Racing Mentor: Sponsorship | Motorsport | Business | Branding

Motorsport doesn’t usually offer a normal nine-to-five schedule. You’ll work long hours, weekends and evenings. As with any job, sometimes you’ll be around people you love, sometimes you won’t. The work can be physical and demanding. You’ll get tired and drink too much coffee. Sometimes you’ll feel battered and bruised. But we do it because we love race cars, right?

Why you need to stop talking about yourself and start focusing on the businesses you're approaching for sponsorship. Listen to more on the Racing Mentor app, now available for iOS and Android.

In this episode of the Racing Mentor podcast, I talk to Chris Dawes of Open Dawes Training all about the importance of public speaking to a racing driver and how it can help you to better engage with your audience and sponsors. Find out more at www.racingmentor.com/podcasts/005

In the fourth episode of the Racing Mentor podcast, I speak to Rob Hedley about Britcar, picking up sponsors and climbing through the racing ranks. See the show notes at www.racingmentor.com/podcasts/004

A chat with Jeremiah Jordan of RHJ Accountants about how to handle your money as a racing driver and the tax implications of accepting sponsorship. Sign up to the newsletter here: http://eepurl.com/bFsRCH Find the show notes at: http://www.racingmentor.com/podcasts/003

A conversation with business coach Ellory Wells about how to build your personal brand, develop as a sales person and pick up more sponsorship a long the way. The podcast also touches on the tricky conversation surrounding price and how to make sure a potential sponsor doesn't run away as soon as you mention costs.

The Racing Mentor podcast is brought to you by a former race team boss, PR and journalist who has spent time working with drivers to maximise their sponsorship and racing opportunities. This podcast is my story about my career and taking the bull by the horns. From a bored agency-side PR, to running my own race team.