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Creative Intelligence

Business & Economics Podcasts

Creative Intelligence is a series of conversations about the tools and technologies that inspire creativity. Hosted by Splashlight CEO James Ingram, each episode explores the role of technology in fueling creativity and innovation, and how it can impact on and drive business growth. Through intelligent discussion with thought leaders, academics and industry experts, these conversations look at how data can be utilized as part of the creative process and examines why data is key to unlocking commercial and creative success. Host James Ingram became CEO of Splashlight in 2005. He launched this podcast because he is an advocate for the role of creative intelligence in content design and creation and commercial success, and wants to put the spotlight on the people and ideas shaping how technology and innovation are changing the creative services industry.

Creative Intelligence is a series of conversations about the tools and technologies that inspire creativity. Hosted by Splashlight CEO James Ingram, each episode explores the role of technology in fueling creativity and innovation, and how it can impact on and drive business growth. Through intelligent discussion with thought leaders, academics and industry experts, these conversations look at how data can be utilized as part of the creative process and examines why data is key to unlocking commercial and creative success. Host James Ingram became CEO of Splashlight in 2005. He launched this podcast because he is an advocate for the role of creative intelligence in content design and creation and commercial success, and wants to put the spotlight on the people and ideas shaping how technology and innovation are changing the creative services industry.

Location:

United Kingdom

Description:

Creative Intelligence is a series of conversations about the tools and technologies that inspire creativity. Hosted by Splashlight CEO James Ingram, each episode explores the role of technology in fueling creativity and innovation, and how it can impact on and drive business growth. Through intelligent discussion with thought leaders, academics and industry experts, these conversations look at how data can be utilized as part of the creative process and examines why data is key to unlocking commercial and creative success. Host James Ingram became CEO of Splashlight in 2005. He launched this podcast because he is an advocate for the role of creative intelligence in content design and creation and commercial success, and wants to put the spotlight on the people and ideas shaping how technology and innovation are changing the creative services industry.

Language:

English


Episodes

#29 Creative Intelligence: Providing the mentorship that sparks entrepreneurship

7/6/2020
In this episode, James speaks to Carolyn Rodz, co-founder and CEO of Hello Alice. Backed by Serena Williams and Melinda Gates, the free data-driven platform connects individuals with the resources to start and grow a business. Working closely with community, government and private sector partners such as Ebay, Backstage Capital, Mastercard and Salesforce, the platform uses machine-learning technology to match businesses owners to personalized opportunities. In this conversation, Carolyn...

Duration:00:40:54

#28 Parry Malm: How AI copywriting will change marketing for the better

4/9/2020
In this episode, James speaks to Parry Malm, CEO of Phrasee. A pioneer of AI copywriting, he co-founded Phrasee five years ago and has since worked with some of the world's most recognized brands including Ebay, Groupon and Virgin. Phrasee uses AI to generate marketing copy, which they say is better than what a human can produce - and this is used for newsletters, social media, push notifications and more. In his latest book ‘‘The Language Effect: Why AI-Powered Copywriting is a marketer’s...

Duration:00:30:45

#27 Michael Wooldridge: Calming Fears About AI

3/17/2020
In this episode, James speaks to Michael Wooldridge, professor and head of computer science at the University of Oxford. He’s been an AI researcher since 1989, and has recently published ‘The Road to Conscious Machines: The Story of AI’, in which he explains why our fears for the future of AI are misplaced. During this conversation, Michael explores how our lives are changing through the use of AI, but also how he believes the technology will never be able to replicate human creativity. He...

Duration:00:40:15

#26 Devin Krotman: Solving Global Challenges With AI

3/4/2020
In this episode, James speaks to Devin Krotman, director of the IBM Watson AI XPRIZE. The XPRIZE Foundation has designed and operated 17 competitions in the areas of space, oceans, learning, health, energy, environment, transportation, safety and robotics. The $5 million prize that Devin oversees is focused on artificial intelligence, and challenges teams to develop a system that uses AI to solve some of the world’s biggest challenges. Devin says there’s a lack of harmonized conversation...

Duration:00:34:42

#25 Rhonda Scharf: Will AI Steal Your Job?

2/19/2020
In this episode, James speaks to Rhonda Scharf, professional speaker and president of consultancy practise ‘On The Right Track’. Her latest book, ‘Alexa is Stealing Your Job’, explores how artificial intelligence will impact our careers in the future, and offers advice on how to make yourself invaluable. Here she explains how AI will impact every sector, how it will boost creativity, and how it will increase fulfilment by taking over the mundane parts of our day-to-day tasks. Rhonda admits...

Duration:00:26:57

#24 Pranav Yadav: Decoding Human Behaviour

2/5/2020
In this episode, James speaks to Pranav Yadav, CEO of Neuro-Insight, a company which uses brain-imaging technology to measure how the subconscious responds to marketing campaigns across social media platforms and TV commercials. Pranav believes marketing has the power to shape our culture and the way we think, but argues that our over-reliance on conscious, self-reported data means that we need to adapt our approach to advertising. Neuro-Insight’s technology allows an understanding of the...

Duration:00:46:30

#23 Minda Aguhob: The Social Network for Caring

1/22/2020
In this episode, James speaks to Minda Aguhob, chief people officer and co-founder of Vytality Health, a social app for co-caring. It provides physical and emotional support through personalized communities of support and customized information. The idea was born after Minda was involved in a serious cycling accident that resulted in her living through eight months of “torment and torture”. As her loneliness developed into depression, she realised we need a better way of communicating and...

Duration:00:33:15

#22 Payal Arora: Falling Back in Love With Technology

1/7/2020
In this episode, James speaks to Payal Arora, professor and chair of technology, values, and global media cultures at Erasmus University Rotterdam. Payal is also the founder and executive director of Catalyst Lab, an initiative that brings the academic and business world together to engage the public on social issues. As a digital anthropologist, the number one reaction Payal gets to her work is: “What is that?” In this intriguing and thought-provoking discussion, she gets to the heart of...

Duration:00:43:11

#21 John Crowley: What It Means To Be Human

12/11/2019
In this episode, James is in Paris speaking to John Crowley, section chief of research, policy and foresight at UNESCO’s Sector for Social and Human Sciences. UNESCO is an agency for cooperation and a forum for debate, and John works to mobilise the human sciences to develop knowledge and action capacities for social transformation. He asks what is it to be human, and explores how we understand ourselves in the face of technological advancement and challenges. John believes there isn’t...

Duration:00:39:20

#20 Dr Tara Swart: Mastering Your Brainpower

11/21/2019
In this episode, James speaks to Dr Tara Swart, neuroscientist and senior lecturer at MIT. She helps executives all over the world to achieve mental resilience, and her unique career has been featured in Nature about alternate career paths for people with science degrees. Despite this, she was told from a young age that she wasn’t creative because she wasn’t artistic, and wants to reframe that stereotype through the lens of neuroscience. To her, creativity is about using your brainpower to...

Duration:00:36:52

#19 Alison Richings and Pelin Morris: The Art of Wayfinding

11/7/2019
In this episode, James speaks to Alison Richings and Pelin Morris from Endpoint. The company uses a practise called wayfinding to help us connect to places, spaces and buildings. They analyse and improve design elements – from signage to lighting, and even smell – to enable us to navigate environments more comfortably and efficiently. To do this, the team uses technology combined with anthropological study of people’s body language and emotional responses to spaces. Alison and Pelin speak...

Duration:00:31:40

#18 Jeanniey Mullen: An Innovation In Pay

10/28/2019
In this episode James speaks to Jeanniey Mullen, chief innovation and marketing officer for DailyPay. The company offers a novel solution to getting paid by your employer. At the click of a button, you can withdraw the money you’ve earned whenever you need it, on any day you like. Being paid monthly causes many people to live paycheck to paycheck, struggling to make ends meet. This tech aims to provide the solution by giving employees control over their pay. Hear how it’s led to increased...

Duration:00:29:35

#17 Martin Adams: Bringing Back Great Storytelling

10/10/2019
In this episode, James speaks to Martin Adams, CEO of Codec, an award winning company which uses artificial intelligence to perfect marketing. Martin set up the company because of a desire to bring back great storytelling in advertising. The internet is full of tribe-like communities known as digital villages, and Codec uses data analysis to target them. Rather than replacing human creativity with AI, the company wants to bolster the creative process, offering insights that help brands...

Duration:00:35:49

#16 Matt McNabb: Local Insights And Data Collection

10/2/2019
In this episode, James speaks to Matt McNabb, CEO of Native, a new innovative data collection platform. Matt has a background in carrying out quantitative and qualitative research in war zones, spending much of that time in places like Afghanistan and Syria. He became frustrated at how slow it was to gather real, on the ground information – and so Native was born. It allows companies to quickly access affordable, local insights by recruiting thousands of people from over 40 countries to...

Duration:00:37:14

#15 Tom Simonite: Making the Impossible Possible with AI

9/13/2019
In this episode, James speaks to Tom Simonite, senior writer for WIRED magazine. Tom's interested in discovering technologies that are changing the world we live in, particularly artificial intelligence. His passion took him from the UK to LA, in pursuit of the abundance of ground-breaking tech being developed in the city. Tom discusses how AI is being used to search for emotions within photos, how it's proving life-changing in India in the treatment of diabetes and loss of eyesight, and why...

Duration:00:32:06

#14 Toby Shapshak: Why Innovation is Better in Africa

8/27/2019
In this episode, James speaks to Toby Shapshak, editor-in-chief of Stuff magazine and writer for Forbes. Toby is a strong believer that innovation is better in Africa. He says innovative ideas are born of constraint, and because there's a great deal of need in Africa for novel ways to solve various problems, there's a constant stream of ideas coming out of the continent. He talks about how the rush of multinationals looking to invest in South Africa has led to the arrival of quantum...

Duration:01:01:14

#13 Adam Hadley: Understanding Terrorist Content and Freedom of Expression

7/16/2019
In this episode, James speaks to Adam Hadley, founder and managing director of data science consultancy QuantSpark, and director of Tech Against Terrorism. The project was initiated by the UN Counter-Terrorism Directorate and works to support platforms such as Facebook, Twitter and Google. In this in-depth conversation, he explains how analysing data creatively to understand and spot behavioural trends is valuable for businesses, discusses the ethical implications of removing harmful online...

Duration:00:41:43

#12 Wonbo Woo: Humans and AI Working Together

7/2/2019
In this episode, James speaks to Wonbo Woo, executive producer of video at Wired. In his previous roles covering breaking news at ABC and NBC, Wonbo has reported across three dozen US states and five continents. In this in-depth conversation, James and Wonbo discuss the catalyst behind Wired’s two part-documentary, Machine Learning: Living in the Age of AI, which investigates how technology interacts with our everyday lives, and debate the obstacles and transformative impact of AI on...

Duration:00:46:12

#11 Katie King: Innovative Marketing and Business Transformation

6/5/2019
In this episode, host James Ingram talks to Katie King, CEO of boutique management consultancy AI in Marketing. Together they explore the advantages of AI-embedded tools in providing a personalised service, discuss the need for business leaders to keep up with the “fourth industrial revolution”, and Katie argues that, in future, companies will have to work much harder to earn our trust before we agree to freely share our data.

Duration:00:37:35

#10 Al Ramich: AI Assistants and Data Ethics

5/22/2019
In this episode, host James Ingram talks to Al Ramich, founder and CEO of intelligent assistant platform Loomi. They discuss the increasing use of artificial intelligence to help organise and filter digital communication, address concerns surrounding the ethics of accessing user data, and the importance of “humans having the final choice”.

Duration:00:33:11