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Sports Marketing Huddle

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Location:

United States

Language:

English


Episodes

EP-316 Marketing Ideas For The Alliance of American Football (AAF) with Dave Wakeman

2/25/2019
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The Alliance of American Football (AAF) is a new developmental football league comprised of 8 teams playing a 10 game regular season, with the players ultimate goal of making it to the NFL. Dave Wakeman, Founder of Wakeman Consulting Group, joins Rob Cressy to talk about marketing ideas for the AAF to help them increase attention and start creating fans. Why is there a huge opportunity for the AAF to use content creation to market their teams and brand? How important are fantasy sports and...

Duration:00:29:15

EP-315 Advice For A College Freshman With Ally Redig

2/18/2019
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Ally Redig, Founder of Athlete Relations, joins Rob Cressy to talk about advice they’d give a college freshman who wants to work in sports. This comes from a recent DM Rob received on Instagram from a listener of the show. Included in the conversation is what they should major in and if that matters, what they should be learning outside of the classroom, why building relationships and your network is so important, and how creating a podcast would be a great idea that would open a ton of new...

Duration:00:26:44

EP-314 Creating Memorable Experiences With Arturo Gomez

2/11/2019
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Arturo Gomez, CEO & Co-Founder of Big Game Air, joins Rob Cressy to talk about the key elements to creating memorable experiences. He also shares insight into his marketing mindset behind Big Game Air, what his morning routine looks like, and what brands can do to better engage consumers in the hospitality industry. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports...

Duration:00:31:37

EP-313 Success Mindset For Succeeding In Sports with Paige Dimakos

2/4/2019
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Paige Dimakos, Digital Media host for TD Fantasy and the Draft Network, joins Rob Cressy to talk about her success mindset for succeeding in sports. Why is it important to train like an athlete, both mentally and off the field? Why is she addicted to greatness and learning from it? How do you walk away from things that no longer serve you (in the name of being around like-minded successful people)? A changing of the guard is currently happening with old sports media veterans who have done...

Duration:00:19:49

EP-312 Winning Is Not A Strategy with Zac Logsdon

1/28/2019
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Zac Logsdon, CEO of Old Hat, joins Rob Cressy to talk about why winning is not a strategy to get fans to attend sporting events. What can be done to improve the fan experience to make attending a game more attractive than watching at home? Why can’t teams offer last minute discounted tickets to ensure the stadium is always filled? If you were the CMO of the Tampa Rays, what would you do to try and get fans to attend games? Why is marketing often not seen as a necessity? - In each episode of...

Duration:00:19:52

EP-311 Current Sports Media & Content Landscape with Paige Dimakos

1/21/2019
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Paige Dimakos, Digital Media host for TD Fantasy and the Draft Network, joins Rob Cressy to talk about the current sports media and content landscape. Why don’t more brands adopt a community focused and engagement first strategy like you see with many personal brands? Why do we see a lack of differentiation from the majority of sports media content created? Why is relatability a big factor? Is there still a place for writing in sports? How do you create content that you can’t miss out on? -...

Duration:00:19:46

EP-310 Jason Dufner Signs Sponsorship With Dude Wipes

1/14/2019
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Jason Dufner just signed a sponsorship with Dude Wipes to have their logo appear on his shirt sleeve and hat. While many in the golfing community are shocked by this relationship, in actuality it is a match made in heaven. Sean Riley, Chief Executive Dude at Dude Products, joins Rob Cressy to talk about how the sponsorship between Dude Wipes and Jason Dufner came to fruition. Why was Jason Dufner the perfect golfer for Dude Wipes? How is Dude Wipes measuring the success of this sponsorship?...

Duration:00:19:14

EP-309 5 Habits To Help You Have The Best Year Of Your Life

1/7/2019
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If you are committed to making this the best year of your life then this episode is for you. Rob Cressy shares 5 habits and routines that are part of his daily life that can have a positive impact on yours. These include: setting your positive vibe for the day by listening to Bob Marley, using a daily primer to ask yourself 10 questions in the morning, doubling down on gratitude, crushing it right out of the gate on Monday morning, and living in action. - In each episode of The Sports...

Duration:00:09:09

EP-308 Tailgating Marketing with John Mikulec

12/17/2018
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There are so many opportunities for brand to engage sports fans, and one of the best is at tailgates. John Mikulec, CEO at Tailgate Giant and Co-Founder of Gameday Hospitality, joins Rob Cressy to talk about how brands can use tailgating as part of their marketing and engagement mix. How does tailgating offer a unique opportunity for brands to build a personal relationship with sports fans, both online and offline? What do brands need to think about when engaging sports fans at tailgates?...

Duration:00:13:14

EP-307 Athlete Marketing & Behind The Scenes Of Working In Sports with Lauren Walsh

12/10/2018
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The opportunity for professional athletes to grow their brand has never been bigger than it is now. Lauren Walsh, Founder of LW Branding, joins Rob Cressy to talk about athlete marketing plus give a behind the scenes look of what it takes to work in sports. What is the biggest challenges that athletes face when trying to build their brands? Why do athletes need to think about their post-playing career right when they get in the leagues? What are the realities of building a career in sports...

Duration:00:29:05

EP-306 Think Bold Conference Recap with Brian Cristiano

12/3/2018
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The first Think Bold Business & Marketing Conference went down in New York City this past week. The agenda was packed with incredible speakers who gave insights into how to grow your business, think bolder & bigger, and get you out of your comfort zone. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about the best nuggets of wisdom and lessons learned from Think Bold. The speakers included: Hank Norman, Jessie Lee Ward, Steve Taylor, Jeffrey Hayzlett, Brant Pinvidic, and...

Duration:00:37:15

EP-305 Is The Term “Value” Overplayed with Brian Bauer

11/26/2018
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The term “value” is one that is thrown around non-stop in the sales and marketing world. We all want to provide value for our clients or the people we are building relationships with. The problem is that the term is used so often that it is being cheapened, as not everyone has the same motives when using it. Brian Bauer, President at Bauer Entertainment Marketing, joins Rob Cressy to talk about the right and wrong ways to use “value” in your communication and messaging. We also talk about...

Duration:00:13:21

EP-304 Lessons Learned Building Inflcr with Jim Cavale

11/19/2018
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Inflcr CEO Jim Cavale joins Rob Cressy to give us an update on what’s been going on with the company plus lessons learned along the way. Why is finding the right clients so important? How do you say no to clients who aren’t the right fit? Why is it important to get deep in one niche and not try to be everything to everyone? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of...

Duration:00:09:21

EP-303 How To Get A Job In Sports with Madelyn Burke

11/15/2018
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How do you get a job in sports? Madelyn Burke, studio host and sports broadcaster, joins Rob Cressy to share insight from how she built her career working in sports and gives tips for how you can too. How do you first land a sports job when you have no experience? Why is it crucial that you have certainty that you’ll work in the industry? What skills should you learn to make yourself more marketable? Why is creating your own content so important? - In each episode of The Sports Marketing...

Duration:00:19:49

EP-302 Using Tokens & Blockchain in Sports with Ben Godfrey

11/12/2018
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How well do you understand blockchain and the use of tokens? To help raise your level of knowledge about these two emerging technologies, Ben Godfrey, Founder & General Partner at SportVest, joins Rob Cressy to talk about how blockchain and tokenization could disrupt the ecosystem in sports. In our conversation we debunk common misconceptions about blockchain and explain what tokens are and how they are currently being used. We also talk about ICO’s and how they are used to raise capital,...

Duration:00:23:46

EP-301 Current Sports Betting Landscape with Daniel Kustelski

11/5/2018
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With the legalization of sports betting in New Jersey and the subsequent rollout to other states in the US, it is important for sports fans, marketers, and brands to understand what the current landscape looks like in order to best capitalize off of it. To help paint a better picture of where sports betting is now and where it is going, Daniel Kustelski, Co-Founder & CEO at Chalkine Sports, joins Rob Cressy to talk about the current state of affairs of the sports betting industry. What...

Duration:00:23:48

EP-300 Lessons Learned Over 300 Episodes + The Future Of The Show

10/29/2018
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On this 300th episode of the Sports Marketing Huddle Rob Cressy dishes about lessons he’s learned over that time plus what the future of the show looks like. Included in this is the importance of consistency, building your confidence, and making new relationships. Also, what is stopping Rob from producing more episodes every week? What types of content can you expect? How can you get involved? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a...

Duration:00:13:44

EP-299 Being Ready For Your Moment with Jim Cavale

10/22/2018
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Will you be ready when it is time for your big moment (whether on or off the field)? Inflcr CEO Jim Cavale joins Rob Cressy to talk about being ready for your moment. How do you build up confidence for a big pitch? Why do athletes need to be aware of the content they create, which could resurface years later? Why should you learn to enjoy change? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest...

Duration:00:10:08

EP-298 Sports Betting & Sports Bars: How To Make It Work For Everyone

10/15/2018
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With the legalization of sports betting on the horizon across the US there is going to be a huge opportunity for sports betting companies and sports bars to work together. Andrew Jaffee, CEO at The Rail Media, joins Rob Cressy to talk about what a potential relationship between sports bar operators and sports betting companies could look like. Even though it seems like a perfect marriage, what do sports bar operators need to be enticed with to make this happen? Why is a turnkey solution that...

Duration:00:24:05

EP-297 The Process Behind Creating Content with Brian Cristiano

10/8/2018
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How can you ramp up the amount of content you create for your brand? Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to share insight behind his process for creating content. Why is testing your content to see what's working so important? What types of content mediums perform the best (ex. photo, video, IG stories)? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of...

Duration:00:08:16