She Creates Business | How to Market Your Wedding Business | How to Grow Your Wedding Business | Wedding Pros-logo

She Creates Business | How to Market Your Wedding Business | How to Grow Your Wedding Business | Wedding Pros

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How to start a wedding planning business? How do I market my wedding business? Have you ever asked yourself these questions? Maybe you're wondering if you're the only one who still has questions about starting, growing and scaling your wedding business. I'm here to tell you, you're absolutely not alone. Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs just like you. We share personal stories, business-building strategies, marketing tips, how to use social media in your wedding business & more. From wedding planners to florists, from venue owners to calligraphers and beyond, no topic is off limits. Join us for community and conversation!

How to start a wedding planning business? How do I market my wedding business? Have you ever asked yourself these questions? Maybe you're wondering if you're the only one who still has questions about starting, growing and scaling your wedding business. I'm here to tell you, you're absolutely not alone. Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs just like you. We share personal stories, business-building strategies, marketing tips, how to use social media in your wedding business & more. From wedding planners to florists, from venue owners to calligraphers and beyond, no topic is off limits. Join us for community and conversation!
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Location:

United States

Description:

How to start a wedding planning business? How do I market my wedding business? Have you ever asked yourself these questions? Maybe you're wondering if you're the only one who still has questions about starting, growing and scaling your wedding business. I'm here to tell you, you're absolutely not alone. Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs just like you. We share personal stories, business-building strategies, marketing tips, how to use social media in your wedding business & more. From wedding planners to florists, from venue owners to calligraphers and beyond, no topic is off limits. Join us for community and conversation!

Language:

English


Episodes

146: 5 Ways Wedding Pros Can Elevate Their Business with Krisy Thomas & Laurie Hartwell of The Bridal Society

10/17/2019
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SAVE THE DATE: On November, 10th, 2019 the 2020 She Creates Content Calendar will be released! In today's episode of She Creates Business we're sharing 5 Ways Wedding Pros Can Elevate Their Business. Krisy Thomas and Laurie Hartwell of The Bridal Society are on hand to dig deep into these 5 Tips! 1. Get Certified, Get in a Community 2. Get Accredited 3. Work only with professional vendors 4. Superior Communication 5. Integrity Click here to get accredited through The Wedding Pro...

Duration:00:58:10

145: Pricing, Sustainability and Personal Development with Lindsay and Heather from LVL Academy

9/3/2019
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Click here to learn more about the 2019 LVL Academy in California. LVL Academy Digital Shop Today, I'm honored to welcome Heather and Lindsay from LVL Academy to the show. We're digging deep into three topics: 1. Pricing 2. Sustainability 3. Personal Development Three topics that are imperative to longevity in our industry. About Lindsay and Heather: LINDSAY LONGACRE As a business owner, I dream to cultivate change. My mom started her own business when I was a kid so that she could...

Duration:01:02:51

144: How to Use Video Marketing & Storytelling to Grow Your Business with Kylie Carlson

8/29/2019
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Check out Wedding CEO School. Enrollment opens today! My guest today is Kylie Carlson, CEO of The Wedding Academy. She's a successful wedding-industry veteran and has been using Video Marketing for years in her own wedding business. Today, she's sharing her best tips for using video to impact clients, growth, and revenue in your wedding business. Action Item from Today's Episode: Write down 10 topics you can talk on video about with your ideal client. (Be specific!) Connect with...

Duration:00:58:25

143: Are Your Business Processes Serving Your Clients with Annie McCarty

8/20/2019
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On today's podcast episode I'm honored to welcome back my friend, Annie McCarty. Annie first appeared on She Creates Business back on Episode 93 where she walked us step-by-step through Automating the Four Stages of Business. Now, we're diving in and evaluating those four processes and automation to see if they're REALLY serving our clients. If your processes could use a tune-up before engagement season, hit play now and join the conversation! Connect with...

Duration:00:37:03

142: How to Sell Your Wedding Rental Business with Lane' Richards

8/8/2019
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Today's episode is a treasure trove of information! I'm with Lane' Richards, founder of the award-winning rental company, Something Borrowed, discussing her journey from starting the business to just 6 years later selling it for a healthy profit! This discussion is so powerful and it won't take you long to hear how thoughtful and brilliant Lane' is - I can't think of anyone better to walk us through this process! Here's a bit more about Lane': Lane' Richards is the multidisciplinary...

Duration:00:52:17

141: Growing a New Floral Business and Working as a Pediatrician with Shirley Goodwin

8/6/2019
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Have you grabbed your She Creates Content Calendar yet? Get the scoop on how you can plan 6 months of high-converting content here! Today's Episode: My guest on the podcast today is Shirley Goodwin, owner and lead designer of JR Flowers. Shirley's business is relatively new and on today's episode, we dig into the strategies she's using to grow her business. We also talk about how she got started in florals and how she keeps up with it all while working professionally as a...

Duration:00:36:55

140: The Importance of Consistent Brand Photography with Cavin Elizabeth

8/1/2019
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She Creates Content - The 6 Month Marketing Calendar for Wedding Pros Today on the podcast I welcome Cavin Elizabeth from Cavin Elizabeth Photography. As a photographer for almost 10 years, Cavin has developed an amazing eye for quality branding, especially when it comes to wedding businesses. In today's episode, she's sharing why it's imperative to have consistent brand photography and her BEST tips for achieving the brand look and feel you want and need to attract your ideal...

Duration:00:41:05

139: 9 Ways to Get More Clients in Your Wedding Business with Lindsay Lucas

7/25/2019
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The Six Month She Creates Content Calendar is HERE friends! What is it? 180 days of intentional, client-building content….completely planned out for you. Never ask, “What Should I Post?” again. Click here to learn more and grab your copy of the She Creates Content Calendar. Today's episode is a BIG one friends so buckle up and grab a notebook....and probably some coffee. I'm back with Lindsay Lucas to share 9 Ways You Can Get More Clients in Your Wedding Business. Yep, NINE. This...

Duration:00:56:45

138: 5 Mistakes You're Making in Your Wedding Business & How to Fix Them with Megan Gillikin

6/27/2019
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The She Creates Business Podcast is brought you by The Pro Shop! You'll find editable vendor planners, courses and MORE in The Pro Shop. And the best part? Everything in The Pro Shop has been created JUST for wedding pros like you :) On to the Show: Today on She Creates Business, a Podcast for Wedding Pros I'm joined by wedding planner and podcast host, Megan Gillikin. Megan shares the Top 5 Mistakes she sees wedding professionals making and how to correct them so you can continue...

Duration:01:04:51

137: PART TWO | How to Prepare Your Wedding Venue for Engagement Season During the Busy Wedding Season

6/25/2019
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Lindsay Lucas is back for Part Two of How to Prepare Your Wedding Venue for Engagement Season During the Busy Wedding Season. If you haven't heard Part One yet head to Episode 136 and give it a listen then come on back to us here in Episode 137. For my wedding planners, photographer, calligraphers, floral designers, etc don't hit stop yet! Stay with us because I KNOW you can use these same tips to prepare your own business for engagement season! Venue owners: if you're in a stage of...

Duration:00:43:06

136: PART ONE | How to Prepare Your Wedding Venue for Engagement Season During Wedding Season with Lindsay Lucas

6/11/2019
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Today I'm joined by Lindsay Lucas for a two-part episode extravaganza! In today's episode, we're sharing Part One of How to Prepare Your Venue for Engagement Season During the Busy Wedding Season. Even if you're not a venue owner, you're going to get a lot out of this episode. If you want to feel prepared, be organized and READY for a prosperous and productive engagement season (followed by booking season) this episode is for YOU. Click Here to grab your Review Request Email...

Duration:00:41:55

135: Communication and Balance in Your Business Partnership with Kayla McCaul

6/6/2019
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The She Creates Business Podcast is made possible by YOU, the listener. The show is financially supported by The Pro Shop, a collection of digital products, templates, and training to help you run your wedding business like a pro. If you're currently in a partnership or have been thinking of bringing on a partner in your wedding business, you'll love today's podcast episode. My guest today is Kayla McCaul from CK Events. Kayla is one half of a wedding planning and design business along...

Duration:00:37:57

134: 5 Tips for Getting on Instagram Stories to Move Your Business Forward with Abby Jiu and Lisa Ziesing

6/4/2019
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Click Here for The New Pro Shop at She Creates Business Click here for Abby's 5 Tips to Overcome Your Fear of Instagram Stories Today on She Creates Business, a Podcast for Wedding Pros I'm thrilled to welcome Abby Jiu and Lisa Ziering from Abby Jiu Photography. Abby and Lisa are sharing how you can use Instagram Stories in your wedding business! We've broken this episode down into 5 actionable tips you can implement now. Connect with Abby and...

Duration:00:45:17

133: How to Build a Six-Figure Photography Business with Shaunae Teske

4/18/2019
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Today I'm delighted to welcome Shaunae Teske to the podcast! Shaunae is a wedding photographer who built a sustainable six-figure business in her first three years in business through diligent, consistent WORK. Today she's sharing exactly what she did with us on the podcast to make this happen! Here's more about Shaunae: Shaunae is an award-winning, destination wedding photographer and small business coach/mentor who has built her business with intentional purpose. She first launched her...

Duration:00:51:53

132: 5 Sales Strategies to Increase Your Revenue, with Meryl Snow

4/4/2019
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5 Sales Strategies to Increase Your Revenue, with Meryl Snow. On the show today we welcome sales guru and wedding superstar, Meryl Snow! She has turned her passion for weddings and event planning into a system that can help anyone in our side of the industry to make more sales, get more clients, and bump up their business. We hear from Meryl about how a catering company grew and grew into a multifaceted service through her attention to detail and her desire to deliver the best product to...

Duration:01:07:19

131: Balance, Branding and Collaboration with Michelle Durpetti of Michelle Durpetti Events

3/21/2019
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My guest today is Michelle Durpetti of Michelle Durpetti Events! Michelle wears so many hats including luxury wedding & event planner, hospitality group co-owner, equestrian, speaker and MORE. I was furiously taking notes during this interview because Michelle is full of tangible, raw and practical advice that I didn't want to miss! Today Michelle is spending time with us chatting about balance, branding and the importance of collaboration in our industry! Here's more about Michelle: I...

Duration:01:10:59

130: Be Your Brand with Heather Dwight from Calluna Events

3/19/2019
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Get 20% Off Your Ticket to Love Well Planned with Code: SHECREATES Today on the podcast I'm honored to welcome Heather Dwight from Calluna Events! I've wanted to have her on the show since I heard her speak in person back in 2018 and finally got up the nerve to send her an email a few months ago to ask! In today's episode, Heather is bringing her 16+ years of experience and sharing how we can and why we should "Be Our Brand" in the wedding industry. We discuss: - How to Find Your Why -...

Duration:01:04:05

129: How to Build a Business in the Wedding Industry from the Ground Up with Tayler Cusick Hollman

2/19/2019
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Grab your SEO Checklist here! Today I'm honored to welcome Tayler Cusick Hollman back to the podcast! You might recognize her from a 2017 episode she did while working at Aisle Planner - I'm thrilled to have her back! We're diving into the nitty-gritty of what it takes to conceptualize, launch and grow a brand new business in the wedding industry from the ground up! Tayler is the owner of TAYLRD Media + Designs and the Co-Founder of Sourced Co. As a wedding industry marketing consultant,...

Duration:00:56:51

128: 10 SEO Strategies You Can Implement Today with Cinnamon Wolfe

2/5/2019
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It's my absolute pleasure to have my friend Cinnamon Wolfe back on the podcast today. Cinnamon joined me back on Episode 14 (in 2016!) to talk all things blogging and now she's returned! Today Cinnamon will walk us step by step through 10 SEO Strategies You Can Implement Today! Here's a bit about Cinnamon: Cinnamon Wolfe is a former corporate gal turned photographer, private photo editor and educator. She is a retired Army wife, stepmom, pet mom and the friendliest introvert you’ll ever...

Duration:01:00:23

127: Foundational Practices We Can Implement in Our Wedding Business with Heidi Wight of Ira & Lucy

1/31/2019
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Ira & Lucy Wedding Professionals Spring Workshop Today, I’m honored to welcome Heidi Wight, Owner & Principal Designer from Ira & Lucy, to the podcast. If her name sounds familiar, it’s because I’ve mentioned her multiple times on the podcast because I learned the concept of the “Communication Clause” in a contract from her! I first met Heidi at Rooted in the Rockies, a wedding professionals conference here in Denver, CO. I sat in Heidi’s breakout session at this conference taking...

Duration:01:27:13