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I stopped podcasting for a while for a reason. Here's what the podcast will now focus on.

I took a very long podcasting break because I fell out of love with my own podcast. But when I decided to focus just on my own business stories, I was ready to start podcasting again. Here's what to look forward to on the podcast in the future. --- Support this podcast:


Considering co-working? Here's what my experience has been so far (with co-working).

Is co-working the right fit for you? In this episode, I share my mostly positive experiences with co-working, along with the story of why I joined in the first place. Hopefully, this will help clear up any misconceptions you might have. This episode focuses on everything from the acceptance process, to how to work around the pros and cons of co-working. For more detailed show notes, visit --- Support this podcast:...


3 signs you've chosen the wrong promotion tactic for your business & what to do about it

For those of you who haven’t been keeping up with Marie Kondo hype train, her core philosophy is about only keeping things that spread joy. I believe that this can be applied to the online platforms you’re using to promote your business, blog, and podcast, as well. Because engaging with your audience online isn’t just about selling. It’s also about picking mediums that feel natural to you. In this episode, I talk you through how to take methods that aren’t bringing you joy or results out...


Small ways to express your love & appreciation for your customers on Valentine's Day & year-round

Just in time for Valentine’s Day, here’s an episode where I share some ways that business owners have shown and continue to their love and appreciation for their customers. I believe that it’s the little things that count when it comes to expressing your love and appreciation. And many of the examples discussed in this episode are proof that I’m not the only one who thinks that way. Head on over to...


Getting featured on credible blogs & cold pitching businesses: increasing your chances of success

As someone with a blog, and a podcast I’ve got so many emails (“pitches”) from people interested in being guests on my podcast, or contributors to my blog. And as much of a privilege as it is to get emails from people from all over the world, the pitches that are bad are extremely bad. With this episode, I hope to not only decrease the number of bad pitches that show up in my inbox but give listeners a quick intro to what makes a pitch “good”. This episode will be useful for anyone that...


Lessons Learned from 2 decades worth of experience with running a small business

Yolanda McAdam really understands the reality of being a small business owner, for one very simple reason: Her business, Suite 532 isn’t her first business. First there, was a safari business. Then, there was a coaching business. But, as a result of burnout, and the challenges of moving from South Africa to Canada and not knowing a lot of people, she decided to go back to working a 9-to-5 job for a while. Eventually, she quit that job and started the business she runs today, Suite 532. For...


What intentional branding actually looks like

Every piece of your branding is definitely important (from the logo, to your website, to the photos you feature). So…how do you make sure that you don’t get too caught up in how “nice-looking” your colour-scheme is, and focus on branding your business in an intentional way? More importantly, why is that so important? In this episode, I spoke to a branding specialist who answered both those questions. For more detailed show notes for this episode, check out...


What makes a blog post a strategic choice for your business?

What makes blogging a worthwhile and strategic choice for your brand? It’s all about the choices you make, from the groups that you interact with, to the content that you write. In November of 2018, I led a Facebook Live session on strategic blogging in Miranda Nahmias’s Facebook Group, Grow Like Woah. In this session, I shared with a group of entrepreneurs, exactly how they can produce and promote content that attracts not just any reader, but the right reader. The following episode is an...


Self-care for busy professionals: why it's about a lot more than just scented candles & bath bombs

I think, when it comes to running a small business, we talk a lot about the work aspect a lot but the one thing we don’t talk about enough is self-care. And I’m not talking about a cliché version of the word “self-care” that involves bath bombs and scented candles (despite the fact that all of the above are quite nice). I’m talking about just how important it is to take your own health and well-being seriously as the work that you produce for your clients/ customers every day. That’s exactly...


Getting ready for your website launch

Because I realize that not “all” of my listeners have pulled the trigger, and launched their business, I thought it would be a great idea to have a website launch expert on the show. In fact, this episode answers a very important question: What makes a website “launch-ready”? And what if you’re not yet at the point where you can outsource your website copywriting and design to a freelancer? What are the absolutely essential components that you need to attract clients? Looking for the show...


Getting prepared for your 1st photoshoot (what you need to remember)

Never participated in a photoshoot or hired a photographer before? Not really sure how to prepare or what to tell your photographer? Consider this episode to be your pre-photoshoot guide to approaching the experience with confidence. Because chances are you’ll need photos that look professional for your website, brochure, etc. at some point! For the show notes from this week's episode, visit...


What my favourite small businesses can teach you about rewarding & maintaining customer loyalty

Think marketing is too expensive or complicated? This episode will change your point of view. Because I looked at things from the point of view of the loyal customer. This involves analyzing examples of wonderful things my favourite small businesses have done in the past to keep me coming back for more. Because building trust and loyalty isn’t just cheap. It’s also one of the most powerful forms of advertising. Looking for the show notes? Visit...


Harness Magazine's founder on the ups & downs of running an independent publication right now

Ever dreamed of starting your own independent publication? Not sure what it takes to get readers, subscribers, advertisers, and contributors to participate? Recently, I spoke to Ashley Rector, the founder of Harness magazine about the good, crap, and totally awesome parts of starting and running your own magazine in a digital age. If you have a great idea for an independent publication but are worried about its financial sustainability, there’s a lot you can learn from Ashley’s story of how...


How Anna & Mallory run their business, Bold and Pop, while living in 2 separate cities

Finding the right co-founder is one thing, but what do you do when you also live in two different cities and time zones? On this week’s episode, I talked to two friends who successfully made living in two different cities, while running a business together actually work. Here’s your chance to learn how Anna and Mallory of Bold and Pop developed a system for everything from dividing up the work, to keeping the lines of communication open with their clients. Looking for the show notes? Check...


The fear of being in front of the camera and how to overcome it

Did you know that one-third of online activity is spent watching videos? And chances are you’ve heard numerous others stress the growing popularity of video marketing as well. But what if you’re either super camera shy and not all that great at talking in front of a crowd of strangers? Do you need to be on video as well? Well…a lot depends on who you’re trying to reach. So, if being on camera proves to be a necessary evil, and it terrifies you this episode is for you. In this episode, I...


What a boudoir photographer can teach you about body image

At some point in your business, you’ll find yourself having to go in front of a camera. This can be extremely terrifying if you’re not used to it. Especially if you struggle with insecurities about either the way you talk or some part of your body. That’s exactly why the next two episodes are conversations in two parts with a photographer, and a visibility specialist. Welcome to part one of this series where I talk to a professional boudoir photography about how she builds trust and helps...


Training creative talent while running a YouTube Channel

If you’ve ever wanted to train creative professionals, and aspiring creative professionals then this episode is for you. It is also an opportunity to dive into what having your own YouTube channel is really like. I brought someone on the show who is juggling both. Shaw Bernard is a model with over sixteen years of experience in the fashion and beauty industry. She also has her own pop culture focused YouTube channel. And she’s here to answer any questions you might have about juggling both a...


Why there's never a perfect time to quit your job to freelance

Did you know that 54% of the U.S workforce is not very confident that the work they do today will exist in 20 years? This has led to an influx of people either freelancing or considering freelancing. And this often triggers a very important question: “when is the best time to start freelancing?” The truth is, there is no perfect time. Like most important life decisions, you can either dive in head first and give it a try or have regrets about something you'll do "one day". This week’s guest...


Taking Control of Debt & Depression to Freelance Full-Time

Even the most successful people I’ve met face challenges within their work and personal lives, and I think people often think that things will stay the same once you’ve “made it”. So, what do you do when running your own business has gone from a great idea to a source of stress and hardship? At first, being a part-time world traveller and a part-time web designer was going absolutely great for Paula. Then, one day she found herself struggling with depression while facing a very relatable...


The Beginner's Guide to Starting a Podcast

Podcasting is now mainstream. And suddenly, everyone wants to start a podcast. But not everyone starts a podcast with realistic expectations. Unless you’re already as popular as Gary Vaynerchuk, you’re likely not going to make it to the iTunes New and Noteworthy List overnight. Hate to break it to you, but that’s really hard to do within a short period of time unless you have a large team helping you pump out multiple episodes a week. This week, I spoke to an expert on all things podcast...