Speakernomics

Discover how Dr. Celina Peerman, CSP, organizational psychologist and leadership strategist, navigates the ever-changing speaking business. Learn key lessons about creating engaging content, building a sustainable business model, and standing out in the industry.* The value of joining NSA and what new speakers can gain* How to evolve and adapt your business model over time* Using physical presence and hand gestures to make content stick* Engaging audiences and measuring message impact* Building intellectual property and staying excited about your workBecome an NSA Member! https://nsaspeaker.org/join/#membership Join us at Influence! https://influence.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Get your speaking business finances in order with practical advice from Carl Seidman, CPA and CSP. In this episode of Speakernomics, learn the essential steps every professional speaker should take for smarter money management.* The difference between gross and net income, and why both matter for speakers* Simple methods to track your fees, expenses, and profitability* Tips for managing irregular income and planning for feast or famine cycles* Tools and AI software to streamline bookkeeping and expense tracking* Common financial mistakes speakers make—and how to avoid themBecome an NSA Member! https://nsaspeaker.org/join/#membership Join us at Influence! https://influence.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to build a speaking business that lasts? In this episode, Anne Bonney, CSP chats with Terri Sjodin, CSP, CPAE about the essential strategies for playing the long game in the speaking industry.What you'll learn:* How to future-proof your content and brand for decades of relevance* The importance of adapting to market shifts and knowing when to pivot* Why slow, intentional growth beats chasing every trend* How to pass the "so what" test with everything you create and sell* The role of networking and association involvement in sustaining your speaking careerBecome an NSA Member! https://nsaspeaker.org/join/#membershipJoin us at Influence! https://influence.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how speakers can effectively use merchandise to boost their brand and impact, featuring insights from Jake Thompson, CSP, founder of Compete Every Day. Unpack actionable strategies and mistakes to avoid when adding merch to your speaking business.* Why starting small with merchandise is crucial for speakers* How to choose merchandise that resonates with your audience and reinforces transformation* The pitfalls of cheap giveaways and how quality affects your brand* Creative ideas for memorable leave-behinds beyond typical promotional itemsWays to leverage merch as a client experience and not just another sales itemBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, Sam Horn shares actionable strategies for crafting memorable signature stories and phrases that drive engagement and business results. Tune in to learn how to turn your experiences into marketing gold—and how to hook your audience in just 60 seconds.The power and process of creating a “phrase that pays” for repeatable, viral messaging* How to craft a signature story, aha moment, and call to action in one minute* Why specific questions spark more compelling conversations and stories* Techniques to make your message visual, memorable, and easy to repeat* Real-life examples and step-by-step guidance to stand out and close strong in your presentations Become an NSA Member! https://nsaspeaker.org/join/#membership Attend Influence 2026! Register here: https://influence.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock the power of storytelling and discover how AI can elevate your impact as a speaker. In this episode, Joe Schmit, CSP shares practical advice from his Emmy-winning broadcasting career and proven strategies for memorable stories.* Why stories are essential for connecting with audiences* How to research and discover “the rest of the story” using AI* Tips for collecting and nurturing your own impactful stories* Using emotion and humor to drive your message home* Practical ways to leverage technology and video for better storytellingBecome an NSA Member! https://nsaspeaker.org/join/#membershipJoin us at Influence! https://influence.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to stand out as a speaker in today’s competitive world? In this episode, Jen Gottlieb shares actionable strategies to boost your visibility and become the obvious choice for your next client.* Why overcoming the fear of being seen is foundational for speakers* How social media has shifted to "interest media" and what that means for your brand* Essential elements of a powerful virtual footprint (beyond just a website)* The balance between curated professionalism and authentic, real-life content* Which social platforms matter most—and how to choose the right one for your goals* Listen in for direct, no-fluff guidance to elevate your speaking business and personal brand.Become an NSA Member! https://nsaspeaker.org/join/#membership Join us at Influence 2026! https://influence.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready for an insightful episode of Speakernomics featuring Ross Bernstein, CSP, CPAE. Host Thom Singer, CSP dives into Ross’s incredible speaking journey, his battle with stage four cancer, and valuable tips for building a successful speaking business.In this episode:* How Ross started speaking at 22 and wrote 50 books* The unique experience of speaking on all seven continents, including Antarctica*Ross’s transparent discussion about his cancer diagnosis and how it affected his business*Two key tips every speaker should know: customizing your talks and pounding the pavement for bookings*How Ross is preparing his keynote for Influence 2026 and what you can learn from his resilienceDon’t miss this candid, practical conversation packed with actionable advice for speakers! Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Join host Anne Bonney, CSP, as she chats with Cassandra Worthy about her journey from corporate leader to main stage Influence speaker. Get straight talk on the strategies, mindset, and frameworks that can help you bring lasting value to your clients and grow your speaking business.What you'll learn in this episode:* How Cassandra Worthy transitioned from corporate America to a career in speaking* The pivotal moment that inspired her "change enthusiasm" framework* Why building a practical, actionable framework sets speakers apart* What clients are really looking for now—partnership over performanceTop advice for speakers preparing for big stages and growing their network strategicallyBecome an NSA Member! https://nsaspeaker.org/join/#membership Attend Influence 2026! Register here: https://influence.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock the secrets to landing high-paying, right-fit clients and taking your speaking business to the next level. In this episode, Gina Carr interviews Angelique Rewers, CEO of BoldHouse, who shares actionable advice for speakers looking to transform their impact and grow sustainably.* The biggest untapped opportunities speakers miss with corporate clients* How to maximize client lifetime value and avoid the "one-and-done" keynote trap* Building scalable training offerings (and when to bring in outside support)* The crucial role of AI in today's business landscape and how to position your expertise* The 5 rules of business every expert needs to accelerate growth and profitabilityBecome an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, Terry Brock, CSP, CPAE welcomes renowned personal branding strategist and Speaker Hall of Fame member Rory Vaden, CSP, CPAE, for an engaging exploration on building, refining, and leveraging your personal brand as a professional speaker.In this session, Rory will:* Define and distinguish the real meaning of personal branding as the formalization, digitization, and monetization of your reputation—moving beyond logos and social media to focus on trust and authenticity.* Demonstrate how to effectively leverage emerging tools, including AI and custom GPT bots, to streamline and personalize your speaking business while maintaining your unique human touch.* Formulate actionable strategies for breaking through industry noise, finding your uniqueness, and applying proven frameworks to grow your business, secure higher speaking fees, and expand your platform.* Whether you’re an established professional or just building your brand, this discussion will help you evaluate the strengths of your current reputation and construct a targeted plan to enhance your recognition and reach in the speaking marketplace. Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Hall of Fame speaker Don Yaeger joins Thom Singer for the first Speakernomics episode of 2026, sharing actionable insights on building a lasting career and business in professional speaking. Get straight to the essentials with proven tips, powerful stories, and strategies for growth.* How to constantly develop fresh content to keep your talks relevant and engaging* The importance of multiple streams of income for long-term stability* Insights from writing bestselling books and leveraging them in speaking* Creating a powerful inner circle and the impact of NSA community connections* Why signature stories set great speakers apart and tips for mastering yours Become an NSA Member! https://nsaspeaker.org/join/#membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to take your speaking career to the next level? In this episode of Speakernomics, industry pros break down exactly how podcasting can amplify your brand, grow your business, and keep your voice front and center.Here’s what you’ll learn:* The unique value of hosting your own podcast as a professional speaker* How podcasting strengthens your message, builds your platform, and boosts credibility with clients and event planners* Strategies for managing podcast production and avoiding common pitfalls like “podfade”* Ways to effectively repurpose podcast content across social, newsletters, and other channels* Real-world advice on staying consistent, finding your audience, and making podcasting work for your business* Straightforward insights, practical advice, and actionable steps—hit play and level up!Episode includes Guests: Mark Hunter and 2 Influence 2025 sponsors, Ellie Puckett of Resonate Recordings and Larry Roberts of Red Hat Media) Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, host Kenneth Kinney, affectionately known as "Shark," embarks on a journey with a panel of international speaking experts including Ruby Newell Legner, CSP, Cavett Award; Sylvie di Giusto, CSP; Elias Kanaris; Stan Phelps; and more. Together, they explore the dynamics of becoming a successful international speaker and the nuances that distinguish it from occasional international engagements.In this session, the esteemed speakers will:* Explain how to adapt speeches culturally and contextually to match diverse global audiences, ensuring both relevance and resonance.* Argue the significance of building strong, service-oriented relationships with international clients, rather than focusing solely on sales intentions.* Outline strategies for defining a clear international speaking strategy by targeting specific regions or industries aligned with personal values and expertise. Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What do top speakers wish they knew when starting out? In this episode, industry veterans and experts dish out hard-earned wisdom to help you thrive in the speaking business. * Why playing the long game matters more than chasing quick wins *The critical importance of authentic connection with your audience *Avoiding ego traps and keeping the focus on service, not self *How being easy to work with sets you apart for meeting planners and agencies *Simple strategies to stand out and keep your speaking business sustainable *Watch now to level up your speaking career with advice from Hall of Famers and seasoned pros!Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special edition of Speakernomics, host Kenneth ""Shark"" Kinney sits down with 14 individuals ranging from Hall of Fame Speakers, Coaches to Speaker Bureaus and Meeting Planners to talk about what, in their opinion, makes a killer Speaker Reel.By the end of this episode, you will:* Evaluate the importance of capturing audience engagement and presenting a clear problem-solution narrative within your demo reel.* Demonstrate techniques to quickly and effectively grab the viewer's attention, ensuring your video is tailored to the client's needs.* Explore the significance of authenticity, storytelling, and audience interaction in building a compelling and credible speaker video.* Identify best practices for maintaining a dynamic and fast-paced reel that highlights your speaking style and expertise. Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Get the inside scoop on how Sam Demma became the youngest Certified Speaking Professional and booked over 750 paid speaking gigs, all before 2025. In this episode of Speakernomics, Sam breaks down the exact outreach and sales strategies that built his thriving speaking business in the education market.Here’s what you’ll learn in this episode:* How Sam focused and expanded his market from local schools in Ontario to the entire US and Canada* The concrete sales and outreach tactics he used to land hundreds of gigs, including video emails and social media* Why value always wins over budget objections—and how to position yourself for higher fees* The three-part sales playbook (pre-call, during-call, post-call) Sam uses to consistently close 30-40% of leads* Creative ways to turn “no” into new opportunities and keep your speaking pipeline fullIf you want a no-nonsense blueprint for growth as a professional speaker, this episode is packed with actionable advice you can use right away! Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock next-level social media strategies for speakers with insights from top experts and booking agents. Discover the practical steps that make your social presence work for your speaking business.* How to choose the right social platform and boost consistency without spreading yourself too thin* Why social proof and testimonials matter more than self-promotion* Content strategies: balancing value, authenticity, and connection with your audience* The importance of tailoring posts to decision-makers, bookers, and meeting professionals* Actionable tips to maximize social media for bookings, brand-building, and business growth Watch now to learn what truly works (and what to avoid) for speakers on LinkedIn, Instagram, YouTube, and more! Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Prepare to be frippnotized and take your speaking career to the next level with Patricia Fripp's time-tested advice and actionable insights.In this session, Patricia will:* Guide speakers to focus on their audience and ensure their stories are relevant and engaging for the listeners, making them feel connected and invested.* Demonstrate the significance of having a core message and adaptable content that can be customized for different industries and varied speech lengths.* Advocate for the hiring of a speech coach, providing key insights into how even seasoned speakers can continue to improve and refine their presentations.* Highlight the importance of specificity in language and offers strategies to enhance the clarity and impact of your words Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Shark and his lineup of seasoned professionals to enhance your understanding of fee management and explore balanced, ethical approaches to maintaining speaker value in a fluctuating market. In this session, you will:* Evaluate the concept of fee congruency and how it allows speakers to adapt their fees based on added values or specific circumstances.* Create a strategy for maintaining fee integrity while being open to non-monetary value exchanges when clients face budget constraints.* Analyze the importance of having a structured fee schedule and the benefits of aligning speaking engagements with personal and family commitments. Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices