SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators-logo

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Business & Economics Podcasts

SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.

Location:

United States

Description:

SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.

Twitter:

@SHSMDAHA

Language:

English


Episodes

Care in the Home: From the Waiting Room to the Living Room

11/30/2023
Hospital at Home: The practice of making house calls may seem like a quaint and nostalgic concept, but it is quickly becoming one of the most disruptive solutions for advancing health care in the United States. Scott Rissmiller, MD of Atrium Health outlines how his Atrium is advancing in this area.

Duration:00:22:59

Women in Leadership: Morgan Jones

11/29/2023
The Women in Leadership series explores the life and career path of women in health care leadership roles. Listen to hear Morgan Jones’s journey to becoming VP of Strategic Planning & Business Development at Duke Health.

Duration:00:28:17

Adam Tiedt | SHSMD Rising Star Awardee

11/17/2023
Adam Tiedt is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

Duration:00:09:05

Nick Hanson | SHSMD Rising Star Awardee

11/15/2023
Nick Hanson is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

Duration:00:09:44

Kristina Schiller-Chaki | SHSMD Rising Star Awardee

11/14/2023
Kristina Schiller-Chaki is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

Duration:00:06:15

Sarah Murlin | SHSMD Rising Star Awardee

11/14/2023
Sarah Murlin is one of 13 SHSMD Rising Star Awardees. T​​​​he SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.

Duration:00:08:37

Advancing Your Strategic Plan: Actionable Insights to Create Value

11/10/2023
David Grandy, Kaiser Permanente's National VP of Innovation, discusses how value creation and value capture, market forces, behavioral insights and competitive asymmetries form the basis of modern strategy.

Duration:00:14:35

Bilingual Strategy Communications: Communicating With A Diverse Audience

11/3/2023
Claudia Otero, Community Outreach Lead from Salinas Valley Health, shares insights on how to develop a messaging strategy to serve bi-lingual audiences.

Duration:00:10:14

Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times

10/27/2023
Marketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are getting scrappy using data (and other punches) to get keep their marketing objective afloat.

Duration:00:18:08

The First Phone Call – Where Marketing Plans Die in 4 Seconds Flat

10/20/2023
Carolyn Cook of MedStar Medical Group and Kristin Baird of the Baird Group discuss how they made the phone experience an important element of its strategic focus by prioritizing and spotlighting key analytics to improve the experience.

Duration:00:15:01

Lessons Learned: Academic Medical Centers Acquiring Community Hospitals

10/16/2023
Anthony Powell, Knowledge Capital Group, and Eugene Hong, MUSC Heath, discuss the governance models and design principals used in acquiring community hospitals, as well as the issues and mitigations that arose in the effort to drive long term value and effectively manage the integration.

Duration:00:13:04

Achieve Maximum Patient Engagement Through Connected Care

10/6/2023
Jamey Shiels and Kelly Jo Golson of Advocate Aurora discuss how they use data, personalization and integrated digital health applications to delivery a personalize health and wellness journey for consumers that enhances engagement and improves health outcomes.

Duration:00:18:33

Christine Albert Discusses Incoming Presidency and SHSMD Connections

9/26/2023
Christine Albert Discusses her vision for her SHSMD Presidency as well as her conference session, "Never Let a Good Crisis Go to Waste: How Marketing and Communications is Leading Change and Impact"

Duration:00:10:48

Culture of Trust

9/20/2023
Jeff Goldsmith discusses how trust is foundational in health care relationships, whether it is between patients and their caregivers, among clinicians, or between clinicians and the institutions for which they work.

Duration:00:20:22

How Marketing & Public Relations Can Help Advance Your Organization’s Health Equity Strategy

9/8/2023
Lindsay Cosimano joins the podcast to discuss health equity, which has become a pressing concern for patients, as they often encounter unequal care due to the healthcare system's failure to meet their clinical and social needs. Lindsay discusses how marketing and PR can play a role in tackling health equity.

Duration:00:14:07

Referral Marketing: A Team-Based Approach in the B2B Space

9/1/2023
Join us for an insightful podcast featuring Loren Farquhar and Shelly Caldrello as they discuss Phoenix Children's innovative approach to growing their pediatric service line through referrals. Discover how a combined effort from marketing, physician relations, and the clinical team can lead to successful B2B strategies and best practices that you can apply to enhance your own service line marketing. Learn how to foster strong relationships within your organization to amplify your referral marketing efforts and replicate the success of Phoenix Children's.

Duration:00:11:53

Growth for Scale & Ownership: Different Options to Develop Partnerships

8/25/2023
Gregory Calosso of Dana-Farber Cancer institute discusses the varying models of partnerships and discusses the pros, cons, and learnings that his organization has experienced in performing partnerships throughout the Northeast and they have ventured into new markets including in the Midwest.

Duration:00:13:16

Digital Equity & Inclusion in Healthcare: Designing a Systematic Approach

8/18/2023
Caroline Franz discusses what Kaiser Permanente learned about digital equity through leveraging their own data sets, assessments, research.

Duration:00:14:19

Christine Gallery | 2023 SHSMD Leadership Excellence Award Recipient

8/18/2023
SHSMD is honored to bestow the 2023 Leadership Excellence Award to Christine Gallery. Christine’s commitment to the strategy professions is illuminated by her service on the SHSMD board, her SHSMD board presidency, and her participation on a variety of committees including Executive Committee, Nominating Committee and Physician Strategies Committee.

Duration:00:15:38

Inside Out: How U of U Health Engaged Internal and External Audiences in the Age of Disinformation

8/11/2023
It's the age of misinformation, disinformation and a time when, internally and externally, a glut of bad information can be found at your fingertips. How do you ensure patients and employees can sort fact from fiction in order to find reliable information and make good healthcare decisions? During this session, you'll find out how U of U Health grappled with this issue during Covid-19, and how those critical years shaped a communications strategy -- from the inside out -- that has built a foundation of trust among patients, faculty and staff.

Duration:00:21:11