Reimagining Success® with Anna Lundberg

Is your business thriving on paper, but secretly leaving you tired and resentful? In this episode, Anna Lundberg reveals the critical role boundaries play in building a business that truly works for your life - not just your bank balance. Tune in for practical advice and eye-opening truths about why productivity might not be your problem, and how setting the right standards can bring you the freedom, fulfilment, and sustainability you’re longing for. Key takeaways: Boundaries Trump Productivity: If your business success is wearing you down, the issue likely lies with your boundaries, not your ability to “do more.” Four Essential Boundaries: Anna outlines four key areas—pricing, time, communication, and scope—to help you construct a business that's profitable, enjoyable, and sustainable. Resentment Rate vs Integrity Rate: Discover how to set a minimum price that keeps you motivated and prevents hidden resentment—plus how to identify your ideal “integrity rate.” Intentional Hours & Communication: Learn why defining your availability is a game-changer, and how clear policies around client access and expectations can create sanity and satisfaction for everyone. Enforcing Boundaries: The hardest part isn’t setting boundaries—it’s sticking to them! Anna shares tips for overcoming people-pleasing, scarcity thinking, and the fear of lost opportunities. Curious what this could look like in your own business? Book a free strategy call to explore how to set the right boundaries - around your time, your pricing, and your offers - so your business supports you. onestepoutside.com/call

What’s really standing between you and a business that lets you work less - without sacrificing impact or income? In this solo episode, Anna Lundberg dives into the all-too-common traps that keep solopreneurs working beyond their limits and outlines a path to greater freedom, profitability, and alignment. If you feel stuck in the cycle of overwork, feast-or-famine income, and business models that don’t quite fit, tune in to reimagine what success could look like for you. Key takeaways: The Four Traps of Expert Businesses: Anna explores how Frankenstein businesses, over-delivery spirals, feast-or-famine cycles, and the time-for-money trap keep solopreneurs tethered to unsustainable work habits. The Importance of an Intentional Business Model: Instead of a reactive approach, Anna stresses designing your business model with purpose, so it supports your lifestyle and ambitions—not just your bank balance. Redefining Success on Your Terms: Get clear on what success actually means to you, from minimum income goals and ideal working hours to non-negotiables—so you know when you’ve “made it.” Offers and Clients That Work for You: Learn why your offers should be energy-conscious, strategically priced, and tailored to deliver value without burning you out. Plus, discover how to attract and select dream clients who respect boundaries and value your expertise. Three Pillars for Sustainable Business Growth: Anna shares the simplified framework behind her approach: Intentional Business Model, Authentic Marketing & Sales, and Simple Systems & Processes. Curious what a four-hour day could look like in your business? Book a free strategy call to explore how your business model, offers, and boundaries could support more space - without compromising on financial rewards. onestepoutside.com/call

What if the secret to sustainable success wasn’t hustling harder, but actually embracing less? In this thought-provoking episode, Anna Lundberg invites you to imagine a work-life where four focused hours a day could be enough to thrive as a solopreneur or independent expert. Tune in to discover practical strategies, inspiring research, and a fresh perspective on productivity that could finally lead to the freedom and fulfilment you set out to create. Key takeaways: Redefining Productivity: Challenge the ingrained belief that longer hours mean greater results. Anna explores how quality deep work—over mindless busyness—can move the needle in your business. The Four-Hour Workday Concept: Drawing from research and real-world experiments, Anna proposes that four hours of focused, high-quality work is not only viable, but optimal for creative and knowledge-based professionals. Letting Go of Guilt & Burnout: Anna unpacks the guilt associated with not “being busy” all the time and highlights the dangerous work cultures that glorify overwork, urging listeners to prioritise wellbeing and sustainability. Designing for Your Lifestyle: You can build a business that supports your personal life and constraints—be it school hours, wellbeing, or simply a desire to avoid burnout. Anna shares how small strategic tweaks can help make this possible. Ambition Without Sacrifice: Adopting a four-hour workday isn’t about scaling back your dreams—it’s about being braver and more intentional in your business design, structuring offers and routines that work for you. Curious to explore how a four-hour workday could actually work for you? If you’re starting to feel like something needs to shift — whether it’s your hours, your offers, or your whole way of working — let’s talk. Book a free strategy call to explore what might be possible, and what your next step could be. onestepoutside.com/call

Ever wondered how you can create a sustainable business in a world obsessed with relentless productivity? In this powerful interview, Anna Lundberg sits down with AI strategist and Apricity Lab founder Aleksandra Osipova to unpack the journey from burnout to building an enterprise anchored in alignment, resourcefulness, and genuine human connection. Tune in to discover refreshing perspectives and practical advice for building a business you truly love - one that supports your wellbeing as much as your ambitions. Key takeaways: Redefining Success: Aleksandra shares the evolution of her definition of success, from chasing deliverables and relentless productivity to prioritising personal resourcefulness, wellbeing, and authentic relationships. Building with Alignment: Discover why aligning your work with your values and natural strengths is not just more enjoyable but also commercially effective, attracting better-fit opportunities and clients. Human Connection in the Age of AI: The discussion explores how AI can increase capacity for solopreneurs, but that lasting success relies on cultivating human connection and presence, not just automating outputs. Critical Thinking & Continuous Learning: Aleksandra’s forthcoming book emphasises the importance of critical thinking and practical experimentation with AI—skills relevant for all ages, especially as the digital and business landscape evolves. Sustainable Routines: Learn how Aleksandra handles the risk of burnout, balancing early starts, creative deep work, and even ballet classes to maintain energy, inspiration, and health as a solopreneur. Want to build a business that actually works - without burning out chasing the next big thing? Inside the Business Accelerator, we help independent experts like you design simple, sustainable strategies for growth - so your work supports your life, not the other way around. 🎯 Doors are closing as we speak - apply now or register your interest for the next intake at onestepoutside.com/accelerate.

Are you resisting structure in your business because you’re craving freedom, creativity, and flexibility? In this episode, Anna Lundberg debunks the myth that structure stifles creativity and explains how the right systems actually give you more space to breathe, more focus, and more joy in your work. Tune in if you’re tired of juggling everything yourself and want your business to run more smoothly - without losing the freedom you left corporate to find. Key takeaways: Structure = Freedom Loose schedules feel freeing, but lack of structure can lead to decision fatigue, inconsistent income, marketing chaos, and, eventually, burnout. Simple systems set you free by eliminating wasted energy and providing consistency. The Cost of Chaos Not having systems actually keeps you stuck—leading to sporadic visibility, inconsistent clients, and being the bottleneck in your business. Professional, reliable processes attract high-calibre clients. Simple Systems to Set Up You don’t need complicated tech to start—simple, manual systems can transform your workflow. Anna recommends project management tools, onboarding/offboarding templates, streamlined invoicing, and content workflows. Start Small & Build as You Grow You can add structure bit by bit. Start by documenting repetitive tasks, creating templates, and introducing basic automation when you’re ready. This frees up more time for high-value work and creativity. Delegation & Boundaries Matter Use systems to delegate effectively (even recording your workflow for assistants or AI to follow!) and to reinforce boundaries—such as set working hours and strategic planning time. Ready to build a business that actually works - with simple systems that support sustainable growth? The Business Accelerator helps independent experts like you design offers, pricing, marketing, and rhythms that protect your time and increase your income - without burning out. 🔗 Applications for the next intake are closing soon: onestepoutside.com/accelerate

Are you working tirelessly in your business, only to feel underpaid and overwhelmed? In this week’s episode, Anna Lundberg breaks down the real reasons independent experts find themselves overworked yet under-earning - and what you can do differently. Discover actionable strategies to design a business that pays you what you deserve, protects your time, and keeps you energised. Key takeaways: Ditch Frankensteined Offers Stop scattering your energy on bespoke, complicated services for every client—streamlining your offers and messaging leads to more clarity, easier marketing, and better sales. Break the Cycle of Undercharging and Overdelivering Learn how pricing based on fear leads to resentment and burnout, and why knowing your “integrity rate” (what you should earn) and “resentment rate” (the bare minimum) changes the game. Prioritise Relationships Over Reach Rather than chasing cold leads on LinkedIn or obsessing over follower counts, tap into existing clients, referrals, and close networks for immediate, reliable sales. Map Out Effort vs Reward Use Anna’s quadrant framework to identify which offers bring in high reward with less effort—and ruthlessly cut tasks and services that drain your time without decent returns. Refine Your Marketing—Less Is More Only invest in the platforms and activities that actually generate clients, not just likes or noise. Every hour counts! Ready to earn more without burning out? The Business Accelerator is open now. It’s a 12-month strategic reset for independent experts ready to simplify, grow, and build a business that actually works. Apply now at onestepoutside.com/accelerate

Feeling like you’re hustling harder than ever, yet results just aren’t matching your effort? In this empowering episode, Anna Lundberg unpacks why working harder isn’t the answer in today’s tougher market for independent experts, solopreneurs, coaches, and consultants. Discover how to move beyond “busy work” to intentional business design - so your business works for you, not the other way around. Key takeaways: The Busy Work Trap More posts, more offers, more hustle often leads to burnout—not results. Anna explains why ceaseless activity keeps you reactive, scattered, and exhausted, rather than strategic and effective. The Time-for-Money Ceiling Trading hours for fees caps your income and makes true flexibility impossible. Anna discusses how to break free from hourly rates and build offerings that reflect value, not just time spent. Complexity Kills Clarity Adding more services or constantly reacting to every market shift creates confusion—for you and your clients. Simplicity and clear, repeatable offers are essential for expert positioning and sustainable growth. Intentional Business Design Anna outlines four elements for a more sustainable, fulfilling business: Fewer, clearer offers; value-based pricing; simple systems and processes; and seasonal, proactive planning. Practical Steps to Simplify and Scale Consider what your business could look like if you designed it on a blank sheet. Identify one offer or system you could simplify today to make everything else easier. Ready to stop spinning your wheels and build a business that actually works? The Business Accelerator is our 12-month programme for experienced experts who want strategic growth - without burnout, and without compromise. Applications are open now for the next cohort. → Apply now at onestepoutside.com/accelerate

Are you highly skilled, experienced, and passionate about your work, but still struggling to get fully booked with the right clients? In this refreshingly honest episode, Anna Lundberg unpacks why even top experts find it tough to thrive in today’s challenging market. Discover why this isn’t the time to wait for things to improve, but to sharpen your positioning, messaging, and visibility to stand out - even now. Tune in to reframe your strategy and uncover the real keys to business growth in uncertain times. Key takeaways: The Market Has Shifted—But Opportunity Remains Three Reasons You’re Not Booked OutUnclear or Uncompelling Offers: Vague, long-term, or “fluffy” messaging doesn’t resonate in a risk-averse market. Offers need to address urgent, concrete business needs. Positioning That Undersells You: Many experts, especially women, downplay their expertise instead of confidently owning their experience and value. Visibility That Lacks Consistency and Focus: Sporadic or unfocused marketing often leads to getting lost in the noise. Clear, intentional pathways to your ideal clients are essential. Mission vs. Messaging: What Sells Now Future-Proofing Your Business Ready to build a business that actually works - even in a tough market? The Business Accelerator is for experienced coaches, consultants, and independent experts who want to grow sustainably, protect their time, and consistently attract the right clients - without hustle or compromise. 🗓 Applications open this month. 📩 Apply now at onestepoutside.com/accelerate to join the current intake.

What if success wasn’t about more, but about enough? In this refreshingly honest conversation, Emma Steenson - former management consultant turned entrepreneur and executive coach - shares how selling a business and reaching financial security forced her to rethink success. If you’ve been running on autopilot - chasing “more” without stopping to ask what you really want - this episode will make you pause and rethink. Key Takeaways Success is Personal and Evolves Over Time: Emma’s journey highlights how definitions of success shift—from financial milestones to personal satisfaction and fulfilment. The episode explores letting go of traditional markers in favour of what genuinely matters to you. Understanding “Enough”: The conversation dives into what “enough” means financially and emotionally, the importance of identifying your own baseline, and resisting the endless chase for more. Practical Realities of Working for Yourself: Emma and Anna candidly discuss the gritty side of entrepreneurship—marketing yourself, facing uncertainty, and the often-unseen hard work behind “freedom.” Navigating the Noise: As Emma shares, finding your unique path and not getting distracted by fleeting trends or other people’s blueprints is vital, especially in a rapidly changing business landscape. Resilience Through the Tough Times: The episode closes with advice for those in a low point: keep going, trust the process, and remember that the tough patches make the successes all the sweeter. If Emma’s story has you questioning what enough really looks like for you - and how to design a business that delivers on that - let’s map it out together. It's time to build a business that funds the life you actually want. Book your call at onestepoutside.com/call

Feeling like the year’s flying by without the progress you hoped for? In this episode, Anna Lundberg shares how to use the summer slowdown as a powerful pause to reset your business focus and ensure you end the year feeling proud and accomplished. If you crave more intention, meaningful progress, and strategic action before December, this episode will give you practical prompts and inspiration to make it happen. Key takeaways: Summer as a Strategic Pause: Anna highlights the value of using the quieter summer months to reflect, recalibrate, and gain a fresh perspective, rather than hustling non-stop or feeling guilty for stepping back. Reflection Prompts for a Meaningful Year-End: Anna offers four key questions to help you identify what would truly make you proud come December. These prompts guide you to clarify your priorities, assess what’s missing, determine where to focus, and consider what support could ease your journey. Intentional Goal Setting Over Busywork: Instead of ticking off endless to-do lists, Anna encourages listeners to be intentional about their goals. Focusing on “needle-moving” actions leads to more fulfilment than staying busy for the sake of it. Support and Accountability Matter: Success isn’t a solo journey. Anna discusses how seeking support – whether through coaching, community, or structured programmes – can help you bridge the gap between intention and achievement. Ready to reset - and actually build the business you want? Doors to the next Business Accelerator intake open in September. If you’re an experienced expert ready to create a simpler, more sustainable business that actually works, register your interest here.

Feeling frazzled trying to juggle work, family life, and the perpetual guilt of not giving enough to either? In this episode, Anna Lundberg breaks down the practical steps to designing a business that truly fits around your life - think working term time, taking summers off, and still earning what you deserve! Whether you’re a parent dreaming of school-hour working or simply someone craving more freedom and intentionality, this episode will show you how to make the maths (and mindset) work for you. Key takeaways: Design for Your Lifestyle, Not by Accident: Create your business with intention rather than reacting to opportunities as they arise. Decide your non-negotiables, from school hours to summer holidays, and build your business around them. Do the Maths: Anna walks through the numbers—calculating your annual working hours and required hourly rates—so you know exactly what it’ll take to reach your income goals within your chosen schedule. Reimagine Offers and Pricing: Shift away from selling your time by the hour. Build offers based on value or outcomes, consider group programmes, and design packages that fit both your clients’ needs and your own work-life boundaries. Seasonal and Systematic Planning: Tap into the power of mapping your business by academic terms or seasons and front-load your workload to take full advantage of quieter months. Systematise processes to save time and energy. Build for the Life You Want: Get concrete about your available hours, align your pricing and offerings, and work only with clients who respect your working preferences. Ready to make this real? If you're serious about designing a business that supports term-time working (or simply more time off without sacrificing income), let’s explore what that could look like for you. Book a free call at onestepoutside.com/call to map out your next step.

August can often feel like a strange limbo for solopreneurs and independent experts - a mix between wanting to relax and feeling pressured about what lies ahead in September. In this episode, Anna Lundberg shares practical strategies to help you enjoy the summer season, set realistic boundaries, and ensure you’re well-positioned both emotionally and financially for a strong return in the final quarter of the year. Whether you’re feeling guilty about slowing down or anxious about next month’s pipeline, this is the episode for you. Key takeaways: Normalise the August Slowdown and Release Guilt Many freelancers and business owners feel uneasy about taking a real break in August due to competing pressures — you’re not alone. Anna offers assurance and ways to reframe this period so you can truly pause and recharge. Set Intentional Goals for September Rather than hustling harder, focus on one clear goal to achieve by early September. Identifying a single top priority, whether it’s recharging, rebooting your business model, reconnecting with contacts, or realising a project, will increase your clarity and motivation. Balance Your Summer with Boundaries and Non-Negotiables Establish clear boundaries for work and family time. Anna discusses the importance of non-negotiables to ensure you avoid resentment and stay present, both at work and home. Asynchronous vs. Live Actions Plan your tasks according to what can be done flexibly (like responding to emails or creating content), and which require you to be ‘live’ (like calls or workshops). This allows you to stay productive without overloading your schedule. Cashflow Quick Wins and Seeding September Sales Anna provides actionable ideas to boost summer cashflow (such as chasing unpaid invoices or offering one-off services) and stresses that September sales need to be seeded now. Small, meaningful actions taken today can make autumn feel a world away from panic-driven. Ready to grow a business that actually works - for you, your clients, and your life? The Business Accelerator is a 12-month journey to design a sustainable, strategic business that supports your definition of success. Register your interest for the next intake at onestepoutside.com/accelerate.

Can you build a business that truly makes a difference and pays you well? In this episode, Toni Finnimore, founder of The Social Society, shares how she’s balancing purpose and profit by designing a values-driven business model that delivers real community impact without sacrificing boundaries or wellbeing. We talk about why consistency matters more than quick wins, how to stay true to your vision when the world says otherwise, and what redefining success really looks like after corporate life. Key takeaways: Redefining Community & Charity Work: Toni Finnimore shares how The Social Society is bringing a fresh approach to volunteering, blending the best of community, connection, and values while sidestepping burnout and traditional charity pitfalls. Purpose & Profit, Not Either–Or: Learn how Toni refuses to accept that you must choose between making a difference and making a living, and how holding firm to this belief has shaped her business model. Boundaries Against Burnout: Both Toni and Anna discuss the challenge of “giving” professions, showing how healthy boundaries and prioritising your own wellbeing are essential to creating lasting impact—both for yourself and the organisations you support. Building a Sustainable Business Model: Discover Toni’s innovative approach to business sustainability through subscription-based volunteering platforms and meaningful, skill-based event days—all while staying true to her core values and not chasing trends for the sake of it. The Power of Consistency and Authenticity: Toni reveals the joys and struggles of growing her personal brand and business, underscoring why showing up regularly and speaking honestly matters more than hacks, trends, or going viral. If Toni’s story has you rethinking how you want to build your own business - one that protects your time, reflects your values, and actually works - let’s talk. I help independent experts (re-)design their business models so they’re strategic, sustainable, and built for enough. Book a call to explore what that could look like for you: onestepoutside.com/call

Ever felt deflated by low interaction on your posts or wondered whether your content is actually reaching anyone? This episode of is all about challenging the obsession with likes and public engagement. Anna Lundberg reveals why your true business growth might come from the quiet “lurkers” - those who never like or comment, but are listening, learning, and ready to buy when the time is right. Listen in to learn how to spot and serve these invaluable silent followers. Key takeaways: Redefining Success Metrics Vanity metrics like likes and comments often mislead—true business traction frequently happens quietly. It’s more important to focus on meaningful metrics such as inbound messages and discovery calls. Who Are the Lurkers? Lurkers are thoughtful, discerning potential clients who do not engage publicly, but are your target audience. They notice your content, and when the moment is right, they get in touch quietly. Marketing with Depth Over Noise Instead of chasing trends and performative content, focus on creating consistent, quality posts that speak directly to your ideal client’s real pains and desires—even if engagement appears minimal. Track What Matters Monitor real indicators of business growth—such as inbound client contact, booked calls, and message responses—instead of relying on surface-level stats. Celebrate Quiet Conversions Building trust with “lurkers” leads to sustainable, long-term business—not just short-lived popularity or algorithm-driven reach. Think your content isn’t working because you’re not getting likes or comments? Think again. If you’re ready to stop chasing engagement and start building a business that converts consistently - the Business Accelerator is for you. It’s a 12-month strategic journey for independent experts who want to grow with clarity, consistency, and calm momentum. Join the waitlist at onestepoutside.com/accelerate.

Are you posting consistently on LinkedIn or Instagram but still struggling to turn your audience into paying clients? This episode is for independent experts who want to move beyond random content and start building relationships that actually lead to business - without feeling pushy or “salesy.” Anna Lundberg shares hard-won sales insights and practical steps for converting interest into income in a way that feels authentic, human, and strategic. Key takeaways: 1. The Difference Between Marketing and Sales Marketing promotes visibility and builds your brand, but sales is about having real conversations and converting interest into action. For lasting business growth, you need both visibility and a thoughtful sales system. 2. Why 'Selling' is Actually 'Serving' Selling isn’t about manipulation; it’s about helping. If you believe in what you offer, guiding people to work with you is an act of service, not of pressure. Relationships (not long sales pages or viral posts) matter most—especially for high-trust services and B2B. 3. Reimagining the Traditional Sales Funnel It’s no longer a simple linear path; instead, think of it as a tapestry or ecosystem, with many touchpoints (referrals, workshops, posts, conversations) leading up to a client’s decision. 4. The Power of Follow-up Only a small percentage of people are ready to buy right now; regular, kind follow-up keeps you top of mind for when they are ready. Tracking conversations and continuing gentle outreach is necessary, not “pushy.” 5. Create Your Own Sales System There’s no one-size-fits-all template—map out discovery, experience, and purchase stages that suit you and your clients. Consistently focus on your “momentum moves”: those daily or weekly actions that build relationships and sustain your pipeline. If you’re ready to move beyond posting and hoping - and start building a business that actually converts - the Business Accelerator is for you. It’s a 12-month journey for independent experts who want to grow strategically, sell with integrity, and create a business that truly works for them. Join the waitlist to be first to hear when doors open again: onestepoutside.com/accelerate

Have you ever spent ages crafting the perfect LinkedIn post, only to delete it in a moment of self-doubt? In this episode, Anna Lundberg dives into the so-called 'LinkedIn spiral' - the cycle of comparison, perfectionism, and performative posting that can leave even seasoned experts feeling deflated. Tune in as Anna shares practical strategies for building your authority, setting healthy boundaries online, and creating a content rhythm that feels authentic (and gets results). Key Takeaways LinkedIn's Unique Power for Experts: LinkedIn remains the best platform for independent experts to position themselves as authorities and connect with ideal clients—when used with intention. Understanding the LinkedIn Spiral: Anna unpacks three common traps: comparison, perfectionism, and performative posting, explaining how each can drain your energy, sap confidence, and distract from your real business goals. Metric Misalignment: Chasing 'likes' and comments isn’t the same as building real value or winning clients. Anna highlights the importance of focusing on the metrics that actually matter for your business. Practical Ways to Regain Control: Tips include batching content, separating creation from scrolling, setting boundaries, unfollowing/muting comparison triggers, being strategic with engagement, and sticking to a sustainable, authentic cadence. Permission to Show Up Your Way: True success comes from doing things your way—not following algorithm hacks or exhausting routines. Clarity, consistency, and authenticity are key. Want support clarifying what you want to be known for and building a personal brand that actually works for your business? Book a free call to explore how we can shape your visibility strategy with intention - no hacks, no hype. https://onestepoutside.com/call

In a world obsessed with going viral, what if your quiet consistency was your biggest asset? In this episode, Anna Lundberg unpacks what it really means to be visible - without losing your integrity, burning out, or contorting yourself into a brand you barely recognise. This is your invitation to build quiet authority - and grow your business, your way. Key takeaways Visibility Isn’t About Volume Anna explains why chasing quantity won’t build meaningful authority or a real business, and why thoughtful, intentional presence trumps endless posting. The Power of Positioning & Intentionality Learn why clear positioning, your ‘signal sentence’, and consistent messaging are more powerful than trying to go viral. Quality Conversations Drive Business Engagement doesn’t have to mean public likes; many ideal clients are silent lurkers who’ll reach out when ready, so don’t judge success by comments and shares alone. Content Pillars Anchor Your Message Anna shares her system of content pillars to keep your message focused, making content creation easier and more strategic. Don’t Trade Integrity for Impressions It’s easy to get caught up in the algorithm game—Anna urges you to stay true to your values, and reassures you that you don’t need massive numbers to have a thriving business. Want support clarifying what you want to be known for and building a personal brand that actually works for your business? Book a free call to explore how we can shape your visibility strategy with intention - no hacks, no hype. https://onestepoutside.com/call

Anna Lundberg sits down with entrepreneur, strategist, and podcast host Stephanie Melodia. Stephanie shares her unconventional career journey from art school to building a successful business, discusses how she’s rethinking success at a pivotal life stage, and unpacks the power and pitfalls of metrics, personal branding, and living a “multi-hyphenate” career. Tune in for candid insights on balancing ambition with gratitude, redefining what success truly means, and practical strategies to create a work-life blend on your own terms. Key Takeaways 1. Redefining Success Is an Ongoing Journey Success isn’t a fixed goalpost—you’ll keep evolving your definition as your life and ambitions change. Gratitude and self-reflection are key to enjoying the journey and avoiding endless “what’s next?” thinking. 2. Embracing Nuance and Balance True fulfilment lies in balancing achievement with appreciation for what you already have. Stephanie’s mantra: “How do I stay hungry yet full at the same time?” 3. The Power of Personal Brand & Experimentation Building your personal brand—even accidentally—can be crucial for business growth and client attraction. Experimenting and “accidentally” discovering what works is often the best route forward; action trumps perfection. 4. Rethinking Metrics and Social Media Influence Metrics can be motivating, but beware of linking self-worth to numbers—focus on meaningful impact over vanity stats. Connection beats collection: quality of relationships trumps number of followers. 5. Creating Your Ideal Day—and Life Stephanie offers a practical glimpse into designing a work-life blend that reflects your values, ambitions, and joy. It’s possible to curate your day-to-day around the things you love, with structure enabling freedom. Ready to redefine success on your own terms? If you’ve outgrown the business model you started with - or you’ve hit your goals but it still doesn’t feel quite right - it’s time to recalibrate. Inside the Business Accelerator, you’ll redesign your expert business for more revenue and more freedom - with a smarter strategy, sustainable offers, and a business model that’s aligned with what success looks like now. Apply now at onestepoutside.com/accelerate

Are you feeling a quiet nudge in your business, even though everything looks “fine” on the surface? This episode is for entrepreneurs and independent experts whose business is ticking along, but something just feels off. Join Anna Lundberg as she explores how to recognise these subtle signals and take strategic action - before burnout or boredom kicks in. Tune in to discover how to recalibrate your business for greater clarity, alignment, and fulfilment. Key Takeaways Recalibration doesn’t require crisis You don’t need to wait for things to fall apart to want more from your business. Proactive, strategic evolution helps you stay aligned and engaged. Recognise the subtle signs Even when work is steady, you may feel unchallenged, creatively flat, or notice your ideal clients are shifting. These aren’t red flags—they’re invitations to grow. You’ve outgrown your original business model As you and your lifestyle evolve, so should your offers, pricing, and positioning. Intentional recalibration ensures your business continues to serve your current goals and values. Strategic action over dramatic change Recalibration is about refining, not starting over. Shift your structure, update your messaging, and build for your next chapter—without burning everything down. Support and structure accelerate growth Having a supportive community and clear, intentional strategy (like Anna’s Business Accelerator) helps translate fresh ideas into purposeful action. Ready to recalibrate before burnout or boredom hit? If your business looks ‘successful’ on paper but no longer feels aligned, it’s time to pause, reflect, and evolve. Inside the Business Accelerator, you'll redesign your expert business for more clarity, more confidence, and more freedom - with strategic support, a smarter model, and a clear plan to grow in a way that actually works for you. ⚠️ Doors are closing - apply now to join us this intake: onestepoutside.com/accelerate

Do you adore your work but lately find it draining rather than energising? In this episode, Anna Lundberg explores the hidden pitfalls of passion-driven businesses - how loving what you do can still lead to burnout, and practical steps to reclaim balance and sustainability. Tune in for a refreshing perspective and actionable advice designed to help you protect your wellbeing while delivering your best work. Key Takeaways Loving Your Work Doesn’t Make You Immune to Burnout: Passion is powerful, but over-delivering and poor boundaries can lead to exhaustion - even when you deeply care about your business and clients. Boundaries Are Essential for Sustainable Success: Building boundaries into your business model and daily routines is vital to prevent draining your energy and sacrificing your personal life. Revisit Your Pricing and Offers: Ensure your fees reflect both the emotional and energetic load of your services. Let go of profitable offerings if they consistently leave you depleted. Intensity Isn’t Sustainable: While occasional busy periods are normal, constant overworking should not be the status quo. Design your business to support your capacity and lifestyle as it is now. Sustainable Growth Is Possible (and Necessary): You don’t have to choose between ambition and wellbeing. Success can - and should -come without sacrifice, with systems that allow you to thrive long-term. Feeling drained by the very business you built to give you freedom? If your passion is starting to feel like pressure, and your business is taking more than it gives... it’s time to rethink how you're growing. Inside the Business Accelerator, you'll redesign your expert business for more energy, more income, and more ease - with smarter structure, sustainable offers, and boundaries that protect your time (and your wellbeing). Apply now at onestepoutside.com/accelerate.