Results by Design: UX Insights for Business Leaders

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target personas, and casting a visionary UX and web content strategy. Learn about: -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Related Video | Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Google Podcasts Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid reflections and pivotal moments from his career, shedding light on the evolution of design methodologies and problem-solving approaches. 🔍 Learn about: Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ [eBook] A Guide to UX Strategy Sprints, UpTop: https://bit.ly/3IJmVvt -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Google Podcasts Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, Michael Woo is joined by one of his team members, Cristie Shrader, Product Designer, to talk about the advantage of having an external perspective in UX design. Let’s unpack the insights and experiences of a seasoned design consultant, exploring how they tackle dilemmas, overcome challenges, and foster productive client relationships. Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ Cristie Shrader | Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Google Podcasts Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, we tackle the intricate world of digital business and uncover five of the most common challenges organizations encounter when striving to build a successful digital business. 🌐 In this insightful exploration, we break down the barriers that hinder many businesses from achieving digital excellence. Whether you're a seasoned entrepreneur or just starting, understanding these challenges is crucial for navigating the digital landscape. 🔍Learn about: 1️⃣ Leadership and Vision 2️⃣ The Problem with Departmental Silos 3️⃣ How to Choose the Best Team Members 4️⃣ The Importance of Having Good Processes in Place 5️⃣ Is Your Company Operations-Minded or Innovations-Minded? Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Google Podcasts Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

Join our Results by Design panel and guest, Deborah Roberts, Senior UX Designer at UpTop, in a thought-provoking episode exploring the evolution of B2B buyer behaviors and their profound impact on website dynamics 🚀 In our latest episode, we discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these changes in B2B buyer behavior, and what to do about it. 🎯 Key Takeaways: Join us as we explore expert approaches to elevate your products, optimize customer interactions, and steer your organization toward unparalleled success. Tune in now and revolutionize your business strategies! -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ Deborah Roberts | Sr. UX Designer, UpTop: https://www.linkedin.com/in/deborahrobertsdesign/ -------------------------- Episode Context -------------------------- Gartner Win More B2B Sales Deals Report: https://www.gartner.com/en/sales/insights/win-more-b2b-sales-deals G2 2023 Software Buyer Behavior Report: https://research.g2.com/2023-buyer-behavior-report TrustRadius 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer: https://www.trustradius.com/resources/assets/2022-b2b-disconnect -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Google Podcasts Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! Join our hosts Craig and Mike as they unravel the intricacies of creating impactful user experiences that extend beyond aesthetics, delving into the very engineering that shapes the entire user journey. Learn valuable insights into the holistic approach that defines UpTop's commitment to delivering impactful and cohesive user experiences. Whether you're a business leader or a UX enthusiast, this episode offers a deep dive into the philosophy that sets UpTop apart in the world of UX. Tune in as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Google Podcasts Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In the inaugural episode of our series, we dive into the realm of User Experience (UX) design and strategies, shedding light on how these essential components empower business leaders to steer their organizations toward unparalleled growth and success. We cover: Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about us and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Google Podcasts Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa