Profit and Impact

Today we’re taking inspiration from the classic Hitchhiker’s Guide to the Galaxy to ease our agencies’ inflation woes.

This week we’re kicking off a series about inflation that will help you adjust your agency’s financial strategy—and to kick some inflation ass.

Is your bank account acting like a true friend, or more like a frenemy? Let’s talk about how to repair that toxic relationship. And by the way—I have a course called the “Cost Calculator” that can help you avoid this problem in the future. It’s been discontinued, but if you rate and review the pod, I’ll send it to you for free.

Today’s a two-minute episode, so you know we’re getting real . We’re talking about distorted realities and the problems it can create for your agency, if you’re not careful. Oh, and here’s the link to the blog post that was mentioned, in case you wanted to go check it out: Lessons in Financial Toughness From The Karate Kid

How are monthly subscriptions and spinach alike? Hint: they can’t be left on their own for too long. Let’s look at why those sweet little monthly subscriptions can be a big help—or a big pain in your wallet.

Repeat after me: The accountant is not out to get me. Let’s talk about how you two can communicate to make this relationship work.

Ever feel like you and your employees weren’t on the same page, with disheartening results? Let’s talk about how effective communication with your employees can have a positive impact on your profits.

We know how much you want to, but DON’T DO IT. It can save your ass….ets later down the line! Today we’re talking about why you don’t always need to resort to desperate measures right away.

This one’s a little bit longer than 90 seconds, but we think it’s worth a little bit more time. Let’s talk about the effect that dread can have on your productivity—and how we can fight back.

We’re excited to bring something new to you here at the Profit and Impact Network! Get ready for short bits of advice from everyone’s favorite long-winded finance guy.

If you ever felt dread and overwhelm when you think about your agency finances or even just seeing an email from your accountant this is the podcast for you. In this 90 seconds with Nev episode we tackle these feelings head on.

In this episode Bridget shares with us a spot on Twitter strategy to grow your reach. She also shares her strategy for dealing with up the up an downs of business and life. It's an interesting take on producing content that is not only cathartic but profitable.

Accessible websites - a great example of how profit and impact go hand in hand. Kicking off our next season Is a podcast I wanted to do for awhile but need the perfect guest. Boy did I find her - Bet Hannon is the go to accessibility expert in many big Facebook groups and other WordPress events. Her and Nev go in depth what you need to know:Can I use a plugin?What are plugins are good?What’s my liability?What’s your take on the future of accessibility?How can I convince a client they should add this on to the project?How can I make a profit doing this?

Recurring revenue is pretty great to have but to get consistent, profitable recurring revenue you need a system to not earn the right customer but keep them. Lindsay lays out a process she developed over time for her SaaS that any agency or SaaS can apply to their business. You’ll learn: A six step process to finding qualified leads, starting the relationship out right and keeping them happy for the long term.

Price is obviously one of the main drivers of profits but as the story of Atarim shows it’s also a signal to attract the right kind of client. And by right kind I mean the very profitable and less hassle kind. Vito, founder of Atarim and formerly WP Feedback talks about how pricing properly allows you to start a business that makes enough money to not be starved for the resources it needs to grow. Having had the ability to continually improve the product over time he was able to take on a massive rebrand and double the size of his company and do 2 years of sales in 6 months. This in turn allowed him to pull off the beautiful combo of sky rocketing profits while also lower stress. Find out more about Atarim:https://atarim.io/

Come tax time everyone wants to lower their taxes. Often you end up writing big checks in April and your first thought is tell me how I can lower what I owe in taxes. The answer regrettably is not much. Nev shares the big thing we should do now and why most of us won’t do it and the rest don’t want to do it. This isn’t one size fits all advice but it is what we you need to do to increase your profits by lowering your taxes for your business.

Jimmy Rose is a master of productivity and the client experience. In this episode Nev and Jimmy talk about agency life and life beyond the agency. Some highlights are:How to make new clients to stay profitable, happy, and on track to complete the project on deadline. An innovative way to turn internet trolls into new content.A fast and highly profitable way to grow your existing plug in or SaaS Links Jimmy mentioned in during the show:My 5 favourite productivity systems - On the homepage at https://jimmyrose.meContent Snare free trial - https://contentsnare.com Connect with Jimmy: Twitter - https://twitter.com/_jimmyroseFacebook - https://facebook.com/jimmyrosepageInstagram - https://instagram.com/getjimmyroseLinked In - https://www.linkedin.com/in/jamesrose0/Youtube - https://www.youtube.com/channel/UCnfG0GuJW2KMQOyAtlx1XggJimmy's Companies:Content Snare - https://contentsnare.comJimmy Rose / Zapier Mastery Course - https://jimmyrose.me/zapier-mastery/Agency Highway - https://agencyhighway.com

Nev compassionately answers an internet trolls claim that there is no such thing as a compassionate capitalist. He explains how to ACT like a compassionate capitalist using his ACT framework.

Running an agency often means dealing with and overseeing many different things at once, from the copy and offers on your website to the processes that pin down everything you do - and that’s before you even get to the client work. Some days, it will probably feel like you can’t seem to get control over all of the moving parts long enough to take a breath (and maybe eat a peanut butter cup #obsessed) - but there is some good news: Even in the most chaotic agency environment, there are plenty of things you can do to make sure you always have control over your next move. Leveraging your network, starting a side hustle, focusing all your energy on boosting profits in your existing agency business - all of these things have the potential to be highly profitable business activities. There’s just one problem: as profitable activities often are, all of these activities are resource-intensive, requiring resources, processes, and energy - and sometimes, you just don’t Of course, for all the times when you find yourself falling asleep in front of a screen at 3 am with four hours of work still waiting on your final approval, there is another option: Get someone else in control. That’s what Robert Jacobi would do. As the Director of the WordPress unit at cloud hosting platform Cloudways and former President of Joomla, he knows a few things about growing businesses, managing risk, and making decisions that have an impact. In this episode of Profit and Impact, Robert shares his tips for running a profitable, consumer-friendly business, from getting the right people on your team to cutting through the jargon. So what’s this episode really about? The thing that all people really want out of tech companies (it’s simpler than you think)How to set up processes for controlling costs and mitigating risk Why you should always create a financial “runway” for your startupThe best back-to-basics tip for running a profitable business Why you should listen We all want to feel like we’re in control of the direction our lives and businesses are moving in, but sometimes, the best way to exercise that control is to hire someone with the expertise to help. This episode will give you a whole new perspective on what it means to make a difference, whether that’s through charity, philanthropy, or building processes to keep your costs under control. Links Nev Harris Robert Jacobi You can quote me on that… “Every day or on the job, at whatever job, you're packing away a whole bunch of information that is insanely valuable.” - Robert Jacobi “Often, we [mistakenly believe that] the desire to have an impact, the desire to create change, the desire to do good things has to be mutually exclusive from making a profit. I believe, passionately, that profit is what allows you to make that impact.” - Nev Harris “I'd rather be giving the money to help out causes I care about than begging people for the money to help causes I care about.” - Nev Harris Like what you hear? Help me reach more ears by leaving a review (and a hefty handful of stars!) here.

In years to come, whenever someone asks about the biggest economic disaster in my lifetime, COVID will almost definitely make the list - but it won’t be the only one. Twenty years from now, it might not even be the most significant. I don’t want to sound alarmist, but we’ll all be better off if we can just accept it: There will always be another “event” to deal with. If we’re lucky, everything will bounce back just the way it did before - and I believe that it always will. Why? Well, the data shows that the economy and businesses have dealt with many things like this in the past and always bounced back. That doesn’t mean it’s going to be a fun journey, or that we’ll always know what we’re doing and where to go next, but there are two things we need to make it through in one piece: Hope And Savings At times like these, understanding cash flow really does come in handy - and in this episode, I’ll give you a few quick tips on doing just that, along with some sage advice for agency owners during these tumultuous times. So what’s this episode really about? The value in reflecting on the way we responded to dramatic life events The good news we all need to hold onto in a COVID worldWhy everyone should aim to have cash reserves and be prepared Why you should listen Major global events like COVID-19 are difficult to process in the midst of the drama, but once things slow down, they often leave life lessons in their wake. While it helps to know that better days are always on the way, the real skill lies in being able to handle the challenges today throws at us, and sometimes we have to look back to see how far we’ve come. Links Nev Harris You can quote me on that… “It always feels that it always feels like it's going to hurt more than it actually does.” - Nev Harris Like what you hear? Help me reach more ears by leaving a review (and a hefty handful of stars!) here.