Bright Planning - Weekly Marketing Strategies
Business & Economics Podcasts
The Bright Planning Marketing podcast is a digital marketing podcast for small businesses, whether you're a startup or established brand. Join marketing strategist Catherine Campbell as she dives into marketing and public relations topics that are on the minds of start-ups and established brands everywhere. From timeless proven strategies to hot topics, the Bright Planning Marketing Podcast covers: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team. Question for the show? Email us at: info@brightplanning.com
Location:
United States
Description:
The Bright Planning Marketing podcast is a digital marketing podcast for small businesses, whether you're a startup or established brand. Join marketing strategist Catherine Campbell as she dives into marketing and public relations topics that are on the minds of start-ups and established brands everywhere. From timeless proven strategies to hot topics, the Bright Planning Marketing Podcast covers: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team. Question for the show? Email us at: info@brightplanning.com
Twitter:
@bright_planning
Language:
English
Contact:
828-335-0787
Website:
http://www.brightplanning.com/
Email:
info@brightplanning.com
Episodes
100: You've Come a Long Way, Baby
11/5/2018
Woohoo! It’s Episode 100 of the Bright Planning Marketing Podcast! That means we’ve brought you at least 33 and a half hours of free marketing advice! Most episodes run longer than 20 minutes, so it’s no doubt closer to 50 hours! As always, this celebration is hosted by Catherine Campbell and her producer Natalie Pyles, with a special appearance by yesteryear co-host Jason Pyles! Your three intrepid hosts bring you our predictions for 2019 marketing best practices. We start the show with a...
Duration:00:49:52
99: Our Best Marketing Storytelling Tips in 20 Minutes
10/29/2018
In Episode 99 of the Bright Planning Marketing Podcast, we’re wrapping up Season 2 — our Girl Power Season — with an awesome show that recaps the highlights of our best marketing storytelling tips from the past 99 episodes! A genuine must-listen! During this episode, we talk about adding positivity to your storytelling and marketing. Think Zen! In a climate with so much contention, tragedy, and negativity, your positive messaging will stand out and be refreshing to your customer community....
Duration:00:25:05
98: How to Write Product Descriptions That Sell
10/22/2018
If you want to learn how to write product descriptions that sell, Episode 98 of the Bright Planning Marketing Podcast can help! Naturally, you can always observe the strategies of Dollar Shave Club or Trader Joe’s to help provide inspiration. In this episode we explore some of the effective tactics that those companies use and more! For example, we discuss how disruptive headlines and product names are not merely employed for the sake of shock value, but they are used to spark innovation...
Duration:00:29:08
97: Public Relations Timelines to Help Your Launch Succeed
10/15/2018
The art of public relations tends to go hand in hand with marketing. If you’re getting ready to market a product, service, or book launch, you can pave the way by taking care of a lot of the PR aspects in advance. You can also create the posters, display stands and other marketing collateral early. In Episode 97 of the Bright Planning Marketing Podcast, we discuss the importance of working months in advance, so you can have time to facilitate media coverage. Media outlets can often have long...
Duration:00:27:01
96: Should You Use Medium in Your Content Marketing Strategy?
10/8/2018
Medium.com is a free, online publishing platform that has become a popular resource for content marketers. It is essentially a blogging tool with a built-in audience. Medium connects you with your Facebook and Twitter connections automatically. You can’t exactly target certain Medium readers, but you can still be discovered by its readers. Should you be using Medium as part of your content marketing strategy? In Episode 96 of the Bright Planning Marketing Podcast, we tackle this question and...
Duration:00:18:41
95: The Current State of Social Media Plus Platform Tips
10/1/2018
First things first! Signature Brand Story launches today, October 1, 2018! https://signaturebrandstory.com What is the current landscape of social media? If you've ever wanted a "State of the Social Media Platforms Address," then Episode 95 of the Bright Planning Marketing Podcast is for you! In a nutshell, social media is still worth your time. It’s where people learn to trust you and get to know you. Here are a couple of factoids: Did you know that 64 percent of online shoppers say that a...
Duration:00:35:11
Ep 94: 5 Brand Storytelling Examples That Skyrocketed Their Companies
9/24/2018
Welcome to the Bright Planning Marketing Podcast. In Episode 94, your host Catherine Campbell discusses just how powerful storytelling can be. She highlights five particularly compelling examples of how companies can draw their target audience into their origin story, mission or brand. These brand campaigns are clever and effective, so this episode is a must-listen for those who are seeking some marketing inspiration! Here are the examples that are highlighted during this episode: Innocent...
Duration:00:25:58
93: Here is a Bunch of Website Conversion Secrets
9/17/2018
Website conversion is the whole point to building an online presence and having a space on the internet. In Episode 93 of the Bright Planning Marketing Podcast, we discuss where your website falls in the overall sales funnel. We talk about the importance of ensuring that every single call to action on the website is designed with conversion in mind. Every web page should have a call to action. Believe it or not, this is where almost every small business owner fails! Did you know that putting...
Duration:00:29:44
92: Market Research Strategies for Small Business Owners
9/10/2018
In Episode 92 of the Bright Planning Marketing Podcast, we’re happy to discuss the following questions from Chelsea, who writes: I'd love a 101 on 'market research'. It's always a recommended practice and I can do market research in my own way but I never really know if I'm doing it productively. Maybe you could walk through an example of what "doing your market research" looks like for a small biz owner. Am I networking with other photographers to learn the culture? Am I surveying past...
Duration:00:49:44
91: How to Gather Small Data That Will Level up Your Marketing Game
9/3/2018
If companies want to understand consumers, big data offers a valuable but incomplete solution. Our preoccupation with digital data endangers high-quality insights and observations. The internet remains a curated, idealized version of who we are. Small data has the power to influence the way we create products and marketing campaigns that actually matter to the whole person, not just the persona they’re presenting. In Episode 91 of the Bright Planning Marketing Podcast, we talk about how to...
Duration:00:31:47
Ep 90: Why Small Data Makes Brands Really Successful
8/20/2018
What is small data? So glad you asked… Small data, in a nutshell, is a collection of what we call “hidden facts” in a person’s life. You can’t get small data about your customers out of big data mined from places like Facebook or Google. That’s the beauty of small data. It’s sort of like requiring you to become the Sherlock Holmes of your company in a caper where you go on a search for the little details that people don’t tell you about that really drive them to buy from you. Gathering small...
Duration:00:29:23
89: Brainstorm Ten Social Media Campaigns in 20 Minutes
8/13/2018
After a while some businesses have a hard time coming up with what to post about in their social media. It can be a challenge! Today Catherine shares 10 social media campaign ideas to enrich your game. Let’s take a step back. Q: Who is your audience? A: Craft campaigns with your audience in mind. Q: Where are they in their life? Where are they in their day? A: Learn how to speak their language and keep their attention. For example, if your audience is usually on-the-go, keep your captions...
Duration:00:24:57
Ep 88: How to Use Music In Your Marketing Campaigns
8/6/2018
Music is supposedly "the universal language," but is that true for marketing? In Episode 88 of the Bright Planning Marketing Podcast, we discuss methods for using music in marketing to infuse the energy and emotion that our customers are intended to feel. We discuss where music is used, and we also talk about using music in "pillar content." We also address how one finds music that can be used legally in campaigns and marketing materials. In Episode 88, we also give you a quick update on our...
Duration:00:40:45
Ep 87: Marketing Staff: Who, How, and When to Hire Help
7/31/2018
Welcome to Episode 87 of the Bright Planning Marketing Podcast. The question Catherine gets often from start-ups and small businesses is, “Who should I hire first for my marketing team?” Some business owners think they want to hire a jack-of-all-trades who can wear 10 hats: handle social media, run ads, write copy, represent the company, etc. But to find someone with peak performance in all those areas is very difficult. It may be better to hire two part-time specialists to meet all those...
Duration:00:19:16
86: The Rant-y Episode: Overused Marketing Tactics We Hate
7/23/2018
Everybody loves a good rant, right? We hope so. Episode 86 is our full-blown “Rant-y” show where we discuss the marketing tactics that we hate most! You’re welcome to join us. Just think about it for a second: What do you hate in marketing that you feel is played out, tiresome or annoying? You will be able to quickly think of several offenders… In this episode of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Natalie Pyles show up with their own examples of...
Duration:00:34:11
85: Why a “Back to School” Marketing Campaign Works So Well for Any Brand
7/16/2018
“Back to school” marketing campaigns are for more than just the office stationary companies. This magical time of year is an advantageous season due to the shared, localized experience. In Episode 85 of the Bright Planning Marketing Podcast, we discuss why late summer’s school prep campaigns work so well for any brand. We all remember learning about rules, how to break rules, hierarchies, friendship, endings and new beginnings. Look at those universal experiences and universal emotions and...
Duration:00:28:04
84: The Hero’s Journey and Your Brand
7/9/2018
“A hero kills people, people that wish him harm. A hero is part human and part supernatural. A hero is born out of childhood trauma or out of disaster and must be avenged.” —Dwight Schrute, “The Office” Though Dwight’s description of a “hero’s journey” is humorous, it’s a little off the mark. In Episode 84 of the Bright Planning Marketing Podcast, we examine the Hero’s Journey and its circular storytelling framework. We discuss why the Hero’s Journey is an important foundation for brands to...
Duration:00:35:45
83: Signature Brand Story: Your Questions, Answered!
7/2/2018
In Episode 83 of the Bright Planning Marketing Podcast, Catherine answers some questions that have been coming down the pipeline about the upcoming Signature Brand Story Program. Here are a few questions and answers for the show notes. Listen to learn more! Q: After enjoying this program, what will you walk away with? A: You will have a team of creative writers working with you, giving you feedback about your signature brand story and supporting brand narratives to help you create three...
Duration:00:17:43
Ep 82: The Power of Story and A Special Announcement
6/25/2018
“When you look at the brands that have built themselves over the decades and have had staying power, one of the reasons why they do is because they have an incredible story. People know the story by heart, and it makes them feel good. That’s where the value of the brand comes through, and that’s where the staying power comes through.” In Episode 82 of the Bright Planning Marketing Podcast, we discuss how meaningful, story-driven campaigns increase the likelihood of someone doing business...
Duration:00:19:21
81: Get More Reviews for Your Business
6/18/2018
Did you know that 84 percent of the population trusts online reviews? And 91 percent of the population reads online reviews! These are significant numbers! Fake reviews were casting doubts for consumers about how trustworthy and dependable online reviews could be. But review platforms have cracked down on fake reviews, so consumers really depend on them now. It’s not just the consumer reviews that are helpful; the company’s response to a bad review, if done well, can be just as informative....
Duration:00:37:08