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97: Public Relations Timelines to Help Your Launch Succeed

The art of public relations tends to go hand in hand with marketing. If you’re getting ready to market a product, service, or book launch, you can pave the way by taking care of a lot of the PR aspects in advance. You can also create the posters, display stands and other marketing collateral early. In Episode 97 of the Bright Planning Marketing Podcast, we discuss the importance of working months in advance, so you can have time to facilitate media coverage. Media outlets can often have long...


96: Should You Use Medium in Your Content Marketing Strategy?

More is a free, online publishing platform that has become a popular resource for content marketers. It is essentially a blogging tool with a built-in audience. Medium connects you with your Facebook and Twitter connections automatically. You can’t exactly target certain Medium readers, but you can still be discovered by its readers. Should you be using Medium as part of your content marketing strategy? In Episode 96 of the Bright Planning Marketing Podcast, we tackle this question and...


95: The Current State of Social Media Plus Platform Tips

First things first! Signature Brand Story launches today, October 1, 2018! What is the current landscape of social media? If you've ever wanted a "State of the Social Media Platforms Address," then Episode 95 of the Bright Planning Marketing Podcast is for you! In a nutshell, social media is still worth your time. It’s where people learn to trust you and get to know you. Here are a couple of factoids: Did you know that 64 percent of online shoppers say that a...


Ep 94: 5 Brand Storytelling Examples That Skyrocketed Their Companies

Welcome to the Bright Planning Marketing Podcast. In Episode 94, your host Catherine Campbell discusses just how powerful storytelling can be. She highlights five particularly compelling examples of how companies can draw their target audience into their origin story, mission or brand. These brand campaigns are clever and effective, so this episode is a must-listen for those who are seeking some marketing inspiration! Here are the examples that are highlighted during this episode: Innocent...


93: Here is a Bunch of Website Conversion Secrets

Website conversion is the whole point to building an online presence and having a space on the internet. In Episode 93 of the Bright Planning Marketing Podcast, we discuss where your website falls in the overall sales funnel. We talk about the importance of ensuring that every single call to action on the website is designed with conversion in mind. Every web page should have a call to action. Believe it or not, this is where almost every small business owner fails! Did you know that putting...


92: Market Research Strategies for Small Business Owners

In Episode 92 of the Bright Planning Marketing Podcast, we’re happy to discuss the following questions from Chelsea, who writes: I'd love a 101 on 'market research'. It's always a recommended practice and I can do market research in my own way but I never really know if I'm doing it productively. Maybe you could walk through an example of what "doing your market research" looks like for a small biz owner. Am I networking with other photographers to learn the culture? Am I surveying past...


91: How to Gather Small Data That Will Level up Your Marketing Game

If companies want to understand consumers, big data offers a valuable but incomplete solution. Our preoccupation with digital data endangers high-quality insights and observations. The internet remains a curated, idealized version of who we are. Small data has the power to influence the way we create products and marketing campaigns that actually matter to the whole person, not just the persona they’re presenting. In Episode 91 of the Bright Planning Marketing Podcast, we talk about how to...


Ep 90: Why Small Data Makes Brands Really Successful

What is small data? So glad you asked… Small data, in a nutshell, is a collection of what we call “hidden facts” in a person’s life. You can’t get small data about your customers out of big data mined from places like Facebook or Google. That’s the beauty of small data. It’s sort of like requiring you to become the Sherlock Holmes of your company in a caper where you go on a search for the little details that people don’t tell you about that really drive them to buy from you. Gathering small...


Ep 87: Marketing Staff: Who, How, and When to Hire Help

Welcome to Episode 87 of the Bright Planning Marketing Podcast. The question Catherine gets often from start-ups and small businesses is, “Who should I hire first for my marketing team?” Some business owners think they want to hire a jack-of-all-trades who can wear 10 hats: handle social media, run ads, write copy, represent the company, etc. But to find someone with peak performance in all those areas is very difficult. It may be better to hire two part-time specialists to meet all those...


86: The Rant-y Episode: Overused Marketing Tactics We Hate

Everybody loves a good rant, right? We hope so. Episode 86 is our full-blown “Rant-y” show where we discuss the marketing tactics that we hate most! You’re welcome to join us. Just think about it for a second: What do you hate in marketing that you feel is played out, tiresome or annoying? You will be able to quickly think of several offenders… In this episode of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Natalie Pyles show up with their own examples of...


85: Why a “Back to School” Marketing Campaign Works So Well for Any Brand

“Back to school” marketing campaigns are for more than just the office stationary companies. This magical time of year is an advantageous season due to the shared, localized experience. In Episode 85 of the Bright Planning Marketing Podcast, we discuss why late summer’s school prep campaigns work so well for any brand. We all remember learning about rules, how to break rules, hierarchies, friendship, endings and new beginnings. Look at those universal experiences and universal emotions and...


84: The Hero’s Journey and Your Brand

“A hero kills people, people that wish him harm. A hero is part human and part supernatural. A hero is born out of childhood trauma or out of disaster and must be avenged.” —Dwight Schrute, “The Office” Though Dwight’s description of a “hero’s journey” is humorous, it’s a little off the mark. In Episode 84 of the Bright Planning Marketing Podcast, we examine the Hero’s Journey and its circular storytelling framework. We discuss why the Hero’s Journey is an important foundation for brands to...


83: Signature Brand Story: Your Questions, Answered!

In Episode 83 of the Bright Planning Marketing Podcast, Catherine answers some questions that have been coming down the pipeline about the upcoming Signature Brand Story Program. Here are a few questions and answers for the show notes. Listen to learn more! Q: After enjoying this program, what will you walk away with? A: You will have a team of creative writers working with you, giving you feedback about your signature brand story and supporting brand narratives to help you create three...


Ep 82: The Power of Story and A Special Announcement

“When you look at the brands that have built themselves over the decades and have had staying power, one of the reasons why they do is because they have an incredible story. People know the story by heart, and it makes them feel good. That’s where the value of the brand comes through, and that’s where the staying power comes through.” In Episode 82 of the Bright Planning Marketing Podcast, we discuss how meaningful, story-driven campaigns increase the likelihood of someone doing business...


81: Get More Reviews for Your Business

Did you know that 84 percent of the population trusts online reviews? And 91 percent of the population reads online reviews! These are significant numbers! Fake reviews were casting doubts for consumers about how trustworthy and dependable online reviews could be. But review platforms have cracked down on fake reviews, so consumers really depend on them now. It’s not just the consumer reviews that are helpful; the company’s response to a bad review, if done well, can be just as informative....


80: Is Print Advertising Dead?

How long have we been watching the systematic withering of print media? Each year more newspapers and bookstores seem to be closing across the country. Many print sources continue to migrate to their parallel, digital incarnation. So, what about advertising? Is print advertising dead (or dying)? It’s a fair question, but you might be surprised by the answer. In Episode 80 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and her producer Natalie Pyles discuss what is...


79: The Art of Pitching to Media Outlets

In Episode 79 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Natalie Pyles discuss the art of pitching to media outlets. We talk about finding a story angle and explain the importance of knowing what you’re pitching. In this episode we also talk about choosing the appropriate type of media that matches the news that you want to deliver. Also during Episode 79, we talk about doing your research, so you can specifically address the right contact at the...


Ep 78: Why Is Every Car Commercial The Same? Lessons In Being Different

Have you ever noticed that there are only a few formulas for car commercials? You’ve seen them over and over again. Many people simply tune them out or turn them off. We’re tired of seeing a car roll through an urban street or do donuts in a desert. Don’t make the same mistakes with your marketing campaigns. In Episode 78 of the Bright Planning Marketing Podcast, we showcase some masterful car commercials and discuss what they did right. You can note these effective techniques and...


Ep 77: New Ways To Market To Women

We used to think of women as just one large subset of the population, but now we understand that this subset is actually made up of tinier segments that have significant buying power if we treat as unique individuals. There has been an explosion of individuality and how people can express their individuality. "There is such a fine line to walk when you’re saying, 'Look, we created this thing that’s just for women, or we’re recognizing that a lot of women are asking for these features in our...


Ep 76: The Pros and Cons of “The Toddler Principle”

Welcome back for Season 2 of the Bright Planning Marketing Podcast! We shall resume with Episode 76, and for this season, your host Catherine Campbell is now joined by the producer Natalie Pyles! (Yes, Natalie and Jason are married, and they work together as podcast co-producers.) In Episode 76, we introduce you to “The Toddler Principle” in marketing, which acknowledges customers as independent, unique forces while still maintaining authority over them and knowing what's best for them. With...