SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Hospital at Home: The practice of making house calls may seem like a quaint and nostalgic concept, but it is quickly becoming one of the most disruptive solutions for advancing health care in the United States. Scott Rissmiller, MD of Atrium Health outlines how his Atrium is advancing in this area.

The Women in Leadership series explores the life and career path of women in health care leadership roles. Listen to hear Morgan Jones’s journey to becoming VP of Strategic Planning & Business Development at Duke Health.

Adam Tiedt is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

Nick Hanson is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

Kristina Schiller-Chaki is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

Sarah Murlin is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

David Grandy, Kaiser Permanente's National VP of Innovation, discusses how value creation and value capture, market forces, behavioral insights and competitive asymmetries form the basis of modern strategy.

Claudia Otero, Community Outreach Lead from Salinas Valley Health, shares insights on how to develop a messaging strategy to serve bi-lingual audiences.

Marketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are getting scrappy using data (and other punches) to get keep their marketing objective afloat.

Carolyn Cook of MedStar Medical Group and Kristin Baird of the Baird Group discuss how they made the phone experience an important element of its strategic focus by prioritizing and spotlighting key analytics to improve the experience.

Anthony Powell, Knowledge Capital Group, and Eugene Hong, MUSC Heath, discuss the governance models and design principals used in acquiring community hospitals, as well as the issues and mitigations that arose in the effort to drive long term value and effectively manage the integration.

Jamey Shiels and Kelly Jo Golson of Advocate Aurora discuss how they use data, personalization and integrated digital health applications to delivery a personalize health and wellness journey for consumers that enhances engagement and improves health outcomes.

Christine Albert Discusses her vision for her SHSMD Presidency as well as her conference session, "Never Let a Good Crisis Go to Waste: How Marketing and Communications is Leading Change and Impact"

Jeff Goldsmith discusses how trust is foundational in health care relationships, whether it is between patients and their caregivers, among clinicians, or between clinicians and the institutions for which they work.

Lindsay Cosimano joins the podcast to discuss health equity, which has become a pressing concern for patients, as they often encounter unequal care due to the healthcare system's failure to meet their clinical and social needs. Lindsay discusses how marketing and PR can play a role in tackling health equity.

Join us for an insightful podcast featuring Loren Farquhar and Shelly Caldrello as they discuss Phoenix Children's innovative approach to growing their pediatric service line through referrals. Discover how a combined effort from marketing, physician relations, and the clinical team can lead to successful B2B strategies and best practices that you can apply to enhance your own service line marketing. Learn how to foster strong relationships within your organization to amplify your referral marketing efforts and replicate the success of Phoenix Children's.

Gregory Calosso of Dana-Farber Cancer institute discusses the varying models of partnerships and discusses the pros, cons, and learnings that his organization has experienced in performing partnerships throughout the Northeast and they have ventured into new markets including in the Midwest.

Caroline Franz discusses what Kaiser Permanente learned about digital equity through leveraging their own data sets, assessments, research.

SHSMD is honored to bestow the 2023 Leadership Excellence Award to Christine Gallery. Christine’s commitment to the strategy professions is illuminated by her service on the SHSMD board, her SHSMD board presidency, and her participation on a variety of committees including Executive Committee, Nominating Committee and Physician Strategies Committee.

It's the age of misinformation, disinformation and a time when, internally and externally, a glut of bad information can be found at your fingertips. How do you ensure patients and employees can sort fact from fiction in order to find reliable information and make good healthcare decisions? During this session, you'll find out how U of U Health grappled with this issue during Covid-19, and how those critical years shaped a communications strategy -- from the inside out -- that has built a foundation of trust among patients, faculty and staff.