The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business-logo

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

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Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
More Information

Location:

United States

Description:

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

Language:

English


Episodes

What Works NOW in Local Search - John Paglio

10/15/2019
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Looking to rank higher in Local Search? Want to reach page one in the Map Pack (aka the Local Pack?) Should you focus on reviews or on Google Posts? In this interview, Local Search Marketer John Paglio answers all these questions and more as we look to help you get found for all your local searches.

Duration:00:28:14

Five (important) takeaways from the Agents of Change conference - Rich Brooks

10/3/2019
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One of the most important things you can do after a big event, launch, or campaign, is to review it and figure out how you can do it even better the next time.

Duration:00:24:29

Getting Technical SEO Right: Structured Data Markup – Geoff Atkinson

9/26/2019
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By now we’ve all learned that appeasing Google’s authoritative and ever changing algorithm will go a long way in helping us rank higher on the search engine. Structured data takes a technology-based approach to SEO, where it helps to better organize the data on your website so that it’s more easily processed and analyzed by Google, and they can have a better idea of what your website is all about. Pioneers in this area, such as Geoff Atkinson from Huckabuy, guarantee that taking this...

Duration:00:30:30

How To Optimize for Voice Search (Alexa, Siri, and Google Assistant) – Courtney Cox Wakefield

9/18/2019
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Thanks to Siri, Alexa and Google Home – among other devices – voice search is having a huge impact on content marketing, and will account for nearly half of all searches by 2020. Which makes sense when you think of the consumer convenience it offers with better efficiency and cool tech options. But as Courtney Cox Wakefield reminds us, optimizing your content for voice search is a totally different beast than optimizing for text. So if you want to be found in voice search, you need to make...

Duration:00:35:34

How to Price Your Products and Services – Paul Klein

9/10/2019
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One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand’s position and value in the marketplace. According to Paul Klein, it’s not just a matter of charging more or raising your rates, but rather it’s recognizing the circumstances around your products and services, and then positioning for maximum value for both you and your clients.

Duration:00:34:21

How to Turn a Profit with Your Podcast – Ben Shapiro

9/4/2019
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Podcasts are gaining in popularity. As a business owner, does that mean you should care? According to Ben Shapiro, “Absolutely!” There’s no better way to tell a story and connect with your audience than through the power of a podcast. Even better, there’s really no set “rules’ when it comes to podcasting, and there’s very little needed to get started. Imagine the power of positioning yourself as an expert in your field, all while reaching a new, targeted audience, and giving them the...

Duration:00:36:54

How to Market with Facebook Groups: A Video Teardown – Bella Vasta

8/28/2019
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Facebook groups offer a great way for folks to get together and rally around a product, brand, or service, as well as other related topics. Success starts with the advice of Facebook Group guru Bella Vasta, who stresses the importance of starting with a clearly defined goal for your Group. From there, your longevity and success will hinge on how well you keep it fresh, valuable, informative, - give them what they want, need and deserve - and market it so that you’re not only retaining...

Duration:00:38:28

How to Create and Market Your Own Online Courses - Janelle Allen

8/21/2019
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If you’ve been looking for another way to reach your clients, have you considered online courses? Once you have determined the major pain points and problems they’re having and know definitively how you can help them, creating an online learning course for them is a creative way to reach them and earn revenue at the same time. Janelle Allen is here to offer her step by step guide to help you figure out how to create and market your own successful online courses.

Duration:00:35:24

How to Generate Leads and Sales with Live Video - Monique Johnson

8/14/2019
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We are living in an age of video, and it’s only continuing to grow. With mobile devices making it easy and convenient to consume video content, they’re aso making it easy to create and distribute it. Smart business owners are looking to experts like Monique Johnson to help them leverage this power to grow their businesses by connecting with their customers, establishing authority, and selling their products, all while using the power of live video.

Duration:00:31:29

How to Launch, Market, and Monetize Your Podcast - Laura Pence Atencio

8/6/2019
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You’ve decided to start a podcast - Congratulations! Maybe you’ve already figured out your platform and format, contacted possible guests, and perhaps even decided on the first few episodes. But how about your marketing strategy? According to Laura Pence Atencio, you should be starting this at least 90 days prior to your launch date. Unlike the field of dreams, if you build it, listeners won’t just magically come to listen. You should be priming your prospective audience so that they’re...

Duration:00:36:55

How to Drive More Foot Traffic to Your Local Business – Stacy Tuschl

7/31/2019
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Marketing a local business comes with its own unique set of challenges. Local business marketing expert Stacy Tuschl is here to remind us not to assume that people already know who we are, and also not to just copy what our competitors are doing.

Duration:00:34:44

The Secrets to Running a Successful Paid Search Campaign – Tim Jensen

7/23/2019
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With paid search advertising continuing its rapid growth, it’s becoming more competitive and more difficult to generate great results. That’s where Tim Jensen comes in, to help you inject innovation and creativity into your advertising to boost your ROI and lead gen. You need to understand not only your customers but also your competition – and test, test, test – so you have the right data that allows you to build powerful keyword lists and a campaign that spells success.

Duration:00:33:24

How to Redesign Your Website The Right Way – Chris Dayley

7/17/2019
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When considering a website redesign when you already have an established audience, the last thing you want to do is change everything on them that’s going to give off not only a different look, but a different feel. Chris Dayley urges us to remember that your website is not for you, it’s for your users, your customers, and your clients. And you need to keep that in mind when you’re undergoing a redesign. There needs to be a strategic approach when it comes to website redesigns. That...

Duration:00:39:30

Getting Started with Google Data Studio - Mercer

7/10/2019
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We’ve been told time and again that we need to be measuring our marketing efforts. But what exactly does that mean? Checking your Analytics is a good first step, but any measurement marketing expert, like (Chris) Mercer, will tell you that you need to go deeper and be able to turn that basic data into insight and outcomes, and use that to drive strategy for your business. Luckily, doing this has never been easier thanks to products like Google Data Studio, which allow businesses to manage...

Duration:00:34:57

SEO for E-Commerce and Shopping Sites – Dale Bertrand

7/2/2019
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With its convenience, ease, and variety of offerings, more and more people continue to do their shopping online. And with Google’s current algorithms, good guys really do finish first. So experts like Dale Bertrand are here to teach you the importance of creating an e-commerce site that will build trust, authority, and rank high with Google. And for that to happen, you should be focusing on things link building, reputation, content, and how you’re setting up your category and collection...

Duration:00:32:52

The 3 Identities of Every Brand (Even Yours) – Mike Kim

6/25/2019
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Every good brand needs three good, strong legs to stand on; verbal identity, visual identity and value identity. When one of these legs isn’t aligned with the others, it can throw off the entire balance of the brand. Mike Kim has been working with top brands to help them find that balance within their marketing. Everything from the copywriting, to the design elements, to the blog posts & emails, and even the titles to your podcast episodes, all of these things need to speak one unified...

Duration:00:36:25

Business Advice for My Younger Self - Rich Brooks

6/18/2019
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Business advice I'd give my younger self

Duration:00:26:56

How, Why, and When to Hire an Executive Assistant – Jess Lindgren

6/11/2019
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Do you frequently find yourself wishing there were more hours in the day to get everything done? Or perhaps wish you had a way to clone yourself so you’d be better able to stay on top of things.

Duration:00:26:49

Using video to grab attention & boost brand awareness – Pat Lemieux

6/4/2019
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We’ve been hearing quite a lot lately about how adding video into your content marketing plan should be a vital part of your strategy. But there are still many out there that think it’s only something that can be done in certain industries.

Duration:00:27:10

How to Use YouTube to Boost Your SEO – Jessica Stansberry

5/29/2019
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Too often, business owners think they need to be everywhere to get ahead. But in reality, it can be a real waste of time, money and resources to chase your audience where they’re not even searching or hanging out. By niching down to a specific area of expertise, Jessica Stansberry found success and grew her business through video marketing, specifically, YouTube.

Duration:00:28:05