StreamTime Sports

Amid the exits of Kylian Mbappe, Lionel Messi, and Neymar from the French top flight in recent years, Ligue 1 will soon lose its longest tenured broadcast partner and may be forced to launch its own OTT platform. StreamTime Sports hosts Nick Meacham and Chris Stone discuss the future of Ligue 1 as a broadcast product, along with some other recent news in sports streaming. Talking points:

As sports broadcasting steadily moves towards more streaming, the opportunities within sports marketing are also evolving. On this episode of StreamTime Sports host Nick Meacham discusses the development of ad technology, how to make live sports pay, and the challenges of the digital revolution. Joining the show are Paul Gleb, former senior director at Bayer, and Scott Young, co-founder and chief product officer at Transmit Live, to share their first hand experiences on how brands can make the most of sports advertising. Key points:

In an age where audiences are younger, more diverse, and growingly tech-savvy, the fight for fans has never been tougher. On this episode of StreamTime Sports host Nick Meacham is joined by sports media experts Robert Gottlieb (Fox Sports), Jennifer Storms (NBC Universal), and Phil Cook (WNBA) to discuss their marketing strategies. Talking points: The modern fan – who are they and what makes them tick? What are the biggest challenges for sports marketers today? How is technology revolutionising marketing tactics? How can sports balance appeasing die hard fans while also attracting new casual fans? How effective are influencers in sports marketing?

The emergence of Comcast, Amazon and other tech giants as buyers of the biggest rights properties is changing the dynamics of sports media. StreamTime host Nick Meacham is joined by SportsPro's technology editor Steve McCaskill and founder of Triple Crown Consulting, Lydia Fairfax, to discuss the implications of these still relatively new players in the market. Talking Points: How has Comcast's Sky Sports been able to maintain such a stronghold over Europe? What does NBC's commitment to sports on Peacock say about the business? Is Disney+ moving into live sports in Scandinavia just the beginning? How will big tech's investment in media rights impact traditional broadcasters and fans?

With the evolution of NIL in the NCAA, and the digital empowerment of social media, the athlete economy is booming. StreamTime host Nick Meacham is joined by sports industry expert Dev Sethi to discuss how athletes are becoming more influential as their own media businesses and what that means for the future of sports. Key points:

After spending decades in the shadow of rivals Manchester United, the last ten years has seen Manchester City establish themselves as one of soccer’s most successful and influential clubs. Taken from SportsPro Live at London’s Kia Oval, City Football Group (CFG) chief marketing officer Nuria Tarré discusses how the club has transformed on and off the pitch into a global brand without losing its local spirit. Key Points:

With streaming heavyweights Netflix, YouTube, Amazon, and Apple making big moves into sports what does it mean for a fragmented European market? As part of last week's SportsPro Live StreamTime host Nick Meacham is joined by SportsPro technology editor Steve McCaskill and Lydia Fairfax founder of Triple Crown Consulting to discuss on stage for a live podcast recording. Talking points: - Is WWE the start of Netflix’s ambition for live sports? - Why is Amazon shifting its acquisition strategy? - Will YouTube prioritise growth in Europe? - Should we expect Apple to acquire any European rights?

On this episode of StreamTime host Nick Meacham is joined by A Guy with a Scarf, Carlo de Marchis, as he breaks down all of the action from this year's NAB. The two also discuss the impact of ongoing media deals and how the power of individuals and content creators is impacting investments. Talking Points:

The Masters has cornered its market when it comes to the high-status sports fan but it doesn't really cater to Gen Z. StreamTime Sports host Nick Meacham offers his thoughts on a 'tradition unlike any other' before introducing a panel from SportsPro New York which sought to answer how sports can attract younger generations of fans.

Seth Bacon, MLS executive vice president of media, discusses the league’s ongoing relationship with Apple, while Joe Markowski, DAZN’s former North American chief executive, provides his perspective on the challenge of piracy. Hosts Nick Meacham and Tom Bassam also share their biggest takeaway from SportsPro New York and offer insight into where the sports media market is heading. Talking points:

In a world with countless subscription services the power of free-to-air broadcast is vital to the success of sports. In this episode of StreamTime Sports host Nick Meacham is joined by Glen Killane, executive director for the European Broadcasting Union. Talking points:

The uncertain future of US sports media has led to an unprecedented planned streaming service combining Fox, ESPN, and Warner Bros Discovery's live sports offerings. This has provoked a legal reaction from sports aggregator Fubo TV, with CEO David Gandler describing the JV as a 'cartel'. Here, Gandler discusses the JV partners' ‘bad behaviour’ with StreamTime Sports host Nick Meacham, as well as explaining how Fubo is continuing to grow in such a competitive market.

Social media and sports go hand in hand, but the sports industry has yet to realise the reach and value of fan generated content. On this episode of StreamTime host Nick Meacham is joined by Videocites chief executive and founder Eyal Arad. The two discuss how the likes of the NBA are using new technology to track and monetise UGC. Talking points:

Fan data and shifts in media consumption suggest that the major football clubs and leagues should be bypassing traditional broadcasters and seeking to directly monetise their supporters via digital channels. On this episode of StreamTime Sports host Nick Meacham is joined by Neil Joyce, chief executive at CLV Group, to discuss the opportunities of going direct to consumer. Talking Points:

The launch of the Apple Sports app signals the global technology giant's intent to take a larger stake in the fan's digital ecosystem. StreamTime Sports host Nick Meacham is joined by SportsPro technology editor Steve McCaskill to discuss the significance of this move, as well as a few other news items in the sports media space. Talking points:

The Dyn Media streaming platform launched in Germany in the summer of 2023 with a unique offering of popular, but second-tier, sports. Backed by the Axel Springer publishing house, it is the digital home of handball, domestic basketball, volleyball, table tennis and hockey. Here, the platform's CEO Andreas Heyden talks to StreamTime host Nick Meacham about Dyn's journey so far. Talking Points:

When Aura first announced itself in the sports streaming space it wanted to change the game. It still does, but in a different way. StreamTime Sports host Nick Meacham speaks to Aura CEO Anthony Arena about the Australian-based technology company's next move. Talking points:

ESPN, Fox and Warner Bros. Discovery's recently announced sports streaming joint venture looks like a game changer for the US media landscape. Sports media expert and former long-time Fox executive Patrick Crakes joins SportsPro CEO Nick Meacham to break down what it all means. Talking points:

SportsPro reporter Josh Sim recently wrote about the big questions for women’s football in 2024 and the major changes on the horizon that could change the commercial model. Here he joins SportsPro CEO Nick Meacham to discuss what the right approach is for a sport on the verge of becoming big business. Key topics:

George Pyne's Bruin Capital recently sold its stake in the Two Circles marketing agency at an internal rate of return of more than 60%. That deal was just the latest exit to turn a profit for Bruin in recent years, with the respective sales of On Location to Endeavor and Deltatre to Bain Capital also generating big payouts. Here, Pyne, the founder and CEO of Bruin, talks to SportsPro CEO Nick Meacham about how the firm has struck gold with its investments in the sports industry.