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Part 2: Product First? Or Audience First? - Ep #71

Part 2: Product First? Or Audience First? I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience. Which is WAY easier said than done. And I'm also going to let you in on a little secret... that Strategy #1, which is Product First, Audience Next, and Strategy #2, which is Audience First, Product Next, are actually not mutually exclusive at all. You DON'T HAVE to choose just one or the other. You can actually do both. In fact,...


Product First? Or Audience First? - Ep #70

Product First or Audience First? A burning question for anyone starting an online business. And as much it might seem similar to the complicated "Which came first, the Chicken or the Egg" discussion, it's actually not all that complicated when it comes down to the core nature of these two strategies. There is no simple one-size-fits-all answer here, so I'll try to break it down as best as I can, given my own experience selling a number of products online since 1998, and then add to that...


Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69

Should you create a Facebook Group? Or an Online Forum on your own site, your own domain, on your own hosting account? This episode is for you if you have a Facebook group that doesn't have too many members, or has many members, but not enough engagement, or maybe you're planning to start a community, but you're torn between a Facebook group and creating your own Forum. And even if you have a successful Facebook group right now, and have absolutely no plans of starting your own forum, I...


Put Your Money Where Your Mouth Is And Pay to Play - Ep #68

What Shark Tank has taught us about getting some skin in the game, why you must pay to play in order to get the best, and fastest results, and how you can come up with the money to pay for promoting just about anything! You've probably heard of the saying "Put your money where your mouth is". Stop TALKING about things, and start putting in some money into whatever you're trying to accomplish. If you just TALK about how passionate you are about something, and TALK some more about how much...


13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67

Do you want to take your online business to the next level in 2018? Here are 13 things that will help you reset, refocus and reprioritize by revisiting everything - starting with your goals, your priorities, your web site, sales offer, content marketing, lead magnet, website performance and more. Likes and Comments won't pay the bills. You have to build a business, you have to market and monetize your content, create offers, make sales, and work on attracting your 1000 true...


Why (Most) Webinars and Live Videos Suck (and What You Can Do About It) - Ep #66

Do you remember the last time you signed up for a webinar, showed up at the pre-scheduled time, then watched it start to finish? If you have, then congratulations - you're among the minority of folks theses days. And that's because most people are getting jaded by so-called "webinars", which are nothing but a pre-recorded video, with a long, drawn-out intro, where the presenter usually starts off really slow, welcomes users as if there are real users listening live, and sometimes it may...


Podcast Discoverability Issue and Apple's Apathy Towards Podcasting - Ep #65

Is there a "Discoverability Problem" in Podcasting? Yes, absolutely! Unless you're Tom Hanks' character in the movie Castaway, and your show is titled "PodCast Away" :-), and you're the only podcaster on the island and you have a completely attentive audience with no other options for entertainment, like you know, Wilson, the volleyball, then there is going to be a discoverability issue. And this discoverability issue doesn't affect just podcasting, but it applies to pretty much...


My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64

My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything, Hobbyist vs Entrepreneur, Death (of your business) by a 1000 cuts, my Guinness World Record, the Worst Title Ever for a free report or Facebook post or just about any type of list post, and finding out: Are you a Performer, or a Pretender? When I published my first, real, paperback book back in 2007, called "No Business Like E-Business", I wanted to quickly figure out how to promote my book. So back then, if I wanted to...


Behind The Scenes of My Online Course - Ep #63

I'm currently working on "SubscribeMe Academy" - my Online Hub of Courses, Coaching & Community - that I'll be launching shortly. I have so far completed just over 160 hours of work on it so far - mostly with the video creation for my first major course, called Premium Podcasting. On this episode, I'm going to take you behind the scenes of this new membership web site that I'm creating, as much as I can do on a podcast, of course, and talk about the tools and strategies I've been using,...


Start with the Pricing Table - Ep #62

Start with the last thing first. You may have have heard of variations of that. Like start with the end in mind. So when I say start with the last thing first, I'm talking about starting with the pricing table, which is the LAST thing most people would think about when it comes to creating their membership site. People worry about themes, and plugins, the design of the web site, what colors to use, what logo to use, creating all social media properties for their membership site - like...


$99 One-time Better Than $9/mo Recurring? - Ep #61

I'm going to share a very stark and dark truth: That when you're first getting started, selling a one-time product for 99 dollars is Better Than selling a Recurring Subscription for 9 dollars a month. You're probably like "Wait... whaaaat? But Ravi... You're the guy who has a podcast about membership sites and recurring subscriptions, who talks about DOGPOO vs DOSAA" (which stands for Do Once, get Paid Only Once, which is DOGPOO, and stinks.. versus DOSAA - Do Once, Sell Again and Again -...


Podcasting is So Dang Hard, So Start One Today - Ep #60

Welcome to Episode #60 of the SubscribeMe show from, where I talk about creating membership sites & online courses, how to make, market and monetize digital content, the world of WordPress, and tools, techniques and tips that you can use to create a long term, profitable online business. I'm Ravi Jayagopal. I'm the creator of, a pretty yet powerful audio player and podcast player plugin for your WordPress site. In today's episode, I'm going to give you a...


How Long Should Videos In Your Online Course Be? - Ep #59

Welcome to Episode #59 of the SubscribeMe show from, where I talk about creating membership sites & online courses, how to make, market and monetize digital content, the world of WordPress, and tools, techniques and tips that you can use to create a long term, profitable online business. I'm Ravi Jayagopal. I'm the creator of, a pretty yet powerful audio player and podcast player plugin for your WordPress site. Asking how long your videos...


The Art of Viral Marketing - Ep #58

On today's episode, I interview Brian Swichkow from, a brilliant marketer who has some refreshing ideas about creating content that goes viral. Brian has done some really cool stuff in the past.. like, he once pulled of a massive prank on his roommate using Facebook ads, which made his room mate completely paranoid, like... Will Smith in the movie Enemy of the state. is one of the biggest social sharing site and online communities in the world, and is the 4th...


Content Marketing is Dead. Long Live Native Marketing - Ep #57

Have you ever visited JK Rowling, as you probably know, is the author of probably one of the greatest ever series of fantasy books, Harry Potter. And I'm guessing you have never visited her blog, or her web site, to buy her books. Have you ever visited Did you know his now famous WineLibrary.TV - which most people have probably never even heard of, but still probably know who GaryVee is - wouldn't have become popular if not for YouTube. And there would be no...


Cross-Posting vs. Repurposing - Part 3 - Ep #56

Cross-Posting is NOT the same as Repurposing. Repurposing has completely different goals. It lets you take content you create in one medium, say you start with a written blog post, and then later on, over time, whether that is a few days or few weeks or even over a few months, reformat and restructure that content, maybe even recreate it from scratch for a different format, and then publish it on to various platforms or mediums. Repurposing is about leveraging your message. But...


The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55

"Better to do something imperfectly than to do nothing perfectly", said Robert H. Schuller. I actually recommend cross-posting content, because this is not about "perfection". It's NOT about meticulously formatting content and making it perfectly native to each platform. Most people don't have the time for that. They just don't. Every platform has an "Edit" button - you can ALWAYS go in later and tweak the post to your heart's content. There's nothing wrong with editing your posts. I do...


Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54

What I talk about here is not about spamming the social networks. It's not about "auto-posting" or blasting your content and re-posting it multiple times throughout the day or throughout the week and flooding the feeds of your followers. This is not about twitter-bombing where you use a content scheduling tool like Edgar or Social Juke Box and just recycle content endlessly. All of that has its place too, when done the right way, in the right amount. I'll talk about social content...


How Your Online Course Can Be Better Than Disneyland - Ep #53

Here's How Your Online Course Can Be Better Than Disneyland (hint: Be like Universal Studios). There will always be people who wouldn't mind paying more in order to get faster service, more access to you, premium access, front-of-line access to your products and services, so to speak. People are willing to pay more as long as they get a lot more value from the deal. So it's all in the offer. And how you package it. And how you position it. And how you present it. And of course, it's...


7 Member Retention Strategies - Chris Farrell - Ep #52

On today's show, I interview Chris Farrell from Chris gives you 7 powerful, yet easy to implement, tips for keeping your members. Especially because it is so much harder to get a new member, compared to keeping an existing member. So don't underestimate the power of Member Retention. So listen to the full show to hear Chris' 7 Successful Strategies you can use in your membership site to retain your paying Members. (listen to the show for the rest) Listen online...