The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)
Business & Economics Podcasts
The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.
Location:
United States
Description:
The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.
Twitter:
@bizofdigital
Language:
English
Contact:
8152805310
Website:
https://www.businessof.digital/
Episodes
E185 – Empathy in Frontline Workers
3/1/2021
A bad experience with a repair person leads Dave and Mat down a rabbit hole of empathy, protecting employees and much more.
Duration:00:19:46
E184 – NLP, BERT vs. SMITH and What it Means for Marketers W/ Dave Davies
2/14/2021
Dave Davies joins to talk NLP, BERT vs. SMITH, Passages and what it all means for SEO and Digital Marketers.
Duration:00:38:27
E183 – 101 Guide to Writing Blog Posts
1/31/2021
Dig into a primer on writing a blog post, article, service page or really any type of content. The guys walk through the process of creating content from start to finish.
Duration:00:16:20
E182 – Pros & Cons of Google Ads Recommendations W/ Greg Finn
1/17/2021
Gregg Finn joins the guys and digs deep into Google Ads, Google Partner Program and the Pros & Cons of Google Ads Recommendations.
Duration:00:31:21
E181 – 2020 in Review
12/13/2020
Dave and Mat end the year by reviewing their favorite episodes and topics that were covered along with some guidance on how to be a guest in 2021.
Duration:00:20:21
E180 – Tool Discovery and Selection Tips W/ Kevin Mullett
12/6/2020
Talk tool selection, process fit and where to find them for your digital marketing projects in this episode with guest Kevin Mullett.
Duration:00:35:30
E179 – Virtual Conferences & 2021 Predictions
11/29/2020
Dave talks about two upcoming virtual conferences, the guys make predictions and talk pros/cons of virtual conferences.
Duration:00:22:50
E178 – Google Antitrust 2020 Update
11/15/2020
In October 2020 the DOJ filed against Google along with a number of other Attorney Generals from 10 plus states. Here is the general gist of the suit: The Complaint alleges that Google’s anticompetitive practices...
Duration:00:45:06
E177 – How Human is Your Marketing?
11/8/2020
Using Ocean Spray and TikTok as a spring board the guys dig into asking the question of "How Human is Your Marketing". Listen for examples and ideas on what you can do to make your own marketing more "human".
Duration:00:18:26
E176 – Team Building, Tom Brady and Leadership
11/1/2020
Mat talks Tom Brady, football, and company alumni groups as the guys dig into the topic of leadership one last time for 2020.
Duration:00:18:17
E175 – What are Some Ways to Test and Improve CTR From Google and Bing
10/25/2020
This episode will dig into some tests, some resources and some ideas on what you can do to improve your own CTR in Google and Bing.
Duration:00:20:41
E174 – Tools & Tips for Reusing Video and Audio Content
10/18/2020
Listen for tools and tricks on ways to reuse audio content. We cover video, podcast, and really anything that has audio that you can reuse for social media easily.
Duration:00:21:09
E173 – Patterns in Social Media Posting, Podcasting, and Content Scheduling
10/11/2020
Schedules are great and you need them but you also need to test them. Dig in as we walk you through how to try and balance scheduling and testing.
Duration:00:18:50
E172 – What is the Best Transcription Service?
10/4/2020
Dig into to our comparisons and reviews of what the best AI transcription service is for podcasters and others that need transcription services.
Duration:00:20:44
E171 – Tips for Excelling as an In-House SEO w/ Kevin Indig
9/27/2020
Kevin Indig joins to talk about ways to achieve greater SEO success by getting the resources and budget that are needed to compete.
Duration:00:24:00
E170 – How to Ask Questions & How it Can Impact Your Business
9/20/2020
Who knew there was so much to asking a question. A 7 year old article spurs a debate on how to better ask questions and improve the answers we get.
Duration:00:20:22
E169 – Taking Social Media Offline
9/13/2020
This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that isnt quite the same, that really is more link bait type items.
Duration:00:20:13
E168 – Q&A on Link Building
9/6/2020
A question about outsourcing links sends the guys down a rabbit hole of recent articles and digging into link building basics.
Duration:00:21:58
E167 – Do You Deal in Trust? How to Unlock it for Your Business W/ Jay Sofer
8/30/2020
This episode and interview focus on Jay Sofer of LockBusters NYC and how to unlock and build trust with people offline and online.
Duration:00:23:32
E166 – How To Be a Better Steward for Your Team & Organization
8/23/2020
A thread online (as it often does) gives Dave an idea to dig into how people ask questions online, how people "help and how we can do both better.
Duration:00:16:55