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The Belonging Brief

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The Belonging Brief is a series of interviews conducted by Kelly Mooney, CEO of Resource/Ammirati, an IBM Company, with experts, authors and business leaders on the topic of belonging and why it matters for brands and businesses.

The Belonging Brief is a series of interviews conducted by Kelly Mooney, CEO of Resource/Ammirati, an IBM Company, with experts, authors and business leaders on the topic of belonging and why it matters for brands and businesses.
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Location:

United States

Description:

The Belonging Brief is a series of interviews conducted by Kelly Mooney, CEO of Resource/Ammirati, an IBM Company, with experts, authors and business leaders on the topic of belonging and why it matters for brands and businesses.

Language:

English


Episodes

The Belonging Brief Episode 16 – Author & Distinguished Fellow, Harvard Law School & Carnegie Mellon University, Vivek Wadhwa

5/1/2018
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Kelly chats with Vivek Wadhwa, author of the new book, Your Happiness was Hacked. They discuss how tech contributes to the belonging deficit, but also how individuals and companies can transform technology to increase wellness and happiness for humanity.

Duration:00:34:16

The Belonging Brief Episode 15 - Global Product Marketing Lead, Airbnb, John Gargiulo

4/16/2018
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Kelly and John Gargiulo, Global Product Marketing Lead of Airbnb, discuss how "belonging" is the key driver behind the experiences Airbnb create. John also talks about Airbnb’s new social initiatives, partnerships and how they build trust with millennials.

Duration:00:25:42

The Belonging Brief Episode 14 - President & Founder, Cameron Mitchell Restaurants, Cameron Mitchell

2/27/2018
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Kelly chats with Cameron Mitchell, President & Founder of Cameron Mitchell Restaurants. They discuss Cameron’s business culture of “the answer is yes, what’s the question” service and how belonging plays a vital role in creating unique dining experiences.

Duration:00:48:21

The Belonging Brief Episode 13 - CEO, Starwood Retail Partners, Michael Glimcher

12/20/2017
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Michael Glimcher, CEO, Starwood Retail Partners and Kelly chat about the current mall landscape this holiday season. Michael shares insights about how collective experiences, community and technology can be a bright future for the industry.

Duration:00:39:38

The Belonging Brief Episode 12 - Former CEO of The Frye Company, Adrienne Lazarus

10/30/2017
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Kelly welcomes to the show Adrienne Lazarus, most recently the CEO of the Frye Company and a 27-year retail executive. The two discuss cultivating belonging, the future of retail and the idea of “digital marketplaces.”

Duration:00:40:38

The Belonging Brief Episode 11 - Jeni Britton Bauer, Founder, Jeni’s Splendid Ice Creams

9/22/2017
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Kelly talks with Jeni Britton Bauer, founder of Jeni’s Splendid Ice Creams, about how her brand is cultivating community one scoop at a time. They also discuss Jeni’s commitment to equality and how she’s transforming the ice cream experience.

Duration:00:42:21

The Belonging Brief Episode 10 - SVP, Chief Creative Officer, REI, Ben Steele

7/26/2017
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Kelly talks with Ben Steele, CCO of REI, about how belongingness is a key driver for a co-op’s brand strategy. They also discuss the success of #OptOutside, REI’s unique storytelling strategy, and their community-based approach to REI retail centers.

Duration:00:41:31

Cannes Conversations: The Belonging Brief Episode 9 - Co-Founder, The Movember Foundation, Justin "JC" Coghlan

7/6/2017
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Kelly talks to Movember Co-Founder Justin (JC) Coghlan at Cannes. The two discuss the challenge of getting men to discuss health issues and how the rule-breaking success of The Movember Foundation is fostering a belonging community.

Duration:00:34:01

Cannes Conversations: The Belonging Brief Episode 8 - Global Head of Digital & Social Media, Nestle, Pete Blackshaw

6/27/2017
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While at Cannes, Kelly sits down with Nestle's global head of digital & social media, Pete Blackshaw. The duo discuss this year’s festival, the brand's commitment to technology, social networking and more.

Duration:00:33:51

Cannes Conversations: The Belonging Brief Episode 7 - President/CEO, The Jim Stengel Co. & Former Global Marketing Officer, P&G, Jim Stengel

6/22/2017
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Kelly sits down with former Global Marketing Officer of P&G Jim Stengel at Cannes Lions. The two discuss universal human values, the next generation of “people-empowered giving” and Jim’s new book Unleashing the Innovators.

Duration:00:37:27

The Belonging Brief Episode 6 - Christie Moorman, Senior Vice President, IPSOS SMX

6/15/2017
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Kelly talks with Christie Moorman, SVP of IPSOS SMX to discuss a new global study from IBM iX and IPSOS. The study researches consumers’ evolving expectations of brands to learn if and how brands and belonging intersect.

Duration:00:24:04

The Belonging Brief Episode 5 - CMO, White Castle, Kim Bartley

5/2/2017
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Kelly sits down with Kim Bartley, CMO, White Castle, to talk about building a community of Craver love at America’s first fast food hamburger chain. The two discuss White Castle’s family-owned heritage, employee culture and top-down customer engagement.

Duration:00:34:28

The Belonging Brief Episode 4 - Live From SXSW - CMO, Peace First, Co-Author, "Good is the New Cool: Market Like You Give A Damn," Bobby Jones

3/28/2017
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Bobby Jones, co-author of Good is the New Cool, joins Kelly live at SXSW. The two reflect on what it means for brands to fully embrace social responsibility, and how it’s possible to feel an incredible sense of belonging while making a purchase.

Duration:00:29:58

The Belonging Brief Episode 3 - Live From SXSW - Austin, TX Mayor, Steve Adler

3/21/2017
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Live from SXSW, Kelly Mooney speaks with Austin, TX, Mayor Steve Adler. The two discuss what it means to “Keep Austin Weird,” how a diversity of values and cultures lead to innovation, and what increasing economic segregation means for the city’s future.

Duration:00:27:01

The Belonging Brief Episode 2 - President/CEO, Pelotonia Doug Ulman

2/27/2017
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Kelly is joined by Doug Ulman, former president and CEO of the Livestrong Foundation and current president and CEO of Pelotonia, the country’s fastest-growing cancer research organization. The two discuss visionary and purpose-driven communities. Hosted by Kelly Mooney, CEO of Resource/Ammirati, an IBM Company

Duration:00:26:20

The Belonging Brief Episode 1: Consumer Psychologist Kit Yarrow

2/7/2017
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Kelly welcomes eminent consumer psychologist, author, and speaker, Kit Yarrow. They focus on the universal human need for belonging, how individualism correlates to that need, and discuss brands that make their consumers feel valued and appreciated. Hosted by Kelly Mooney, CEO of Resource/Ammirati, an IBM Company

Duration:00:29:36