Selling the Couch with Melvin Varghese, Ph.D. | Weekly conversations to build and grow your counseling private practice-logo

Selling the Couch with Melvin Varghese, Ph.D. | Weekly conversations to build and grow your counseling private practice

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Selling the Couch is the #1 podcast for aspiring, new, and current mental health private practitioners. Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best tips and strategies, and their daily habits, etc.) as well as the world's top business, marketing, and social media experts. What you get are bite sized and highly actionable tips to guide your private practice and entrepreneurial journey. Start Your Journey at http://sellingthecouch.com/start

Selling the Couch is the #1 podcast for aspiring, new, and current mental health private practitioners. Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best tips and strategies, and their daily habits, etc.) as well as the world's top business, marketing, and social media experts. What you get are bite sized and highly actionable tips to guide your private practice and entrepreneurial journey. Start Your Journey at http://sellingthecouch.com/start
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Location:

United States

Description:

Selling the Couch is the #1 podcast for aspiring, new, and current mental health private practitioners. Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best tips and strategies, and their daily habits, etc.) as well as the world's top business, marketing, and social media experts. What you get are bite sized and highly actionable tips to guide your private practice and entrepreneurial journey. Start Your Journey at http://sellingthecouch.com/start

Language:

English


Episodes

210: How To Balance Out The Fear Of Public Speaking And Giving A Presentation

10/17/2019
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Today’s topic is one that brings fear into the hearts of many: giving a presentation. Although many clinicians aspire to speak in front of peers on the topics with which we have the most passion, there is still the immense fear of those public speaking moments. How do we balance out that fear to impart the knowledge we want to give? We’re covering all aspects of this topic on today’s show. Marie Vakakis, LCSW, is a clinician in Australia. She’s here to share some of the things she has...

Duration:00:27:30

209: Immigration Hardship Evaluations And How To Conduct, Market, And Charge For Them

10/10/2019
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Today’s show covers a topic that we’ve dealt with before, but I wanted to take a deeper dive into Immigration Hardship Evaluations. Let’s learn more together with today’s guest! Juan Santos is a Licensed Professional Counselor in Greensboro, NC. He’s here to talk about what he has learned about these evaluations and how to conduct, market, and charge for them. Our conversation gets to the real heart of the issue, based on Juan’s experiences in his clinical work. If you’ve been curious about...

Duration:00:32:28

208: Building Sales Funnel And Email List To Grow Your Private Practice

10/3/2019
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Have you heard much about “sales funnels”? If you have, the phrase might have conjured up visions of slick and slimy marketing schemes that haven’t left you with a positive feeling. Today’s show is all about building a funnel in an ethical way, along with things to think about regarding using funnels to grow your business--without the slick and slimy schemes. Joel Louis is the founder of Integrator and Co., where he focuses on funnel-building with his clients, helping them to grow their...

Duration:00:37:54

207: When Should I Launch A Podcast?: Melvin Varghese, PhD

9/26/2019
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Today’s show is a solo episode inspired by a recent roundtable that I led with some local therapists here in the Philadelphia area. A question came up that I’m asked often: “How do I know when I’m ready to launch a podcast?” There is no set time that’s right for everyone, but there are several factors to consider. That’s where today’s discussion takes us. You can read the full show notes at: Session207

Duration:00:20:02

206: The Biggest Factors To Consider Before Setting Up a Practice In a Saturated Area

9/19/2019
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Today’s show is full of very practical tips that I hope will be helpful to you. We are talking about the nuances of building a sustainable practice with someone who has a wealth of knowledge. Laura Northrup is a Marriage and Family Therapist in Oakland, CA. She’s here to discuss a wide range of topics, including the biggest factors to consider before setting up a practice in a saturated area. We’ll discuss the most common mistakes new clinicians make when jumping into private practice, how...

Duration:00:33:07

205: Daniel Fava: Using Pinterest and Blogging to Explode Website Traffic

9/12/2019
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Today’s topic is one that I’m excited to share with you. We are discussing using a combination of blogging and Pinterest to explode our website traffic. There is so much for us to learn! Daniel Fava is a previous guest on the show, and he’s become a good friend on whom I rely for input about website strategy and marketing. Many of us, as therapists, wonder how we can use Pinterest more effectively and utilize all that this platform has to offer. Daniel shares with us specific strategies...

Duration:00:37:54

204: How To Optimize Your Business In Light Of Your Tax Situation

9/5/2019
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Welcome to a new season of STC! During the time off, I focused on rest, self-care, and family. I also spent time working on the STC Directory, trying to bring improvements that will benefit all of us. Today’s conversation is a relevant topic for every business owner. We’re discussing how to optimize your business in light of your tax situation. Opher Ganel is a previous guest on the show, as he was here last time to talk about setting fees. His wife is a therapist in private practice, so he...

Duration:00:31:03

203: Melvin Varghese PhD: How I Structure My Days

7/25/2019
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As we wrap up this season, it’s a good time to evaluate where we are in our businesses. I thought it would be good to talk about how I structure my days and weeks to maximize productivity, focus on self-care, and stay intentional about working ON my business and not IN it. As a self-proclaimed productivity nerd, I’ve learned these things through trial and error and trying new things and tweaking them until they work best for me. I hope there are some good ideas here that will work for...

Duration:00:20:30

202: Why People Struggle With Insomnia And How Quality Sleep Impacts Us As Private Practitioners

7/18/2019
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How is your sleep? Sleep is a vitally important part of our lives that is often overlooked. We don’t usually think about the ways we cheat ourselves out of good sleep and how the quality of our sleep impacts every part of our day. Today’s show focuses on sleep as it relates to private practitioners and small business owners. Let’s explore how we can improve the quality of our sleep! Dr. Yishan Xu is a licensed psychologist in private practice in Los Altos, CA. She’s an expert on sleep and...

Duration:00:35:56

201: Creating A Conference To Share Your Message In Private Practice

7/11/2019
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As clinicians, we often think about creative outlets for our messages of hope and healing. One of those that you might not have considered is creating a conference. It may sound like an overwhelming task, but it’s one that can be effective and fulfilling. Let’s discuss it in today’s show! Mercedes Samudio, LCSW, does a lot of good work around all things related to parenting. She’s written Shame-Proof Parenting and has created The Diversity in Parenting Conference, which explores the diverse...

Duration:00:31:51

200: What A Clinician Needs To Have In Place Before Scaling To Multiple Income Streams

7/3/2019
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I can’t believe it’s here----Episode 200! I’m thrilled to have made it this far in my journey and to have so many of you along with me. Podcasting has made me more confident as a person and a speaker, and I’m thankful for the ways I’ve grown on this path. Today’s topic is one I’m very passionate about, and you’ve heard it mentioned many times on the show. We’re discussing what a clinician needs to have in place before scaling to multiple income streams. Nicole Liloia, LCSW, practices in New...

Duration:00:35:18

199: When a Team Member Passes Away: Melvin Varghese, Ph.D.

6/27/2019
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I never thought I’d have to do an episode like this one, but unfortunate events have brought me face-to-face with reality. One of my team members, Karen, was diagnosed with an aggressive form of cancer earlier this year. Although she was undergoing chemo and radiation, she passed away a few weeks ago. Karen was an important part of the STC team who helped me a lot, especially in handling Facebook ads. The challenge for me has been balancing the grieving process while trying to carry on and...

Duration:00:16:35

198: How We Make Self-care A Regular And Necessary Part Of Our Lifestyle

6/20/2019
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Today’s topic is one that I’m very passionate about, and I’m finding more and more clinicians who are making lifestyle changes and getting on board with self-care. Specifically, today’s show covers how we make self-care a regular and necessary part of our lifestyle. Lanie Smith is an integrative art therapist who is the perfect person with whom to have this discussion. It’s so easy for clinicians to think of self-care as an afterthought, especially during stressful times, but how do we go...

Duration:00:20:37

197: How To Survive The Day-To-Day Grind Of Private Practice Both As Clinicians And Business Owners

6/13/2019
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Today’s show covers a topic that is very important to clinicians, but it’s one that we don’t often talk about. We’re focusing on how we survive the day-to-day grind of private practice both as clinicians and business owners. I think the best way to face these struggles is to talk about them with colleagues and realize that we aren’t alone in whatever we face. Chris Griffin, LPC, went from solo to a group practice with five clinicians in the Greater Hartford, CT area. Chris joins me for an...

Duration:00:29:11

196: The First Online Marketplace Exclusively For Mental Health Professionals To Buy And Sell Their Original Products

6/6/2019
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Today’s show is a little different than normal. We’re highlighting the first online marketplace exclusively for mental health professionals to buy and sell their original products. We’re talking to one of the founders of Practikat about her journey--and how this platform might be just what you’re looking for! Katie Englert has a group practice in Paducah, Kentucky, and fills her time with counseling, consulting, and public speaking. Today’s show focuses on her newest endeavor, Practikat,...

Duration:00:29:08

195: Leadership and Private Practice

5/30/2019
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In today’s solo episode, I’m sharing a book that has stood out in my life and might be helpful to you. Reading books about leadership and business is a cost-effective way to expand my knowledge and improve myself. I’ve set monthly reading goals for myself, and my Audible subscription has been a huge help in reaching those goals. See the Resources section for a link to give Audible a try. This book that I’ve read several times and is the topic of today’s discussion is The 21 Irrefutable Laws...

Duration:00:18:18

194: "Niching Down" In Private Practice And Marketing Mistakes That Some Clinicians Make

5/23/2019
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The concept of “niching down” in your private practice is one we frequently discuss on STC. With that discussion come the questions about being specific enough---or maybe too specific. Is there such a thing? Today’s conversation is with someone who has wisdom to share from her own practice journey, which includes building a practice focused on treating self-harm in teens. Bess Child, LICSW, practices in Northborough, Massachusetts. She shares what she has learned on her journey to private...

Duration:00:31:32

193: ACT (Acceptance and Commitment Training) And How To Incorporate It In Client Conversations

5/16/2019
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It’s always interesting to learn how clinicians bring themselves into alignment with their deeper purpose and values. When this happens, the clinician will feel greater satisfaction and fulfillment in the work they do. Today’s show is another that focuses on ACT (Acceptance and Commitment Training) as we talk to today’s guest about his experience as he transitioned into private practice. David Teachout is a Licensed Mental Health Counselor in Seattle, Washington, although he has branched...

Duration:00:34:24

192: How To Bring Mindfulness Into The Entrepreneurial Journey

5/9/2019
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Being a private practice owner and running your own business can be a daunting process with many things to learn. We are diving into the nuances of entrepreneurship today with someone willing to take the risk of failure and learn the lessons there. Lee-Chaix McDonough, LCSW, is here to discuss the mindset required to be a private practice owner and business owner. Lee’s book, Act on Your Business, is Amazon’s #1 new release in business entrepreneurship. In this episode, she explains the...

Duration:00:31:48

191: How To Use G Suite As a Tool For Managing a Private Practice

5/2/2019
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It’s a new season for Selling the Couch, and I’m excited to be back after a few weeks off! We have a cool topic to discuss today, and it’s one we see frequent questions about in the STC Community. We’re discussing how to use G Suite as a tool for managing a private practice. Join us to learn more! Gordon Brewer, LMFT, is based in Kingsport, TN. He has a wealth of knowledge and experience with G Suite. We are discussing the G Suite tools available, best ways to use them in private practice,...

Duration:00:33:37