SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators-logo

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Business & Economics Podcasts

SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.

Location:

United States

Description:

SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.

Twitter:

@SHSMDAHA

Language:

English


Episodes
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Focus on Findability: Thinking Beyond Search in the Age of AI

8/25/2025
As AI transforms how healthcare consumers search for and engage with information, the focus is shifting from traditional SEO to a broader concept: findability. In this episode, we explore how Cone Health and Geonetric are redefining digital strategy to ensure the right content reaches the right people at the right time, through AI-driven insights, optimized listings, and smarter content marketing.

Duration:00:25:02

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Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach

8/8/2025
As health marketing evolves, micro-influencers are emerging as powerful allies in building trust and authenticity, especially around sensitive topics. In this episode, we explore how “The Pelvis Party” campaign used micro-influencers to humanize health messaging, foster deeper engagement, and create meaningful partnerships that go beyond traditional branded content.

Duration:00:20:49

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It Takes a Comm-Unity: How Communications Can Advance Environmental Sustainability Initiatives and Create a Greener Tomorrow

7/25/2025
As the health care sector confronts its environmental impact, communication professionals are stepping up to drive sustainability forward. In this episode, we explore how strategic messaging, stakeholder engagement, and storytelling can empower health organizations to reduce emissions, improve public health, and lead the charge toward a greener future.

Duration:00:33:31

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Harnessing the Power of Integrated Data

7/18/2025
In today’s data-driven healthcare landscape, integrating diverse data sources into dynamic dashboards is transforming how organizations identify market opportunities and optimize provider deployment. Join us as we explore a compelling case study from Washington University School of Medicine, showcasing how Power BI dashboards are used to drive strategic decisions, improve access to care, and ensure financial sustainability.

Duration:00:33:24

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Women in Leadership - Danielle Gathje

7/2/2025
In our latest Women in Leadership episode, Danielle Gathje reflects on her remarkable career and the lessons she's learned along the way. From navigating gender bias to advocating for herself and others, Danielle's story is an inspiring reminder that resilience, positivity, and strong support systems are crucial for success in healthcare.

Duration:00:23:43

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The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy

5/15/2025
Join us for a sneak peek of Tucker Bryant's keynote, "The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy," where he reveals how poetic tools can enhance creativity, collaboration, and competitive advantage in the health care industry. Discover how embracing these strategies can help health care professionals navigate an ever-evolving landscape and lead their organizations to success.
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From Communicator to CEO

4/25/2025
Michele Sutton, FACHE, CEO of North Oaks Health System, shares her journey from SHSMD member to ACHE Chair, key leadership insights, and advice for thinking like a CEO.
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Women in Leadership: Jennifer Nickoles

2/12/2025
The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Jennifer Nickoles, President at Johns Hopkins Bayview Medical Center. Jen Nickoles always aspired to be a leader and after she completed her undergraduate studies at Johns Hopkins, she began her career in facilities management. Transitioning through the finance track, she moved into administration and eventually became Chief of Staff for Johns Hopkins Medicine. After several roles within the health system, she ultimately became the President of Johns Hopkins Bayview Medical Center.

Duration:00:35:32

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Mastering Patient Engagement: A Research-Backed Approach to Meeting Patients Where They Are

1/17/2025
OhioHealth has developed a research-backed digital engagement strategy by studying consumer health behaviors and motivations to better understand patient needs and preferences. Attendees of this session will learn about patient expectations in healthcare brand relationships and receive real-world marketing strategies, along with a free copy of the consumer health and wellness research study.

Duration:00:13:49

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Marketing Personalization in Healthcare: Unveiling the Wizard Behind the Curtain

1/10/2025
Healthcare marketers face the challenge of separating myth from reality when it comes to implementing scalable personalization strategies, as consumer expectations now demand more tailored approaches. AdventHealth aims to showcase a viable solution for overcoming these challenges, providing clarity amid the confusion surrounding personalization in healthcare marketing.

Duration:00:18:17

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Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors

1/3/2025
Disruptors like Amazon and Dollar General are challenging traditional healthcare with convenience and affordability, prompting UPMC and NRC Health to explore the role of brand positioning in patient satisfaction and recognition. UPMC will share data on rural market challenges and patient care preferences, addressing broader trends like consumerism, patient engagement, and healthcare innovation.

Duration:00:14:10

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Beat the Workforce Blues: How to Tackle Your Health System’s Biggest Problem

12/27/2024
Healthcare marketers face the challenge of separating myth from reality when it comes to implementing scalable personalization strategies, as consumer expectations now demand more tailored approaches. AdventHealth aims to showcase a viable solution for overcoming these challenges, providing clarity amid the confusion surrounding personalization in healthcare marketing.

Duration:00:12:26

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Diving Deeper Into 2025 Trends: GenAI, Influencer Marketing & Healthcare Retailization

12/6/2024
In 2025, three trends are poised to shift healthcare marketing significantly: GenAI, influencer marketing, and the “retailization” of healthcare. In this webinar, healthcare experts Erin Killion and Jenn Dixon from Goodway Group will dive into these trends, what they mean for your healthcare organization, and strategic ways you can capitalize on each trend in your marketing campaigns this upcoming year. Join us to learn how to leverage cutting-edge marketing methods to spearhead growth in 2025.

Duration:00:23:17

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Women in Leadership: Keeli John

12/5/2024
The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Keeli John, Corporate Director of Planning, Design & Construction for Emory Healthcare.

Duration:00:23:41

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Rural Healthcare Roundtable

11/22/2024
Join Sara Meyer, Khrista Boster, and Diane Markham as they discuss their Rural Marketing Group.

Duration:00:16:11

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SHSMD Rising Star Award: Rachel J. Lott

11/19/2024
Meet Rachel Lott, one of SHSMD's Rising Star Awardees.

Duration:00:17:38

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SHSMD Rising Star Award; Tim McMahon

11/19/2024
Meet Tim McMahon, one of SHSMD's 2024 Rising Stars.

Duration:00:07:28

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How to Find The Right Patients When Viewership Is So Fragmented

11/11/2024
Today’s media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention. But there are solutions. We can rein in fragmentation by simplifying audience aggregation and increasing focus on outcomes. Join us as Jeanette Geer, Sr. Director of Category Sales – Healthcare of Spectrum Reach tells us how focusing on outcomes, following data, and reaching health care audiences where they spend their time, you can harness the chaos.

Duration:00:18:02

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The Future of SHSMD: Evan Williams

10/10/2024
Join us as we learn more about the new Executive Director of SHSMD, Evan Williams! Evan is a seasoned association leader and Certified Association Executive (CAE) who has a strong focus on strategic initiatives, fostering innovation and enhancing member engagement. Tune in to learn about what drew Evan to work with SHSMD, what his goals for his first year are, and more.

Duration:00:11:34

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Designing Ambulatory Pricing Strategies in a Competitive Marketplace

10/10/2024
Dan Clarin of Kaufman Hall discusses the industry's shift to ambulatory care, highlighting pricing and cost in the context of expanding surgery and imaging capacities and third-party partnerships.

Duration:00:11:14