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127 Kelly DiNardo on Living a Life of Exploration

Kelly DiNardo is a freelance journalist and the author of several books including Living the Sutras: A Guide to Yoga Wisdom beyond the Mat, which gives readers a modern, accessible and personal look at ancient yogic philosophy and the wisdom found within. She is also the producer, editor and co-host of the Living It podcast and owner of Past Tense yoga studio in Washington, DC. As a freelance journalist, Kelly specializes in exploration – whether it’s internally through yoga and...


126 The Value of a Wife

On this episode of the Soulful MBA podcast, we talk about a slightly controversial topic—the value of a wife. We touch on several articles we’ve read recently about the economic benefits for men who have a wife at home (or at least in a position where she is still primarily responsible for childcare and the emotional labor that takes place in families). As feminists and entrepreneurs, we felt that it was important to invite this conversation into our community because there is still so...


125 7 Tips for Stellar Social Media Videos

Today on the show, we will be giving you seven tips for creating captivating and impactful social media videos! Video has been the format for social content for years and it shows no signs of letting up. So what better way to master your social media skills than to brush up on your video creation strategy? These tips apply to both live and recorded video, and we touch on video primarily for Facebook and Instagram. It is very important to keep your video content and each individual...


124 Trends in Online Business: Spring 2019

In this episode, we take a look at some of the current trends in online business we’re noticing in the Spring of 2019. From Facebook groups to the “new” Pinterest to shifts in membership and subscription model businesses to the rise of nanoinfluencers and IGTV. We dive into five exciting trends that we’ve been noticing, both on social media and in online business in general, over the past few months. We give you our take on what’s working, what’s not, and how you can embrace some of...


123 The Future of Instagram

After reaching peak perfection on Instagram sometime in mid-2018, Instagram has started to shift to less-beautiful, less-curated content. Listen in to hear our views about this changing trend, as well as our evolving beliefs and predictions about social in general. Looking for some Insta tips? We discuss a number of the new features that Instagram will be rolling out in the near future… Joy: @trinnylondon / @trinnywoodall Hustle: The Instagram Aesthetic Is Over / 7 Exciting Instagram...


122 Our Controversial Approach to Facebook Groups

We’ve got a complicated relationship with our Facebook Group. Every few months we have a serious conversation about shutting it down. Neither of us would ever choose to spend time on Facebook for fun, so our Group is really the only reason we both maintain our accounts on the platform. Although there’s #noshame in archiving a Facebook Group that’s run its course, there are a few key strategic reasons why we’ve decided to keep ours going (and why you might want to keep yours up and running...


121 What is a Beta Launch (and how can it help my business)?

In this episode, we explain the concept of beta launching—and why we encourage all of our clients to use this strategy to launch new products, programs, and service packages. You’ll learn why we think that releasing an imperfect offer is the most efficient path to success in online business. To illustrate the power of beta launching, we share our detailed stories of founding two software companies with this method. Joy: Drunk Elephant Hustle: Beta Launch Checklist


120 Finding Your Inner Voice with Kelly Covert

Kelly Covert is an inner voice coach with a passion for helping women believe and achieve their big vision by connecting deeply with the wisdom that is inside of them (all while owning their worthiness each and every day). Through her intuitive, heart-centered coaching, she helps women awaken to their true power as creators and world-changers. She is the creator and host of the In Her Voice Podcast. Her work has been featured on The Huffington Post, The Elephant Journal, and...


119 A Culture of Failure: The Story of Elizabeth Holmes

In this controversial conversation, we share our thoughts and feelings about the downfall of Elizabeth Holmes—the youngest self-made female billionaire in history. After dropping out of Stanford at age 19, Elizabeth founded the heath-tech company, Theranos, and went on to raise a staggering $700 million before losing everything in an epic public scandal. Listen in to hear our take on Elizabeth and her story, including the implications we think it has on other female founders. Joy: The...


118 How Your Personality Type Impacts Your Online Business with Brit Kolo

Brit Kolo is a Marketing Coach who helps online business owners build marketing strategies based on their Myers-Briggs personality type. As the creator of the Marketing Personalities Framework, Brit has created a set of sixteen personality-specific strategies to help you to grow your business in a feel-good way. Her unique work is designed to help you go deep, find your true self, and grow that business of yours without feeling fake and sales-y. Connect with Brit: Marketing...


117 The Biggest Mistake We See With New Online Teachers

We’ve been noticing FAR too much attention lately being placed on the technical intricacies of building a business. We, as humans, tend to obsess over the things we can easily control or measure (Equipment! Productivity! Instagram followers!), but it’s much more important to focus on the bigger picture (such as the role your business plays in your niche market). We encourage you to invest your energy into mapping out your story, refining your message, and your connecting with your...


116 Building the She Recovers Movement with Taryn Strong

Taryn is the co-founder of SHE RECOVERS (with her mama, Dawn Nickel.) SHE RECOVERS® is an international movement of self-identified women in or seeking recovery from a wide variety of issues, including substance use disorders and other behavioral health issues, trauma, abuse, codependency, cancer, grief, low self-esteem, perfectionism and other life challenges. SHE RECOVERS® creates welcoming spaces and transformative opportunities – online and in real life – to connect, support and...


115 Building a Marketing Empire with Emily Hirsh

In today’s episode, we interview Emily Hirsh—an industry leading Facebook Ads and Sales Funnel Strategist who works with high-profile entrepreneurs to grow their businesses online. In less than three years she has expanded her business from a single client to a multi-million dollar agency with over twenty people on her team. Emily now works with some of the biggest names in online business—from life coaches to fitness experts to Internet celebrities. Emily and her team work with business...


114 Do I Really Need a Sales Funnel?

If you’re working in the online sphere, you’ve probably heard the term “sales funnel” more times than you can count. But understanding what it is (and how it can help your business) is a whole other story. A sales funnel is a series of steps that potential customers take on the way to purchasing. It’s a marketing term for the customer journey, although that “journey” is definitely a guided tour led by the seller. This marketing model allows online entrepreneurs to simultaneously refine...


113 Growing a Family Maker Business

In this episode, we check in with Jeni about her family’s maker business, Woodland Alchemy. It’s now been a year since the seed of an idea began to germinate into a creative outlet, a family hobby, and (eventually) a local artisan business. Where is the business now? What’s been Jeni’s proudest achievement? What lessons have they learned? What do they plan to do differently in the upcoming year? Joy: linen smock (similar) Hustle: Ken Burns on MasterClass


112 Maura Manzo on Her Journey from Bartender to Thriving Yoga Studio Owner

Maura Manzo began to practice yoga to “learn to breathe” after a fire destroyed her home in 2006 and has been on a journey to share yoga with others ever since. Following her yoga teacher training, Maura raised $20,000 for HIV/AIDS programs in South Africa in collaboration with Off the Mat into the World. She considers that project a defining moment in her life and in taking her practice to the next level, both as a student and as a teacher. Maura has extensively studied trauma informed...


111 All About The Numbers: How to Measure, Audit, and Optimize Your Business Finances

We’re sharing the down and dirty details for how we track and manage the finances for our business. You’ll learn our favorite tip for reducing our year-end tax burden and we’ll share some suggestions for what types of information you should be tracking each month in your own business. What steps can you take now, before the end of the calendar year, to reduce your tax burden? What metrics should you be measuring each month? What is a customer journey and why/how should you be tracking...


110 The Digital Artisan Manifesto

After five years of immersion into entrepreneurship, we’ve learned a few things. Here’s the advice we’d like to share with our fellow founders, distilled into 23 suggestions for building an intentional business online. These are the practices of Digital Artisanship: Identify your core values early.These will be your touchstone and will help you to navigate every difficult decision.Ask why. Daily.Don’t assume that what’s been right for others is right for you.Build it well.Quality...


109 2018: A Year in Review

As with last year, we’re bringing you a recap of the year vis-à-vis our favorite things. Here are the links for you (think of it as a stellar gift guide or a place to bookmark for inspiration later on): Best Books Jeni: The Lost Girls of Camp Forevermore / Charlotte Walsh Likes To Win / The Female Persuasion: A Novel Sandy: Witch: Unleashed. Untamed. Unapologetic. / Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Best Netflix Shows Sandy: Feminists: What Were They...


108 The State of the Wellness Industry 2018

Our industry has evolved significantly over the past decade, and this is perhaps best exemplified by the explosion of the Peloton brand. How does a spin bike company that’s now valued at a whopping $4 billion impact regular people like us? What changes are we seeing in the mainstream yoga industry? What are our own plans for the future? Listen on... Joy: The Sill Hustle: Dare to Lead / (available for sale in our Soulful MBA Shoppe)