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Sports Marketing Huddle

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Location:

United States

Language:

English


Episodes

EP-302 Using Tokens & Blockchain in Sports with Ben Godfrey

11/12/2018
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How well do you understand blockchain and the use of tokens? To help raise your level of knowledge about these two emerging technologies, Ben Godfrey, Founder & General Partner at SportVest, joins Rob Cressy to talk about how blockchain and tokenization could disrupt the ecosystem in sports. In our conversation we debunk common misconceptions about blockchain and explain what tokens are and how they are currently being used. We also talk about ICO’s and how they are used to raise capital,...

Duration:00:23:46

EP-301 Current Sports Betting Landscape with Daniel Kustelski

11/5/2018
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With the legalization of sports betting in New Jersey and the subsequent rollout to other states in the US, it is important for sports fans, marketers, and brands to understand what the current landscape looks like in order to best capitalize off of it. To help paint a better picture of where sports betting is now and where it is going, Daniel Kustelski, Co-Founder & CEO at Chalkine Sports, joins Rob Cressy to talk about the current state of affairs of the sports betting industry. What...

Duration:00:23:48

EP-300 Lessons Learned Over 300 Episodes + The Future Of The Show

10/29/2018
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On this 300th episode of the Sports Marketing Huddle Rob Cressy dishes about lessons he’s learned over that time plus what the future of the show looks like. Included in this is the importance of consistency, building your confidence, and making new relationships. Also, what is stopping Rob from producing more episodes every week? What types of content can you expect? How can you get involved? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a...

Duration:00:13:44

EP-299 Being Ready For Your Moment with Jim Cavale

10/22/2018
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Will you be ready when it is time for your big moment (whether on or off the field)? Inflcr CEO Jim Cavale joins Rob Cressy to talk about being ready for your moment. How do you build up confidence for a big pitch? Why do athletes need to be aware of the content they create, which could resurface years later? Why should you learn to enjoy change? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest...

Duration:00:10:08

EP-298 Sports Betting & Sports Bars: How To Make It Work For Everyone

10/15/2018
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With the legalization of sports betting on the horizon across the US there is going to be a huge opportunity for sports betting companies and sports bars to work together. Andrew Jaffee, CEO at The Rail Media, joins Rob Cressy to talk about what a potential relationship between sports bar operators and sports betting companies could look like. Even though it seems like a perfect marriage, what do sports bar operators need to be enticed with to make this happen? Why is a turnkey solution that...

Duration:00:24:05

EP-297 The Process Behind Creating Content with Brian Cristiano

10/8/2018
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How can you ramp up the amount of content you create for your brand? Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to share insight behind his process for creating content. Why is testing your content to see what's working so important? What types of content mediums perform the best (ex. photo, video, IG stories)? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of...

Duration:00:08:16

EP-296 How To Crush It In Q4 with Brian Cristiano

10/1/2018
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Is it possible to make Q4 your best sales quarter of the year? Damn right! Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about how you can crush it in the fourth quarter including giving specific action steps for how you can make it happen. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can...

Duration:00:19:06

EP-295 How To Successfully Execute Marketing Campaigns

9/24/2018
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Even though brands have big budgets and big names doesn't mean that they are always firing on all cylinders with their marketing campaigns. There are a myriad of reasons and excuses for why things don't execute as they should. Keith Stoeckeler, Vice President and Group Director of Digital for MKTG, joins Rob Cressy to talk about how to successfully execute marketing campaigns. Why is being prepared for every outcome and building things in advance so important? Why do brands need to look at...

Duration:00:12:55

EP-294 Le'Veon Bell, Antonio Brown & Athlete Marketability

9/18/2018
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Things are less than harmonious with the Pittsburgh Steelers as best running back in football Le'Veon Bell will not sign his contract, and Antonio Brown just tweeted "Trade me let's find out." Keith Stoeckeler, Vice President and Group Director of Digital for MKTG, joins Rob Cressy to talk about athlete marketability. Are number one running backs as marketable as they should be (ex. Todd Gurley, David Johnson). What effect does social media have on the marketability of an athlete (ex....

Duration:00:11:16

EP-293 Bacon Sports Brand Messaging with Gil Nevo (Part 2)

9/10/2018
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Gil Nevo, founder of Brand School, joins Rob Cressy to talk about key things learned while working with him to clarify the brand messaging and offering of Bacon Sports. I’m an avid note taker so over the course of 3 months I have pages upon pages of Evernote nuggets of wisdom that we run through. At the end we also talk about Gil’s newest project, BrandSchool, which is your opportunity to work with him in a unique format. If you want an inside look into the guts of Bacon Sports and a brand...

Duration:00:33:09

EP-292 The Glamorization of Entrepreneurship with Brian Cristiano

9/4/2018
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Being an entrepreneur is often glamorized, but in reality the opposite is true. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about what the real life of an entrepreneur is like plus the traits you need to acquire to become a successful one. Why is it important to burn the boats and never look back? How important are resolve, patience, and persistence? What are the expectations of entrepreneurship vs reality? - In each episode of The Sports Marketing Huddle, Rob Cressy,...

Duration:00:17:04

EP-291 Advice on Scaling Bacon Sports with Brian Cristiano

8/27/2018
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Bacon Sports is growing and with it comes new business challenges. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy in a super candid conversation to share wisdom on how to scale Bacon Sports and take things to the next level. With more campaigns means higher output but less available time. How do you keep your pipeline strong while juggling multiple projects? What about building out a team? Why is it so important to have measurable KPI's set for 90 days out? - In each episode of The...

Duration:00:23:38

EP-290 Esports & Sponsorships with Stephen Buzby

8/20/2018
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How do brands get into Esports and how can you get more engagement out of your sponsorship dollars? Stephen Buzby, CEO at Revel Marketing, joins Rob Cressy to talk about this plus why it is important to get buy-in from an influencer you are working with. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can...

Duration:00:13:16

EP-289 Tiger Woods is Back & How To Fix Golf

8/13/2018
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Tiger Woods just finished second in the PGA Championship and it sent shockwaves of excitement through the sports world. Dave Wakeman joins Rob Cressy to talk about the good and bad of Tiger Woods being back from the perspective of marketing the PGA tour and the overall health of the sport. While it was captivating to watch Tiger Woods in contention on Sunday of a major, what can be done to get fans to care about more than just one player? What about the winner Brooks Koepka. Why is no one...

Duration:00:16:42

EP-288 Bacon Sports Brand Design Process

8/6/2018
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Gil Nevo, founder of Brand School, joins Rob Cressy to talk about the new Bacon Sports brand design and how they collaborated for three months (as part of a brand coaching program) to clarify the messaging & offering. I recently launched the newest version of the Bacon Sports website, and almost no one knew what was going on behind the scenes to make it happen. This gives some insight into the process, questioning, and thinking. We also delve into the power of branding and importance of...

Duration:00:20:55

EP-287 25 Athletes Under 25 With The Strongest Brands with Jesse Ghiorzi

7/23/2018
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Which athletes under 25 years old do you think have the hottest brands? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about the Charge 25 Under 25. Which Celtics player shockingly came in at number one? Why was Lonzo Ball left off this years list? Why was the NBA strongly represented yet baseball and hockey were nowhere to be found? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on...

Duration:00:27:11

EP-286 Paul George, Kawhi Leonard & NBA Market Size with Jesse Ghiorzi

7/16/2018
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How much does market size mean to the growth of the brand of an NBA player? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about if Paul George will be able to grow his brand in Oklahoma City at the same level as if he were in Los Angeles. Also, Kawhi Leonard has virtually no social media presence yet he wants major dollars from shoe brands. Something doesn't add up here. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports,...

Duration:00:20:05

EP-285 Stacey Moore on the Growth of the American Cornhole League

7/10/2018
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Did you know that cornhole is currently being televised on ESPN? Stacey Moore, the Commissioner for the American Cornhole League, joins Rob Cressy to chat about how the league got started, how they landed a TV deal with ESPN, how they market their brand, plus why you should watch their upcoming championship. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing...

Duration:00:09:19

EP-284 Bacon Sports Launch + Lessons Learned As A Speaker

6/25/2018
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On this solo episode Rob Cressy dishes about the launch of the new Bacon Sports website, why he decided to combine both brands, and the journey it took to get here. He also talks about lessons learned at a speaking engagement he did for the ECHL last week. What were the challenges that other social media marketers were facing? What is his tips for being an engaging host that gets the crowd going? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a...

Duration:00:15:28

EP-283 The Process Behind Pitching Sports Content with The Schmo

6/18/2018
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Dave Schmulenson, aka The Schmo, joins Rob Cressy to give insight into the process behind pitching sports content, plus he give an update on what's been cooking since he was last on the show. He also shares some of the biggest things he's learned from his journey. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you...

Duration:00:15:11