SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

WakeMed Health & Hospitals, a large and growing health system, chose a mobile wayfinding platform to improve access to care and engage with patients at each step of their journey before, during and after care. The app guides patients to their point of care with step-by-step directions and provides access to the right resources to meet their health needs. Patients have access to their WakeMed MyChart patient portal and medical records as well as a robust “Find a Doctor” database. App users...

It’s Simple Math, 1 + 1 =3. The combination of demand generation and branding is an unrecognized powerhouse. Demand generation touting features and benefits will no longer build long-term business. We’ll share BVK’s roadmap for an integrated strategy incorporating values-based brand building coupled with demand generation through cultivating leads and customer experience that sets a standard for exponential business growth. Learning objectives: This series will delve into strategies to build...

Many healthcare organizations are built on solid foundations of providing care to all segments of the population. But, in 2020, many realized that they might not be telling that part of their brand story to the right people at the right time. For organizations that have a true mission to serve multi-cultural segments, understanding the values of those audiences and finding the natural overlaps with your brand creates a base on which to build a solid strategy.

Artificial Intelligence (AI) is revolutionizing almost every industry and area of life today and the field of healthcare marketing is already being impacted in big ways. From how we segment and target customers, to how we purchase and manage digital media platforms to how we engage with patients and deliver value, AI is having a transformational impact how healthcare marketers perform their roles. In fact, how we have practiced marketing for decades will fundamentally change with this new...

Spotlight featuring Nancy Schlitchling, Chief Executive Officer of Henry Ford Health System: Creating a Culture of Disruption, Change and Innovation. Futurescan 2021 features the insights of leading experts in health care on topics including consolidation, social determinants, consumerism and more. The annual publication is now available for purchase and SHSMD members receive a complimentary digital copy. Visit SHSMD.org/Futurescan for more information

Dr. Dean Browell, Alan Shoebridge, and Dan Miers discuss the importance of Gen X's role in healthcare.

CEO and Founder of Gozio Health, Joshua Titus, discusses the benefits of mobile engagement in healthcare.

Paul Crnkovich and Dan Clarin discuss winning the modern health care consumer.

Juana Spears Slade discusses equity, diversity, and inclusion.

Sara Poncelet discusses Strategy Development and Alignment: Leadership Toolkit.

Sara Vaezy shares insight on digital opportunities as health systems take the journey toward the next normal.

Consumers expect to have personalized, one-to-one digital experiences. This is now more important than ever for healthcare organizations recovering from COVID financial loss and serving as thought leaders in their communities. Healthcare providers need to evolve their digital front door experiences to acquire and retain the right patients, especially as the healthcare landscape continues to evolve with retail giants and big-chain pharmacies announcing big investments in the space. In this...

Dr. Ken Dychtwald discusses is book What Retirees Want: A Holistic View of Life’s Third Age.

As hospitals and health systems across the country are resuming pre-pandemic operations, they are also re-evaluating opportunities to change their strategy. Learn about how strategic planners at Jefferson health played a key role during the initial crisis phase of the pandemic and are now providing critical insights using analytics, scenarios, forecasting tools to develop a roadmap for recovery and change.

Jennifer Horton discusses strategic marketing insights during the COVID-19 pandemic.

Greg Feirn and Christine Albert discusses the response to COVID-19.

Donna Teach, Chief Marketing and Communications Officer for Nationwide Children’s Hospital in Columbus, Ohio, discusses crisis communications at the Children's Hospital.

Frank Lococo discusses how Nebraska Medicine became a trusted information source for COVID-19.

Jenna discovered meditation five years ago. As she continued to notice the profound impact it had on her quality of life, it quickly became a daily practice. Jenna felt compelled to obtain her certification so that she could help others discover, benefit and ultimately love the effects of regular meditation practice. In her effort to help others discover the benefits of meditation and mindfulness, she started an inclusive, interactive and uplifting online community. She offers free, weekly...

Rachel Lott discusses how Hillsdale Hospital was able to pivot quickly to offer Telehealth Services during the COVID-19 Pandemic.