Storylines Live
Business & Economics Podcasts
In today's hyper-competitive business landscape, standing out from the crowd is more important than ever. With countless businesses vying for attention, it's essential for your organization to have a compelling story that sets you apart. This is where the concept of a Capital S Story comes into play. The Capital S Story is more than just a narrative; it is the very essence of your business. It captures your organization’s values, purpose, and unique benefit to those you serve, all while resonating with customers and prospects, employees, investors, partners and other critical stakeholder audiences. How does the Capital S Story do this? By providing a unique, compelling and memorable narrative that answers these fundamental questions: Why someone should buy from, work for, invest in or partner with your business. But how do you know what makes a Capital S Story so powerful? Storylines Live is the only podcast that explores the power of this most powerful marketing asset, the most valuable marketing asset that your business owns. Storylines Live is hosted by master storyteller Paul Furiga, chief storyteller and founder of the strategic storytelling agency WordWrite. A veteran of more than two decades each in journalism and marketing agencies, Paul has written, edited, shaped and shared tens of thousands of stories. Through insightful discussions and interviews with industry leaders and marketing experts, Storylines Live reveals the secrets behind successful Capital S Stories. Each episode explores how successful business leaders and marketing experts leverage stories to develop their companies and connect with their most crucial target audiences to achieve the best possible results. Whether you're just starting your marketing journey, struggling to help your desired audience see, hear or experience the unique value of your business, or you simply have an appreciation for a well-crafted business story, Storylines Live is tailor-made for you. It’s a valuable resource for organizations seeking to establish or enhance their presence in the marketplace of ideas they serve, by offering practical insights and inspiration. Listeners can gain a deeper understanding of the art of storytelling and how it can be harnessed to elevate their brand and ultimately achieve success in the dynamic and competitive landscape they face every day. Join us on Storylines Live as we embark on a journey to unravel the mysteries behind impactful business narratives. Don't miss out on this opportunity to be inspired and empowered by the art of storytelling. Tune in today!
Location:
United States
Description:
In today's hyper-competitive business landscape, standing out from the crowd is more important than ever. With countless businesses vying for attention, it's essential for your organization to have a compelling story that sets you apart. This is where the concept of a Capital S Story comes into play. The Capital S Story is more than just a narrative; it is the very essence of your business. It captures your organization’s values, purpose, and unique benefit to those you serve, all while resonating with customers and prospects, employees, investors, partners and other critical stakeholder audiences. How does the Capital S Story do this? By providing a unique, compelling and memorable narrative that answers these fundamental questions: Why someone should buy from, work for, invest in or partner with your business. But how do you know what makes a Capital S Story so powerful? Storylines Live is the only podcast that explores the power of this most powerful marketing asset, the most valuable marketing asset that your business owns. Storylines Live is hosted by master storyteller Paul Furiga, chief storyteller and founder of the strategic storytelling agency WordWrite. A veteran of more than two decades each in journalism and marketing agencies, Paul has written, edited, shaped and shared tens of thousands of stories. Through insightful discussions and interviews with industry leaders and marketing experts, Storylines Live reveals the secrets behind successful Capital S Stories. Each episode explores how successful business leaders and marketing experts leverage stories to develop their companies and connect with their most crucial target audiences to achieve the best possible results. Whether you're just starting your marketing journey, struggling to help your desired audience see, hear or experience the unique value of your business, or you simply have an appreciation for a well-crafted business story, Storylines Live is tailor-made for you. It’s a valuable resource for organizations seeking to establish or enhance their presence in the marketplace of ideas they serve, by offering practical insights and inspiration. Listeners can gain a deeper understanding of the art of storytelling and how it can be harnessed to elevate their brand and ultimately achieve success in the dynamic and competitive landscape they face every day. Join us on Storylines Live as we embark on a journey to unravel the mysteries behind impactful business narratives. Don't miss out on this opportunity to be inspired and empowered by the art of storytelling. Tune in today!
Language:
English
Contact:
(412) 246-0340
Website:
https://www.wordwriteagency.com/
Episodes
Profitable Growth Through Story and Strategy with Jon Morris
9/9/2025
Jon Morris, Founder & CEO of Fiscal Advocate Inc., has spent decades as business leader in both the marketing and financial spaces. After growing his own marketing agency into one of the largest in the world, Jon transitioned into the financial industry to help people run better organizations and produce better results. In this episode, Jon and Paul discuss how data and numbers can help tell company stories, the importance of spending money on sales and marketing to grow faster, and how to serve customers more profitably. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:28:53
Chapters with Paul: Brand Storytelling
8/26/2025
Paul Furiga, our Chief Storyteller, and Tara, our Content Manager, are back in the studio to dive into the powerful connection between storytelling and brand building. In this episode, they explore how stories shape the way audiences perceive and connect with a company, share practical strategies for weaving storytelling into your marketing efforts, and unpack the psychology behind why storytelling resonates so strongly with people, driving loyalty and long-term impact. They also highlight some of the most memorable storytelling campaigns from brands like Apple and Coca-Cola, and examine what made them so effective and how businesses of any size can learn from their successes. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:17:19
50 Takeaways from 50 Episodes
8/12/2025
In this special 50th episode of Storylines Live, Chief Storyteller and host Paul Furiga is joined by Content Manager Tara Darazio to reflect on the journey so far. Podcasting is no small endeavor, and after 50 episodes, Paul shares what he's learned—offering insights and lessons for anyone curious about launching or growing their own podcast. Whether you're a longtime listener or new to the show, this milestone episode is packed with reflection, gratitude, and practical advice from the frontlines of storytelling. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:30:51
Chapters with Paul: Writing Fiction and Nonfiction
7/29/2025
Paul Furiga, our Chief Storyteller and host, is back for another episode of Chapters with Paul featuring Tara Darazio, our Content Manager. With decades of professional writing experience and a few books under their belts, Paul and Tara have overcome the often intimidating process of writing a book. In this episode, they discuss how they became interested in books, the writing process, the differences and similarities between writing fiction and nonfiction, and the importance of writing with the right people. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:28:44
Building Business Success with Ivy Slater
7/15/2025
Ivy Slater, CEO of Slater Success, has spent almost two decades partnering with hundreds of C-Suite executives and upper-level managers to reenergize their businesses, revive stagnant sales, and develop actionable plans designed to outperform previous income projections. In this episode, Ivy and Paul discuss her journey of building a business, finding work that is fulfilling, the importance of supporting women business owners, and facilitating relationships that lead to success. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:26:59
Storytelling in Public Service with Jim Hunt
6/30/2025
Jim Hunt, Founder and CEO of Amazing Cities, is a local government expert and thought leader who specializes in finding innovative solutions to create amazing cities and towns. With a diverse background in local government, community revitalization, and business consulting, Jim brings a unique skill set to his work. In this episode, Jim and Paul discuss the importance of storytelling and relatability in local government and why cities need branding. Jim also dives into his tenure as a mayor and council member, doing the grunt work, how he helps cities as a consultant, and the importance of working for your constituents. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:35:25
Chapters with Paul: Learning Styles
6/16/2025
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul discuss the psychology of how people digest content based on the pseudoscientific approach to learning styles called neurolinguistic programming (NLP). They share how to uncover your own learning style, why brands need to tailor their Capital S Story towards all types of learners, and how to select the right channels to effectively reach all learning styles. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:21:04
Finding Balance Beyond the Practice with Jordan Sanders
6/3/2025
It can be challenging for professionals in any industry to disconnect their professional worth from their self-worth and successfully avoid burnout. Jordan Sanders, DMD, has decades of experience in dentistry and has witnessed firsthand how important mental health and resilience are in the workplace. In this episode, Jordan and Paul discuss his transition from a dental practice to building an education platform for dentists and other professionals, the challenges of balancing technical skills with business acumen, and the significance of mindfulness in professional development. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:30:18
Helping Small Businesses Shine Online with Rene Morozowich
5/20/2025
Almost a decade ago, Rene Morozowich decided to pivot her career and become a freelance web developer. As a solo business owner with a passion for helping other small businesses succeed, there’s nothing Rene loves more than helping service businesses showcase their offerings by building and supporting websites and collaborating on email marketing. In this episode, Rene and Paul discuss her professional journey and expertise, what makes her different from competitors, her podcast, and why storytelling is essential for connecting with people. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:28:55
The Business Behind the Exit with Laurie Barkman
5/6/2025
Laurie Barkman, the business transition sherpa, is the former CEO of a $100 million revenue company that was sold to a Fortune 50. For more than a decade, Laurie has guided business owners and entrepreneurs through the often overwhelming process of transition planning, ensuring they let go when they’re ready and get rewarded for their hard work. In this episode Laurie and Paul discuss the inspiration behind her business title, why stories matter in the world of M&A, and how she works with her clients. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:34:48
Chapter with Paul: AI in Marketing
4/22/2025
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul discuss the impacts of AI on the marketing and PR industries. They share how large language models (LLMs) are trained, the risks of using free versions of AI tools for thought leadership, how to efficiently and properly utilize AI in marketing and PR, why AI cannot replace professional workers, and what trusted resources are out there for professionals in the marketing and PR industries navigating the world of AI. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:17:22
Chapters with Paul: Changes in PR
4/8/2025
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul use their decades of industry experience to debunk press release myths, revealing how PR extends far beyond basic announcements. They explore common press release pitfalls, the evolution of news wires, and how to craft pitches that truly resonate with journalists. Learn to move beyond generic releases and unlock the real power of strategic PR. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:20:07
Finding Your Center: Mindfulness for Professional Success with Claire E. Parsons
3/25/2025
Claire E. Parsons embodies a holistic approach to her professional life. For over a decade, Claire has served her community through dedicated legal work, from guiding local governments to litigating complex cases. However, her commitment extends beyond the courtroom. In this episode, Claire and Paul discuss how her passions, coupled with her expertise in mindfulness and compassion, shape her approach to law and life. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:26:42
Chapters with Paul: How WordWrite Started
3/11/2025
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Paul takes us through his professional journey: his early years working in journalism in Washington D.C., his transition to working in crisis PR for major companies, and the creation of WordWrite. He also discusses WordWrite’s growth over the years, his book, his passions outside of work, and how he fuels his creativity through his band, The Altered Egos. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:21:56
Building Success through Trust with Natalie Doyle Oldfield
2/25/2025
For more than a decade, Natalie Doyle Oldfield, President of Success Through Trust, Inc. and one of Canada’s Most Inspiring Women Business Leaders and Entrepreneurs, has consulted with and trained hundreds of companies across the globe to build relationships through her eight key principles of trust. In this episode, Natalie and Paul discuss her professional journey, the importance of partnerships to build the trust necessary for success, and how trust relates to profit. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:44:15
Chapters with Paul: Story Archetypes
2/11/2025
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Paul dives into the nitty-gritty of story archetypes: what they are and how they are utilized in business. Plus, with over three decades of experience in the marketing and public relations industries, Paul explains how WordWrite’s trademarked story archetype process—called StoryCrafting—helps business owners stand out against the competition. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:17:31
Chapters with Paul: Social Media and Storytelling
1/28/2025
For the first time on Storylines Live, Paul Furiga, our Chief Storyteller and host, steps into the hot seat to discuss how social media has changed storytelling. With over three decades of experience in the marketing and public relations industries, Paul shares how the brain interacts with social media, why brands need to be authentic and relatable to accurately share their Capital S Story, and the future of social media with AI’s influence. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:16:49
The Power of Storytelling in Regenerative Medicine with Danielle Fette
1/10/2025
With over 25 years of experience in the medical device industry and a foundation in medicine, Danielle Fette bridges science, patient care, and innovation to create meaningful change in healthcare. As Co-Founder and CEO of FetTech, LLC, she has dedicated her career to creating innovative, FDA-cleared medical devices. In this episode, Paul and Danielle discuss her professional journey, the necessity of transparency and education in healthcare, and the importance of building strategic partnerships to bring life-changing solutions to patients faster than traditional approaches. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:31:35
Revolutionizing Recruitment: A Blueprint for Hiring Success with Josef Stetter
12/10/2024
For over 16 years, Josef Stetter has incorporated humor, energy, passion, and full self-expression into his personal and professional life. Through his company The Celebrate Group, he has helped over 11,000 people find a job they love with a 90% success rate of finding anybody employment in any field in under three months. In this episode, Paul and Josef discuss finding and retaining talent, and how his Capital S Story led to him tackling the broken recruiting system. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:31:41
How Breaking Barriers Leads to Breakthroughs in Business with Andrew L. Anderson
11/25/2024
Andrew L. Anderson is an author, speaker, master teacher and trainer, community and spiritual leader, and certified life transformation and business productivity coach. Andrew has coached some of the country’s top leaders and coaches—and helped hundreds of clients break through limiting beliefs, transform their lives and businesses, and find lasting freedom. In this episode, Paul and Andrew discuss his unique story and the importance of investing in yourself as a business owner. Learn more about your ad choices. Visit megaphone.fm/adchoices
Duration:00:38:53