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92 Building a Personal Brand

We’ve been thinking a lot lately about the value of building a personal brand, even though this is a concept that makes the two of us a bit uncomfortable. We’ve both been known to “hide” behind our corporate brand because we’re part of a larger team, but are we doing this at the expense of our future success? There’s a feeling that many women share, that we need to have a doctorate (or more!) in a subject in order to speak publicly about it. But the truth we're realizing is, that in...


91 Trends in Online Business

Change is the only constant in life (and business). Here are a handful of interesting trends/shifts that we’ve been noticing over the past few months: Email Marketing: The traditional advice in the online business space has been to grow your list and email your subscribers A LOT. The new trend we’re noticing? Email only when you have something of value to share. As the Internet has become more noisy, we need to be mindful about adding to the cacophony… Part of showing up and embodying...


Office Hours: Online Coaching (Part 2)

As a follow-up to Part 1 of our Online Coaching conversation, this episode reveals some specific tips for how to determine pricing for your live-streamed coaching sessions. Let’s start with a huge and incredibly important DON’T: Never sell your services by the hour (or even by the session). Going this route means giving your clients total control of your process and an escape hatch if the work gets too tough. (Of course, you’d never want to trick your clients into purchasing more services...


Office Hours: Online Coaching (Part 1)

We’re bringing back Office Hours this week to discuss the practical tactics of how to take your in-person coaching practice online. It’s a little known fact that online one-on-one coaching sessions are often more reliable money-makers than courses or memberships! Far too many entrepreneurs dive into launching an online course before they’re truly ready. And courses may seem like “passive” revenue streams, but they actually require some serious prep work and behind-the-scenes...


90 Favorite Things

We’ve been collecting some of our favorite resources to share with you this summer, including our newest Instagram favorites, some powerful, yet simple, tech tools to try out, our favorite new podcasts, and some bonus online shops that we recommend you check out. Favorite Instagram Accounts Sandy: @helloplantlady / @knitatude / @thehellyeslife Jeni: @accidentallywesanderson / @riseandwander / @ritual_botanica Business + Tech Resources Sandy: CutStory for Instagram Stories Jeni:...


89 Brooke

“The fitness industry needs this invitation towards embodiment.” - Brooke Tyler In this episode of the podcast, we interview powerhouse Namastream client Brooke Tyler about her experience growing her Asheville, NC-based acupuncture and pilates studio online. After growing her local studio and clinical business to a 4,000+ ft location with twelve employees, you’ll learn why Brooke chose to pursue the online growth path (rather than opening up an additional studio location). Brooke...


88 Nikki Estrada: A Veteran Yoga Teacher Goes Online

In this episode, we interview beloved Namastream client, Nikiki Estrada, about her transition to online business. Nikki, who lives in Northern California with her husband and two daughters, has more than 20 years of teaching experience and has been leading 200- and 300-hour teaching trainings for more than a dozen years. She is YA500hr E-RYT and was Director of Trainer Development for YogaWorks for more than 7 years, where she supported and mentored teacher trainers. She leads intensives,...


87 Summer Reading List

In this episode, we dive into our “must read” books for the summer. Here they are, in no particular order… Sandy: Witch: Unleashed. Untamed. Unapologetic. / Warlight: A novel / Walden / The Josephine B Trilogy / The Female Persuasion: A Novel Jeni: Tell the Machine Goodnight: A Novel / The Hidden Life of Trees: What They Feel, How They Communicate―Discoveries from a Secret World / Make Trouble: Standing Up, Speaking Out, and Finding the Courage to Lead / Dear Madam President: An Open...


86 Amy

At some point in our mainstream culture, brand authenticity started to equate to the physical reality of the space where we are completing our work—but that’s often the least interesting part of what we do. More interesting questions: What is your work making possible? How is it impacting our culture? Our guest today, Amy Walsh, reveals that deep expertise in Photoshop and an eye for a pretty flat lay is not a requirement for producing interesting and important imagery for your brand. Amy...


85 Holidays

With summer upon us, we dive into the concept of vacation in this episode (and the cultural and legal differences between the United States and Canada). With Sandy about to take an extended trip to Europe, we discuss the importance of time off and reflect on some of our favorite trips. Joy: Daily Harvest Hustle: Logitech Slim Folio


84 Kate

“Every now and then go away, have a little relaxation, for when you come back to your work your judgment will be surer. Go some distance away because then the work appears smaller and more of it can be taken in at a glance and a lack of harmony and proportion is more readily seen.” - Leonardo da Vinci In this episode, we interview Namastream client, Kate Case. At the intersection of Eastern wisdom and Western science, Kate's body of work combines twenty years of experience as a professional...


83 Wolfpack

Inspired by a recent graduation speech by Abby Wambach and the classic book by Clarissa Pinkola Estés, Women Who Run with the Wolves, this podcast episode dives into the importance of women supporting one another in business and life. In her 2018 commencement address to Barnard College, Abby Wambach delivers four pieces of advice to women embarking on their careers out of college. This is amazing advice for young women, but we believe that these themes are universal: Make failure your...


82 Mae

This episode features an interview Mae Karwowski, the founder of Obviously—a tech startup that matches brands with social media influencers. After working in social media management after of college, Mae had a hunch that influencer marketing was coming and had an idea to build a different kind of business—pairing an agency with a tech platform. Mae has gathered a team of experts to help her turn her vision into a reality, and in the process, she’s built a client roster of some of the...


81 Alchemy

In this episode, we dive into Jeni’s new side hustle, Woodland Alchemy. Listen in to learn about why she created a new business this year with her young daughter and how she fits it in while running our software company and co-hosting this podcast. Other Mentions: Stop Stealing Dreams: What is School For? Joy: Woodland Alchemy Hustle:


80 Michelle

In this episode, we chat with Seattle-based communications expert Dr. Michelle Mazur. Michelle’s motto is “Incite Action Always” and she’s known as the Communication Rebel. Michelle has a PhD in Communication and was a university professor prior to starting her own online business. We chat with Michelle about her own entrepreneurial journey and then dive into her process for helping brands to craft their unique three-word “rebellion” (and why it matters to do so). Other Mentions:...


79 Wellness

“Like workout culture, wellness is a form of conspicuous consumption. It is only the wealthy who have the resources to maintain the illusion of an integral and bounded self, capable of responsible self-care and thus worthy of social status. The same logic says that those who smoke (read: poor), or don’t eat right (poor again), or don’t exercise enough (also poor) have personally failed and somehow deserve their health problems and low life expectancy.” - Gabriel Winant We explore some...


78 Dana

In this episode, we interview video marketing expert Dana Goldstein. Dana’s company, ChicFlicks, is Calgary’s leader in video production for small to medium sized businesses. She specializes in helping women business owners effectively share their stories with authenticity. In this interview, we dive into Dana’s entrepreneurial journey from journalist to mom to entrepreneur and author. She shares advice on how to best integrate live video into your social media presence and how to keep...


Dropping In: The Mend Podcast

We were recently guests on the Mend podcast with Anne Fricke and Amy Day, and we’d like to share an excerpt of the conversation here with you. We discussed the relationship between women, technology, and power, the restrictions we put on our children with respect to screen time, and our perspectives on charging what you’re worth. You can listen to the full episode here. Thank you, Anne and Amy for inviting us onto your show! p.s. This podcast is sponsored by Audible. Head over to...


77 Autumn

Joining us on the podcast is the legal powerhouse, Autumn Witt Boyd. Autumn is a lawyer who specializes in helping entrepreneurs protect their intellectual property. She provides legal guidance with copyright and trademark protection, contract negotiation, and problem solving. Along with her team at The Law Office of Autumn Witt Boyd PLLC, she loves helping entrepreneurs grow their dream business through smart collaborations and deals. Autumn is the mother of three small children, lives...


Office Hours: Before You Film Checklist

In this episode, we walk your through our “Before You Film Checklist,” which serves as a cheat sheet of sorts for new online teachers. Make sure you never film another video with your mic off or your iPhone oriented the wrong way! You can download a copy of the checklist here (scroll to the bottom of the post). p.s. This podcast is sponsored by Audible. Head over to to get a free audiobook and a 30-day free trial!