Evergreen Marketing (formerly CarrotCast)

The real estate investing space has become more competitive when it comes to SEO. But, Josue, a real estate developer & investor out of Boston has shifted his 3 Carrot websites to go after low-hanging fruit that other investors are ignoring. We talk about what he's done to rank #1 in Google for a variety of terms, the different use cases for his websites & how he monetizes a variety of leads, how he's held his rankings by staying hyper-local and leveraging his credibility, and how he prioritizes his SEO efforts. We also touch on his journey from a newbie investor to a respected developer. Listen in if you want leads & deals like Josue! Mentioned in this episode: Josue's Carrot Site: https://www.velneydevelopment.com/ Josue on twitter: https://twitter.com/velneydev Josue on Facebook: https://www.facebook.com/profile.php?id=100060571653411 Josue on IG: https://www.instagram.com/josue_velney/?hl=en About Josue: Josu’e Velney is the Owner/CEO of Velney Development LLC, a VBE & MBE-certified real estate development company based in Somerville, MA. Josu’e also serves as the Owner/Construction Manager of Velney Construction LLC. Before his entrepreneurial ventures, Josu’e served as a Lieutenant/EMT for the City of Somerville Fire Department and in the United States Marine Corps. He holds a Bachelor's Degree in Building Construction Management from Wentworth Institute of Technology. Josu’e has received numerous awards and recognition for his achievements. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

If you want your content to rank AND convert, you can't ignore Google's "E.E.A.T." - This is a 3 part series on actionable ways of ensuring your content has adequate Experience, Expertise, Authority, and Trust. Today we give away Chat GPT prompts that make it easier to create stellar content that ranks, explain why all of this even matters, and share real examples of Carrot members who are doing this really well. Listen in! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

What real estate investor would be crazy enough to give a chunk of their profits back to the house seller after closing a deal? Seth would. His refreshing approach to investing has helped him not only consistently close profitable deals, but to gain a sense of fulfillment & peace. I invited him to share a story about how he was able to truly serve a seller and help them out when they needed it most, plus talk about how his transparency in negotiation helps him win over sellers with ease. Mentioned in this episode: Seth's Carrot Site: https://www.sethbuyshouses.net/ ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

How much text do you need on a page to rank? what about converting a website visitor into a lead? Trevor & Brady demystify word count, talk about why Carrot sites are so "wordy," and when to use long-form copy vs. short-form. Listen in! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Want to supplement your Evergreen SEO efforts with quality leads, fast? Pay-Per-Lead is a great way to do that. Andy Kolodgie & Brady talk about how to vet a pay per lead company, insider tips on how to get leads cheaper, and other tips to help you get the max ROI from your paid marketing efforts. You can find Property Leads and our other trusted partners in the Carrot Marketplace at marketplace.carrot.com! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

As a real estate investor in Sacramento for over 25 years, Laurel has learned a thing or two about online marketing. Today she walks us through her journey starting with Carrot 8 years ago and shares the exact steps she took to build a highly memorable brand with an omnichannel marketing approach one step at a time. We talk about how she's niched down on hoarder homes & community development, how she's found & retained world-class talent, and so much more. Enjoy! Mentioned in this episode: Laurel Buys Houses Carrot Site: https://www.laurelbuyshouses.com/ 10X T.V.: https://marketplace.carrot.com/services/managed-tv-ads-10xtv/ Need an executive or personal assistant? https://thekickassistant.com/ The 12 Week Year Book: https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234 Laurel on Facebook: https://www.facebook.com/laurelbuyshousesSacramento/ Laurel on LinkedIn: https://www.linkedin.com/in/laurelsagen/ ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

How much does site speed matter for SEO & conversion? How fast is fast enough? What can I do to keep my website loading fast? We're covering all of this and the nitty-gritty of website page speed! Listen in. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

This one is packed! We're talking about how to get backlinks, how many you need to rank, buying vs building, and creative ways to get high-authority backlinks with less effort. Listen in! Mentioned in this Episode: Your first citations: https://help.carrot.com/tutorial/citations/ Google Business Optimization: https://youtu.be/F6w1HFatej0?si=SUcBZnXvCuA_YVrf Carrot site audit: https://carrot.com/site-audit/ https://www.thehoth.com/ https://www.connectively.us/ ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Chris is a general contractor who switched over to Carrot from his Hubspot website which "looked cool but was getting [him] no leads." He spent one weekend making Carrot work for his construction business and just four days after launching he got his first lead that turned into a signed contract. And another one a few weeks later that turned into a $150k remodel project! Listen in to find out how Chris is crushing content marketing & SEO to help him scale his construction business. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

When it comes to optimizing your content to rank well in Google, what matters most? We cover the foundation, the dos & don'ts of keyword density, headings, meta descriptions, and more! Doing this handful of things right across all of your content is critical if you're just starting your SEO journey. Listen in! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Daniel has generated over 1,000 Carrot leads through his Carrot Lead Generation hub, a.k.a. website. He's usually ranked number one in his competitive market of San Antonio, Texas. In our conversation, we talk about: Mentioned in this Episode: https://www.sellmyhousefastsatx.com ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Maybe you're not yet a Carrot member or you're new to Carrot, but you're wondering -"what do I need to buy to get ranked in Google ...how much SEO does Carrot do for me?" The short answer is - there's no automatic shortcut to banking #1. But the good news is, a lot of the foundational work is done for you. Today Trevor & Brady break down the fundamentals so you can understand what time OR money you need to put in, in order to rank and get results with Carrot & SEO. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

How do you use ChatGPT & Carrot's tools to create content in less time that has real potential to rank in Google? Trevor & Brady share Google's stance on AI-generated content, how to make sure your content is unique, and what mistakes to avoid when using AI for content creation. Listen in! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

With a million keywords to rank for in Google, how do you decide what's going to generate you the most leads? Trevor & Brady share a simple & powerful method for keyword research if you're just getting started with SEO. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

The way Krystal & Dedric Polite run their marriage and their business is something we could all aspire to. Sure it's cool being on a T.V. show (A&E's 50/50 Flip) and having a $5M real estate portfolio, but the gold nuggets I picked up in my conversation with them were about having a crystal clear vision backed by a purpose beyond themselves, their counter-culture, yet effective approach to dating that has allowed their marriage to thrive, and how they've managed their finance as they went from W2 to wholesaling to flipping and owning multiple businesses. I hope you enjoy this as much as I did. Listen in for a true behind-the-scenes look! Dedric & Krystal are stars of the house-flipping reality TV show 50/50 Flip on Hulu & A&E. The Polites are rare keynote speakers, coaches & entrepreneurs who actually own & operate multiple highly profitable 7 figure businesses. Mentioned in this episode: https://politewealthportal.com/4weekwholesalingacceleratorhttps://www.politeproperties.com/ ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Why and when should you even care about starting Google and Facebook Ads? Trevor & Brady break down the first steps of what to focus on when it comes to paid lead generation, so you can supplement your SEO by getting motivated leads quickly. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Not-so-obvious, tactical tips on how NOT to destroy your site conversion. Trevor & Brady share shed light on the biggest causes as to why you might not be converting visitors into leads, so you can understand the exact content & formatting you need if you want a high-performing site. Listen in. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

How do you actually set up your website AKA Lead-gen hub in a way that both Google & prospects love? Trevor & Brady share the fundamentals of what your site MUST have in order to rank & convert leads. Don't settle for random acts of marketing! ;) Listen in. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Start here. Is Evergreen Marketing worth it, where does it fit into my business and what even is it? Trevor & Brady lay the foundation & aim to shift the way you think about marketing as a whole, so you can generate better leads with less headache. Listen in. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Carrot Facebook groupThe Entrepreneur Freedom Formula ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.