The Content Engine
Business & Economics Podcasts
To thrive in today's content-driven world, every company needs to start thinking like a media company. On The Content Engine, a branding and marketing-focused interview show, we reverse engineer the strategies, trends and tools that entrepreneurs & brands are employing to storytell more effectively and scale their own content empires. Hosted by Alex Murphy, Narrative Strategist and founder of Golden Arm Media, the show invites successful entrepreneurs, digital marketers and agency owners to reveal their secrets to building an epic brand and leveraging content to turn prospects into loyal customers.
Location:
United States
Description:
To thrive in today's content-driven world, every company needs to start thinking like a media company. On The Content Engine, a branding and marketing-focused interview show, we reverse engineer the strategies, trends and tools that entrepreneurs & brands are employing to storytell more effectively and scale their own content empires. Hosted by Alex Murphy, Narrative Strategist and founder of Golden Arm Media, the show invites successful entrepreneurs, digital marketers and agency owners to reveal their secrets to building an epic brand and leveraging content to turn prospects into loyal customers.
Twitter:
@GoldenArmMedia
Language:
English
Episodes
Boosting Social Engagement with Text-Driven Videos | Rebecca Stefansky on The Content Engine
11/14/2017
On this episode, Alex and Rebecca Stefansky, director of content operations at Wochit, discuss how she's managed to massively scale Wochit’s content production, how they engage people online amidst changing viewing habits, and how Wochit has built a YouTube audience and found success on that platform without having a traditionally personality-driven brand.
Duration:00:30:28
Todd Nevins on Starting a Podcast for Passion (and Profit) | TCE 012
11/7/2017
In this episode, Alex and Todd Nevins, host of the Go Hunt Life podcast, discuss challenges in the early stages of starting the podcast, his breakthrough moment, the strategies he’s used to grow a loyal following, the impact the podcast has had on Todd both personally and professionally, and some of his guests’ inspiring stories of transformation.
Duration:00:29:41
Brandon Anderson on Creating Smarter Content with Data-Driven Insights | TCE Ep 011
10/31/2017
On this episode, Alex and Brandon Andersen, chief strategist and co-founder of Ceralytics, discuss how to leverage content intelligence to bring a data-driven mindset to content creation, how to create a content-first culture at your company, the right way to do influencer marketing, and some of the major trends in content marketing he predicts for the next 24 months.
Duration:00:32:50
Joel Goobich on Expanding Your Video Strategy Beyond YouTube | TCE Ep 010
10/24/2017
In this episode, Alex and Joel Goobich, serial entrepreneur and founder of Big Picture Videos, discuss common challenges that businesses face in their approach to video, how to move your video strategy beyond YouTube, how to get your team to really speak the language of video, and the important video marketing trends we’ll see over the next few years.
Duration:00:37:49
Fernando Paz on Creating a Strong SEO Foundation for Your Content Strategy | TCE Ep 009
10/17/2017
In this episode, Alex sits down with Fernando Paz, CEO of Page One Guru, an Austin-TX based SEO firm. They discuss how to craft messages that satisfies both your audiences (human AND robot), the connection between SEO and content marketing, modern SEO best practices, and how the rising intelligence of search engines will affect how people discover your business.
Duration:00:32:13
Callie Kerbo on Building an Authentic Digital Presence Your Audience Will Love | TCE Ep 008
10/10/2017
On this episode, Alex and Callie Kerbo, founder of Honeycomb Creative Co., discuss the importance of establishing brand identity early, anticipating customer needs, and how to build a loyal following of brand advocates that will carry your business to new heights.
Duration:00:35:03
Matthew Pollard on Developing Core Content to Accelerate Lead Generation | TCE Ep 007
10/3/2017
On this episode, Alex continues his interview with Matthew Pollard - serial entrepreneur, business coach, and founder of the Rapid Growth Academy. They discuss the advantages of a story-first selling approach, the need for evergreen content, and how to structure the core blog posts that will fuel your lead generation strategy.
Duration:00:31:59
Matthew Pollard on Crafting a Unified Message to Command Your Own Market Niche | TCE Ep 006
9/26/2017
On this episode, Alex chats with Matthew Pollard - serial entrepreneur, business coach, and founder of the Rapid Growth Academy - about the power of developing your unified message, defining your own market niche, and using your passion to fuel rapid growth in your business.
Duration:00:25:28
Jessica Hagemann on Finding Power and Purpose in Your Life Story | TCE Ep 005
9/19/2017
On this episode, Alex and Jessica Hagemann, award-winning author and founder of Cider Spoon Stories, discuss the process of developing narratives, how to find your authentic voice, and the challenges Jessica has faced in growing her business and storytelling the lives of others.
Duration:00:18:44
Nick Alter on Building a Digital Ecosystem that Drives Conversions | TCE Ep 004
9/12/2017
For the past seven years, Nick Alter has been offering his expertise in brand development and online marketing strategies to help grow dozens of brands. In 2011, Nick took his consulting to the next level by bringing together some of the most talented multimedia and digital experts to found Alter Endeavors in Austin, Texas. Now Alter Endeavors is a full service digital communications agency helping clients drive conversions through innovative digital marketing solutions.
On this episode,...
Duration:00:41:14
Sandra Dee Robinson on Embracing Authenticity on Stage and on Camera | TCE Ep 003
9/6/2017
Can being true to ourselves help us communicate more effectively with our audience? Sandra Dee Robinson, Hollywood actress and founder of Charisma On Camera, tells us how.
Duration:00:38:06
Emily Leach on Community Building & the Rise of the Freelance Business Model | TCE Ep 002
8/28/2017
After years as a freelancer in the digital marketing industry, Emily Leach founded the Freelance Conference to bring together skilled individuals who believe in working on their own terms.
On this episode of The Content Engine, Emily and Alex discuss what it takes to be a successful freelancer, how businesses can better find and collaborate with freelance talent, and how to build a thriving community around your conference or event.
Duration:00:28:58
Ricky Holm on Brand Storytelling with Immersive Technologies | TCE Ep 001
8/21/2017
As we shift into the so-called “Experiential Age,” how can brands leverage emerging video technology to create positive experiences and storytell in new ways? Ricky Holm from Chocolate Milk & Donuts lays it out for us.
Duration:00:29:59