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The Digital Analytics Power Hour

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Three guys who have been around the digital analytics block a few times share the stories of those travels.

Three guys who have been around the digital analytics block a few times share the stories of those travels.
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Location:

United States

Description:

Three guys who have been around the digital analytics block a few times share the stories of those travels.

Language:

English

Contact:

6143561717


Episodes

#099: How Technical Should the Analyst Be? With Simo Ahava!

10/9/2018
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Are you deeply knowledgable in JavaScript, R, the DOM, Python, AWS, jQuery, Google Cloud Platform, and SQL? Good for you! If you're not, should you be? What does "technical" mean, anyway? And, is it even possible for an analyst to dive into all of these different areas? English philosophy expert The Notorious C.M.O. (aka, Simo Ahava) returns to the show to share his thoughts on the subject in this episode. For complete show notes, including links to items mentioned in this episode and a...

Duration:01:02:07

#098: Successfully Managing the Analyst

9/25/2018
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As the axiom goes: people don’t leave companies; they leave their managers. And, good analysts are constantly being approached with new opportunities. So, what’s the secret formula for hanging on to analytics talent? Assuming simply chaining them to their desks isn’t an option, then the trick is keeping them happy and motivated. On this episode, the gang discusses their experiences and perspectives on the topic. Tim tried to quit the show just before recording, but he then discovered that...

Duration:00:57:35

#097: Spotting and Assessing Analytics Talent with Simon Rumble

9/11/2018
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Tell me about a time you produced an amazing analysis. Please provide your response in the form of a Jupyter notebook that uses Python or R (or both!) to pull words from a corpus that contains all words in the OED stored in a BigQuery table. I mean, that's a fair question to ask, right? No? Well, what questions and techniques are effective for assessing an analyst's likelihood of succeeding in your organization? How should those techniques differ when looking for a technical analyst as...

Duration:00:54:38

#096: Analyzing Online Learning Options for the Analyst with Lizzie Allen-Klein

8/28/2018
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Mama always said: life is like a box of chocolates, and online learning is sometimes like one of those boxes where you don’t know which piece is delicious nougat and which piece is some sort of nasty, coconut-y cream. Well, maybe not your mama. But, it’s a big world, so, surely, there’s a mother out there somewhere who would agree with the sentiment. On this episode, the gang chatted with Google Consumer Insights Analyst Lizzie Allen-Klein about different learning styles and different...

Duration:00:58:22

(Bonus) 1:1 with Jodi Daniels: GDPR and CCPA (Privacy!) Updates

8/21/2018
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For this mini-episode, Tim sits down (virtually) with Episode #077 guest Jodi Daniels from Red Clover Advisors to chat about the world of privacy post-May 25, 2018 (GDPR), as well as the upcoming California Consumer Privacy Act of 2018 (CCPA). Has the free-wheeling world of free-flowing consumer data ended, or are companies simply learning how to behave with more care? Give it a listen to find out?

Duration:00:13:16

#095: The Rise of BI with Taylor Udell

8/14/2018
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Business Intelligence. It’s a term that’s been around for a few decades, but that is every bit as difficult to nail down as “data science,” “big data,” or a jellyfish. Think too hard about it, and you might actually find yourself struggling to define “analytics!” With the latest generation of BI tools, though, it’s a topic that is making the rounds at cocktail parties the world over! (Cocktail parties just aren’t what they used to be.) On this episode, the crew snags Taylor Udell from Heap...

Duration:00:54:03

#094: Scaling a Culture of Experimentation with Andrea Burbank from Pinterest

7/31/2018
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The company: "Hey, you. That's a mighty nice test you've run. We should be doing that a lot more of those." You: "Um...okay. But, I'm only one person." In this episode, the gang chats with Pinterest's Andrea Burbank (Twitter | Pinterest) about how she (loosely) dealt with this scenario: from sheer force of will to get some early wins to strategic thinking combined with late nights, an obsession with checklists, and a willingness to be flexible as she slowly, but firmly, pushed the...

Duration:00:51:47

#093: The Proclivities and Personal Perspectives of the Analyst

7/17/2018
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Humans are creatures of habit. And analysts — those of us who haven’t been so drawn into the world of artificial intelligence that we have become cyborgs, at least — are humans. In this episode, the gang explores the good and the bad side of analytical habits: what analyses we gravitate towards, how we go about approaching those analyses, and, to some extent, how those habits are impacted by our organizational environments. With a side dish of, “What is a data scientist, anyway?” (because...

Duration:00:51:11

#092: A Special Report - Data Journalism Meets Business Analytics with Walt Hickey

7/3/2018
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Once upon a time, there was some data. And that data cried out to be extracted and analyzed and packaged up like the most exquisite of gifts and then presented gloriously to an eager and excited group of stakeholders. But, alas! Will this data story have a happy ending? Perhaps. Perhaps not! And that’s the subject of this episode. Sort of. Our intrepid hosts ask the question, “How can we communicate more effectively by applying the tricks of the data journalism trade?” To answer that...

Duration:00:49:01

#091: Data Literacy and (at!) MEE!

6/19/2018
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Are you reading this? If so, then you are literate. But, are you (and are your stakeholders) data literate? What does that even mean? On this episode -- recorded in front of a live audience at Marketing Evolution Experience in Las Vegas -- the gang tackled the topic. Mid-way through the show, they were delighted to be joined on stage by Gary Angel (unplanned, but due to a series of unfortunate travel and communication mishaps -- recording with a live audience is exciting! He is officially...

Duration:00:37:17

(Bonus) 1:1 with Michele Kiss: Finding Time to Learn Stuff (like BigQuery)

6/12/2018
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Under the 'guise of a discussion about making the leap into a new technology, this bonus mini-episode (hopefully) clears up the on-going confusion about the Kiss Sisters. Moe sat down with her big sister, Michele, to chat about jumping into learning an entirely new skill when time is short, expectations are high, and the learning curve is steep. The specific example they chat about is Michele's dive into Google Analytics data in BigQuery using SQL, but the tips and thoughts are applicable...

Duration:00:11:57

#090: A New Paradigm for Privacy with Sergio Maldonado

6/5/2018
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Put this in your pipe and smoke it: all of the tracking we try to do of people is actually technology designed to track content. And, even that tracking of content was a hacked-together repurposing of a system designed to deliver content. In other words, we've got layers of fiction upon fiction that we're trying to muddle through (and, often, ignore) as an industry. The result? A ridiculous level of inefficiency whereby brands overspend to ineffectively reach their target audiences with...

Duration:01:05:45

#089: Bringing Statistics to Digital Analytics Data with Matt Policastro

5/22/2018
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Regression. Correlation. Normality. t-tests. Falsities of both the positive and negative varieties. How do these terms and techniques play nicely with digital analytics data? Are they the schoolyard bullies wielded by data scientists, destined to simply run by and kick sand in the faces of our sessions, conversion rates, and revenues per visit? Or, are they actually kind-hearted upperclassmen who are ready and willing to let us into their world? That's the topic of this show (albeit...

Duration:00:58:03

#088: User Research Meets Analytics with Els Aerts

5/8/2018
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Thanks for stopping by. Please get comfortable. We're going to be taking a few notes while you listen, but pay that no mind. Now, what we'd like you to do is listen to the podcast. Oh. And don't worry about that big mirror over there. There may be 2 or 3 or 10 people watching. Wow. We're terrible moderators when it comes to this sort of thing. That's why Els Aerts from AGConsult joined us to discuss user research: what it is, where it should fit in an organization's toolkit, and some tips...

Duration:00:47:15

(Bonus) 1:1 with Chad Sanderson: The Pitfalls of A/B Testing

5/1/2018
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Bayesian vs. Frequentist. False Positive vs. False Negative. Truth vs. Uncertainty. It's the world of A/B testing! In this bonus mini-episode, Moe sat down with Chad Sanderson from Subway to discuss some of the pitfalls of A/B testing -- the nuances that may seem subtle, but are anything but trivial when it comes to planning and running a test.

Duration:00:13:09

#087: Offline Data in an Online World with James Fogelberg

4/24/2018
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If you have a smartphone nearby and you are not wearing a foil hat, chances are that some brand somewhere -- and probably several brands in many places -- know where you are. Is that creepy? Maybe. It's likely removing a few taps when you check what the weather will be like tomorrow, and there might just be a coupon for a discounted hamburger just waiting to pop up when you get near your favorite QSR around lunchtime! In this episode, James Fogelberg from Landmarks ID joins the gang to...

Duration:00:58:46

#086: Avoiding Analytics Rabbit Holes

4/10/2018
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Have you ever walked out of a meeting with a clear idea of the analysis that you're going to conduct, only to find yourself three days later staring at an endless ocean of crunched data and wondering in which direction you're supposed to be paddling your analysis boat? That might not be an ocean. It might be an analytics rabbit hole. In this episode, the gang explores the Analysis of Competing Hypotheses approach developed by Richards Heuer as part of his work with the CIA, inductive versus...

Duration:00:49:24

(Bonus) 1:1 with Krista Seiden: Growth Marketing

4/3/2018
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That's right. We're trying to grow the reach of this podcast, so we figured we needed to do some growth h---...NO! No. No. NO!!! We're NOT going to use that term. But, it turns out that growth marketing has some interesting concepts. On the one hand, you may think, "Don't I already do that?" And the answer is quite possibly, "Yeah. Pretty much." On the other hand, you may think, "Oh, well that's an interesting lens through which to view the world." And, that is okay, too. Either way, check...

Duration:00:10:47

(Bonus) Hot Takes from Adobe Summit 2018 with Michael and Tim

3/29/2018
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Michael, Tim, and 12,998 of their closest friends descended on Las Vegas for Adobe Summit the last week of March. With luck, Tim will have worked through the after-effects of the sensory overload of Vegas combined with the sensory overload of Adobe Summit by mid-April, but who knows? The guys (really...just the guys -- Moe was in the U.S., but she was in Austin at CXL Live) sat down to share their hot takes from the show. Attribution, Adobe Sensei, Adobe Launch, the Philadelphia Eagles, and...

Duration:00:11:48

#085: Moving Beyond Microsoft Excel

3/27/2018
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Some people (possibly even one of the co-hosts of this podcast...on this very episode) have been known to say, "People have this dependency on Excel, which is freakin' weird!" We know it wasn't Tim, because he wouldn't have filtered his language! Whether it's a symptom of weirdness, an illustration of inertia, or an invisible hand of inevitability, though, Excel remains omnipresent. Is that a good thing? Is it a bad thing? Is it merely "a thing?" In this episode, the gang dives into the...

Duration:00:57:19