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EP-287 25 Athletes Under 25 With The Strongest Brands with Jesse Ghiorzi

7/23/2018
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Which athletes under 25 years old do you think have the hottest brands? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about the Charge 25 Under 25. Which Celtics player shockingly came in at number one? Why was Lonzo Ball left off this years list? Why was the NBA strongly represented yet baseball and hockey were nowhere to be found? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on...

Duration:00:27:11

EP-286 Paul George, Kawhi Leonard & NBA Market Size with Jesse Ghiorzi

7/16/2018
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How much does market size mean to the growth of the brand of an NBA player? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about if Paul George will be able to grow his brand in Oklahoma City at the same level as if he were in Los Angeles. Also, Kawhi Leonard has virtually no social media presence yet he wants major dollars from shoe brands. Something doesn't add up here. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports,...

Duration:00:20:05

EP-285 Stacey Moore on the Growth of the American Cornhole League

7/10/2018
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Did you know that cornhole is currently being televised on ESPN? Stacey Moore, the Commissioner for the American Cornhole League, joins Rob Cressy to chat about how the league got started, how they landed a TV deal with ESPN, how they market their brand, plus why you should watch their upcoming championship. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports...

Duration:00:09:19

EP-284 Bacon Sports Launch + Lessons Learned As A Speaker

6/25/2018
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On this solo episode Rob Cressy dishes about the launch of the new Bacon Sports website, why he decided to combine both brands, and the journey it took to get here. He also talks about lessons learned at a speaking engagement he did for the ECHL last week. What were the challenges that other social media marketers were facing? What is his tips for being an engaging host that gets the crowd going? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a...

Duration:00:15:28

EP-283 The Process Behind Pitching Sports Content with The Schmo

6/18/2018
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Dave Schmulenson, aka The Schmo, joins Rob Cressy to give insight into the process behind pitching sports content, plus he give an update on what's been cooking since he was last on the show. He also shares some of the biggest things he's learned from his journey. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how...

Duration:00:15:11

EP-282 Fan Engagement Tips + Rally Flip Cap with Ian Kay

6/12/2018
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One day I thought to myself, I need a dry erase board hat. Amazingly upon Googling it I came across Rally Flip Cap. It was then that my relationship with the brand started. Rob Cressy is joined by Rally Flip Cap co-founder Ian Kay to talk about the start of the brand, fan engagement tips, plus why face to face interaction is so important to the growth of their brand. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective...

Duration:00:18:11

EP-281 Growing Bold Season 2 with Brian Cristiano

6/4/2018
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After an incredible Season 1 of Growing Bold where he documented his journey of building a $100 million dollar agency, Brian Cristiano is back to talk with Rob Cressy about what’s on deck for Season 2. What lessons has Brian learned from the high performers that he’s talked to? What is he working on from a personal development standpoint? What is his mindset when it is a challenge to create content for his personal brand? - In each episode of The Sports Marketing Huddle, Rob Cressy,...

Duration:00:13:05

EP-280 How To Market Yourself with Brian Clapp

5/30/2018
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The opportunities to build your personal brand and market yourself have never been greater. Rob Cressy is joined by Director of Content Marketing at WorkInSports.com, Brian Clapp, to talk about how to market yourself. What are the various ways to build your personal brand? Why is it important to give a lot to get a lot, listen and observe others, plus connect in a deeply authentic way? Why should you consider creating a podcast? - In each episode of The Sports Marketing Huddle, Rob Cressy,...

Duration:00:23:16

EP-279 How To Get Fans To Care About Your Content With Bothaina Saleh

5/21/2018
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Getting fans to care about your content for 10 seconds none the less 5 minutes is hard. Rob Cressy is joined by Marketing Manager at Complex, Bothaina Saleh, to talk about how to get fans to care about your content. How do you create content that is compelling and gets fans looking forward to hearing from you again? Why do so many brands fail at content and why do so few use video? How much does the age gap between decision makers matter in the content that is created by brands? - In each...

Duration:00:17:46

EP-278 Legalized Sports Betting Impact with Jason Logan

5/14/2018
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Today is one of the most important days in US sports history as New Jersey just won its battle with the Supreme Court to legalize sports betting. Rob Cressy is joined by Covers.com Senior Managing Editor Jason Logan talk to talk about the impact legalized sports betting will have including how soon will New Jersey and the rest of the United States be able to bet on sports, will we see FanDuel & DraftKings get into it plus how it will effect the fantasy sports industry, will we see an...

Duration:00:12:09

EP-276 What To Do When Things Go Wrong

5/7/2018
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This episode is about what to do when things go wrong. Rob Cressy was supposed to have an awesome podcast interview about the world of original content creation and community building, but Skype had other ideas for that and made the audio from the conversation unusable. Because of that he decided to live in action and give a micro-episode about his mindset on living in action, even when things don’t go your way. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon...

Duration:00:03:21

EP-240 Are Business Cards Dead

8/23/2017
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After going to a recent conference in which he received 84 business cards and none of them stood out, Brian Cristiano told Rob Cressy that “Business Cards Are Dead.” Interestingly Rob has had incredible success using custom business cards for personal branding and grassroots growth with Bacon Sports. On this podcast Brian and Rob dish about if it matters what your business card looks like, should you carry one, and if you do what sort of mindset you should have. They also talk about what...

Duration:00:22:05

EP-235 Please Tell Me You Are Paying Attention To eSports

7/25/2017
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Esports is no longer just a cute storyline for people who like to play video games. It’s an industry where high school kids can make $75,000 a year playing their favorite game, and cities are building full-size arenas in order to acquire an eSports team. Brian Cristiano and Rob Cressy dish about the continued ascension of eSports, why you should give a crap about it, who some of the new high profile owners of teams are, and what you can do to become more knowledgeable about it. In each...

Duration:00:11:55

EP-234 Mayweather vs McGregor Press Tour M*TH!A F**!A

7/20/2017
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Floyd Mayweather and Conor McGregor are on the fighting press tour to end all press tours and is showing how generating attention is done. From insults and brash language to mink coats, suits that cost more than your house, and duffle bags full of cash. This promotional tour would make Vince McMahon proud. Brian Cristiano and Rob Cressy dish about their thoughts on the tour has gone down so far, the marketing tactics, plus Brian shares a story about running into Floyd and The Money Team...

Duration:00:13:45

EP-233 Is Aaron Judge The Next Derek Jeter?

7/19/2017
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The New York Yankees and Major League Baseball may have just found their next superstar and he goes by the name of Aaron Judge. As the league leader in home runs going into the All Star break, he dazzled the crowd in Miami and nationally across TV’s & devices by winning the Home Run Derby in thrilling fashion. Brian Cristiano and Rob Cressy dish about what Aaron Judge did for TV and streaming ratings, Topps baseball cards, fans, Major League Baseball and the Yankees. Could Aaron Judge be...

Duration:00:10:14

EP-232 You Can’t Stop The Ball Family, You Can Only Hope To Contain Them

7/13/2017
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Love him or hate him, Lavar Ball and the Ball family are great at generating attention. LiAngelo Ball has more Twitter followers (1.2 million) than every PAC 12 Men’s Basketball account combined (323k.) With the ability to have anything he says potentially become national headlines, how should UCLA, the PAC 12, and NCAA approach student athletes with large followings? Brian Cristiano and Rob Cressy dish about what schools can do in order to keep up with the current digital landscape. They...

Duration:00:14:14

EP-228 Will The Knicks Continue To Be A Dumpster Fire Now That Phil Jackson Is Gone?

6/29/2017
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Phil Jackson and the New York Knicks have parted ways, ending what was one of the worst runs in NBA history. How bad was it? Phil Jackson was the highest paid American sports executive at $12 million/year, and over his tenure, the Knicks had the 5th worst winning percentage in the NBA. Brian Cristiano and Rob Cressy dish about if this is a good or bad day for the Knicks? With James Dolan still as the owner, and leadership starting at the top, should we expect anything to change in New...

Duration:00:08:57

EP-227 Arica Kress, VP of Marketing for the Columbus Crew SC

6/26/2017
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Columbus Crew SC Vice President of Marketing, Arica Kress, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about marketing and fan engagement strategies for the team. Arica discusses how grassroots marketing has become an integral part of their marketing mix and explains how they are measuring the ROI. What is the most important thing that it takes to be successful in marketing today? How important is video? How's the Columbus Crew SC channeling the ravenous...

Duration:00:12:20

EP-226 Adam White, CEO at Front Office Sports

6/22/2017
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Front Office Sports Founder Adam White joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about his journey of building up a sports business community. Why did he start Front Office Sports and when did he realize it could be something more than just a side project? What are his current thoughts on the content landscape? What are the best paths for monetization? What does the future of the company look like? In each episode of The Sports Marketing Huddle, CEO of...

Duration:00:16:19

EP-225 Warriors vs Cavs: Trilogies, KD’s brand, Lifetime Value

6/16/2017
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By the Cleveland Cavaliers winning Game 4 of the NBA Finals not only did they keep their hopes alive of winning the title, but they also pocketed the Warriors owners a cool $11 million by having another game. Brian Cristiano and Rob Cressy dish about if the Warriors going 16-0 would have generated more long term money. They also delve into the growth of Kevin Durant’s brand if the Warriors win the NBA title. Has he passed the “Mom Test” yet? Are trilogies good for the NBA? The ratings are...

Duration:00:17:44