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United States

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English


Episodes

How To Get More AdWords Traffic

8/14/2018
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Today's question comes from Taja. She wants to know the best strategies for getting more traffic in AdWords, i.e. raising bids, raising budget, etc. Thanks for listening! What are you best tips for getting more quality AdWords traffic? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:07:00

Broad Keywords: How Many To Add?

8/8/2018
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Today's question comes from Ari. He wants to know how many broad keywords from Google's recommendations to add to his AdWords search campaigns. Thanks for listening! How do you use broad keywords in your campaigns? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:05:22

Too Many Keywords? Time To Simplify...

7/23/2018
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Today's question comes from Paul. He wants to know how many keywords is too many, for ease of reading trends and testing the effectiveness of his keywords. Thanks for listening! What have you found to be the most effective structure for your own ad groups and keywords? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here -...

Duration:00:07:25

Should YOU Sort Keywords By Match Type?

7/17/2018
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Today's question comes from Collin, in England. He wants to know if he should put different match types of keywords in separate ad groups or campaigns. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:07:03

Uh-Oh? Keywords Below First Page Bid

7/10/2018
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Today's question comes from Christian, from Sweden. He wants to know how to respond when Google flags his keywords as below the first page bid. Thanks for listening! Do you have keywords below the first page bid that have performed well for you? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:06:47

AdWords Automation - Should You Be Worried?

7/3/2018
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Today's question comes from Hank, who wants to know if he should be worried about Google AdWords automation and how to prepare for the upcoming changes towards greater automation. Thanks for listening! Have you tried Google's automated platform? If so, what did you think? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here -...

Duration:00:07:13

Top Tips for Reading AdWords Reports

6/27/2018
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Today's questions come from Elizabeth, who wants to know the following: 1. What is most important to review in a campaign? 2. How often should you get reports? 3. What problems should you watch out for on a report? 4. What should you hope to see on a report? Thanks for listening! What are your biggest tips for AdWords reporting? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes...

Duration:00:07:25

Best Reporting Practices for Comparing Data

5/2/2018
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Today's question comes from Stacey, in Exeter, UK. He asks, "When reporting to clients, do you compare key metrics against the previous month, or compare to the same month in the previous year? Or does it depend on the season?" Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here -...

Duration:00:08:26

Pros & Cons of "Maximize Conversions" Bidding Strategy

4/27/2018
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Today's question comes from Nils, from Amsterdam. He asks about the pros and cons of using the AdWords bidding strategy "maximize conversions", versus manual bidding. He also wants to know if automated bidding strategies will make our jobs as AdWords managers obselete. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here -...

Duration:00:07:06

How To Attract Deep-In-The-Funnel Customers

4/24/2018
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Today's question comes from Rick, who wants to know how to attract customers who are farther along in the buying process, and how to use high-value keywords to target those customers. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:06:49

How To Avoid Showing Ads When Your Competitors Show Theirs

4/20/2018
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Today's question comes from Terran, who asks, "Can I make my ads not show up when my biggest competitor shows his?" Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:06:30

How To Track The Date & Time Your Conversions Are Made

4/18/2018
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Today's question comes from Loretta. She wants to know how to track the date and time her conversions are made, so that she can go back and track them in her CRM. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Duration:00:05:59