SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators-logo

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Business & Economics Podcasts

Listen to the SHSMD Podcast - Rapid Insights: for Health Care Strategy Professionals in Planning, Business Development, Marketing, Communications and Public Relations. In each episode we cover health care marketing tips, suggestions and best practices for health care marketers.

Listen to the SHSMD Podcast - Rapid Insights: for Health Care Strategy Professionals in Planning, Business Development, Marketing, Communications and Public Relations. In each episode we cover health care marketing tips, suggestions and best practices for health care marketers.

Location:

United States

Description:

Listen to the SHSMD Podcast - Rapid Insights: for Health Care Strategy Professionals in Planning, Business Development, Marketing, Communications and Public Relations. In each episode we cover health care marketing tips, suggestions and best practices for health care marketers.

Twitter:

@SHSMDAHA

Language:

English


Episodes

Navigating a New Reality Series: Digital Opportunities as Health Systems Take the Journey ...

9/25/2020
Sara Vaezy shares insight on digital opportunities as health systems take the journey toward the next normal.

A Pivotal Moment in Healthcare Engagement

9/25/2020
Consumers expect to have personalized, one-to-one digital experiences. This is now more important than ever for healthcare organizations recovering from COVID financial loss and serving as thought leaders in their communities. Healthcare providers need to evolve their digital front door experiences to acquire and retain the right patients, especially as the healthcare landscape continues to evolve with retail giants and big-chain pharmacies announcing big investments in the space. In this...

What Retirees Want: A Holistic View of Life’s Third Age

7/13/2020
Dr. Ken Dychtwald discusses is book What Retirees Want: A Holistic View of Life’s Third Age.

Duration:00:46:52

Jefferson Health Pandemic Recovery: Strategic Insights from Monica Doyle, CSO

6/8/2020
As hospitals and health systems across the country are resuming pre-pandemic operations, they are also re-evaluating opportunities to change their strategy. Learn about how strategic planners at Jefferson health played a key role during the initial crisis phase of the pandemic and are now providing critical insights using analytics, scenarios, forecasting tools to develop a roadmap for recovery and change.

Duration:00:17:34

Strategic Marketing in the wake of COVID-19

5/27/2020
Jennifer Horton discusses strategic marketing insights during the COVID-19 pandemic.

Duration:00:26:11

Practicing Social Compassion: How One Health System is Using Brand to Drive Business in its ...

5/27/2020
Greg Feirn and Christine Albert discusses the response to COVID-19.

Duration:00:19:08

Top 5 Lessons Learned from a Children’s Hospital CMO

5/18/2020
Donna Teach, Chief Marketing and Communications Officer for Nationwide Children’s Hospital in Columbus, Ohio, discusses crisis communications at the Children's Hospital.

Duration:00:24:04

COVID-19 Conversations Series: How Nebraska Med Became a Trusted COVID-19 Information Source

5/15/2020
Frank Lococo discusses how Nebraska Medicine became a trusted information source for COVID-19.

Duration:00:24:38

Practice Mindfulness with this Guided Meditation

5/14/2020
Jenna discovered meditation five years ago. As she continued to notice the profound impact it had on her quality of life, it quickly became a daily practice. Jenna felt compelled to obtain her certification so that she could help others discover, benefit and ultimately love the effects of regular meditation practice. In her effort to help others discover the benefits of meditation and mindfulness, she started an inclusive, interactive and uplifting online community. She offers free, weekly...

Duration:00:12:31

How Hillsdale Hospital Pivoted Quickly in the COVID-19 Pandemic to Offer Telehealth Services

5/8/2020
Rachel Lott discusses how Hillsdale Hospital was able to pivot quickly to offer Telehealth Services during the COVID-19 Pandemic.

Duration:00:10:47

COVID-19 Conversations: Managing Social Media During a Pandemic

4/30/2020
Robbie Schneider discusses managing social media during a pandemic.

Duration:00:16:53

COVID-19 Conversations: The Changing Role of Planners and the Planning Function During the ...

4/16/2020
Lisa Crockett discusses the changing role of planners and the planning function during the COVID-19 pandemic.

Duration:00:30:25

Going Viral: A Lesson in Crisis Communications from Aboard the #Westerdam

4/16/2020
Christina Kerby discusses crisis communications and her experience aboard the Westerdam.

Duration:00:25:39

COVID-19 Conversations: How Rush University System for Health is Embracing Resiliency in ...

4/10/2020
A dialogue on resiliency in crisis and ways Rush has both prepared and adapted to operate strongly through the COVID-19 crisis. Listen to hear: · How Rush was “built for this” and the post 9-11 design took into account potential pandemics · Discussion of key characteristics of leadership exemplified at Rush, specifically being “Integrated” and “Adaptive”. · Other leadership values and characteristics embraced at Rush relevant to managing COVID-19 such as: o Authenticity - shift in...

Duration:00:17:48

COVID-19 Conversations: Jeff Kraut at Northwell Health Shares Key COVID-19 Planning Actions at ...

4/9/2020
Jeffrey Kraut at Northwell Health shares key COVID-19 planning actions at New York’s epicenter.

Duration:00:25:54

Send the Elevator Down – 10 Ways to Sponsor Women of Color

4/6/2020
Jhaymee Tynan discusses women in leadership.

Duration:00:21:22

COVID-19 Conversations: How to Partner with Your Department of Health for COVID-19 Resources ...

4/1/2020
In this interview, Christina Deidesheimer, Director of System Marketing Communications, Beebe Healthcare and Andrea Wojcik, Section Chief Office of Health and Risk Communication, Delaware Department of Health and Social Services, Division of Public Health, share how they have aligned their efforts to serve their community during this crisis. Christina will share how Andrea and the Department of Public Health has allowed her organization and team to communicate a centralized place for the...

Duration:00:18:47

COVID-19 Conversations: Spectrum Health’s Story of COVID-19 Preparedness Featuring Holly Sullivan

4/1/2020
Spectrum Health’s senior director of strategic marketing Holly Sullivan describes how her organization is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating critical information, partnering with others, and transforming processes to meet new demands.Spectrum Health’s senior director of strategic marketing Holly Sullivan describes how her organization is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating...

Duration:00:25:39

COVID-19 Conversations: How the UNC Health Marketing and Communications Team Manages COVID-19 ...

4/1/2020
UNC Health’s Chief Communication and Marketing Officer Lisa Schiller describes how her organization is dealing with the COVID-19 crisis and how the communications and marketing team is managing the systematic and timely release of critical information – including a “News Room” concept - while maintaining key relationships with the community.UNC Health’s Chief Communication and Marketing Officer Lisa Schiller describes how her organization is dealing with the COVID-19 crisis and how the...

Duration:00:24:35

Media Trends and How to Get Your Story Told

3/9/2020
Colin Hung, CMO and Editor of HealthcareScene.com, discusses media trends and how to get your story told at the SHSMD connections 2019 annual conference in Nashville.

Duration:00:10:26