The Edward Show

E323: I missed an entire year of Instagram growth despite posting every day and how you can avoid this. Then, what happened when I started growing, how life changed, and finally my growth now. 0:00 The Start of My Instagram Journey 0:37 Cross-Platform Content Sharing 2:50 WTF, Instagram Isn't Growing But TikTok Is 4:42 The Turning Point 7:00 Manual Uploading and Instagram Algorithm Glitches 9:51 Embracing Visibility: Overcoming Social Hesitations 14:12 Overall Lessons 15:41 Persistence and Growth #instagrammarketing #daytradingattention #contentmarketing #digitalmarketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E322: My call with Forbes' Head of Events, Brett Cohen, last night. #contentmarketing #digitalmarketing #marketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E321: Automating #buildinpublic updates. How to build an audience on X without putting in much extra effort. 0:00 Welcome 0:48 Why Build in Public 2:26 Automating Build In Public Updates: How To 5:43 Power of Community and Inspiration 7:23 A Real-World Example: How Build In Public Got This Guy's Stripe Account Restored 10:57 Conclusion: The Benefits of Building in Public and Automation #digitalmarketing #solopreneur #indiehackers The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E320: How Codie Sanchez made accounting software entertaining. Most people are doing social media content marketing wrong. They think bottom-of-funnel content can't be entertaining and viral. It can. This is a great example. 00:00 The Big Mistake in Social Media Marketing 00:38 Breaking Down Bottom vs. Top of Funnel Marketing 00:55 Codie Sanchez TwitterX Case Study: Effective Bottom of Funnel Content 05:30 Alain's Influencer Strategy for Language Learning 06:36 The Power of Entertaining, High-Converting Content 07:28 Understanding Bottom of Funnel SEO 08:12 Conclusion and Takeaways #contentmarketing #socialmediamarketing #startups #digitalmarketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E319: Shocked at the price of this 900,000 follower deal. This is how much my friend Alain is paying this influencer for a video and all its footage. The influencer, in Miami, has 900k followers and tons of experience making engaging content. Alain gets a video on the guy's channel as well as all the footage to turn into ads. And he gets it for a ridiculous price. 0:00 Understanding Creator Worth and Content Creation Dilemmas 0:25 Alain's Innovative Strategy for Engaging Content 1:08 The Power of Collaboration: Alain's Deal with a TikTok Influencer 2:30 Maximizing Content: From Single Video to Multiple Ads 4:10 The Value of Engaging Content and Learning Through Iteration 5:11 The Long Game: Brand Integrity vs. Quick Deals 6:25 App Store Optimization and Influencer Marketing Insights 7:28 Closing Thoughts and Invitation for Feedback #digitalmarketing #influencermarketing #tiktokmarketing #instagrammarketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E318: UpLabs is shutting down. Idiotic. Even if you don’t know what they are/were. They have 59/100 Moz Domain Authority. 75/100 Ahrefs Domain Rating. Probably a huge email list. A highly trafficked site. On today's podcast, I share all the ways they could leverage such a powerful asset. 00:00 UpLabs - Idiots 00:08 Grok: My AI Research Assistant 00:35 UpLabs: History, Achievements, and Closure 01:24 Analyzing UpLabs' Decision to Shut Down 02:18 Strategies for UpLabs to Remain Profitable 03:11 Leveraging High Domain Authority for Success 04:09 The Potential of Micro SaaS and SEO Strategies 07:53 Final Thoughts on Brand Building and Growth Hacking 08:05 Closing Remarks #digitalmarketing #seo #searchengineoptimization #buildinpublic The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E317: Most digital marketers know of the free SEO Chrome extension, the MozBar... But almost all of them use it improperly. How I use it to: - De-scam scammers. - Find SEO low-hanging fruit. - And discern if somebody is overexaggerating (or lying) about accomplishments. 0:00 Introduction to the MozBar Chrome Extension 0:16 The MozBar's Features and Uses 1:27 Understanding Domain and Page Authority 3:05 Identifying Scams and Assessing Website Legitimacy 6:22 SEO Strategies and Bottom of Funnel Keywords 8:37 Optimizing for Search Terms 9:05 Recap The original article: https://edwardsturm.com/articles/mozbar-domain-authority-and-page-authority-to-tell-legitimacy-of-websites-and-find-big-wins/ #digitalmarketing #growthhacks #seo #searchengineoptimization The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E316: I hacked the podcasting guest game. Here's how I went on 30 podcasts in 3 months with virtually no outbound pitching. 0:00 Welcome Back to the Cafe 0:04 Podcasts for Personal Branding 0:51 Favorite Podcasting Tool 1:20 Maximizing Exposure and Building Links through Podcasts 2:52 Becoming Googleable: 3:46 Networking and Growth 5:57 From Podcast Guest to Social Media Success 7:58 Why I Stopped Podcast Guesting 9:13 Alternative Strategies for Link Building and Online Growth 10:27 Closing Thoughts from the Cafe #growthhacking #digitalmarketing #publicrelations #startups The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E315: I share the growth of Unicorn Platform, an AI website builder, from an acquisition to a year of heavy loss to $300,000 in annual recurring revenue and 130,000 users - in just two years. It's 13 key strategies that contributed to this success, including a significant redesign of the user experience, a comprehensive approach to SEO, gaining visibility on Product Hunt, directly engaging with users, Build in Public on Twitter, benefiting from traffic via existing products and his own directories, enhancing word of mouth, establishing affiliate partnerships, sponsoring others' directories, adding more templates and blocks for design variety, and engaging in cross-promotion with other tools like Senja. I underscore the relevance of these strategies to businesses at various stages and emphasize the importance of customer feedback, innovative marketing channels, and collaborative growth tactics. 0:06 Unveiling a Success Story: From A Year of Loss to $300K ARR 1:38 Deep Dive into Growth Strategies: The Unicorn Platform Journey 2:43 Exploring 13 Key Acquisition Channels 10:35 Wrapping Up: Insights and Inspiration from a Growth Journey #digitalmarketing #buildinpublic #entrepreneurship #indiehackers The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E314: Nick Leinberger's 30-day update. I gave Nick, a pro scooter video creator, advice on a March podcast. Thirty days later, his update shows him smashing three personal records and getting millions of organic views. Here's the advice I gave before, and my new advice. #socialmediamarketing #digitalmarketing #tiktokmarketing #instagrammarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E313: How I accidentally made the most viewed video in the world on the Silicon Valley Bank collapse and what it's like to go super viral. I wrote this a year ago and had a lot of fun rereading it. The original article: https://edwardsturm.com/articles/silicon-valley-bank-collapse-video/ #digitalmarketing #socialmediamarketing #contentmarketing #instagrammarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E312: How app store optimization (ASO) works. This is a technical deep dive into algorithmic ranking factors for both the iOS App Store and the Google Play Store. If you want your app to rank on those, listen to this. 0:00 Introduction to ASO 1:58 Exploring ASO: Insights and Strategies 3:00 Deep Dive into Keywords for ASO 8:50 Other Factors Influencing ASO Rankings 9:48 Google Play Store Optimization and Final Thoughts #appstoreoptimization #digitalmarketing #marketing #appmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E311: How this Redditor is making $6,000 MRR selling rugs with Instagram Reels. Before this, the Redditor was a FedEx delivery driver making $2,800/month. Now, the Redditor is full-time making rugs and doing sales with Instagram Reels. 0:00 Introduction to Making $6,000 a Month with Custom Rugs 0:13 The Power of Organic Social and Persistence 1:55 Breaking Down the Success Story 2:52 The Journey from FedEx Driver to Entrepreneur 5:52 The Strategy Behind Going Viral and Monetizing Content 8:10 Final Thoughts and Advice for Aspiring Entrepreneurs #solopreneur The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E310: So many marketers focus on top-of-funnel content, but bottom-of-funnel is way more effective. #digitalmarketing #socialmediamarketing #marketingstrategy #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E309: An endless well of interesting subject matter for anybody who wants to get Internet Famous. Steal it like an artist - not like a thief. #contentmarketing #contentcreation #digitalmarketing #socialmediamarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E308: A million-dollar ad to YouTube nurture funnel with a 50% close rate. Ad to landing page with YouTube embed. Next is Typeform. Then prospect sets up a call. Then Typeform info is used to send prospect ideal YouTube video from their channel. The YouTube video matches the archetype created by the Typeform. There's a 50% close rate here. If prospect doesn't close, they get a 24 hour discount along with 3 more videos. #digitalmarketing #mediabuying #entrepreneurship #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E307: JCPenny's mammoth pricing mistakes ruined decades of brand building and contributed to the company's filing for bankruptcy. + 3 pricing hacks anybody can do in under 2 seconds to "drastically" increase chances of people buying. 0:00 Introduction to Pricing Tricks and JCPenney's Fail 0:56 Deep Dive into JCPenney's Pricing Misstep 2:18 Psychological Impact of Pricing Strategies 3:46 Additional Pricing Tricks 7:36 Final Thoughts and Tips #pricingstrategy #entrepreneurship #advertising #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E306: Making $250,000/month profit breaking Meta ad rules. The trial and error this guy had to do, what he's selling, how he creates new Meta accounts, how he gets around bans, how he dodges the ToS, and his advice to people interested in copying him. This episode of the Edward Show features a deep dive into a user's success story shared on the Entrepreneur subreddit, highlighting how they bypassed Facebook's advertising restrictions to rake in $250,000 a month in profit through selling consumable goods on Shopify. The story details the user's journey of trial and error, their strategies for sourcing products and repackaging them for sale, and the ingenious methods employed to avoid Facebook's ad bans. Additionally, the podcast includes a segment from Chris Koerner on importing goods from China and offers practical advice for online selling, marketing, and avoiding potential legal issues. Episode 306 wraps up with insights on achieving trust and profitability in online marketing, underlining the importance of belief in one's product. 00:00 Unlocking Facebook's Ad Secrets for Massive Shopify Profits 00:36 The Entrepreneur's Dilemma: Success and Isolation 01:51 From $320,000 a Month to Shopify Strategies: A Deep Dive 03:14 The Art of Affiliate Marketing and Building Trust 04:29 Navigating the Complexities of Product Sourcing and Importing 07:36 Mastering Facebook Ads: Strategies and Workarounds 09:42 The Challenges of Digital Marketing and Platform Restrictions 12:38 Wrapping Up: Insights from Episode 306 of the Edward Show #blackhat #facebookads #entrepreneur #mediabuying The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E305: How to succeed with founder-led sales. This is from Sam Blond giving advice to a Y Combinator cohort preparing for Demo Day. The most common topic was founders figuring out how to close the first set of customers in time for DD. This was Sam's advice. #ycombinator #startups #sales #andreessenhorowitz The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E304: 20 common mistakes when building startups and doing businesses. Sharing mistakes, failures, and successes - as well as living them - is the best way for everybody to grow. #startups #buildinpublic #entrepreneurship #solopreneur The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/