The Entrepreneurial You

A zac of many trades; Zachary Harding has crafted a diversified career profile that has taken him from the dancehall to the boardroom and into the Forbes Business Council…and he’s just getting started. Dubbed a marketing guru, Harding has a track record of excellence in senior management and strategic marketing roles with prominent brands such as the Jamaica Tourist Board, ATL, Red Stripe, JAMPRO, the Urban Development Corporation, Caribbean Airlines, the Port Authority of Jamaica, Jamaica Manufacturers’ Association just to name a few. He is currently the Executive Chair of Delta Capital Partners and Group Chief Executive Officer of Stocks and Securities Limited. He’s the CEO with a deep-rooted passion for the cultural and creative arts…on The Entrepreneurial You. Trending Now Has video conferencing shaped the future of communication? The studies indicate a resounding yes and Zoom Video Communications, Inc has come out of the shadows to lead the technological pack. When the COVID-19 pandemic hit, more and more companies were forced to rely on video conferencing tools to maintain business. An unprecedented 2020 gave rise to video conferencing systems, and Zoom was perfectly positioned to grow in demand. The accessibility and ease of deployment have made it one of the leading virtual meeting software. Let’s put things into perspective…here are some key statistics on the rapid growth of the video conferencing company, Zoom. In 2020, Zoom generated $2.6 billion in revenue, a 317 per cent increase year-on-year. It was also one of the fastest-growing apps of the pandemic, with meeting participants increasing by 2900 per cent. And we’re not done…It has almost five hundred thousand business customers as of March 2021. Its valuation exceeded $100 billion during the pandemic and the number of annual meeting minutes on Zoom is now over 3.3 trillion. Not bad for a company launched in 2013, less than 10 years ago. Zoom’s uptake in use has had one of the most rapid business growths of 2020 and research projects that the video conferencing industry will be worth US$20 billion by 2024 so there is more than enough opportunity for game-changing expansions of companies such as zoom. A new age of communication methods is unfolding; boosting efficiency and productivity. For one, thanks to innovations like those, you don’t have to be tech-savvy to be able to operate the latest technology. It’s safe to say this trend is here to stay, constantly being developed with added enhanced, next-generation features and this boom is sure to last beyond COVID-19. Enjoy this Podcast? Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, colleagues and fellow business owners, so they can feel empowered and encouraged to pursue their business. Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, YouTube Twitter, Instagram, and LinkedIn. Thanks for listening! For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify. Some episodes are also available on YouTube Before you go, I have something I want to share with you to make your social media management easier. It is way less time-consuming than anything else you will ever try. You will be able to improve your team and clients' collaboration and productivity. I am talking about eClincher. You can finally get around to doing that project you've always wanted to work on. Signup for a free 14-day trial using my affiliate link. Whether you are an SME, Agency or Enterprise, eClincher is for you. Sign up today. Stay inspired, Heneka

I trust you had a Merry Christmas. I am praying that 2022 will be a year of victory for you. 2021 has been quite a year, as was its predecessor 2020. But I am here to tell you that I gave it all that I've got from a place of surrender, ease and grace. I was in no rush to go anywhere nor do anything. My modus operandi became one of simply being. I won't lie though, I have had some serious challenges that I am still navigating. Honestly, there was a time in the year where I thought I couldn't bear anything else. While still recovering from a life-threatening burnout in 2020, my husband suffered major strokes in May, which frightened the daylight out of me. I cried, acknowledged where I was and reached out for help. And man did my community rally around me! Oh yeah, you supported as only you could—the prayers, the retreats, the phone calls, the cooking of meals and more—you reminded me that I was not alone, and I am grateful for that. Notwithstanding the challenges, I have had many wins (big and small). The Entrepreneurial You podcast celebrated its 200th episode in January with 2nd-time guest, Seth Godin. Lisa Nichols shared her brilliance on The Entrepreneurial You podcast My forever virtual mentor, Les Brown, accepted my invitation to be on The Entrepreneurial You. UWI Press became a Distributor for my 5th book, Podcast Power: The Quick-Start Guide to Launching & Leveling-Up Your Brand. I partnered with Business Access TV to launch the TV edition of The Entrepreneurial You podcast. Here is a sample. They will soon be made available on the podcast and my YouTube channel. In addition to The Entrepreneurial You, I produce two other business podcasts: EXIM Bank's Your Business Matters JSE's The Jamaica Stock Exchange & You I coached some clients into their winning season during one-on-one sessions and from my Take-Flight Mastermind. Interviewed some insightful people for the podcasts that I produce Contributed to the 1st episode of the PodFest Podcast I was an audience member in the audience of the Dr Phil Show. Continue to treat my mental and physical health as a priority on my schedule. Revived the Patwa Apparel brand via dipatwalifestyle.com Became more Africa-centric (planning a women empowerment trip to Ghana). As it relates to plans for 2022, I don't have a lot of those. I have a few bucket list items that I intend on crossing off. The aim is to do more things that give me joy, go with the flow while I reap the benefits from seeds planted over many years. As I go forward, The Entrepreneurial You will feature the brilliance of the African Diaspora and share content from the TV edition of the show. I want you to know how much I value your support. I look forward to sharing more informative content in 2022. Until we connect again, do take care of yourself. Sincerely, Heneka

Do you give time and space to that other voice in your head telling you that you are not good enough? I mean, those big audacious goals that you have written in your journal remain exactly there because you keep asking yourself, “who am I to want to be able to do this thing?” Actually who are you, NOT to want these things. Listen to this episode to learn how Arlan Hamilton has overcome imposter syndrome to be the bad ass entrepreneur she now is. Here are three reasons why you should listen to the full episode: Learn how Arlan deals with Imposter Syndrome. . Get insight into Arlan’s latest venture dealing with Fractional Employment. Find out Arlan’s Jamaican connection. Episode Highlights About Hire Runner Runner was formed in 2021 addressing a pain point that many companies have, that is needing that extra executive support but not being able to or wanting to bring on a full-time salaried employee right away. Hire takes on fractions employees to assist entrepreneurs on as needed. There are multiple ways that Runners can curate their career. The Gig work economy has changed and created many things; what was missing was the access to benefits. Where did Arlan’s love for Startups come from? The innovation that she tapped into as a child made her curious about people. At around 30 she had moments of revelation that showed her the disconnect with those who were part of the tech space and she wanted to change that. Part of her mission is to be someone who catalyses the brilliant minds from people taken from all walks of life. How has imposter syndrome affected Arlan’s entrepreneurial journey? Arlan has admitted that imposter syndrome affected her when she was younger. We don’t have enough time in this world to spend our time wondering if we are in the right room or not. Black women have so much time to make up for. We don’t have enough time to wonder if we are ready for that role. 4 Powerful Quotes from This Episode “It doesn’t get easier, it becomes more worth it.” “Now with all the policies in place today, it is common decency to ensure that people working within your company are taken care of and we are happy to be on this side of history.” “The startup lane is such a new frontier and could be a leveling playfield.” “I want to be someone that catalyses the brilliant minds who take us into the future. And these brilliant minds are attached to people taken from all walks of life and not just a chosen few who get to represent who we are.” About Arlan Hamilton Arlan is an investor and the Founder, HireRunner and managing partner of Backstage Capital. In May 2020, Hamilton released her first book from Penguin Random House entitled It's About Damn Time, which is based on her personal journey into entrepreneurship and venture capital. Have specific questions? You can reach out to Arlan on Twitter. Enjoy this Podcast? Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, colleagues and fellow business owners, so they can feel empowered and encouraged to pursue their business interests. Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, YouTube Twitter, Instagram, and LinkedIn. Thanks for listening! For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify. Some episodes are also available on YouTube Before you go, I have something I want to share with you to make your social media management easier. It is way less time-consuming than anything else you will ever try. You will be able to improve your team and clients' collaboration and productivity. I am talking about eClincher. You can finally get around to doing that project you've always wanted t...

They lied to us, making us believe that as entrepreneurs we should be hustling and grinding constantly if we want to become successful. But is it success if it comes at the expense of our health? Can we have great health while pursuing wealth? Is it one or the other? This episode examines how we can navigate our health goals while still pursuing financial freedom. Here are three reasons why you should listen to the full episode: Learn to navigate your health goals while pursuing your financial goals. Find out how to be intentional about taking care of your health. To learn practical steps to making better nutritional decisions. Episode Highlights Taking care of our own health is important Culture has contributed to the way we live our lives without rest. Stress plays a huge role in our ability to be healthy. We need to find a way to prioritize our bodies and our needs. How is a lack of proper nutrition manifesting itself amongst entrepreneurs? Eating nothing during the week and then binging on weekends. It looks different for everyone When we don’t have proper nutrition, we are not going to be mentally sharp as we could be. Lot of emotional overeating. We can cut through the informational overwhelm by focusing on the basics. What does health have to do with financial freedom? We are not going to be our best selves if we are unhealthy We cannot reach our financial goals if we are unhealthy. Having habits in place reach far beyond heath goals 3 Powerful Quotes from This Episode “We cannot give to anyone or anything from a state of depletion.” “Taking care of our nutrition is important...for all the many relationships we are currently juggling.” “If we can allow our nutrition to not be another stressful thing to worry about then we can find a way for our nutrition to support the busy lives we live.” About Kate Lyman Kate is a nutrition coach, founder of "Kate Lyman Nutrition," wife, traveler, and lover of outdoors. Kate helps committed clients make a transformational change using a flexible nutrition approach and creating sustainable healthy habits using evidence-based methods. Have specific questions? You can reach out to Kate Facebook and on her website and check out her FREE MEAL PREP COOKBOOK. Enjoy this Podcast? Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, colleagues and fellow business owners, so they can feel empowered and encouraged to pursue their business. Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, YouTube, Twitter, Instagram, and LinkedIn. Thanks for listening! For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify. Some episodes are also available on YouTube Before you go, I have something I want to share with you to make your social media management easier. It is way less time-consuming than anything else you will ever try. You will be able to improve your team and clients' collaboration and productivity. I am talking about eClincher. You can finally get around to doing that project you've always wanted to work on. Signup for a free 14-day trial using my affiliate link. Whether you are an SME, Agency or Enterprise, eClincher is for you. Sign up today. Stay inspired, Heneka

Ever thought about what to say or do to get a meeting tipped in your favor before it even start? Words have power but when combined with the appropriate body language and action, they have the power to move mountains. Here are three reasons why you should listen to the full episode: Learn the true meaning of communication Explore the four types of communicators and the steps to effective communication. To learn practical steps to tip meetings in your favour. Episode Highlights The True Meaning of Communication Aurora explains that communication is when the message sent is the message that is received. She explains that this is not always the case because there is always background noise of some kind to prevent effective communication. As a communicator, it is important to understand neurological science and know that there is always a conversation in the listener's head, whether it is thinking about their bills or a previous conversation. Steps to Effective communication Aurora lists the three vital steps to effective communication. Hijack - Grab the attention of the listener and silence what is going on in their head so that they pay attention to you. Connect - Try to connect with the listener. The mid-brain looks for friendliness, status, and connection. By appealing to these, listeners will feel more inclined to listen. Details - To communicate effectively, the brain should be silenced to create a connection. It will then be able to receive and process information from the speaker. The 4 types of Communicators Aurora explains that the average person has a default setting when it comes to communicating but, you must pay close attention to the kind of communicator you are: What - The ‘what’ communicator usually delivers a more analytical presentation and provides a lot of data and details. These communicators are generally scientists, engineers, and technology-oriented persons. Why - The ‘why’ communicator usually needs to know why they are telling somebody about wherever the topic may be. How- The ‘how’ communicator is usually the person that seeks to implement something and has a plan. Who - The ‘who’ communicator likes to know who their audience is; this helps them to focus on questions such as, who is the ideal client? and to whom does this message matter? Why write a book Aurora shares that she believes strongly that everyone has a story to share and that life experiences can turn into wisdom for the younger version of ourselves. She says that communication of this story doesn't always have to be through a book, as a book is just a vehicle. She shares that videos and podcasts can also be used as vehicles to share your story. She shares that she encourages people to tell their stories and found that many people didn't know how to write books and get the help needed to finish and publish a book. Hence, she wrote her book to help potential authors figure out how to write a book and monetize it. Practical Tips To Tip A Meeting In Your Favour 1) Frame Yourself as the Solution Frame yourself as the solution to your potential client or partner's problems and establish your authority. Aurora explains that the best way is to write and publish a book and take it a step further by sending each person an autographed copy of the book before meeting with them. 2) Do not Focus on You Aurora highlights that we tend to focus on what we have to offer in meetings but, it would be beneficial to allow your authority to speak for itself. She encourages us to use more time to listen generously and generate ideas for the other person and their additional needs. 3) Practice She encourages us to practice and know our content, that if a meeting should have a thirty-minute time stamp, you can deliver your content in a timely, efficient manner and use the bulk of the time to find ou...

How do you view Culture? Have you taken stock of your personal biases and your outlook on issues relating to cultural diversity recently? I’m excited to share this episode as Genein Letford breaks down, “How to Connect, Create and Innovate Across Cultural Lines.” Here are three reasons why you should listen to the full episode: Explore the definition of culture. Learn how the culture of your everyday life can affect the culture of a work environment and the way people carry out their tasks. Discover how to create an inclusive work environment and change unconscious biases. Episode Highlights The Relationship between Culture and Creativity Genein says culture by definition is a group of people with a shared set of values, beliefs and systems. She says creative thinking is affected by culture and culture is lived through people. Therefore, the people in a business or organization guide its culture. She explains that culture is not one set thing as there are different cultures; i.e. Ethnic culture, National culture, and that these are affected by things such as gender and other demographics. She also gives examples of how different cultural upbringings can affect reasoning ability and the way we conduct research and other work. Genein explains the importance of having diversity in the workplace as it gives a broader spectrum of views and understanding. She explains that the way people interact with data and people, has a lot to do with their cultural influences and how it can differ based on cultural upbringing. What Is Cultural Creativity? Genein explains that Intercultural Creativity is her life's work and dispels the myths that creative thinking is only the ability to choreograph a dance or be artistic in the practical sense of the word. She explains that creativity is the process of finding a problem and solving it with relevance, value, and novelty. She says that creativity is in all spheres of life, fields, and cultural groups. Genein explains that Intercultural Creativity has to deal with cultural competence and the ability for people to interact with people from different lived backgrounds and lived experiences and detect the similarities, differences, and complexities, adapting as they shift varying through cultural groups. How to Create an Inclusive Environment Genein explains that three-hour workshops every once in a while to encourage inclusive environments is not an effective method for corporations as creating an inclusive environment is a lifelong journey. She explains that creating an inclusive environment is a matter that deals with the mindset and psychological beliefs of a person, and it takes dismantling current beliefs and rebuilding new ones. Genein explains that in order to see changes towards inclusivity in a work environment, leadership must demonstrate openness and support of inclusivity. Practical Ways To Build A Culture Of Cultural Diversity Genein says reinforcement of proper core values demonstrates self-awareness which causes persons to practice introspection and assess what they value and look for in other people. She explains that when she meets a new person despite their cultural or ethnic background, her first move is to find out about their ‘diamond.’ She refers to this as the gifts, skill, talent, or contribution of a person. She explains that looking for people's diamonds stops her brain from making negative perceptions based on things she might have heard or seen in the media. She says another tip for building cultural diversity is alleviating our unconscious biases. She explains that our mindset can affect the way we see others so we have to make an effort to change that by becoming more self-aware of the biases that we might have. She explains that everybody has unconscious biases but we have to make an effort to manage them. She says our brain makes these biases to protect us,

Have you ever thought about how a Facebook Community could positively affect your business? Self-made millionaire and Confidence Coach Christina Jandali is here to share with us ‘How to Get Paying Clients with Facebook Groups.’ Here are three reasons why you should listen to the full episode: Learn about the importance of Facebook Group Communities. Learn how to transform community members into paying clients/customers. Unlock the keys to maintaining a successful Facebook Group/Community. Episode Highlights Christina The Confidence Coach Christina shares that her career as a confidence coach helps entrepreneurs who struggle with self-confidence position themselves and their businesses for success. She expresses that this helps them stand up for their brand, message, and what they believe. Christina explains that many entrepreneurs are not confident and miss out on opportunities because of constant self-comparison and self-doubt. She states that her responsibility is to boost her clients' confidence and encourage them to know that making any progress is better than none at all. She shares that she started her business while on maternity leave from her job in the Wealth and Finance Management Industry. Facebook Groups And Their Benefits Christina explains that a Social Media profile acts as a window dressing to your digital storefront and a Facebook group is the place where you welcome people into your space. She says it is an informal “hangout place” for entrepreneurs to have round table discussions and form connections used to build a community. How to Run a Successful Facebook Without Being ‘Spammy’ Christina explains that Facebook groups should not always be about making sales, as that gives the impression that things are only transactional. She explains that this approach is similar to a ‘booty call’ and can make customers or clients feel like they are being taken advantage of. Christina encourages entrepreneurs to consider Facebook groups as a place for community and connection building. She explains that they should be more concerned about the people in the community and their feelings as sometimes people miss out on sales because of the experience they have on the receiving end as a potential client or customer. Christina believes that selling is serving once it is aligned. Once a Facebook group is doing that for its community, the sales will eventually come at the right time. Why Facebook? Christina breaks down how creating communities in Facebook groups help entrepreneurs create a safe space for clients. She explains that this space is a part of why people purchase goods and services from a person because they feel a sense of connection and community. Customers like consistency and a consistent message and will trust and buy a product when they resonate with an entrepreneur's story and what they are trying to achieve. How To Get Paying Clients Christina explains that after creating and cultivating a community in a Facebook group, people become eager and interested in what you have to offer. She explains that in order to make a transition from group member to client, it's important to make an invitation or offer to your community based on your product or service. She explains that it is also important to post content to create a desire and demand for your paid offer or service. She explains that Facebook groups utilize two types of content; Maintenance content and Campaign content. She explains the difference between both and gives practical ways of how these types of content can help transform group members into paying clients. She also breaks down how offering a free experience that can solve a problem clients might be having, opens a gap for customers or clients to see the beauty of the product or service and will make them more inclined in purchasing a product or paying for a service.

Have you ever thought how you could turn your trauma into triumph? Tracee Hunt did it and she is here to share her story and tell you how you can do as you “Learn to Lead Your Team Towards Success.” Here are three reasons why you should listen to the full episode: Hear Tracee’s story and how she turned trauma into stepping stones to success. Learn about how to lead your team to success while working through individual and collective traumas. Hear tips on how to become a better leader. Episode Highlights The Foundation: Tracee’s Story Tracee shares how being the product of unwanted pregnancy and dealing with the effects of having an absent father in the early part of her life affected her. She also shares that she was a victim of mental and physical abuse. Tracee explains that she uses the art of reframing to support her growth from the traumas she has experienced. Tracee explains the reality of trauma and how each person is responsible for learning how to heal from their trauma. Motivation behind the book - Silent Overcomer Tracee shares that as she went through life and tried to address her trauma and trauma-giver, writing down her feelings became very cathartic. She says that a big part of the motivation to write her book was that her daughter encouraged her to share her story. She explains that she had some reservations about sharing her story because of fear of how her mother, who was her main trauma giver, would react to what was written/ shared. Tracee shares that her trauma would also act as a trigger for her mother but, the ultimate decision about whether or not to write the book came down to her knowing what was more important to her. She explains that a leadership seminar taught her the art of reframing, which has helped her deal with most of her family trauma and receive clarity. She shares how a question from the speaker at the seminar made her realize that she was wearing an invisible mask and suppressing her inner hurt and trauma. Tracee shares that reviews from her book made her realize how much other people were hurting and working through trauma and how important writing a book is not just about trauma but how to retool. Leadership through Tracee’s eyes - How did trama shape her? Tracee shares that her company takes a holistic approach to leadership and believes that to grow an organization, employers must first help employees to grow personally. Tracee shares that her trauma has made her resilient and has contributed to her leadership development. She explains that she has used the skills she gained as a result of trauma for good rather than to her detriment. Defining Success as a leader Tracee shares that she defines success as reaching your individual next-level and doing something that has a positive and meaningful effect on yourself and others. She shares that she believes that a person's mission and motive have to be about more about others than about self. How to lead your team towards success Tracee shares that an essential key in leading a team towards success is creating a safe space for individual and group growth. She shares that there are three levels of leadership; Leader of self, leader of others, and leaders of leaders. She says that leaders must lead by example and make room for candid conversations to understand and know more about their team's needs and how they can work to make things better. Tracee shares that she was always told that she was a leader and how personal experiences allowed her to exercise her leadership skills. Tips to become a better leader Tracee shares that in order to become a better leader, people should try to; connect with people who have similar stories because there is a level of comfort knowing that you are not alone. She also says it's important to learn how to reframe your trauma,

Have you experienced failure? I guarantee you are not alone but, there is always a way to make a comeback, and today’s guest Teresa Heath Wareing is going to share with us some tips on “Turning Entrepreneurial Failures into Success.” Here are three reasons why you should listen to the full episode: Listen to Teresa share her own story of triumphs and failures that lead her to success. Hear strategies on how to manage failure and success in business. Understand how to make the best of failures to turn them into success. Episode Highlights Teresa’s Journey Teresa shares her unconventional journey to entrepreneurship as personal life experiences left her with no options but to figure out how to use her skills to make money. Teresa shares that even though she is not exactly sure how she made her monthly targets, she hustled by networking and showing up in the appropriate places at the right time as an investment for herself and her business. Teresa shares that the need to provide for herself and her family motivated her the most when she started her business because her main goal was making money. However, as she continued the journey, she learned more about the boundaries of business and the things that mattered the most. Missteps along the way Teresa explains that while she was well experienced and knowledgeable about her area of focus, one of her main missteps was incorrect pricing. She shares that she didn't understand her value in her start-up stages and this resulted in people not believing in the quality of work as they thought that the prices were too low to be true. Teresa shares that another major misstep for her was the mindset she had. She explains that her previous experience in the corporate world encouraged hard work and didn't give much attention to personal and family life. However, becoming an entrepreneur made her discover the importance of confidence, drive, and determination. Teresa shares how coming to the revelation that she was every part of her business made her realize how important having the right mindset was to its overall function and efficacy. What defines success or failure? Teresa explains success and failure are purely dependent on someone's personal goals. She shares that one of the tools she uses to help her define or measure her success is goal setting. She explains that it gives you something to measure by so you will know whether or not you succeed or fail at a particular goal. She also explains how a personal experience taught her that changing her mindset when things don't work in her favor can help her learn valuable lessons. Teresa also shares that creating an action plan is also helpful for business owners to become successful. She explains that action plans help you figure out what works, what doesn't, and what needs to change. She explains that by achieving one action, you are one step closer to achieving your goal. She also shares that sometimes things don't always work out as we originally intended. However, we should count the outcome as a lesson and use it as an avenue to try a different approach and trust that things will work out. Greatest Lesson Learnt from Failure Teresa shares that her greatest business lesson was learning to appreciate the value of small numbers. She shares how important it is to love the people who support you and treat them well because that will affect the growth of your business. Teresa says entrepreneurs should not let fear stop them from going after the things they want the most. 4 Powerful Quotes from This Episode “Someone else's success could be someone else's failure.” “It’s either you win, or you learn.” “Think about what's the worst that could happen and just go ahead and do it. “ About Teresa Heath-Wareing Teresa has her own online business and is an award-winning international speaker & TEDx speaker who has spoken on some ...

Have you ever thought about offering a High- Ticket Business service? What is stopping you? This week's guest can help you overcome whatever fears you might be having surrounding this decision as we discuss High-Ticket Business Model Myths with Shayla Boyd- Gill. Here are three reasons why you should listen to the full episode: Learn about the reasons for some of the myths surrounding High-Ticket Business Models. Hear how Shyla Boyd-Gill practically debunked these myths to accelerate in her own High-Ticket Business. Discover helpful tips to help you grow your own High-Ticket Model Business. Episode Highlights Who is Shalya Boyd-Gill Shayla is a wife and mother of 6. Shayla shares how her personal life experiences lead her to become an entrepreneur. She explains that her business was birthed from her ability to have babies well and that was something she was good at doing. She also shares that after a few failed attempts, she had to figure out how to run a business successfully. She also shares how she had to change her business model and how a different approach helped her build her business and balance family life. Reasons Myths Surround High Ticket Business Models Shayla explains that sometimes people don't believe that customers or clients are willing to pay their asking price. She expresses that sometimes business owners downplay themselves but should not do that as long as they can deliver the results they advertise. Shaylea encourages business owners to have an infinite mindset, thinking more about the goal rather than the steps they have to take to get there. She says that this will help them to operate as if it has already happened. This mindset removes doubts and encourages them to believe anything is possible. High Ticket Business Model Myths Myth #1 Shayla shares that one of the myths in the high ticket business model is that you have to have a certain level of experience to be successful in your given industry. She expressed that while entrepreneurs might believe they need years of experience or other persons to validate them as experts in their area, it's unnecessary. However, you can brand and speak highly of yourself and your business as long as the product you deliver matches up to what you say about it. Shayla also shares how she branded and presented herself as the best in her industry when she began her business. Myth #2 Another myth in high ticket business models is that it takes too much time to nurture leads. Shayla debunks this myth by explaining that once a lead is qualified it takes less time to make a sale because this person usually already knows what they want and is already willing to invest. She says she discourages her clients from talking to "window shoppers," this helps them focus on more qualified leads. Shayla shares that to find leads, entrepreneurs should not forget the power of word-of-mouth marketing. She also states that business owners must be clear about the people they want to work with and the type of service offered. She explains that this helps people to better direct persons in need of their services. Shayla also encourages business owners to find quality leads through speaking and using material from their existing system to fuel these speaking engagements, for example, a podcast or social media postings. She also states that the benefits of using information from an existing system are that you can be consistent and people will already know what you do. Myth#3 The final myth Shayla shares is that sometimes business owners don't believe that clients won't buy something from them at a particular price point. She explains that when you have that thought, it is necessary to ask yourself questions about your audience, such as, are you nurturing the right one? or have you outgrown that audience?

Sounds True is one of the world's leading wisdom-based multimedia companies whose mission is to wake up the world. They publish groundbreaking authors and teachers with topics ranging from mindfulness, neuroscience, psychology, trauma therapy, and more. Today we are joined by Founder Tami Simon in a riveting discussion about "Inner Skills in the Post-Pandemic Economy." Here are three reasons why you should listen to the full episode: Discover how to connect with your inner self Learn about the importance of proper breathing. Hear tips about how to be grounded. Episode Highlights What are inner skills? Tami shares that our outer skills have to do with how we interact with people and take our cues from our culture and environment. She says these skills are affected by how we measure ourselves along the metrics given to us by the world and its influences. She explains that our inner skills look at what we deem valuable and how we measure success. She emphasizes that inner skills are best realized when we figure out how connected we are to our sense of purpose, the people we work with, and the things we do. Tami says we have to use our inner lens to decide our own metric of success that we will look back on at the end of our lives and decide whether or not we achieved what we came to earth to do. She explains that knowing our inner metrics helps to guide us to work towards the things we actually want to achieve and focus on fulfilling them. How do you know you're disconnected from your inner self? Tami explains more often than not people experience a disconnect from their inner self. She explains that it usually results in feelings of depression, unaccomplishment, lack of purpose or reason for being, and not being sure of what to create or how to contribute to others. Tami says that a turn of attention can help one to come back from that feeling of disconnectivity. She says that we often create a delusion of disconnection in our minds which usually is the thing that triggers but, something as simple as admiring nature can allow us to reconnect. Tami explains that simple acts of reconnecting help to develop the inner skill of relaxing. She says relaxing teaches us to feel the connection that tells us what is unique for us to do amidst the challenges we face in life. How To Stay Grounded in a Pandemic Tami explains that feeling connected in your body is the first step to feeling grounded. She encourages connection exercises within our bodies that help us move away from our internal thoughts and truly experience and live in the moment. How To Breathe and its Importance Tami explains the importance of breathing properly and the ways in which it impacts our lives. She also says the more a person can enjoy each breath they take, the healthier their breathing will be because it's no longer a quick action but an experience. Tami explains that good breathing is essential to our health; she says it helps us have a clearer mind which benefits decision-making even in challenging experiences. Can You Train Inner Skills? How ? Tami shares that her past experiences along with studies have helped her to train her mind. She also explains that by training our minds to be in the present with our bodies, our thinking becomes focused on what is needed in the moment rather than things of the past or the future. She says we can all train our minds by intentionally engaging in daily practices to be more present. She talks about the ‘feet and seat’ technique and the ways it can help people to come into a feeling of groundedness. Tami explains that she values people who are grounded and how groundedness can cause a person to be more effective. Tami explains that our heart is our greatest resource of inner wisdom. She encourages us to get grounded and follow our hearts. 4 Powerful Quotes from This Episode

In this episode, we are joined by Dave “Laundromat Millionaire” Menz sharing how his humble beginnings did not stop him from being successful as we discuss the topic from Poverty to Prospering. Here are three reasons why you should listen to the full episode: Hear how Dave Menz went from selling candy in school to a millionaire. Discover how Dave was able to make his business stand out and grow. Learn how sacrifice can pay off in business. Episode Highlights Who Is Dave Menz Dave shares that his family had very humble beginnings, which caused him to face several struggles growing up. He also shared that as a child in order to purchase snacks or treats, he and his siblings had to learn to be resourceful. He also shared that from a tender age in life, he developed an entrepreneurial spirit that has led him to where he is today. How Did Dave Begin? Dave shares that, growing up, he learned to survive on the bare minimum. That propelled him to start little business ventures such as mowing lawns and re-selling candy in school. He shared that as a youngster, he was stubborn and believed that he too could be successful and achieve the freedom and independence that came with entrepreneurship. He says that he was not encouraged to pursue entrepreneurship by his family but that didn't stop him from going after his goal. After having a regular 9-5 job for 13 years, learning valuable skills for business, and climbing the corporate ladder, Dave had an epiphany. He realized that he still wanted to be an entrepreneur and started working towards having his own business. The Business After making cutbacks in his personal and family life, Dave bought a laundromat, and through thorough research and commitment, he was able to learn the Laundromat business. He also shares that in his initial introduction he learned that people within the industry did not respect the laundromat business and its owners. Dave decided that he had to operate differently than other persons in the laundromat industry to make and be the change he wanted to see. Dave shared that he spent a lot of time and money reinvesting in his business and its operations. He has been able to expand and turn it into a million-dollar business. Dave’s difference in approach to the laundromat business has opened many doors for him financially. He has since published a book and offers coaching to other persons in the industry so that they too can be successful in their business. Valuable Advice Dave says some of the most valuable lessons he has learned are that you should not allow other people to limit you, you should not do anything illegal or unethical and that delayed gratification will bring success. 3 Powerful Quotes from This Episode “If you want something in life you better go figure out a way to earn it.” “There are no limitations on what I can accomplish.” “Don't let others tell you what you can and can't do; don't let others put limitations on you.” About Dave Menz Dave grew up in poverty and overcame superhero-like obstacles. His story, revealed in his debut book, Laundromat Millionaire – The Grit to Elevate an Industry’ is a life and a business journey that doesn’t stop at rags to riches. It begins with a stubborn and obsessive mission to be a business owner with a tenacious and genuine purpose to help others to do the same. Dave teaches the principles of relentless studying of the greats to be great and knowing that even if an industry – like laundry – isn’t sexy, you can make it so. His initial foray into business ownership was a side hustle alongside his corporate gig with Cincinnati Bell. He found his first business on Craigslist. Once he owned it, he overhauled it from struggling, losing money and outdated, to one that was a valuable proposition to serve as a vital community asset.

What does your digital introduction say about you? In this episode, we are joined by Donna Serdula as we discuss “Optimizing Your LinkedIn Profile To Increase Visibility & Boost Your Sales.” Here are three reasons why you should listen to the full episode: Learn the importance of a LinkedIn profile Discover how you can build a strong online presence using your LinkedIn profile. Learn how you can engage with the right connections to benefit personally and professionally. Episode Highlights The Importance of a Linked in Profile Donna shares how a personal experience ledn her to tap into the benefits of having an engaging LinkedIn profile. Donna describes a LinkedIn profile as a digital-first impression. She shares that a LinkedIn profile allows you to control your narrative and the way others perceive you. It allows people to get a better look and feel of who you are and your capabilities. How to build a strong LinkedIn Presence Donna says that one of the struggles professionals face is the lack of ability to write about themselves. Donna lists a few key factors to consider when building a strong LinkedIn profile: Know your goal/target audience - Figure out the intention behind creating your profile and ask questions such as, is it for a job? Is it to build a network? Etc. Write a profile that's strategic and targets that particular audience. Know what people are searching for and use keywords that will help your potential audience to find you. Ensure the imagery of your profile checks out - Do you have things like a good profile photo, background graphic, and customized headline? How often should I post on Linkedin? How often you post on LinkedIn depends on how large of a platform or the following a person has. Persons with a large number of following may post once or five times per day but, a person with a small following does not need to post every day as LinkedIn is more interested in quality posts rather than the number of posts. What should I focus on? Donna emphasizes that LinkedIn is not a space for selling. She says it should be used to add value to connections through articles and stories. It is necessary to use hashtags when using LinkedIn so posts can be discovered by other like-minded individuals or people looking for the information you’re sharing. Donna also highlights the importance of audience and user engagement when it comes to Linkedin. She says users should interact with their target audience and it will also help their content to be noticeable when it is shared. Donna also shares that using scheduling tools can be helpful at times however, LinkedIn puts a cap on those posts so, it is better to post in real-time. She also states that automation tools are frowned upon by LinkedIn. Making Sales on LinkedIn Donna shares that sales is a numbers game but LinkedIn is a place for research and business intelligence. It helps to make sales if you first find your audience then engage with them constantly before trying to reach out to offer a product or service. LinkedIn Content Donna states that over time LinkedIn has become more personable. Though those posts do well, users need to set boundaries as it is a space for more professional sharings and connections versus personal ones. Optimizing your content based on analytics Donna shares that LinkedIn has a particular ebb and flow and seasonality about it, unlike other applications. As such there will be times when posts receive a high level of engagement and other times when it is low. However, users should ensure they evaluate their connections, use the right hashtags and ensure that they too are engaged with others in order to be engaged by other users. 3 Powerful Quotes from This Episode “People are checking you out whether you recognize it or not, and you have the ability to set forth how you want others t...

The adversities of life are inevitable, and one person who knows about this is Les Brown. However, he has never allowed the trials to get the better of him. He has allowed them to fuel him as he became one of the world’s most renowned motivational speakers. Today he is here to share with us that,' If You Can Look Up, You Can Get Up.' Here are three reasons why you should listen to the full episode: Hear about Les Brown's journey to success and the things that have kept him motivated over the years. Discover the comeback power that lives within you. Learn how to stand out in all that you do. Episode Highlights How do I handle adversity? Les explains that life is full of disruptions and surprises; recent personal experiences reminded him of how true that is. Les references Ephesians 6 verses 11-18 to remind us that we will face difficulty but having the Armor of God coupled with characteristics such as courage and resilience will help you overcome these inevitable circumstances. How do I activate my comeback power? Les says to activate your comeback power you have to get to the point of saying enough is enough and realize that you have to fight for what you want in life. It’s key to realize that in life, there will always be a fight to get what we want but, it is not personal, it's just the way it is. People who give up in life don't recognize their strength. Les says that sometimes people give up on their dreams because of the mindset that makes them feel that these goals are impossible. He encourages us to recognize that we cannot be wimps when it comes to achieving our goals. We have to move from being worriers to warriors. How do I keep going? Les shares that even though he faces a personal battle daily, ultimately, the way a person lives is based on what they choose to believe about themself. He says people must be willing to work on themselves and envision what they see for their future and not buy into societal norms for attention. He also shared that the attention economy that we live in makes it hard to be noticed or be noticeable. However, as an individual, you have to find a way to stand out. He reminds us that we have to persevere because it's in our DNA to win. Les Shares His Health Story Les shared that he has been living with stage 4 Cancer for 29 years and how his faith-based approach to his diagnosis has changed his life. Les also shared that both fear and faith are a choice however, a faith-driven life requires discipline to push past fear. How do I stand out? Les shares that many people are not trying to stand out in life but are merely trying to survive. He says that only a few are willing to sacrifice and fight to get to where they want. Les states that the people who have been most influential on his journey to stand out are his biological mother, adopted mother, Mike Williams, and the literary works of Marcus Garvey, Martin Luther King Jr, and Malcolm X. He says these people helped him appreciate the value of words and have set the foundation for his career as he now teaches people how to do the same to take people through a transformational process with words. Les also shares what he has been doing in terms of succession planning for his business and its value-added properties. He also shares the importance of laughter and happiness. Les states that we live in a time where information to reinvent ourselves is easily accessible. He says that if you're not willing to learn, no one can help you; however if you are willing no one can stop you. Words To Live By Les shares words of inspiration from the following scriptures to encourage you. Romans 8:28 John 1 vs1 Proverbs 18:21 Matthew 6:33 Luke 17: 20-21 6 Powerful Quotes from This Episode "A setback is a setup for a comeback, we all have come back power.”

Do you know exactly who you are? Could you be standing in your own way of being great? Our guest in this episode helps entrepreneurs around the world from sabotaging their results and freeing them to be themselves to make six and seven-figure leaps in their businesses. Let us learn "The Secret to Being Unapologetically You" with Mia Hewett. Here are three reasons why you should listen to the full episode: Discover how childhood trauma affects the way we align to our true selves. Unlock the keys to healing to realize your most authentic self. Discover how aligning yourself can impact your overall quality of life. Episode Highlights Know who you are! Mia shares that as children, we are born whole and complete; however, after suffering trauma, if not taught to process our emotions, we undergo an internal paradigm shift. When humans do not learn to process emotions as children they experience a 'pull back. This 'pull back' triggers feelings of loneliness, abandonment, and separation. These feelings usually result in us losing our true self and our perception of who we are. Who can you become? Mia explains that the only way we can restore our authentic selves is through a step-by-step healing process. The ‘recipe’ for healing Heal Emotional Trauma - Mia says we have to address the emotions that we have not learned to process to come into wholeness with who we are. Learn to free the mind - We have to remove negative talk from our minds that result from trauma. Learn to process your emotions. Learn to no longer fear people or their judgments. Learn how to stay in your power - This is the process of finding your voice and using it to be your most authentic self, despite what others might say. Heal your relationship with money. Steps to aligning with your authentic you Mia teaches us that our emotions are our internal GPS’s and we have to tap into them to help us navigate life and the situations we experience. 1) Always stop, pull back and observe the situation. 2) Get curious with yourself and find out what you are allowing this situation or emotion to mean. Ask yourself questions such as what is the truth and what is the lie? 3) Ask yourself what you want to accept and forgive. 4) Feel the release. 5) Choose your new emotion freely - What is your new decision now that you know who you are and are operating from a space of alignment. Recognizing your true self Mia explains that every human being has experienced or has a perception of trauma. Whenever we realize the difference between our trauma-self and our aligned-self is when we can finally realize our self-worth and operate from a place of true alignment. Our internal GPS will guide us to make decisions that align with what we truly want for ourselves and our lives. 4 Powerful Quotes from This Episode “The secret to being unapologetically you is really to awaken to who you really are.” “We are born whole, perfect and complete." “Wisdom is the result of you becoming aware of who you really are, and that means becoming aware of who you are not.” “All addicts are people who are trying to use an outside solution to solve an inside problem.” About Mia Hewett Mia Hewett helps entrepreneurs around the world from sabotaging their results and freeing them to be themselves to make six and seven-figure leaps in their businesses with the right skill sets, strategies, tools, systems, and team. She uses her Aligned Intelligence Method® that causes a permanent paradigm shift that eliminates self longer doubt. Therefore allowing them to be consistent and predictable, coach themselves through any obstacle. Curious about Mia’s work? Check out her website. Have specific questions? You can reach out and follow Mia on LinkedIn, Instagram and Facebook. Enjoy this Podcast? If you enjoyed today's episode of The Entrepreneurial You,

COVID-19 with its accompanying protocols such as living socially distanced has affected businesses and life as we know it. However, there is always an opportunity to pivot with the right resources and in this episode with Paresh Patel we will learn about "Touchless Technology in a Socially Distanced World.” Here are three reasons why you should listen to the full episode: To learn what Touchless Technology is. Discover how Touchless Technology can fit and benefit the business models of today. Learn how Pay Range has been impacting people's lives and businesses. Episode Highlights What is Touchless Technology Paresh describes touchless technology as being able to send payment without having touched a machine such as a laundering or vending machine. PayRange was established in 2015 to eliminate unnecessary contacts with these kinds of machines. Ahead of the game Pay Range was developed well ahead of its game and is especially useful as we maneuver this pandemic in 2021. It uses a mobile application and dongle to allow customers to make payments virtually. Necessity is the mother of invention and this holds true as it was a personal experience that motivated Patel to develop Pay Range. Most, if not all people have a story of experiencing difficulty when using vending machines and Pay Range helps to limit these inconveniences. Does Touchless Technology fit into the world of the digital divide? Paresh highlights that his product is mainly used by members of the underserved community; however, having a smart device makes them eligible to reap the benefits of the application. 3 Powerful Quotes from This Episode “Sometimes the people who are impacted most are the people with fewer options.” “I have everything I need.” “We innovated and found a way to make it all happen." About Paresh Patel Paresh Patel is the Founder and CEO of PayRange, patented technology with over 3 million users worldwide. Pay Range allows smartphones to make touchless, socially distanced payments on any person, place, or thing. Paresh began his technology career in solving business problems at the tender age of 17 by applying technology in a previously unused manner to fix a broken soda machine. Patel has spearheaded a company that ranked 83rd on Deloitte's Technology Fast 500™ and has secured a growth rate of 1,325% during the past three years. Have specific questions? You can reach out and follow Paresh on LinkedIn. Enjoy this Podcast? If you enjoyed today's episode of The Entrepreneurial You, hit subscribe and share it with your friends! Post a review and share it! Also if you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, and colleagues, so they can feel empowered and encouraged to pursue their business. Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening! For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify. Before you go, I have something I want to share with you to make your social media management easier. It is way less time-consuming than anything else you will ever try. You will be able to improve your team and clients' collaboration and productivity. I am talking about eClincher. You can finally get around to doing that project you've always wanted to work on. Signup for a free 14-day trial using my affiliate link. Whether you are an SME, Agency or Enterprise, eClincher is for you. Sign up today. Grab your FREE Guide: How to use - and benefit from - Ease Magnesium, the super supplement for everyone. Stay inspired, Heneka

Have you been struggling to tap into your market and create long-lasting, authentic customer relationships? In today's episode with Jack Born, we will learn about "The Psychology Behind Creating Urgency to Convert Customers Authentically.” Here are three reasons why you should listen to the full episode: Learn how important Psychology is to business. Learn about the power of deadlines. Learn about Deadline Funnel and how it has been impacting businesses globally. Episode Highlights Ways Psychology Affects Business Jack shared that the fundamentals of business are a mixture of Psychology and Mathematics. However, with marketing and sales, Psychology and communication are the main pillars for a business to stand on. Jack shares how he found out things about the human brain and the psychology behind how it reacts to buying or trying a product and the decision-making process. The Benefits of Utilizing Deadlines Jack shares how establishing a deadline for signing up for a product he was launching changed his life and business. Deadlines are essential and encourage people to take action to be a part of a launch. Deadlines will not fix fundamental flaws in your messaging. If the message or the pitch is not acceptable or substantial it will not allow you to reap the benefits of customers, subscribers, or potential clients in creating urgency to be a part of your launch. Deadlines magnify the results of offers customers are interested in. Things to consider when trying to effectively launch a product: The time - Assess the trends in your market of choice to determine how long you want the product launch to last. The typical launch time ranges between 4-10 or 5-9 days. Whatever time an entrepreneur uses to launch a product should give them enough time to: a) educate your audience on what the product is and its uses; b) allow potential clients to develop a sense of trust in the product; c) establish your authority in this particular field or area of expertise; d) communicate and interact with your potential audience and clientele. Establish a deadline - Customers understand the impact or premise of a deadline. By adding a deadline, consumers are encouraged to make final decisions quicker to help entrepreneurs know who is interested. 3 Powerful Quotes from This Episode “Everything that you do is either adding to your trust and credibility with your audience or it’s detracting.” “You’re going to have long-term success if you take a long-term vision and approach with your business.” “One of the fundamental components of a powerful offer is a deadline." About Jack Born Jack Born is the Founder of Deadline Funnel. Jack is also the founder of several successful software companies. He lives and breathes marketing and sales psychology, and loves sharing what he knows with entrepreneurs and improving businesses through the software he has developed. He offers training that helps entrepreneurs improve their business and has spoken at many international events spreading his knowledge and expertise. Curious about Jack’s work? Check out his business website Have specific questions? You can reach out and follow Jack on LinkedIn, and his personal website. Enjoy this Podcast? If you enjoyed today's episode of The Entrepreneurial You, hit subscribe and share it with your friends! Post a review and share it! Also if you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, and colleagues, so they can feel empowered and encouraged to pursue their business. Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening! For more updates and episodes, visit my website.

Greetings and welcome to episode 231 of The Entrepreneurial You podcast. Today's episode is with Anthony Zhang, co-founder of Vinovest. Vinovest is a platform that is democratizing access to fine wine investing. Anthony is a repeat entrepreneur who successfully built and sold two companies, EnvoyNow and KnowYourVC, by the age of 22. He has also held leadership positions at cryptocurrency platform, Blockfolio and is a board member at RateMyInvestor. Here is our conversation on "Getting Started in the Wine Business.” Here are three reasons why you should listen to the full episode: Learn about Wine Investing and how it can work for you Learn about Venovest and how it could help you on your Wine Investment journey. Get professional recommendations on some of the best players in the wine market and some tips on how you can get more into wine. Episode Highlights Wine Investing Wine investing is the process of buying and storing wine and then selling it as it appreciates over time. Venovest is one of the premier wine investing platforms. Vinovest goes as far as to help investors pick wines that are good for investment, store the wine, insure it, and help you to monitor the market prices and trends for you to get the best returns on your investment. The Golden Keys to Wine Investing Before you can start investing, there are a few things you NEED to pay attention to; Ageability - Wine with long aging ability allows investors to hold on to it for longer and make more from this investment. Supply and Demand - The less of an available product, the higher the selling price. Therefore, Wine Investors usually look for wines that are not very popular as the remaining supply is more valuable. Brand Value - Some wines are considered more luxurious than others, as such the prices and long-term returns will reflect that. If a Wine investor can tap into all three of these aspects, they will see greater returns on their investment. Investment takes a little time When Wine Investing it will take a while for investors to see returns on their investment because: Wine takes time to age and, the older it is the greater the returns; Wine Investment is a stable investment, the returns may sometimes be slow but, they are sure and safe. Before a person starts Wine Investing they should;. Do Research; Make a Budget for the amount they want to invest and assess the risks; LET IT GO! Have patience and give it time for the investment to start making its returns. Is this Risky Business? There is little regulation when it comes to Wine Investing therefore; investors have to look out for a few things such as: Fraud - Be careful who you buy your wine from and do not trust third parties unless you know exactly who they are. It is best to order your wine straight from the winery. Insurance - Wine needs to be properly stored however, the change in climate and day-to-day handling of the wine can cause damage or loss so investors must have insurance and proper storage for their investment. 3 Powerful Quotes from This Episode “There are a lot of things that you can invest in outside of the stock market.” “ The key to being able to narrow the wealth gap in the world is for everybody to have access to the same wealth creation opportunities.” “Wine investing is a long-term investment.” About Anthony Zhang Anthony Zhang is the co- founder and CEO of Vinovest. Zhang is a repeat entrepreneur who has previously founded and sold two companies, EnvoyNow and KnowYourVC. He has also held leadership positions at Blockfolio and is a board member at RateMyInvestor. Have specific questions? You can reach out to Anthony via email at anthony@venovest.co and follow Anthony on LinkedIn and Twitter. Enjoy this Podcast? Post a review and share it! If you enjoyed tuning into this podcast,

Today's episode is with Lucas Walker, a serial entrepreneur who has started three successful businesses in the software, e-commerce, and media spaces, working on bootstrapped and venture-funded companies. He has reviewed more than 10,000 eCommerce stores as a part of his work over the past couple of years and, today we will discuss 'Launching a Product in a Competitive Market with No Prior Experience.' Here are three reasons why you should listen to the full episode: Learn about the key things to consider when launching a new product. Learn about some of the costs to consider when starting or launching a business. Learn about a checklist of things needed to successfully launch a business in the 'new normal.' Episode Highlights What is the difference between a product and a service launch? When launching a service, business owners must focus on grabbing the attention of their potential clients. When launching a product, business owners must focus on making sales and tap into other markets. It is also vital that when a business is launching a service it accounts for the cost to offer the service and ask questions such as 'who will it cater to?’ 'How will it make your profit?’ As for a product, it's key to knowing how much needs to be produced and how much time it will take. Costs to Consider when Starting up: The Software A Legal team for potential Lawsuits or other Law related matters Taxes Revenue and its turnover time Contingencies Customer care Time - How much of my time will it cost me to carry out a given task. What is the Sales Process like? It is essential to build a relationship with potential buyers/distributors for at least 6-8 months before they begin to sell your products. Work with your buyers and do not be afraid to ask for help so they can give you advice about the marketplace and what would ensure that you have a successful launch. The Entrepreneurial Checklist for Launching a Product in the “New Normal” Audience Collection - Start thinking about your potential clients or customers and reaching out via email or SMS; Create a low-cost (not free) Landing page or website - Use this platform to build customer engagement and collect relevant data and feedback from your customers. Find the appropriate channel for business - Find a supplier for your product that has existing dominance in that industry space. Post Launch - Find out what your customers like or didn't like and be very upfront about what you are working on and the changes you plan to make. Who do you need on your team? When launching a new product or service a few team members are vital to ensure all goes well, these include; Strong Writer - A business requires a lot of communication. It is good to have someone with excellent communication skills both for internal and external matters. Sales Representative Marketing Personnel Other positions can be filled with Freelancers from platforms such as Upwork or Fiverr 3 Powerful Quotes from This Episode “Don't be impatient.” “Be ready to move quickly.” “Don't be afraid to go out and ask for help from people who have done it." About Lucas Walker Lucas Walker is a serial entrepreneur. He has started three successful businesses in the software, e-commerce, and media spaces. He has worked on bootstrapped and venture-funded companies. Some of his accomplishments include launching the first Canadian University Twitter account for the Acadia Athletics department in 2009. He Co-founded Venngage in 2012, which was recognized as the leading infographic maker, and named Top 25 Startups in Canada by LinkedIn in 2019. In 2014 he Launched TreatsHappen.com, a website selling natural dog treats sold into TJX, Amazon, independent, and Big Box retail. In 2017 he began advising on marketing and e-commerce, launching the number 1 B2B sales podcast. He Joined Gorgias,

This is the final episode in our 'Slow Down and Live' Health and wellness Series. It has been an informative and educational journey. We are closing out the series with a presentation by Dr Joan Lamle, who is actually my Naturopath. Dr Lamle will be looking at the very prevalent but often misdiagnosed matter of Adrenal Fatigue, one of the things that I was diagnosed with. Stay tuned as Dr Lamle with us on the topic of 'Adrenal Fatigue: Why Aren't More Medical Doctors Diagnosing It?' Dr. Joan Lamle is a Natural Health Consultant who specializes in lifestyle diseases with a special emphasis on women’s health. Here are three reasons why you should listen to the full episode: Learn about the Adrenal glands and the purpose they serve. Learn about the different stages of Adrenal fatigue. Learn about the necessary changes that need to be made to have healthy adrenal function. Episode Highlights Our Adrenal Glands are more important than you think. The Adrenal Gland is located just above the Kidneys and produces hormones that regulate metabolism, the immune system, blood pressure, and stress response. When you undergo chronic stress it leads to Adrenal Fatigue. The Adrenal gland releases Cortisol which regulates blood pressure in stressful situations or conditions i.e your fight or flight response. However, if constantly stressed this Cortisol can become harmful to the body in more ways than one. Adrenal Fatigue and its progression to Adrenal Exhaustion occurs when the adrenal in the body is unable to turn off. This can be the result of things such as underlying infections, nutrition deficiencies, leaky gut syndrome, and an overload of toxicities. Symptoms of Adrenal Fatigue Adrenal Fatigue is much more common than we think and you might just be experiencing it at this very moment. Here are a few tips to help you spot the signs so you too can slow down and live. Feeling tired but wired: even though you are tired you have a constant need to get things done. Fatigue Irritability Low sex drive Trouble Sleeping Cognitive Issues- Brain fog Hormonal Imbalance Depression Increased Energy Levels in the Evenings Craving of Salty and Sweet foods Balance is Key The body was made to help us survive therefore, we have to recognize how our actions can compromise our ability to do so. Adrenal exhaustion will affect us when the Adrenals can no longer meet the demands of its environment. Whenever our systems are compromised by a lack of rest, nutrition, or otherwise, our body sends off alarms and the onus is on us to pay attention to these alarms. We must therefore strike some kind of balance in our life to ensure our Adrenal system does not overwork itself. As such we must consider several aspects of our lives and put thought into how our actions are affecting us. Dr. Lamle explores nutrition and the things we should be having versus the ones we should avoid to repair and take care of our Adrenal System. She also solidifies the importance of rest as we have heard from several of our speakers in the ‘Slow down and live’ series. Rest is very vital to our quality of life and can help to reduce stress hormones and improve adrenal function. Exercise is just as important as our body needs the ability to use some of the energy it stores and there are fun ways to do so, not to mention the rush of dopamine that comes at the end of a good workout. Dr. Lamle also highlights the importance of healing your gut to restore overall balance in your body. Exposure to Sunlight is also an affirmative action for improved overall health as well as trusting in a divine power. Research proves that persons with religious beliefs have better mental health and adapt more quickly to health challenges. Dr. Lamle’s final point on having balance was having Temperance so the body can operate at its best level.