? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here -...

Duration:00:07:25

Should YOU Sort Keywords By Match Type?

7/17/2018
More
Today's question comes from Collin, in England. He wants to know if he should put different match types of keywords in separate ad groups or campaigns. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:07:03

Uh-Oh? Keywords Below First Page Bid

7/10/2018
More
Today's question comes from Christian, from Sweden. He wants to know how to respond when Google flags his keywords as below the first page bid. Thanks for listening! Do you have keywords below the first page bid that have performed well for you? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:06:47

How Does Match Type Affect CPC?

7/3/2018
More
Today's question comes from Mike, from Capetown, South Africa. He wants to know how match type affects cost-per-click (CPC). Thanks for listening! Have you tried using different match types in AdWords? What was your experience? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:05:05

AdWords Automation - Should You Be Worried?

7/3/2018
More
Today's question comes from Hank, who wants to know if he should be worried about Google AdWords automation and how to prepare for the upcoming changes towards greater automation. Thanks for listening! Have you tried Google's automated platform? If so, what did you think? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here -...

Duration:00:07:13

Top Tips for Reading AdWords Reports

6/27/2018
More
Today's questions come from Elizabeth, who wants to know the following: 1. What is most important to review in a campaign? 2. How often should you get reports? 3. What problems should you watch out for on a report? 4. What should you hope to see on a report? Thanks for listening! What are your biggest tips for AdWords reporting? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes...

Duration:00:07:25

How To Compete With HUGE Companies In Google AdWords

6/19/2018
More
Today's question comes from Molly in Minneapolis, who wants to know how a small business can compete with large, national companies on competitive, high-value keywords in Google AdWords. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:07:51

How to Get Hired at an AdWords Agency

6/19/2018
More
Today's question comes from Stewart in the UK, who wants some advice on getting hired at an AdWords agency. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:09:14