SalesFounders Podcast - Startup Sales Strategy | Entrepreneur | Venture Capital-logo

SalesFounders Podcast - Startup Sales Strategy | Entrepreneur | Venture Capital

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044: World-Class Customer Service with Scott Porter

"Our company mission is to help people experience the joy of food" - Scott Porter What comes to mind when you think about customer service? Do you think about United Airlines and the infamous passenger escort? Do you remember that restaurant server who rolled her eyes when you asked for gluten-free? Or do you think about that grocery store clerk who remembered your first name and asked if your child was feeling better? We all know what it feels like to have an incredible customer...


043: Selling the Public Sector with Patri Founder Josh Ellars

Throughout this season of SalesFounders we have covered a number of themes that seem to exemplify winning startups: Leveraging domain expertise, validated learning, mentorship, and strategic sales growth. Josh Ellars, founder of Patri, exemplifies all of them. In fact, his startup story is a case-study in how each of these components blend together to create a powerful growth trajectory. Josh believes that a founder needs critical feedback and an openness to adaptation. On this episode...


042: The Art of Customer Validation with Whitney Casey

Most entrepreneurs acknowledge the importance of customer validation. Few, however, are as curious or relentless in the pursuit of customer feedback as Whitney Casey. Following her Emmy-winning career as a talk show host and NYC anchor, Whitney created, a startup in the Fashion/Technology space. Along with her best-friend and co-founder Brooklyn Decker, Whitney has assembled a stellar team of brainiacs, in NYC, who are revolutionizing the way you interact with your wardrobe....


041: High Velocity Sales Growth with Justin Edwards

Justin Edwards is the VP of Sales Practice at Mercato partners. His focus is optimizing and accelerating sales performance within each of their portfolio companies. Leveraging his sales experience in startups and Fortune 100 organizations alike, Justin has demonstrated a unique ability to help founders identify sales inefficiencies and develop highly scalable sales teams and processes. ON THIS EPISODE WE DISCUSS: high velocitypeople


040: Win-Loss Analysis with Clozd Founder Spencer Dent

Knowing why you win and lose deals might be the most valuable information your company can have. Unfortunately, 60% of sales professionals are wrong about why they win and lose deals. Not surprisingly, founders make critical errors when they use such assessments in strategic decisions. My guest this week is Clozd founder, Spencer Dent. Leveraging his experience at Bain, and Qualtrics, Spencer co-founded Clozd with the mission to help companies uncover the truth about why they win and...


039: Crafting the Perfect Sales Pitch with Pitch Queen Michelle Weinstein

Michelle Weinstein, also known as The Pitch Queen, has leveraged an exciting sales career, and an entrepreneurial rollercoaster to refine a skill that has become her secret weapon - the Pitch. Michelle has pitched her way into Costco, onto Shark Tank, and into the world of millionaires, athletes and coaches. Michelle joins SalesFounders this week to talk about the art of the Pitch and a few of her strategies to help entrepreneurs build relationships, gain rapport, and generate powerful...


038: Bridging the Sales Gap - Founders Weekend Keynote

"More than 90% of startups fail, due primarily to self-destruction rather than competition." The Sales Gap is perhaps the most daunting stage of entrepreneurship. Most founders will agree that their primary objective is to leverage product market fit into scalable sales growth as efficiently as possible. However, the majority of startups self-destruct during this transition as a result of premature scaling. In this keynote excerpt from Founders Weekend, Brad Harker explores the concept...


037: Social Selling for Startups with Steve Nudelberg

"Nobody want’s to be sold anymore.” With so many products and solutions competing for our attention, buyers want simple solutions from people they know like and trust. Meet Steve Nudelberg, author, speaker, and “serial salesman” who has built a successful career by being valuable, authentic, and connected. Steve will argue that, for more startups, cold calling is a waste of time, and that entrepreneurs should spend less time hiding behind their brand and more time engaging with their...


036: Direct to Consumer Sales Strategy with Ace Marks Founder Paul Farago

Ace Marks is a brand of handcrafted Italian dress shoes that has leveraged a direct to consumer sales strategy to disrupt one of the most established industries. In the past year alone, Ace Marks have sold in more than 80 countries, and has become the worlds most funded footwear project through Kickstarter. Founders Paul Farago and Julian Gonzalez join SalesFounders to talk about their relentless focus on customer experience, the domain expertise behind this disruptive brand of luxury...


035: Product Validation and Crowdfunding with Enventys Partners President Roy Morejon

Roy Morejon is the President of Enventys Partners, a full-service product launch agency that has created more than 450 brands, 65 companies, and made over $1 billion for entrepreneurs and corporations. Roy's passion is helping entrepreneurs launch great ideas and Eventys Partners has a comprehensive solution that supports entrepreneurs with everything from product design and development, to crowdfunding and marketing. Roy joins us this week to talk about product validation and the system...


034: How We Built a 6 Million Dollar Webinar with Taylor Welch

Traffic & Funnels co-founder, Taylor Welch, joins us to talk about the challenges entrepreneurs face when it comes to lead growth and predictable funnel strategies. On this episode, Taylor walks us through the anatomy of traffic & funnel strategy as well as the secret behind their 6 million dollar webinar. We'll talk about why validation is the key to establishing a powerful marketing message and the 4 steps they use to convert your core message into lead faucets of predictable...


033: Breaking the Rules with Best-Selling Author Heather Havenwood

Heather Havenwood is a serial entrepreneur, best-selling author, and authority on the subjects of digital marketing and sales coaching. Heather is helping entrepreneurs "break the rules" and implement proven marketing and sales systems. As an contributor, performance coach, and one of Huffington Posts Top 50 Must Follow Women Entrepreneurs, Heather is a power-house when it comes to entrepreneurship. She joins us this week to talk about her challenging journey in...


032: The 30-Day Sales Launch with Alex Hermozi

Alex Hermozi has perfected the sales launch. What started as a passion for weightlifting and fitness, became a $55k investment in his own gym and a steep learning curve to profitability. In time, Alex figured out how to scale his efforts into 6 highly profitable gyms. Realizing the value of the "system" he had developed, Alex sold his gyms and turned his attention to the thousands of struggling gym owners across the country. Today, his "gym launch" system helps gym owners fill their gyms...


031: The 5 Stages of Seed Acceleration with Boom Startup Founder Robb Kunz

Startup Accelerators have become a powerful source of guidance and support for aspiring entrepreneurs all over the world. One of the pioneers of startup acceleration is Robb Kunz, a seasoned entrepreneur and angel investor. Following his seemingly endless struggle to find entrepreneurs with sufficiently validated business models, Robb co-founded Boom Startup, a mentorship-based seed accelerator for entrepreneurs in the disciplines of technology, education, government, and space. 7 years...


030: A PEEQ into the Shark Tank with Shane Cox

Following a lucrative exit from the sale of his first company, Shane Cox let it all ride on his second venture that quickly became an unscalable and capital exhaustive business that bled him dry. After liquidated all of his assets, and selling the last of his prized possessions, Shane doubled-down on the one promising component of his solution - the QBall - a microphone imbedded into a dodge-ball. Over the course of the next two years, Shane scraped by, often sleeping in his car to afford...


029: Freelancing Sales Growth with Conner Gillivan

More than a third of the US workforce is comprised of freelancers. Freelancing has become a trillion dollar industry that can be challenging for founders to navigate. With so many experts to choose from, it can be hard to know what to look for, and how to integrate hired talent into your organization. My guest this week is Connor Gillivan. After selling more than $25 million on Amazon from his dorm room, Connor went on to create, a freelancer marketplace that connects...


028: Straight Path Entrepreneurship with Coach Steve Krebs

Every entrepreneur needs an occasional moment of honest, personal reflection. How are things really going, and to what extent you are aligning with the needs of your business? The tendency for most founders is to add more process and clutter when they should be finding ways to simplify. Meet Steve Krebs; the accountability coach. His mission is to rescue entrepreneurs from the process holes and bottlenecks, cut through the BS, and establish some accountability to systems that generate...


027: Building Your Startup Dream Team with Nicole Wipp

Burnout can be a major problem for entrepreneurs . In spite of a seemingly limitless supply of automation tools, entrepreneurs still over-extend themselves to the point of exhaustion. Every entrepreneur needs help, and specifically, the right help. Meet Nicole Wipp - entrepreneur and small business consultant whose speciality is helping entrepreneurs create powerful teams. Leadership requires a very different mindset than entrepreneurship and on this episode, Nicole shares 5 strategies...


026: Predictable Sales Growth with best-selling author Aaron Ross

On the heels of a failed startup in 2002, Aaron Ross stumbled into a call-center position at Looking for sales perspective, Aaron discovered something much bigger. The discovery, covered in his best-selling book Predictable Revenue, was a revolutionary approach to outbound selling that led SalesForce from $5M to $100M in sales. Since then, Aaron has helped companies like Uber, SAP, and Oracle figure out how to build scalable, predictable revenue. These strategies, as well...


025: 3 Pillars of Scalable Growth with Venture Capitalist Greg Warnock

Surviving the early stages of a startup to reach growth is a significant milestone for any founder. It is also the beginning of new chapter of challenges and opportunities. There is a science to accelerating growth, and few who know it better than Greg Warnock, managing director and co-founder of Mercato Partners. Greg is a technologist, innovator, and PhD-equipped entrepreneur who is well versed in every stage of entrepreneurship. On this episode, Greg walks us through his formula for...