Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatry practices can recover “lost” revenue already sitting in their EMR by improving patient recall and follow-up on incomplete treatments. They explain common examples of overdue patients (heel pain, diabetic foot checks, orthotic pickup, shockwave treatment sequences) and why manual recall fails due to front-desk workloads being overwhelmed and inconsistent outreach. Jim outlines how to calculate missed revenue and suggests that even modest rebooking can generate significant monthly income with zero patient acquisition cost. They review AI-powered recall tools like Bonsai that integrate with EMRs (e.g., ModMed), use diagnosis codes and notes to send HIPAA-compliant personalized texts/emails, and track ROI, while emphasizing the need for internal workflows so staff respond quickly and close the loop. They also note recall visits can educate patients about additional services, including cash-pay options. and stay top of mind without being annoying through newsletters, educational social posts, shareable “wow” posts, and check-in campaigns. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss five simple, free marketing moves that podiatry clinics can implement by leveraging what’s already happening within the practice rather than relying on paid ads. They frame most clinics’ issues as an awareness problem and introduce a framework: capture, package, and share. The five moves are: turn common patient questions into content; document daily work instead of trying to “create” content; use the front desk as a marketing machine by tracking how patients found the clinic, digging deeper into search terms and touchpoints, encouraging referrals, and educating patients about services; share ethical before-and-after stories while protecting patient privacy; and stay top of mind without being annoying through newsletters, educational social posts, shareable “wow” posts, and check-in campaigns. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why many podiatrists feel stuck after leaving the structured path of school and training, and how uncertainty—not lack of tactics—keeps them from improving marketing or changing their practice. They explore the “busy but broke” paradox of full schedules with thin margins, the compounding costs of inaction (such as outdated websites and poor patient mix), and the value of making fears specific by attaching real numbers to decisions, such as running Google Ads. They note that fear often includes looking foolish or admitting you need help, and emphasize that there’s no secret formula or copy-paste playbook—only fundamentals applied to each market. They encourage listeners to take one concrete action now, such as updating a Google Business Profile or building a strong page for one key service, and invite them to share the podcast and leave a rating. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why “proof beats promises” in podiatry marketing as patients become cynical from constant advertising. They explain that most clinics rely on promise-based claims (friendly team, latest technology, advanced treatments), while modern patients trust evidence such as educational videos, realistic before-and-after stories, and ethical case studies that show assessment, planning, timeframes, and outcomes. Tyson outlines how to create case studies without identifying details, emphasizes getting patient permission for photos, and notes that “board certified” may matter more to professionals than the general public. They cover social proof beyond Google reviews—behind-the-scenes content, explanations of consultation processes, treatment plan structure, and community involvement—and argue that testimonials can be vague, repetitive, or distrusted. Tyson shares a “modern trust equation” of education + transparency + consistency + outcomes, then offers immediate action steps: share one mini case per week, film a short assessment-process video, explain how treatment plans are built and why multiple modalities may be used, share patient goal stories, and clearly justify pricing. They conclude that improving marketing isn’t about spending more on ads but about showing more of what the clinic already does well, with invitations to contact Jim for advertising/websites, and Tyson for practice growth, when ready to apply strategies. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the “$2,000 a month question” many podiatry clinics can’t answer: how many new patients marketing actually produced last month, beyond clicks and impressions. They explain what Google Ads conversions are and why conversion counts can be misleading (e.g., a booked consult vs. a pocket dial). Jim outlines how call tracking and form tracking—using dynamic number insertion and tools like CallTrackingMetrics or CallRail—can reveal which ads, keywords, and channels generate real calls and submissions, helping clinics reallocate budget to what works. They also cover pitfalls of relying solely on call duration, the value of reviewing call content to improve front-desk performance, and the need for HIPAA compliance, including ensuring vendors provide a signed BAA, since phone numbers and contact-form details are PHI. The episode highlights how granular tracking can uncover workflow issues (such as missed form follow-ups) that ad spend can’t fix, and ends with Jim offering a free practice visibility scorecard on the Podiatry Marketing website. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies for making a small podiatry clinic look larger and more professional. They share personal stories and provide five actionable tips: 1) Look like a system, not a solo act, 2) Control the first 30 seconds of patient interaction, 3) Borrow credibility from trusted partners, 4) Design the overall patient experience, not just the room, and 5) Sound confident online before patients meet you. These tips aim to help small clinics establish trust and appear more established without significant financial investment. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of knowing market demographics to tailor marketing strategies specific to local areas. They explore how to leverage tools such as census data to identify unrecognized revenue opportunities and enhance the effectiveness of marketing efforts. Additional key topics include the importance of dedicated local web pages, mining existing patient data to identify additional service opportunities, and creating smooth patient experiences through well-developed systems and workflows. The episode also explores how podiatrists can build clinical confidence to consistently present treatment options, thereby ensuring better patient care and practice growth. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why patients often trust TikTok and Instagram creators more than qualified podiatrists. They explore ten key reasons, including the power of confidence over credentials, the impact of simple stories over complex science, and the importance of visibility and relatability. They also discuss the dynamics of trust-building and the need for podiatrists to adapt their communication strategies to be more patient-friendly to provide better care. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, tackle common doubts and myths about the effectiveness of marketing in podiatry practices. From competing with hospital systems to the supposed need for daily social media posts, they break down five specific misconceptions that often hold podiatrists back. Learn why small market practices can actually dominate locally, how to optimize your Google Business Profile, and why past marketing failures may have been due to the wrong tactics or timing. Whether you're in a specialized or general practice, this episode offers actionable steps to enhance your marketing efforts and grow your patient base. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into why building credibility often outperforms paying for advertising. They discuss how credibility and trust are built through real-world interactions and networking, rather than just through online ads. The conversation highlights the limitations of advertising, the power of referrals, and how borrowed credibility from trusted sources can significantly impact a podiatry practice. Practical steps for creating a credibility map and the importance of adding value first are also covered. Don't miss insights into why ads stop when the budget runs out, while credibility keeps compounding over time. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss crucial strategies to enhance private practice online visibility. They explore the fundamentals of being found online, the importance of having a well-maintained website, leveraging Google Business Profiles, and the impact of reviews. The duo provides practical tips on ensuring your clinic appears in local search results, optimizing your digital presence, and maintaining consistency across platforms. This episode is packed with insightful advice to help podiatrists capture more patients and build trust in the digital age. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the benefits of utilizing AI for creating blogs and other content in the podiatry field. Learn how AI can help you produce content consistently, overcome blank page syndrome, educate patients without overthinking, improve SEO, and save time. They also share practical AI prompts to get you started and discuss how AI can help you stand out against competitors. Whether you're new to AI or looking to enhance your current strategies, this episode is packed with valuable insights and tips to elevate your podiatry practice. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into Greg McKeown's 'Essentialism' and explore how its principles can be applied to podiatry practice. Learn about the importance of designing your practice intentionally, understanding trade-offs, finding your niche, creating space to think, and the power of saying 'No.' Perfect for podiatrists looking to streamline their practice and focus on what truly matters. Don't miss out on actionable tips and strategies to build a fulfilling, sustainable podiatry career. ✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report 📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the crucial role of Call to Actions (CTAs) in podiatry practice marketing. They emphasize that without a clear call to action, marketing efforts can become mere background noise. The duo discusses different types of CTAs, from appointment-based to education-focused, and the importance of guiding patients through their journey. They also highlight the importance of engaging content and the benefits of measuring CTA effectiveness. Tune in for practical tips and insights to make your marketing more effective and turn passive viewers into engaged followers. ✉️ Contact: jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into this week's episode of Podiatry Marketing. With the New Year upon us, it's prime time for fitness resolutions and the medical issues that come with them. Tyson and Jim discuss how to attract and cater to new patients—particularly those lacing up their running shoes or joining gyms for the first time. Learn about effective strategies to target new athletes, the importance of understanding patient needs, leveraging your Google Business profile, and creating engaging content to answer common questions. Ensure your clinic stands out and is prepared for the influx of new patients this season. Perfect for podiatrists looking to optimize their marketing strategies in the new year. ✉️ Contact: jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into effective networking strategies for podiatrists. Discover why networking is essential for career growth in the podiatry profession, and learn practical tips for making meaningful connections at conferences and meetings. Whether you're a new graduate or a seasoned podiatrist, this episode offers valuable insights into how to build lasting professional relationships and stand out in your field. ✉️ Contact: jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies for private podiatry practices to compete against larger hospital systems and multi-specialty groups. They explore the growing trend of hospitals incorporating podiatry departments and private equity forming mega groups, and address the fears that many private practitioners have about competing with these larger entities. The episode outlines five key advantages that private practices have over hospital systems, including personal branding, speed, better patient experience, focused reviews, and specialization. Listeners are encouraged to leverage these advantages in their marketing strategies to outperform larger competitors. ✉️ Contact: jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, tackle the crucial topic of understanding your patient avatar and crafting a compelling call to action before leveraging AI tools. They emphasize the importance of thoroughly understanding who your ideal patients are and where they are in their journey before creating any content, whether it's blogs, videos, or social media posts. They highlight the importance of effective AI prompts and how AI can help develop a robust framework for your content. This episode is packed with practical tips and real-life examples to help you create targeted, high-quality marketing content for your podiatry practice. ✉️ Contact: jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the latest trends and shifts in local SEO that podiatrists need to know for 2026. They delve into the importance of Google business profiles, prioritize review recency over quantity, consider engagement signals as ranking factors, examine the impact of social signals, and highlight the critical role of NAP (name, address, phone number) consistency. Learn why Google Business Profile may matter more than your website, how to keep your review strategy effective, and why social media engagement is becoming increasingly significant. Stay ahead with these actionable tips to make your clinic more visible locally. ✉️ Contact: jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the critical strategy that every new podiatry business owner should implement to save years of frustration: tracking every number from day one. They dive into the importance of monitoring data, such as new patient numbers, referral sources, average patient spend, rebooking rates, revenue per hour, and Google reviews. They also share practical tips for building relationships with referral sources and making smart marketing decisions based on accurate data. This episode is packed with actionable advice for podiatrists looking to grow their practice effectively. ✉️ Contact: jim@podiatrygrowth.com