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The Business of Story

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Location:

United States

Twitter:

@ParkHowell

Language:

English


Episodes

#153: How to Evolve as a Brand Storyteller

7/16/2018
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What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold. But it takes hard work, focus and the ability to produce, edit and learn. Jason Ensler has mastered the art of striking gold with storytelling. On today’s show, he shares his evolution as a film director and storyteller and what you can learn from his...

Duration:00:46:54

#152: How to Make Your First TEDx Talk a Hit

7/9/2018
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Jen Dille wears many hats, she is a mom of four and project manager for Sure Spark Marketing. But one of her more recent hats that she has picked up in her “spare” time is that of the licensee and co-organizer of TEDxGilbert alongside her daughter, Mara. Maybe you haven’t even heard of TEDx, so allow me to explain –TEDx is a local TED talk event that is put on independently by a member of the community. Just this past March, Jen put on the first ever TEDxGilbert event here in...

Duration:01:04:44

#151: How to Use the Story Cycle™ to Become an Activist Brand

7/2/2018
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In 2016, Avantpage, a language translation company, set out to give their already successful company a revamp. They wanted to start standing for more in the world. They did this by redefining not only their brand strategy, but their brand story. Avantpage has been able to really hone in on their brand voice as activists in order to adequately spread their message and motto –empathy beyond words. On today’s show we have Luis Miguel, international translation expert and owner of Avantpage,...

Duration:01:07:32

#150: What You Can Learn From Red Bull’s Virtual Reality Storytelling

6/25/2018
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Parker Howell, award-winning virtual reality filmmaker and director of Red Bull’s first stereoscopic first-person V.R. music video, shares his experience in virtual reality storytelling and how to push the envelope with your brand storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: https://businessofstory.com/telling-business-story-ebook/ Like what you hear? Bring Park to your next event.

Duration:01:08:15

#150: What You Can Learn From Red Bull’s Virtual Reality Storytelling

6/25/2018
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Nowadays, it seems like our world is bursting at the seams with new technologies. Virtual reality is one of the newest cutting edge technologies to come onto the scene. But virtual reality spans far beyond putting on a pair of goggles and watching a video. Because, when used correctly, it can completely transform the way that you tell your brands story. Red Bull is one of the greatest brands when it comes to storytelling. The company continues to push the envelope with their content...

Duration:01:08:39

#149: How to Make Long-Form Story-Based Ads Work for You with Kylie Slavik

6/18/2018
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Kylie Slavik, former slam poet gone "accidental digital marketer," shows you how long-form storytelling can generate millions of dollars for your clients in the fleeting online world.

Duration:00:53:57

#148: How to Find the Energy and Entertainment in Your Business Stories

6/11/2018
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You grow up in school writing stories paying attention to the structure of the stories you’re telling. But when it comes to business, you may need to be doing just the opposite. Have you ever sat through a presentation that is packed full of statistics and numbers that it nearly puts you to sleep? We’ve all been there. Sometimes, no matter how passionate the presenter actually is, it gets drowned out by all of the numbers and statistics. And that’s because they are too hung up on the...

Duration:01:09:22

#147 Business of Story Nick Westergaard

6/4/2018
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We may not even notice it, but we are being bombarded by brands. Whether it’s a TV commercial, an ad on Instagram, or even just a truck driving by – messaging is everywhere. But the brands that resonate are the ones that tell a compelling story. Is the story of your brand a quest story? A voyage and return story? Or maybe yours is the story of a hero. Whatever it is, the way that you position and shape your brand in your story is what will set you apart in the cacophony of communication...

Duration:00:52:53

#146: How Krispy Kreme Delights its Fans Through Digital Storytelling

5/28/2018
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In 2011, Kelley O’Brien made an ironic transition: she left her career at a health agency to work for one of America’s favorite guilty pleasures: Krispy Kreme. That’s because Kelly, the former Director of Social Media at Krispy Kreme, is all about bringing joy to her customers, whether through an inventive community health center promotion, or planting a donut Easter egg in your Instagram feed. Any business can hop on Instagram and post a photo of their product in hopes of reaching a...

Duration:00:51:13

#145: Learn From the Pitch Queen How To Craft and Tell Your Compelling Brand Story That Sells

5/21/2018
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The power of anecdote is so great that it has a momentum all its own. No matter how boring the facts are, with a compelling brand story, you feel like you’re on a train that has a destination. Those anecdotes are told using stories. Stories sell. And as an entrepreneur, your #1 job will be to sell yourself and your services or products to potential clients. There is no doubt that storytelling works to connect with people on a primal level and move them to action. Telling your story in...

Duration:00:52:12

#144: How to Use Inspiration, Relatability and Suspense in Your Brand Storytelling

5/14/2018
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By now, you know the importance of using inspiration, relatability in your stories. Still, it can be difficult to combine all three. Yet our guest, Michael Backes, has mastered it through the art of surprising and suspenseful story structures. Michael Backes is a brilliant man with many areas of expertise. Not only is he a storyteller, he is a screenwriter, co-founder of the American Film Institute Digital Media Studies program, Hollywood digital pioneer, special effects artist and author...

Duration:00:58:10

#143: How Logic and Magic in Your Purpose-Driven Brand Storytelling can Change the World

5/7/2018
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If you are a leader of a purpose-driven brand, then you appreciate the growing industry of sustainability. But many brands are still struggling with how to tell their corporate social responsibility narratives and their stories of sustainability - because they’re too often focused on their efforts rather than their outcomes. Remember, your brand stories are not about what you make, but what you make happen. In 2006, Freya Williams stood in a grocery store staring at the toilet paper...

Duration:00:54:46

#142: How to Develop Your Business Strategy Story to Grow Your Brand and Your People

4/30/2018
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Shawn Callahan, co-owner of Anecdote and co-creator of the Storytelling for Leaders and Storytelling for Sales deliberate practice programs, is an expert at helping people explore ways to put stories to work for their brand and in their business. In this week's episode, we're sharing ways to create a courageous and compelling business strategy story to take your brand and your people into new, exciting and often scary directions. Plus, Shawn and his business partner, Mark Schenk, have...

Duration:00:48:40

#141: How to Use Small-Batch Brand Storytelling to Connect People with Place

4/23/2018
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We’re all guilty of putting profits above people at some point in our lives. All too often, brand marketers forget that we’re communicating with humans, not numbers. But success is often measured by how we impact the lives around us, and as storytellers we should always aim to connect with and help one another. Our guest today, Kris Herbert of Kingswood Skis, is extremely talented at bringing people together through story. I was first introduced to Kris when she downloaded our DIY Story...

Duration:00:59:57

#140: Legendary NPR Host of All Things Considered, Robert Siegel, Reveals how he Crafts his Stories

4/16/2018
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recognize when a story isn’t authentic. But many storytellers struggle to find a narrative that they think is engaging and effective without resorting to fiction. Our special guest explores the intersection of journalism and storytelling, and the fine line between fact and fiction. Robert Siegel is a world-renowned storyteller. For over 30 years, Robert was the iconic voice at National Public Radio (NPR) who co-hosted the network's flagship news program All Things Considered, a series...

Duration:00:38:26

#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience

4/6/2018
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In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, your brand story can be easily accessible to anyone, anywhere, at any time. But with this connection comes competition, especially when it comes to SEO. There are countless stories being told by millions of organizations, and it’s a struggle to get noticed amongst your target audiences searching for content like yours. I know what you’re thinking, “How can I publish what...

Duration:00:56:51

#138: How to Use StorySpotting™ to Create Irresistible Brand Stories

3/31/2018
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For many organizations, the hardest part of telling their brand story is finding it. We experience so much every day that it’s often difficult to realize which events are the pivotal ones that define our brand's story. more If you want to tell a fantastic story that truly connects with your customers, you have to stop looking for the story and start finding the scenes – those small moments that change everything. That's why today's episode is all about sorting the good stories from the...

Duration:01:08:57

#137: How to Use Your Personal Stories to Become a Super Connector in Business

3/25/2018
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Every entrepreneur knows it's all about who you know. The universal truth is that running a business without help from friends is impossibly difficult. We have become so dedicated to spreading our name as far as possible, it's common for us to forget the true value of these connections. Our episode today is about reminding ourselves of the humans behind the brand and creating stronger business relationships in our daily lives. Joining us is Scott Gerber, author of Super Connector: Stop...

Duration:00:58:58

136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs

3/18/2018
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Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves. As storytellers, we often think only of how our stories will be received by the conscious minds of the audience. But we may be missing out on a critical piece of storytelling technique by not considering what is below the surface. Our...

Duration:00:58:36

#135: How to connect using comedic stories in your corporate communications

3/11/2018
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Storytelling is the best way to share emotions. With the right story, your audience can experience any feeling the teller may share. Emotional appeal is the most powerful aspect of story brand marketing, but often we focus on the same emotions. There is an abundance of campaigns seeking to create hope, fear, even shame in their audience. This episode is focusing on an underutilized emotion: laughter. Tim Washer is joining us today to share his experiences as a comedic brand marketer....

Duration:00:58:07