SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Sara Vaezy shares insight on digital opportunities as health systems take the journey toward the next normal.

Consumers expect to have personalized, one-to-one digital experiences. This is now more important than ever for healthcare organizations recovering from COVID financial loss and serving as thought leaders in their communities. Healthcare providers need to evolve their digital front door experiences to acquire and retain the right patients, especially as the healthcare landscape continues to evolve with retail giants and big-chain pharmacies announcing big investments in the space. In this...

Dr. Ken Dychtwald discusses is book What Retirees Want: A Holistic View of Life’s Third Age.

As hospitals and health systems across the country are resuming pre-pandemic operations, they are also re-evaluating opportunities to change their strategy. Learn about how strategic planners at Jefferson health played a key role during the initial crisis phase of the pandemic and are now providing critical insights using analytics, scenarios, forecasting tools to develop a roadmap for recovery and change.

Jennifer Horton discusses strategic marketing insights during the COVID-19 pandemic.

Greg Feirn and Christine Albert discusses the response to COVID-19.

Donna Teach, Chief Marketing and Communications Officer for Nationwide Children’s Hospital in Columbus, Ohio, discusses crisis communications at the Children's Hospital.

Frank Lococo discusses how Nebraska Medicine became a trusted information source for COVID-19.

Jenna discovered meditation five years ago. As she continued to notice the profound impact it had on her quality of life, it quickly became a daily practice. Jenna felt compelled to obtain her certification so that she could help others discover, benefit and ultimately love the effects of regular meditation practice. In her effort to help others discover the benefits of meditation and mindfulness, she started an inclusive, interactive and uplifting online community. She offers free, weekly...

Rachel Lott discusses how Hillsdale Hospital was able to pivot quickly to offer Telehealth Services during the COVID-19 Pandemic.

Robbie Schneider discusses managing social media during a pandemic.

Lisa Crockett discusses the changing role of planners and the planning function during the COVID-19 pandemic.

Christina Kerby discusses crisis communications and her experience aboard the Westerdam.

A dialogue on resiliency in crisis and ways Rush has both prepared and adapted to operate strongly through the COVID-19 crisis. Listen to hear: · How Rush was “built for this” and the post 9-11 design took into account potential pandemics · Discussion of key characteristics of leadership exemplified at Rush, specifically being “Integrated” and “Adaptive”. · Other leadership values and characteristics embraced at Rush relevant to managing COVID-19 such as: o Authenticity - shift in...

Jeffrey Kraut at Northwell Health shares key COVID-19 planning actions at New York’s epicenter.

Jhaymee Tynan discusses women in leadership.

In this interview, Christina Deidesheimer, Director of System Marketing Communications, Beebe Healthcare and Andrea Wojcik, Section Chief Office of Health and Risk Communication, Delaware Department of Health and Social Services, Division of Public Health, share how they have aligned their efforts to serve their community during this crisis. Christina will share how Andrea and the Department of Public Health has allowed her organization and team to communicate a centralized place for the...

Spectrum Health’s senior director of strategic marketing Holly Sullivan describes how her organization is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating critical information, partnering with others, and transforming processes to meet new demands.Spectrum Health’s senior director of strategic marketing Holly Sullivan describes how her organization is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating...

UNC Health’s Chief Communication and Marketing Officer Lisa Schiller describes how her organization is dealing with the COVID-19 crisis and how the communications and marketing team is managing the systematic and timely release of critical information – including a “News Room” concept - while maintaining key relationships with the community.UNC Health’s Chief Communication and Marketing Officer Lisa Schiller describes how her organization is dealing with the COVID-19 crisis and how the...

Colin Hung, CMO and Editor of HealthcareScene.com, discusses media trends and how to get your story told at the SHSMD connections 2019 annual conference in Nashville.