The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business-logo

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

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Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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Location:

United States

Description:

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

Language:

English


Episodes

Facebook Video: The Good, The Bad, and the Really, Really Ugly

12/11/2018
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Of all the social media platforms, Facebook is probably the one that changes most frequently and most dramatically. What worked so well last year, or last month, or even yesterday, is dead in the water today. In today's episode we speak with Michael Stelzner of Social Media Examiner who shares with us evidence-based reasons on why they changed up their video marketing on Facebook and what they're doing today that's working better. He'll share both their current Facebook marketing as...

Duration:00:39:57

Marketing on a Budget - Rich Brooks

12/7/2018
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Budgets sound cheap. Budget travel, budget hotel, budget wedding. Budgets also sound restricting. What's the budget? Keep to the budget! Don't go over the budget!! But budgets are really about understanding how much your clients are worth, how much it cos

Duration:00:22:38

Your Digital Marketing Needs to Change - Rich Brooks

11/28/2018
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Are you just going to “roll over” your current marketing plan into next year? With 2018 rapidly coming to a close, Rich Brooks of flyte new media shares his agency’s changing strategies for the new year. How they plan to refocus their attention and generate more leads going forward. He reminds us that if you plan to do the same thing in 2019 that you did in 2018 – or just more of it – then you should expect disappointing results. Remember, your competition is already pivoting with the...

Duration:00:23:20

How AI is Changing Digital Marketing Forever - Natalia Maynez

11/21/2018
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Worried that AI—Artificial Intelligence—is going to make your digital marketing job obsolete? Instead of looking at the future of AI in the digital marketing space as something that’s eventually going to replace us with robots, think of it instead as a business partner that will enhance your job and supplement your output. Artificial Intelligence can never replace humans in areas such as empathy, sensibility, strategic capabilities, and creativity, but they can do things like sort through...

Duration:00:25:29

Optimizing Your Website for RankBrain - Jeffrey Kranz

11/14/2018
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Have you heard about “RankBrain”? That’s the name of Google’s AI technology, making user intent a critical piece in search results. RankBrain is constantly trying to improve the Google’s Search Engine Results Page by attempting to understand what people are actually looking for when they search and delivering on that need. Better search results pages are better for searchers, but how can you take advantage of this shift to get in front of more of your ideal customers? In short, how can you...

Duration:00:37:05

Unlocking the Secret Power of Pinterest - Jennifer Priest

11/7/2018
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Pinterest is an underutilized tool in your social media toolkit. A pin has a much longer shelf life than a tweet or a Facebook update. Pinterest offers search engine optimization benefits that other social media channels can’t match. Listen in to Pinterest marketing expert Jennifer Priest and discover how to leverage hashtags, videos, and search in Pinterest to reach more of your ideal customers and drive traffic and sales. https://www.theagentsofchange.com/270

Duration:00:28:31

Targeting Cold and Warm Audiences with Facebook Ads - Andrew Bengel

10/24/2018
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Facebook’s ad platform gives you more control over your ad campaigns compared to any other platform out there. Whether you’re a pizza shop looking for more customers, or an online retail store looking to find more people interested in your products, Facebook’s audience targeting options allow you to reach the right people based on location, demographics, interests, behaviors, and more. Once you’ve properly installed the Facebook pixel on your website, you can go as broad or niched down as...

Duration:00:27:56

Scientifically Proven Instagram Tactics Revealed! Scott Ayres

10/17/2018
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How many times have you read a blog post by a social media expert that told you to do one thing, and then listened to a podcast by another expert on the same topic that told you to do the exact opposite? Now it makes sense that different people will have different opinions, but what does the actual data say? This is where Social Media Lab fits in. They are the Mythbusters of the social media world. They take a scientific approach and perform real tests on the types of social media questions...

Duration:00:30:02

How to Use IGTV to Build Your Business - Sue B. Zimmerman

10/10/2018
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With our social feeds clogged up and algorithms working against us, how can we engage our audience? Well, there’s a relatively new offering from Instagram that may provide the solution: Instagram TV (IGTV.) IGTV displays full screen, vertical videos that can be up to an hour long. Video, in and of itself, is a great opportunity to nurture the “know, like and trust” aspect of warming your audience by showing them a more personal side of your business or brand. Think of the possibilities:...

Duration:00:29:52

How to Generate Quality Leads at LinkedIn

10/3/2018
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By now it should be safe to assume most people are aware that LinkedIn has much more to offer than as just a place to park your resume. But don’t think it’s a free-for-all opportunity to spam the heck out of people with cold business pitches. To success at generating leads from LinkedIn, you want to gradually build a network of people that are your ideal prospects. To do this, set up a process where you build rapport, gain trust, and determine if you can help with their pain points. Then...

Duration:00:29:38

How to Create Amazing Webinars That Grow Your Business

9/26/2018
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Webinars are a great way to grow and empower your community. When done creatively, they can also drive different revenue streams for your business. The very interactive nature of a webinar lends itself to being a fast track to building trust, engagement, and community– the building blocks for growing your business. https://www.theagentsofchange.com/265

Duration:00:30:50

Discovering Keyword Gaps for Small Business SEO

9/19/2018
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It can be difficult for small business to compete at Google against large corporations who have bottomless pockets and huge marketing teams. However, there are gaps—keyword gaps—that you can take advantage of to get found by your ideal customers when they search. Find out how to discover these keyword gaps, take advantage of the “long tail” of search, and ensure that no technical problem is keeping you off the front page of Google. https://www.theagentsofchange.com/264

Duration:00:34:31

Niching Down with Facebook Ads

9/12/2018
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When running ads for your business, where you target potential customers is just as important as who you target. Search engines like Google generate more direct sales because people searching there generally already know what they’re looking for. Alternatively, with Facebook the key is to impress your potential customers by first getting them to know, like, and trust you. Too often businesses think if they just send ads out to everyone, then they’re bound to generate some business. But the...

Duration:00:28:17

A Real World Example of an SEO Makeover

9/5/2018
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You understand the importance of SEO for your business and its online visibility. But just throwing up a bunch of blog posts and articles isn’t nearly enough to get the job done in today’s crowded, competitive marketplace. Instead, think quality over quantity. Carefully crafting – and curating – your online content is vital to how Google perceives you and helps determine if your offerings are valuable to the people searching online. This includes adding quality links from well-respected and...

Duration:00:34:09

How to Get Inbound Links for SEO - Gisele Navarro

8/29/2018
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The importance of building high quality links has never been greater. But you can’t fool Google…grabbing any and all links will not boost you in the search rankings. You need to prove to Google that you’ve earned the spot by seeking out the ones from more authoritative and trusting sources. And when you research and contact these trusted sites, you need to take care with how you pitch them. Sending out a generic copy in a pasted email to a hundred people is only going to ensure your request...

Duration:00:31:54

How to Crush it in Local Search - Mark Collins

8/22/2018
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Local SEO is an effective way for businesses to promote their products and services to local customers online at the exact time they’re looking for them. By following a strategic formula that incorporates both original content and reputable curated content, as well as the often overlooked value from videos and reviews, your content will create a buzz that Google and other search engines and directories are looking for. https://www.theagentsofchange.com/260

Duration:00:29:11

The Psychology of SEO - Jimena Cortes

8/15/2018
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If you’ve been in the business world and have a website, chances are you’ve been told the importance of good SEO. It’s also no secret that crafting a successful SEO strategy takes a great deal of time, research and effort, and many feel it’s a job best to hire out to a professional. But even if that’s your game plan, it is still highly recommended that you at least know some of the basics yourself. A smart and successful SEO campaign will help you choose the most profitable keywords,...

Duration:00:30:53

How to Run Your Own SEO - Rebecca Gill

8/8/2018
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Search engine optimization has this reputation for being a mysterious and difficult job, though a very important one. But in reality, a savvy DIY-er can learn to do this effectively themselves if they just put in just a little bit of time to learn it and dig in. Even if you do decide to hire out for your SEO needs, every business owner should at least know how to find where their website ranks, which keywords are and aren’t working for them, and what kind of content is both valuable to the...

Duration:00:35:18

The Secret to Keeping Your Sales Funnel Flowing - John Lee Dumas

7/25/2018
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We’ve all thought at one time or another, if I could just come up with a great idea, it will sell itself and I’ll be rolling in money. Well, it’s not quite that simple. Sure, the idea is the impetus of the plan, but the process that you use to keep it moving forward – through a sales funnel – is what will determine your success or not. Once you’ve got your big idea, make sure you’re being intentional with the content that you’re creating around it. An initial free guaranteed offer is a...

Duration:00:35:51

How Local SEO Can Supercharge Your Business - Joy Hawkins

7/11/2018
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Many small businesses offer their products and services to a specific geographical market. To be successful, they need to make sure they’re being found quickly in search engines. That’s why incorporating strategies specific to local search and SEO is an important part of creating a well-rounded and comprehensive online marketing strategy. To help increase your chances of getting found by customers, you can start by implementing local search strategies such as creating localized content for...

Duration:00:32:57