Pipelineology

In this episode , Gary meets with Zach Jalbert, a consultant and author of 'SEO for ROI: Navigating Online Authority for AI-driven Customer Experiences.' Zach shares his journey from launching a Wix website to becoming an industry leader in digital marketing. They discuss how AI has reshaped SEO, the importance of building authoritative and unique content, and the necessity of multimedia approaches in modern marketing. Zach also offers insights into maintaining brand authority across various digital platforms and navigating the complexities of AI-driven customer experiences. 00:00 Introduction and Guest Welcome 00:30 Zach Jalbert's Journey to SEO Expertise 02:13 The Evolution of SEO in the Age of AI 04:38 Content Strategy in the AI Era 09:06 The Importance of Video and Multimedia 12:46 Maintaining Authority Across Platforms 23:16 AI in Customer Experiences 30:18 Consulting Services and Contact Information 32:43 Conclusion https://www.amazon.com/SEO-ROI-Navigating-Authority-Experiences/dp/B0G1L3H5RQ/ref=zg_bsnr_g_6133991011_d_sccl_8/139-1997418-2011955?psc=1 https://www.linkedin.com/in/zach-jalbert/ Tekenterprise.com

Effective Sales Enablement Strategies with Jen Dunn In this episode, Gary welcomes Jen Dunn, CEO of Grit Fueled Marketing Consulting. Jen shares her journey from corporate marketing to founding Grit Fueled, where she provides strategic marketing solutions for entrepreneurs. The episode explores the importance of sales enablement, detailing how close collaboration between marketing and sales teams can drive successful outcomes. Jen emphasizes the value of partnering with the sales team to create effective marketing materials and discusses best practices for preparing and conducting successful webinars, including a unique follow-up strategy to maintain momentum post-event. She also offers insights into optimizing LinkedIn profiles for business growth and provides listeners with a downloadable camera-ready checklist for webinars. 00:00 Introduction and Guest Welcome 00:21 Jen Dunn's Background and Grit Fueled Marketing 01:14 Understanding Sales Enablement 04:05 Bridging the Gap Between Sales and Marketing 12:30 Effective Webinars and Events 20:42 Post-Event Strategies and Follow-Up 27:09 How Jen Dunn Can Help Your Business 29:34 Conclusion and Contact Information linkedin.com/in/jenkdunn gritfueled.com Jen's downloadable Camera Ready Checklist: https://www.gritfueled.com/pipelineology

In this episode of The Pipelineology Podcast, Gary chats with Rob Felber, President of Felber Public Relations and Marketing, about the intricacies of public relations and trade shows. Rob brings over 32 years of experience working with manufacturers in the B2B sector. They discuss the importance of planning for trade shows, from pre-show preparations to in-show tactics and post-show follow-ups. Rob emphasizes the significance of establishing a theme, leveraging advertising opportunities, and creating engaging booth setups. He also highlights the value of building relationships with trade show media to gain valuable coverage. The conversation provides insights for companies looking to maximize their trade show investment and improve their public relations efforts. 00:00 Introduction and Guest Welcome 00:21 The Importance of Trade Shows 00:59 Rob Felber's Background 02:13 Pre-Show Planning Essentials 08:20 Effective Booth Design and Layout 10:08 Engaging Attendees During the Show 17:48 Staffing and Managing Your Booth 23:39 Internet Tips for Trade Shows 25:10 Maximizing Booth Space and Hospitality Suites 26:58 Post-Show Follow-Up Strategies 27:19 The Importance of Public Relations at Trade Shows 28:09 Effective Post-Show Communication 31:42 Leveraging Social Media and Photos 34:05 Engaging with Trade Show Media 42:23 Resources and Final Thoughts felberpr.com robfelber@felberpr.com 330-963-3664

In this episode Gary interviews Lydia Sugarman, the CEO and founder of Venntive. Lydia shares her journey in the business world and her experience with revenue operations (rev ops). She explains the concept of rev ops, emphasizing its importance in aligning marketing, sales, customer success, and operations to drive business growth. The discussion also covers technological challenges, the benefits of a unified database, and how Venntive offers an all-in-one solution for businesses of all sizes. Lydia also highlights the role of AI in enhancing CRM functionality and offers practical advice for companies looking to streamline their operations. 00:00 Introduction and Guest Welcome 00:19 Lydia Sugarman's Background and Venntive's Origin 01:06 Understanding Revenue Operations (RevOps) 02:53 Challenges in Aligning Departments 04:33 RevOps Solutions and Tools 12:04 Venntive's Unique Offerings 17:26 AI Features in Venntive 21:25 When to Consider Venntive 23:51 Conclusion and Contact Information

In this episode of the Pipelineology podcast, host Gary interviews Robert Heath Sr., founder, CEO, and Chief Vision Officer of Legacy Leadership Consulting Group. Robert shares his extensive background, from teaching and military service to founding his leadership consulting firm. He discusses key elements of effective leadership, including examining expectations, proper delegation, and developing an empowering environment. Robert also introduces his book, 'Why Can't People Just Do Their Jobs?' and explains how the Legacy Leadership Lab helps middle managers become effective problem solvers. Tune in to learn valuable leadership strategies and insights. 00:00 Introduction and Guest Welcome 00:23 Casual Conversation and Weather Talk 01:05 Robert Heath Sr.'s Background and Career Journey 03:35 Leadership Lessons from the Marine Corps 04:51 Founding the Legacy Leadership Consulting Group 09:44 Differences Between Good and Bad Leaders 10:41 Becoming a Better Leader 12:25 The Empower Method and Leadership Tips 15:31 Practical Leadership Examples 17:25 Handling Office Requests and Delegation 18:57 Understanding Team Potential and Overcoming Anxieties 19:49 The Fork in the Road Dilemma 20:48 Listening and Addressing Obstacles 23:45 The Empower Method: Steps to Effective Leadership 27:17 Teaching Problem Solving and Leadership 30:33 Legacy Leadership Lab and Final Thoughts

In this episode, Gary discusses the critical aspects of AI governance and compliance with Mahmood Rashid, President of Staferm Solutions. Mahmood shares his extensive experience in IT governance, risk, and cybersecurity, emphasizing the importance of properly managing AI within organizations. The conversation covers the dangers of shadow AI, the necessity of using paid AI models with adequate privacy controls, and the significance of keeping up with AI advancements to avoid obsolescence. Mahmood also addresses the future impact of AI on various industries and provides practical advice for businesses looking to implement AI responsibly. 00:00 Introduction and Guest Welcome 00:45 Guest Background and Experience 02:58 The Importance of AI Governance 04:45 Privacy Concerns with AI 08:57 AI Hallucinations and Prompt Engineering 12:47 Future of AI in the Job Market 16:06 Private AI Models and Industry Applications 21:58 Conclusion and Contact Information

In this episode of the Pipelineology podcast, host Gary welcomes AI pioneer Jeremy Schiff, who shares his extensive background in AI and machine learning. Schiff discusses his journey from developing an AI-enhanced photo editor and a personalized restaurant recommendation system to founding RecruitBot and Salesbot. He emphasizes the importance of integrating AI in sales to increase productivity and accuracy, addressing the resistance and enthusiasm toward AI in the industry. Schiff highlights Salesbot's advanced AI capabilities for improving data quality and enhancing outbound sales strategies. He also explains how Salesbot's unique data pipeline and enrichment waterfalls ensure high-quality, comprehensive, and up-to-date contact information, saving sales teams significant time and effort. Listeners are encouraged to explore Salesbot.io and try the platform's features through a free trial. 00:00 Introduction and Guest Welcome 00:29 Jeremy Schiff's Background and Career Journey 01:52 Introduction to Salesbot 02:46 AI in Sales: Opportunities and Challenges 06:24 Salesbot's AI-Driven Search and Data Quality 12:58 Salesbot's Unique Data Pipeline and Enrichment 24:09 How to Get Started with Salesbot 25:31 Conclusion and Contact Information

In this episode of the Pipelineology podcast, host Gary chats with Donna Amos, founder of Solopreneur Solutions and author of 'Best Damn Marketing Tool Ever: Writing a Nonfiction Book to Grow Your Business'. They discuss Donna's journey from launching her digital marketing agency in 2008 to helping clients publish their books. Donna shares practical advice on brainstorming, outlining, writing, and the entire publishing process. She details the benefits of using a book as a marketing tool and highlights the distinctions between traditional publishing, self-publishing, and hybrid publishing. Donna also elaborates on how she assists clients through coaching programs to ensure they complete their manuscripts. Listeners interested in writing a book can visit inspiredpresspublisher.com for more details on Donna's services. 00:00 Introduction and Guest Welcome 00:48 Donna's Background and Journey 01:55 Starting the Book Writing Process 04:37 Publishing Your Book 09:02 Using Your Book as a Marketing Tool 16:53 Pitfalls to be Aware of 18:11 Coaching and Support for Aspiring Authors 21:41 Traditional vs. Hybrid Publishing 23:49 Conclusion and Contact Information

In this episode, Gary Ruplinger interviews Stephanie Kord Miller of Empower Your Results to talk business growth, retention, and agility.

In this episode, Gary Ruplinger interviews Scott Moss, Founder and CEO of M Sales Growth Advisors, to talk about how to revive dead leads, stalled deals, and how to handle good prospects that have ghosted you.

Glen Akramoff, author of Human Centered Teams, joins Gary to talk about getting employees engaged in their work again and building a great team at your organization.

Marisa Cali of Live on Social Now joins Gary Ruplinger to discuss virtual events, their relevance in 2023 and beyond, and more.

In this live event replay, Gary discusses techniques to help you get meetings with your ideal prospects.

Johnny Lee Reinoso from C-Level Partners joins Gary to discuss professional high end cold calling strategies targeting Fortune 500 companies.

In this episode, Gary talks about steps that Pipelineology used internally to increase their appointment show rate from 49% to 92%. If you take meetings with people, you wont want to miss this episode.

Today's episode is another lived LinkedIn Event hosted by Gary with advanced strategies you can use to get more clients from LinkedIn.

Today's episode is a live event Gary hosted on LinkedIn teaching attendees the latest strategies to help them get more clients from LinkedIn.

Matt Fabrico, founder of Outbound Funnel, returns to the show to share some of the latest strategies for turning prospects into paying clients. If you take sales calls, you won't want to miss this episode!

Brent Keltner, author of Authenticity Wins, joins Gary to discuss strategies for sales team to succeed and techniques used by top sales people to close more deals without acting pushy, shady, or unethically.

If you've wanted to start using influencers to promote your products, but don't have the 6 or 7 figure budget, Zak will share how you can start using Micro Influencer marketing at a much lower cost while still driving great results.