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97: Public Relations Timelines to Help Your Launch Succeed

The art of public relations tends to go hand in hand with marketing. If you’re getting ready to market a product, service, or book launch, you can pave the way by taking care of a lot of the PR aspects in advance. You can also create the posters, display stands and other marketing collateral early. In Episode 97 of the Bright Planning Marketing Podcast, we discuss the importance of working months in advance, so you can have time to facilitate media coverage. Media outlets can often have...


96: Should You Use Medium in Your Content Marketing Strategy?

More is a free, online publishing platform that has become a popular resource for content marketers. It is essentially a blogging tool with a built-in audience. Medium connects you with your Facebook and Twitter connections automatically. You can’t exactly target certain Medium readers, but you can still be discovered by its readers. Should you be using Medium as part of your content marketing strategy? In Episode 96 of the Bright Planning Marketing Podcast, we tackle this question...


95: The Current State of Social Media Plus Platform Tips

First things first! Signature Brand Story launches today, October 1, 2018! What is the current landscape of social media? If you've ever wanted a "State of the Social Media Platforms Address," then Episode 95 of the Bright Planning Marketing Podcast is for you! In a nutshell, social media is still worth your time. It’s where people learn to trust you and get to know you. Here are a couple of factoids: Did you know that 64 percent of online shoppers say that...


Ep 94: 5 Brand Storytelling Examples That Skyrocketed Their Companies

Welcome to the Bright Planning Marketing Podcast. In Episode 94, your host Catherine Campbell discusses just how powerful storytelling can be. She highlights five particularly compelling examples of how companies can draw their target audience into their origin story, mission or brand. These brand campaigns are clever and effective, so this episode is a must-listen for those who are seeking some marketing inspiration! Here are the examples that are highlighted during this episode: Innocent...


93: Here is a Bunch of Website Conversion Secrets

Website conversion is the whole point to building an online presence and having a space on the internet. In Episode 93 of the Bright Planning Marketing Podcast, we discuss where your website falls in the overall sales funnel. We talk about the importance of ensuring that every single call to action on the website is designed with conversion in mind. Every web page should have a call to action. Believe it or not, this is where almost every small business owner fails! Did you know that...


92: Market Research Strategies for Small Business Owners

In Episode 92 of the Bright Planning Marketing Podcast, we’re happy to discuss the following questions from Chelsea, who writes: I'd love a 101 on 'market research'. It's always a recommended practice and I can do market research in my own way but I never really know if I'm doing it productively. Maybe you could walk through an example of what "doing your market research" looks like for a small biz owner. Am I networking with other photographers to learn the culture? Am I surveying past...


62: Easy Tips for Making Video on a Budget

Visual media — particularly video content — has become an effective part of digital marketing strategy. Unfortunately, many business owners are intimidated by video creation, or they assume it would be prohibitively expensive to produce great content. Not so! In Episode 62 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles provide some tips for making great videos on a budget. We talk about the importance of making the subject matter real in order to...


61: Blogging Do's and Don'ts for 2018

This week in Episode 61 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles provide several tips about blogging. Reticent writers have a lot of questions about blogging, such as what should the word count be for a business blog? This episode has some answers for you. We also discuss about “epic content” blogs and using photos to break up the paragraphs. We talk about cornerstone content and how it’s used on a business website. Every blog should have a...


60: Catherine and Jason's Halloween Special

Happy Halloween (if you’re into that kinda thing)! For Episode 60 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles wanted to bring you a very scary episode, so our theme is Marketing Horror Stories! We all make mistakes. Sometimes we’re just “not thinking clearly.” But these marketing stories aren’t just mere mishaps; these are full-blown PR disasters. These are instances where people want to use a megaphone to ask the offending marketing team, “What...


59: 10 Marketing Tactics You Can Do in Less Than an Hour

Has your to-do list gotten away from you? Do you need to do some effective marketing, but you only have a short amount of time? What if we provide a list of 10 marketing tactics you can do in less than an hour? In Episode 59 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles give you a fine little to-do list whose 10 items take fewer than 60 minutes to complete! We discuss email newsletters, the “personal” email, sending Bomb Bomb videos to your...


58: The Definition of Content Writing & How to Do it Right

We get a surprising number of inquiries in which people ask us, “What is content writing, exactly?” Even those who could give you a definition don’t always understand how to execute content writing effectively. Never fear, in Episode 58 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles help you understand more about what content writing is and how to do it correctly. We discuss the importance of writing your content in such a way that you’re always...


57: Classic Strategies for Holiday Marketing

Where do you begin with your holiday shopping? Are you a pre-planned, strategic shopper or an exploratory shopper? Some people are planners. They know exactly what they want and snatch it up early or as soon as that particular gift is on sale. The other kind of shopper is the “discoverer,” or those who like to browse and look for inspiration. These types of shoppers don’t know what they want yet, but they will know the right gift when they see it! We ask these questions because in Episode...


56: A Winning Holiday Season Promotion Strategy

Happy Fall! In Episode 56 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles receive some great listener feedback from Liam, who asks about holiday marketing and the practical reasons behind why it seems to happen earlier each year. Liam wonders if it’s premature or proactive. He also asks, “Isn’t the beauty of holidays in their brevity?” To address Liam’s questions, we delve into the strategy and philosophy behind holiday marketing, beginning...


55: The SMB's Guide to a $10K per Month Marketing Budget

During the two previous episodes of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles have discussed marketing for a small business with a limited budget. In Episode 53 we talked about marketing with only $100 per month, and in Episode 54 we looked at a budget of $1,000 per month. And here in Episode 55, we discuss strategies for marketing with a $10,000 monthly marketing budget. How an astute business spends usually depends on its industry and audience....


54: Marketing with $1K per Month? Use This Strategy.

Are you marketing with $1,000 per month? In Episode 54 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles provide some recommendations for making your marketing as effective as possible, even if you only have a limited budget. We suggest a number of free or low-cost resources that can help you build your marketing stack. For example, for marketing planning, we recommend CoSchedule. And for advertising, we discuss the value of Facebook advertising, as...


53: How to Market Your Small Business for $100 per Month

What if you’re trying to market your small business with a tiny budget, say, $100 per month? Is that even possible? Absolutely. In Episode 53 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles teach you how to use your limited budget in a strategic manner. We also talk about the difference between having money and having a budget. We discuss the two ways to get customers: organic reach and paid reach. Eventually you will need to pay to get new customers...


52: Tips to Grow Your Podcast and Widen Your Audience

In Episode 52 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles answer a question from Craig, who asks how to promote his podcast about corporate real estate. Craig says he has between 50 to 60 episodes now, and he would like to start promoting them. To answer Craig’s question, we spend some time discussing the nature of podcasting and where it falls among the various marketing media tools. Podcasting is an interesting format that is an effective blend...


51: Let's Talk Money: Small Business Marketing Budgets

In Episode 51 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles kick off the episode by talking about the historic total solar eclipse of 2017. But the primary focus of this episode is marketing on a budget for small businesses. Even if you own a small business, it is crucial that you keep track of your marketing budget and plan appropriately for these necessary expenses. One purpose for marketing is to increase brand awareness, but we realize that it’s...


50: The One Where Catherine and Jason Turn 50

We have hit our first milestone here on the Bright Planning Marketing Podcast: Your hosts Catherine Campbell and Jason Pyles are celebrating their 50th episode this week by talking about push notifications and remarketing! (We sure know how to party, don’t we?) Understanding when and how often to remarket to your customers all comes down to timing and a little discretion. Obviously, it’s important that you don’t harass your clientele with excessive marketing messages. An over-zealous...


49: How Retail & Pop-Up Shops Can Use Sensory Marketing

Has your marketing strategy ever been so good you could taste it? Or smell it? Well, seeing is believing, and believe it or not, with some businesses, this can actually be the case through sensory marketing. Do you run a company that could benefit from the wonders of sensory marketing? In Episode 49 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles discuss the fascinating world of sensory marketing and some of its best-kept secrets for retail stores and...