It is common and normal to get excited about starting your very own business. Maybe you’re passionate about a particular project or area that you think would make a great business. Maybe you have just always wanted to be your own boss and have some freedom in your life.
Whatever the reason you should always start with a well researched business plan.
The importance of a business plan can not be overestimated when it comes to starting and running a business.
A good business plan will:
Business Culture is a dynamic, living thing that is constantly changing in every business. You can have all the best products and services, the best website or branding but all this will not reach its full potential for you if you don't have a healthy business culture in your business.
How bearing your vulnerable side more can benefit the growth of your business.
For some people, the idea of showing their true personalities in business can be a frightening and daunting idea.
However, it is more important than ever to be building personality and story into the branding of your business.
This week we answer a listeners question in helping them to be more vulnerable in bringing out their personality in their brand.
I share some simple tips you can employ in any business...
A Customer Experience Strategy is one of the most critical things you can have in your business. Gone are the days of just providing great customer service. Your customers are now more informed than ever when they engage with your business. In Episode 48 we go through examples of how the little things can zap the overall customer experience in your business without you even realise it's happening!
Barry and Angela had a life long dream of owning their own business. Angela, a full time teacher on a great steady salary, Barry an electrician who had been on the tools all his life since leaving school. They dreamed of becoming their own bosses and take back control of their lives and financial freedom. In this episode you will hear Barry and Angela's story and the process we went through to make their ultimate decision.
It can be common, as a small business owner, to wake up and not want to get out of bed at times when it all seems to be getting too much. So why do we do this to ourselves?
What is the secret sauce that gets us through this turbulent highs and lows? Listen to Episode 46 as we discuss the secret powers of persistence v's perseverance.
Matthew Barnett from Bonjoro knows all about delivering an exceptional customer experience to grow your brand and weld customers to it. Technology has allowed your customers to be more educated and informed when they are making buying decisions so it is imperative that, when they come to your business they are acknowledged, made feel special and appreciated. We talk about the importance of building these relationships and why they are so important to your business success. We also discuss...
It's a contest between death and taxes as to which is least favourite but, as the old saying goes, they are the only two things that are absolutely certain in life. The reality is, while nobody likes to talk about it and we put off doing any planning around it, NOT doing anything is only making things more difficult and traumatic for those we leave behind. Today we talk about why it's important to have your estate plan under control and the types of considerations you should have when...
Kent Sisco is a an entrepreneur in the true sense of the word. Kent has been an integral part of some of the largest software development companies in the world, including being one of the original design team on Microsoft Excel. Not only does Kent share his interesting journey throughout his career but he shares also the lessons he attributes to his success in business. Kent has just released his new project called SPEARE which is a modern day word processor for busy content creators and...
A commonly used strategy to increase the sales and income in a business is to offer a discount to entice more customers to buy. But discounting can work out more expensive than you might first think. Episode 42 explores the true cost of discounting in your business and how a 10% discount can cost you a lot more than 10% profit on your business bottom line. Tune in with Jason Skinner right here!
LinkedIn is a social platform that has had a lot of changes added recently and is quickly becoming a game changer in terms of engagement on social media. We chat with Mary Charleson, author of 5 Minute Marketing about Native video, the importance of building a business community and what's working in the marketing space for her at present.
Episode 40 of The Business Made Easy Podcast Jason Skinner gives us an in depth look into what the break even point is in your business, how to calculate it and why it's so important to growing your business and taking your profit to the next level.
Entrepreneur, public speaker and author Chris Brogan shares his 'Tell it how it is and be Real' approach to business and marketing. We also have a great discussion on the emergence of Block Chain technologies and how he sees them being useful far beyond Crypto Currencies to become an integral part of business processes in the future.
Feeling overwhelmed at the amount of options out there for business tools and software? In Episode 38 I share with you 5 great tools I'm currently using to efficiently help grow my businesses and deliver the results I'm seeking. I share the honest pro's & con's of each to help you make the right choices!
We have a great chat with Amber Hawley & Maelisa Hall from the My Biz Bestie Podcast. Both successful entrepreneurs and business owners in their own rights, they have found each other and established a close support network to make it through the day to day ups and downs of running a business. In this episode we talk about the importance of establishing a network of peers who understand your journey, who are there to support you and how to find these people in both the online and offline...
When it comes to email marketing, we often hear "Nobody reads emails anymore". In podcast Episode 36 Jason Skinner discusses why your email list is still one of the most important assets you have and what you can do to improve your open rates and engagement levels of your email marketing.
Pat Flynn from Smart Passive Income catches up with Jason in San Diego to chat about all things entrepreneurship, his journey in business, the work involved to achieve success and how he approaches business life and his strategies with You Tube and business going forward. A not-to-be-missed episode on The Business Made Easy Podcast!
Are you just like everybody else in business trying to provide good customer service or are you providing your customers with a unique customer experience? There is a big difference between the two and an even bigger difference on your bottom line profit when you get it right.
Today I take you through the difference and give you the tools you can use to provide your customers with a unique customer experience and turn them into raving fans in your business.
Dinesh Rudra is the founder of Light Animations, a company that specialises in helping companies to communicate effectively to their people through the use of animated instructional videos. Dinesh shares his framework for communicating effectively within your organisation, no matter how difficult or complicated the message. Enjoy Episode 33 of The Business Made Easy Podcast!
It is very easy, particularly in the online space to loose sight of the fact that you are actually running a business. In this episode I take you through the distinction of a hobby versus a business and what you can do to identify what it is you are actually running, including steps you can implement to set yourself up for business success.