The Employee Advocacy & Influence Podcast

Unlock the secrets of Storyblok's top-ranked employee advocacy program with Alexandra Asanova. In this episode, Alexandra, Senior Social Media Specialist at Storyblok, shares how her company achieved remarkable success in employee posting on LinkedIn. She dives into how Storyblok cultivates a strong, supportive company culture that naturally encourages employees to share, moving beyond corporate messaging to authentic personal profiles. Discover their innovative approach to social media training, empowering every team member to build their personal brand and contribute to the company's social strategy. Alexandra also reveals Storyblok's strategies for tackling the common copy-paste challenge, including gamification and the exciting future of AI-powered personalization. This is a must-listen for senior marketers, employer brand leads, and social media managers looking to leverage employee influence, drive organic reach, and build unparalleled trust in their social media marketing efforts. Resources: Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. World's Biggest Employee Advocacy Study. Free copy of Bradley Keenan's book. Free employee advocacy course. Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Learn how AstraZeneca builds powerful employee advocacy, even in highly regulated pharma. Agata Qanadilo shares her playbook. Agata Qanadilo, Employer Brand and Recruitment Marketing Manager at AstraZeneca, is a true pioneer. She built AstraZeneca Poland's employer branding function and employee advocacy program from the ground up, navigating strict compliance while fostering authentic employee voices. In this episode, Agata reveals her strategies for empowering employees to become authentic brand advocates, from setting up a LinkedIn Academy to balancing strict regulations with genuine, employee-generated content. Discover how this "playground" approach to employer branding drives talent acquisition, enhances brand reputation, and boosts internal employee engagement, moving beyond just recruitment metrics. Many senior marketers and employer brand leads face challenges launching advocacy in regulated sectors. Agata’s real-world insights offer a proven blueprint to overcome these hurdles, transforming employees into powerful, compliant brand storytellers and cultivating a thriving employer brand from within. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here. Book a call to discover how employee advocacy can benefit your team. Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies. Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program. Subscribe to The Employee Advocacy & Influence Podcast for more expert interviews.

Erik Frølund, Employer Brand Lead at 3Shape, reveals how to build powerful grassroots employee advocacy from scratch, balancing authenticity and leadership buy-in. Erik shares his unique 5-year journey developing a successful employee advocacy program initially without any dedicated tools. In this episode, Erik dives into 3Shape's strategic shift in its employer brand, moving to corporate communications. He details how they overcame early challenges of brand invisibility to attract top R&D talent by activating internal advocates. Listeners will learn his pragmatic approach to identifying early adopters, ensuring leadership buy-in, and navigating the complexities of maintaining authenticity on LinkedIn. Erik also speaks candidly about the ongoing challenges of re-engaging advocates and how to foster a culture where employees genuinely want to share their stories. This conversation is a must-listen for senior marketers, employer brand leads, and social media managers grappling with scaling their social media strategy. Discover how to build a credible, influential brand by empowering your employees, even on a lean budget, and turn your people into your most powerful marketing channel. Subscribe to The Employee Advocacy & Influence Podcast for more expert interviews and practical advice. Resources: Want to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors. Book a call to discover how employee advocacy can benefit your team. Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies. Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Unlock successful employee advocacy with Xandrina Allday. Learn how to tailor strategies, build trust, and empower employee social sharing. This week, join Lewis Gray and Elliot Elsley as they welcome Xandrina Allday, a leading social media consultant and founder of Allday Marketing. With a decade of experience, Xandrina has helped countless organizations master employee-generated content and launch impactful employee advocacy programs. Xandrina dives into why a one-size-fits-all approach to employee advocacy doesn't work and why adapting tactics to different organizational structures is important. She explains why sometimes abandoning the term 'employee advocacy' internally can lead to greater buy-in, and shares invaluable tips for communicating programs to employees effectively. Plus, learn how to tackle common fears around social sharing and confidently activate your team on LinkedIn. This episode provides actionable insights for senior marketers and employer brand leads to build authentic influence, scale their social strategy, and demonstrate tangible business impact from employee advocacy, even when starting with manual processes. Resources: Want to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors: HERE. Free Social Media Policy. Inside Barclays' Viral Employee Creator Club With Catherine McFarlane [Podcast].

Signify's Stefanie Del Moral reveals how she built a powerful personal brand on LinkedIn by participating in employee advocacy programs. In this episode, Lewis Gray and Elliot Elsley speak with special guest Stefanie Del Moral, Global Digital Marketing Manager at Signify. Stefanie shares her unique perspective as an end-user and thriving employee advocate, detailing her journey of mastering LinkedIn for personal and professional growth. She discusses overcoming initial self-doubt, creating a consistent content routine (including her famous "coffee dates"), and developing content pillars that resonate. Listeners will gain actionable advice on balancing authentic personal expression with corporate brand guidelines and unlocking career opportunities through strategic online presence. This episode provides a compelling, real-world example of how to inspire advocates and equip them with practical strategies to amplify their voice, enhance their influence, and drive social media marketing success. It addresses common barriers and offers solutions for both individuals and program managers. Subscribe to The Employee Advocacy & Influence Podcast for more expert interviews and social strategy insights! We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report. Ready to elevate your employee advocacy? Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program. Assess your program's strengths with our Employee Advocacy Health Check.

Lewis Gray uncovers why employees don't post on LinkedIn and shares expert strategies to empower your team for powerful social media impact. Join Lewis as he tackles one of the most persistent challenges when managing employee advocacy initiatives: getting employees to post on LinkedIn consistently. In this episode, Lewis dives deep into the psychology behind why many employees hesitate to share content online. He identifies the three most common barriers: lack of perceived value, fear of missteps, and time constraints, and provides proven, practical solutions. Learn how clear communication, empowering social media policies, effective training, and smart use of employee advocacy tools can transform your workforce into confident, influential brand advocates. For senior marketers, employer brand leads, and social media managers, this episode is essential listening. Discover how to build a culture of confidence and clarity around social media, driving higher engagement, stronger personal brands, and measurable success. Stop guessing why your team isn't posting and start implementing strategies that genuinely motivate and enable them. We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report. Download The Employee Advocacy Benchmark Report for more insights. Law Meets LinkedIn: Stephens Scown's Sam Moles on Employee Advocacy [Podcast] How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy [Podcast] Did you find these strategies helpful? Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into B2B social strategy and employee-driven marketing! Don't miss future episodes! Subscribe to The Employee Advocacy & Influence Podcast wherever you listen.

Discover how Benjamin Gredeson empowers leaders and employees to build authentic B2B influence. In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley chat with Benjamin Gredeson, a global employer brand and culture strategist known for successfully scaling employee advocacy programs. Benjamin shares invaluable, real-world experience on securing senior leadership buy-in, overcoming social media fears, and cultivating a culture where genuine employee content thrives over overly polished corporate messages. Learn practical strategies for senior marketers, employer brand leads, and social media managers to ignite influence, drive B2B social engagement, and leverage the power of authentic voices within your organization. From peer-to-peer influence to creating a sense of belonging, Benjamin unpacks how to make employee advocacy a cornerstone of your social strategy and employer brand. This episode equips you with actionable insights to overcome common employee advocacy challenges, from hesitant leaders to content generation, helping you build a more influential and authentic brand presence. Ready to elevate your employee advocacy? Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program. We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report. The Three C's of Employee Advocacy. Assess your program's strengths with our Employee Advocacy Health Check. Subscribe to The Employee Advocacy & Influence Podcast for more expert insights and strategies.

Discover how Lyuba Meystelplatz built and scaled employee advocacy from scratch. This episode with Lyuba, Senior Social Media Strategy Manager at IDeaS Revenue Solutions, is a must-listen for anyone seeking to establish a thriving employee advocacy program. Lyuba shares her journey from pioneering manual programs with spreadsheets in 2012 to leading a sophisticated, data-driven initiative today. Learn how she navigated the challenges of no budget, secured crucial executive buy-in, and transformed leadership involvement into a powerful asset. You'll get practical, no-nonsense insights into measuring real success, from earned media value and multilingual content to impact across the sales funnel. Lyuba also reveals her proven tactics for keeping advocates engaged in the long term, ensuring your program's longevity and influence. This episode offers actionable strategies for senior marketers, employer brand leads, and social media managers looking to refine their B2B marketing and social media approaches. Stop guessing and start building a robust employee advocacy program that delivers measurable results. We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you’ll have the chance to be quoted in the final report. Want to level up your employee advocacy game? Don't miss out! Grab your FREE copy of Bradley Keenan's book Employee Advocacy: 101 Cheat Codes and unlock the secrets to boosting reach, influence, and engagement. Assess your program's strengths with our Employee Advocacy Health Check. Subscribe to The Employee Advocacy & Influence Podcast for more expert interviews and actionable advice.

Discover how to build real B2B influence on LinkedIn, moving beyond mere amplification. Join Lewis Gray and Elliot Elsley as they chat with Barney O'Kelly. Barney brings a refreshingly honest perspective on social strategy in professional services, cutting through the noise to discuss what truly drives impact. In this episode, Barney breaks down the critical distinction between genuine influence and mere content amplification. He reveals the psychological barriers that often prevent professionals from sharing online, the importance of personal branding as a career-long investment, and how to foster authenticity in an AI-saturated world. Learn why genuine human connection and consistent, value-driven engagement far outperform chasing fleeting metrics. This is essential listening for senior marketers, employer brand leads, and social media managers looking to elevate their B2B social presence. Struggling to get your senior leaders or consulting teams active and influential on LinkedIn? This episode addresses common fears and misperceptions, offering actionable insights for cultivating genuine B2B influence and standing out in a crowded digital landscape. Discover the strategies that drive genuine engagement and business success. Get your free copy of the World's Biggest Employee Advocacy Study today. Boost your employee advocacy strategy with expert guidance! Check your program's health with our free Employee Advocacy Health Check. We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report! Don't miss future episodes! Subscribe to The Employee Advocacy & Influence Podcast wherever you listen.

Boost your B2B social media strategy by building confident employee advocates and proving real value! Join Lewis Gray and Elliot Elsley as they talk to Adrienne Konecsnik about her expert approach to global employee advocacy. Adrienne reveals how her team empowers employees to become influential brand advocates. This episode is packed with practical insights for senior marketers, employer brand leads, and social media managers. Learn how to foster employee confidence on platforms like LinkedIn, establish a dedicated community manager role, and scale your program effectively across global and regional teams. Discover how Adrienne measures success not just by impressions, but by tangible clicks and community engagement, offering a blueprint for proving the ROI of your employee advocacy initiatives. Adrienne also shares actionable tips for overcoming common challenges, encouraging authentic content, and driving genuine leadership influence through your workforce. This is a must-listen for anyone serious about elevating their employer brand and social selling efforts. Dive deeper into employee advocacy: Explore the World's Biggest Employee Advocacy Study and revolutionize your strategy. Assess your program's strengths with our Employee Advocacy Health Check. Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into B2B social and influence strategies.

Should your executives really be posting on LinkedIn? The short answer: yes, and in this episode, you’ll find out why. In this episode of The Employee Advocacy & Influence Podcast, Lewis Gray dives into the often-overlooked role of executives on LinkedIn and how their visibility directly shapes trust, culture, and growth. Executives who are active online don’t just amplify company messages; they build trust with clients, candidates, and employees. Yet many leadership teams hesitate, citing a lack of time, uncertainty about what to post, or not seeing the value. Lewis unpacks each of these blockers and reframes the conversation in terms executives actually care about: business growth, talent attraction, shareholder confidence, and authentic culture. Drawing on real-world examples from Adobe and Salesloft, he explains the “ripple effect” of executive activity on employee advocacy and brand credibility. If you’ve struggled to get leadership engaged in advocacy, this episode provides a clear roadmap: frameworks to make posting easier, collaborative approaches to lighten the load, and secure delegation methods that keep InfoSec teams happy. By the end, you’ll know exactly how to inspire your leaders to show up online, and why it matters more than ever. Resources: Explore DSMN8’s Executive Influencer tool. Get your free CEO Content Framework here. Download The World’s Biggest Employee Advocacy Study. Subscribe to The Employee Advocacy & Influence Podcast to stay ahead on employee advocacy, executive influence, and modern social strategy.

How does a traditional law firm become a global leader in employee advocacy? Sam Moles from Stephens Scown reveals all. In this episode, hosts Lewis Gray and Elliot Elsley welcome Sam Moles, Digital & Personal Brand Specialist and Employee Ownership Advisor at Stephens Scown, one of the UK’s leading law firms and consistently ranked among the world’s top performers in employee advocacy. Sam shares the story of how Stephens Scown embedded advocacy in a profession not usually known for social media innovation. From the pandemic forcing a digital shift to building both confidence and competence among lawyers, Sam explains how the firm overcame cultural barriers and made advocacy part of everyday practice. The conversation also highlights the firm’s employee-owned model, the role of leadership buy-in, and the importance of authenticity in an AI-driven world. If you’ve ever wondered how to launch or scale advocacy in a regulated, traditional, or “hard-to-convince” industry, this episode is packed with lessons you can apply in your own organization. Explore the World’s Biggest Employee Advocacy Study! Follow the podcast and subscribe on Spotify to catch future episodes with leaders shaping the future of advocacy and influence. Resources: The Most Active Law & Legal Employees on LinkedIn. Want to know if your employees are really amplifying your brand online? The first step to building a strong advocacy program is understanding where you are today. Get your FREE Employee Advocacy Health Check and discover how active your team really is.

What do 500,000+ LinkedIn posts reveal about the future of employee advocacy? In this special solo episode, DSMN8’s Lewis Gray unveils the findings from the World’s Biggest Employee Advocacy Study, the most comprehensive look yet at how employees build influence on LinkedIn. Outdated data has long held back the employee advocacy conversation. The World’s Biggest EVER Employee Advocacy Study changes that. By analyzing half a million posts across industries, roles, and seniority levels, this study uncovers the strategies that actually move the needle from why authenticity and caption editing drive exponential engagement, to why text-only posts are outperforming links, and even the surprising best times to post. This episode delivers insights every program manager needs. Listeners will also hear why mid-sized networks outperform mega-influencers, and how small tweaks can transform “copy-paste shares” into meaningful conversations that build trust and influence. If you manage or are considering an employee advocacy program, this episode gives you the latest evidence-based insights to scale impact and boost ROI. Download the World’s Biggest Employee Advocacy Study → here. The Ultimate Guide To Employee Advocacy. Swiss Post Case Study RFP Template: here. Follow and subscribe to The Employee Advocacy & Influence Podcast for more actionable strategies and insights.

How do you take a struggling employee advocacy program with no budget, no tool, and little buy-in and turn it into a six-figure ROI success? Alex Her joins Lewis Gray and Emma Powney to share the full journey. Alex reveals the grassroots tactics that got people on board, from starting with a simple Slack channel to gamifying participation and celebrating wins company-wide. He explains how earned media value became his go-to metric for proving ROI and how he scaled the program globally while keeping it authentic. The conversation dives into why culture trumps tools, how to get leadership buy-in with hard numbers, and how AI can help employees create more personal, engaging posts. Whether you’re starting an advocacy program from scratch or looking to breathe new life into an existing one, Alex’s insights will give you both inspiration and actionable steps. Listen to learn: Want to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors: https://dsmn8.org/4fggnDS. Resources: The 3 C’s of Employee Advocacy: https://dsmn8.com/blog/three-cs-of-employee-advocacy-podcast/ The World’s Biggest Employee Advocacy Study: https://dsmn8.com/resources/worlds-biggest-employee-advocacy-study/ Subscribe to The Employee Advocacy & Influence Podcast for more expert strategies to engage your people, grow your brand, and prove the business value of advocacy.

Choosing an employee advocacy platform? Don't get lost in the buzzwords. In this episode, Lewis Gray (Senior Marketing Manager at DSMN8) takes the mic solo to guide you through the entire RFP process for employee advocacy software. Whether you're launching a new program or replacing an outdated tool, this practical breakdown will help you avoid mistakes and make confident, informed decisions. Lewis covers the key steps to a successful RFP, how to build your internal team, define your goals, and weigh up vendor responses without getting overwhelmed. With advice from past podcast guests, including real-world input from Nissan and Talkdesk, this episode is packed with strategic insight and field-tested tips. This is essential listening for social media leads, procurement pros, and anyone looking to future-proof their advocacy strategy. If you're stuck between platforms or want to ensure you're asking the right questions, this episode will point you in the right direction. Want to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors: here. Resources Mentioned in This Episode: Download the Free RFP Template: https://dsmn8.com/blog/how-to-run-an-rfp-for-employee-advocacy-software-template/ Explore the Employee Advocacy Benchmark Report: https://dsmn8.com/employee-advocacy-benchmarks-report/ Swiss Post Case Study: https://dsmn8.com/portfolio/swiss-post-enterprise-employee-advocacy-case-study/ Episodes Referenced in This Podcast: From Pilot to Powerhouse: How Nissan's Brad Nevin Scaled Employee Advocacy: https://dsmn8.com/blog/nissan-scaled-advocacy-program/ Talkdesk's Jordan Tenenbaum: Maximizing LinkedIn Engagement with Employee Advocacy: https://dsmn8.com/blog/maximizing-linkedin-engagement/

What if your most reluctant employees could become LinkedIn advocates, without ever writing a post? In this episode of The Employee Advocacy & Influence Podcast, Sarah Clay, CEO of Sarah Clay Social, shares her practical strategies for getting employees, from introverts to executives, comfortable and confident on LinkedIn. Sarah has helped countless organizations not just launch employee advocacy programs, but sustain them. She introduces the idea of passive advocacy: the simple yet powerful acts of liking, commenting, and sharing that amplify a company’s message without forcing employees to post right away. From tackling common fears (“What if I look silly?”) to teaching LinkedIn as if it were a real-life networking party, Sarah shares hands-on techniques that ease people into LinkedIn until they’re ready to take that first big step: posting with confidence. This episode is packed with insights for marketers, HR teams, and leaders who want to create a culture of advocacy and keep it alive. Want to take your employee advocacy strategy to the next level? Get your free Employee Advocacy Health Check: https://dsmn8.com/resources/employee-advocacy-health-check/ Get a free copy of Employee Advocacy: 101 Cheat Codes: https://dsmn8.com/employee-advocacy-book/ Enroll in our free Employee Advocacy Certification: https://dsmn8.com/employee-advocacy-course/

What happens when your advocacy program secures C-suite buy-in, launches team by team, and leads with value? You 10X your brand reach in a year. In this episode, Lewis Gray and Elliot Elsley speak with Heather Wiita, Senior Brand and Social Media Manager at Salesloft, about how their employee advocacy program evolved from a pilot to a powerhouse. Heather shares how they strategically launched their program with DSMN8, starting small and rolling out by department to cater to varying levels of social media comfort. She explains the critical role of executive sponsorship and how leaders actively promote advocacy by showing, not just telling, their teams why it matters. You’ll hear how Heather and her team crafted content that empowered employees to share their perspectives, maintained high engagement with Slack integration, and fostered a culture of authentic brand representation. Additionally, the episode explores what truly motivates employees to stay: personal value, recognition, and achieving meaningful outcomes. Whether you’re starting from scratch or trying to scale your program, this conversation is packed with lessons on making advocacy stick. Be sure to subscribe to stay informed about more insights from marketing leaders shaping the influence of advocacy.

What happens when your employee advocates reach more people than your company's LinkedIn page? In this episode, Chris Sheen, Director of Social at Celonis, shares how they've scaled employee advocacy into a core pillar of their social strategy. With over 1,000 employees signed up, Celonis' program now delivers more reach and, in many cases, more results than their brand channels. You'll learn how Celonis achieved this scale, why reach alone isn't the only metric that matters, and how they're navigating the tricky balance between brand consistency and authentic personalization in an AI-driven world. Chris also opens up about leadership buy-in, reporting on impact, and the underrated power of human-written posts. This is essential listening for marketers seeking to grow or optimize an advocacy program, particularly in global, fast-paced organizations where trust and authenticity are more crucial than ever. Enjoyed this episode? Be sure to follow the show and connect with Chris Sheen on LinkedIn for more insights.

You’ve seen him in your LinkedIn feed, now hear how he got there. In this episode, we sit down with Tom Boston, Brand Growth Manager at MySalesCoach, to explore how one sales rep became one of the most recognizable faces in B2B sales. Tom shares his journey from cold calling to content creation, explaining how humor and relatability helped him connect with buyers and build a brand that delivers measurable impact. He opens up about navigating corporate skepticism, empowering sales teams to post confidently, and why your email outbox is the best place to find content ideas. Whether you're building an employee advocacy program or trying to get your team to post just once a week, Tom’s stories and advice are a masterclass in making personal branding work in real life. Expect to learn: Don’t forget to follow Tom and check out MySalesCoach for more sales insights and the occasional sales meme.

How do you evolve employee advocacy from content sharing into something that drives real business value? In this episode, Joe Morris, former Head of Social Media and Employee Advocacy at Capgemini, shares how he helped transform and scale one of the world's largest employee advocacy programs, supporting over 340,000 employees across global markets. Joe explains how Capgemini moved beyond "likes and impressions," why trust and leadership buy-in were essential from day one, and how an "impact score" added a layer of competition that kept teams engaged over time. You'll hear real-world stories, learn how to tailor advocacy in large organizations, and discover what makes these programs sustainable long after the hype fades. What You'll Learn: Subscribe now and never miss an episode!