The Fearless Business Podcast

Ever wonder why some business owners thrive while others struggle? The secret isn’t luck—it’s a simple framework that drives success. In this episode, I break down the three key ideas that transformed my business and can do the same for yours. The Success Framework: 3 Game-Changing Ideas ✅ The Power of Focus – How narrowing your attention to what truly matters can accelerate growth. ✅ Systems Over Stress – The importance of building repeatable processes that free up your time. ✅ Leverage Your Strengths – Why working in your zone of genius leads to sustainable success. This actionable framework will help you simplify your business, increase productivity, and create long-term success—without the burnout. Tune in now and discover how to apply these principles to your own entrepreneurial journey! To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business YouTube Channel: >> https://www.youtube.com/RobinMWaite

Do you really need a detailed business plan to succeed? After 20 years in business, building multiple six-figure ventures (and even selling one), I’ve discovered a simple framework that works—without a bulky 40-page plan. In this episode, I walk you through my Goal-Focus-Pricing framework, a one-page (or even postage-stamp-sized) business plan that helps entrepreneurs set clear revenue targets and reverse-engineer a successful business model. What You'll Learn: ✅ Why Most Business Plans Fail – 75% of small business owners rate their plans as "substandard"—and why a simpler approach works better. ✅ Step 1: Setting Your Revenue Goal – How to define a realistic, six-figure target for the next 12 months. ✅ Step 2: Pricing for Profitability – The formula to determine your ideal price point and client volume. ✅ Step 3: The Sales & Marketing Math – Breaking down how many consultations, conversations, and marketing efforts are needed to hit your goal. ✅ Step 4: Finding Clients Without Overwhelm – The easiest ways to generate leads, initiate conversations, and convert prospects. This minimalist business plan works for coaches, consultants, freelancers, and small business owners who want clarity, profitability, and freedom—without drowning in spreadsheets. 🔗 Grab my free business scorecard to assess where you stand: fearless.scoreapp.com 🔗 Book a free 30-minute diagnostic call if you need help applying this framework. To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business YouTube Channel: >> https://www.youtube.com/RobinMWaite

In 2025, marketing feels like shouting into the abyss—every coach, consultant, and freelancer is vying for attention, but few are truly being heard. In this episode, Robin breaks down a proven marketing framework to help you rise above the noise, build real connections, and create long-term success. Key Takeaways: 🔹 Step Away from the Abyss – Why traditional social media marketing is failing and how to stand out. 🔹 The Power of Partnerships – How leveraging strategic collaborations can fast-track your growth. 🔹 High-Value Free Gifts – Why a tangible, meaningful offer (not just a PDF!) builds trust and authority. 🔹 The Return to In-Person Connections – Why face-to-face networking is making a comeback in 2025. If you're tired of the social media struggle and want a smarter, more effective marketing approach, this episode is for you! 🔗 Resources Mentioned: 📘 Free Book: Fearless Biz 🎥 Partnership Strategy Video 🎙️ Creative Courage Podcast To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business YouTube Channel: >> https://www.youtube.com/RobinMWaite

Ever wondered how to turn a small email list into a revenue machine? In this episode, Robin breaks down the exact framework that helped grow a 6,000-subscriber newsletter into a $300K per year business. From attracting leads at scale to nurturing them into paying clients, this episode is packed with actionable strategies for business owners, coaches, and consultants looking to monetize email marketing effectively. Inside This Episode: ✅ The True Value of an Email Subscriber – Why each person on your list is worth more than you think ✅ How to Grow Your List Fast (Without Paid Ads) – The power of list swaps and partnerships ✅ Creating High-Value Lead Magnets – Why physical books and in-depth resources outperform generic PDFs ✅ The Perfect Nurture Sequence – How to engage new subscribers and build long-term trust ✅ Turning Subscribers into Clients – The best ways to convert your email list into high-paying customers 🚀 BONUS: Discover how one podcast appearance doubled an email list in just 90 days! To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business YouTube Channel: >> https://www.youtube.com/RobinMWaite

In this episode, Robin dives deep into an actionable framework designed to help you crush your goals and achieve more in just 12 weeks than most people manage in an entire year. If you're looking to boost productivity, elevate your business, and finish 2025 strong, this episode is your roadmap. Highlights Covered in This Episode: Why You Need a BHAG (Big Hairy Audacious Goal) Learn how setting one clear, ambitious goal can supercharge your focus and results. The Power of the 4% Rule Discover how identifying the critical 4% of your efforts can drive 80% (or more) of your success. Operation Podcast: A Real-Life Example of Goal Setting Hear how a simple postcard tracking system helped book over 40 podcast interviews, boosting brand visibility and marketing ROI. Breaking Big Goals Into Bite-Sized Wins Step-by-step guidance on chunking your goals into manageable daily actions that create unstoppable momentum. With this simple yet effective framework, you'll gain clarity, stay motivated, and transform your wildest ideas into actionable results. Start now, and make 2025 your best year yet! To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business YouTube Channel: >> https://www.youtube.com/RobinMWaite

In this value-packed episode, Robin breaks down a practical and straightforward framework for building wealth in 2025. Whether you're a new investor or an experienced business owner, discover actionable tips on avoiding risky schemes, creating multiple income streams, and mastering the mindset needed for financial success. Learn how to protect your cash, grow your savings, and use creative strategies to turn small investments into big rewards—all while building a life of freedom and security. What You'll Learn in This Episode: 1. Say No to Get-Rich-Quick Schemes 2. The Real Cashflow Problem in Business 3. Adopting an Investor's Mindset 4. The Power of Starting Small 5. Protect Your Cash and Save Smartly 6. Exploring Passive and Digital Investments 7. Freedom is the Ultimate Goal Ready to start your investing journey? Hit play and get inspired to take action in 2025! To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business YouTube Channel: >> https://www.youtube.com/RobinMWaite

In this episode, Robin breaks down the ultimate framework for hitting consistent $10,000 months in your business—without relying on gimmicks or quick fixes. Discover why mindset is your biggest ally, how to refocus on the fundamentals that work, and strategies for pricing, scaling, and staying in the game long-term. Robin also tackles the importance of getting out from behind the screen, overcoming fear, and building authentic connections that drive real results. Whether you're an entrepreneur starting out or scaling to the next level, this episode is packed with actionable insights to transform your approach and your bottom line. Framework Breakdown: The Pathway to Consistent $10K Months 1. Mindset Mastery: Your Biggest Barrier to Growth 2. Revisit First Principles: What Worked Before Still Works 3. Millionaire Math: Pricing and Scalability 4. Consistency and Tenacity: The Long Game 5. Get Out From Behind the Screen: Build Real Connections 6. Play the Infinite Game: Beyond $10K Months To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite And check out the Robin's website: >> https://www.robinwaite.com

Ready to escape the 9-to-5 grind and start your entrepreneurial journey without breaking the bank? In this episode, Robin explores 28 innovative business ideas you can kick off with just £200 or less. Whether you're passionate about pets, skilled in social media, or have a knack for writing, there's a business idea for you. Key Framework for Business Success We outline a simple yet powerful framework to guide your side hustle or business venture: Business Ideas That Won’t Break the Bank Here’s a sneak peek at some of the standout ideas discussed: From Side Hustle to Full-Time Gig These ideas are perfect for starting small, testing the waters, and scaling up as you grow. We also share practical marketing tips like leveraging local Facebook groups and networking to find clients. Tune in now to discover actionable insights and start building the life you want today! Don’t forget to grab your free copy of “Take Your Shot” by visiting Fearless Biz. To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business YouTube Channel: >> https://www.youtube.com/RobinMWaite

Are you struggling to check off your endless to-do list or feeling overwhelmed by the grind of running a business? In this episode, Robin dives into Matt Essam’s 3 F’s Framework—a simple yet powerful productivity system to help you run your business with purpose and joy while maintaining balance in your life. What You'll Learn in This Episode: Freedom: Discover how to structure your work-life balance to maximize productivity while enjoying guilt-free time off. Learn how sprint cycles, intentional scheduling, and prioritizing self-care can give you the flexibility you’ve been craving. Fulfillment: Uncover the secret to finding purpose in your work and why chasing money alone often leads to burnout. Explore strategies to create meaningful impact through your business, including giving back and aligning your work with your passions. Finance: Master the art of intentional financial planning by applying the Pareto Principle (80/20 rule) and doubling down on high-impact activities that drive revenue and growth. Whether it’s optimizing revenue streams or focusing on hyper-productive marketing strategies, this episode breaks it all down. Packed with actionable insights, this episode will inspire you to rethink your approach to productivity, giving you the tools to run a thriving business without sacrificing your freedom or happiness. To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business YouTube Channel: >> https://www.youtube.com/RobinMWaite

In this episode, Robin explores the alarming rise of online banking and push payment scams. As technology evolves, scammers are becoming increasingly sophisticated, exploiting human psychology and digital vulnerabilities. Tune in to learn actionable strategies for protecting your hard-earned money and avoiding common traps. Key Topics Covered: 1. Understanding Online Banking Risks Discover how the transition to online banking and app-based platforms has created new vulnerabilities, especially for small business owners. 2. Phishing Scams: How to Spot and Avoid Them Learn to identify phishing emails, text messages, and WhatsApp scams. Find out the red flags—like typos, fake links, and urgent calls to action—that scammers use to trick you. 3. The Anatomy of Push Payment Scams Delve into how scammers use stolen credentials, spoofed phone numbers, and psychological tactics to pressure victims into authorizing fraudulent transactions. 4. Practical Tips to Protect Your Money 5. Your Rights and What to Do If You’re Scammed Find out how to report fraud, seek refunds, and approach financial ombudsmen if you've fallen victim to a scam. 6. Why Financial Institutions Need to Step Up A call to action for banks like Revolut to enhance consumer protection measures and take responsibility for securing digital banking systems. Your Input Matters Have you been a victim of a scam or found creative ways to stay safe? Share your experiences in the comments to help others protect themselves. To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business YouTube Channel: >> https://www.youtube.com/RobinMWaite

In this episode of the Fearless Business Podcast, we dive into the strategies and secrets behind building a personal brand and growing an online audience with golf coach and entrepreneur, Eric Cogorno. Eric shares the framework that took him from a small-town golf coach to managing a thriving online business with over 400,000 followers and a $1.5 million annual revenue. Whether you’re a coach, entrepreneur, or small business owner; if you're looking to grow your social media presence, master content creation, or turn your passion into profit, this episode is packed with actionable insights. It provides a roadmap for growing your brand and achieving long-term success online. Key Takeaways from the Eric Cogorno Framework: 1. Master Your Craft Before You Market Learn why being great at what you do is the cornerstone of creating engaging and authentic content. Eric shares how years of dedication to golf coaching gave him the confidence to shine online. 2. The Power of the First 100 Videos Eric reveals why your first 100 posts are pure practice and how to refine your content through small, consistent improvements. 3. Create Content for Your Audience, Not Yourself Discover how to identify what your audience craves and tailor your videos to their needs. Eric's strategy of "modelling, not copying" is a game-changer. 4. Consistency is King: Post Like a Pro Find out how posting consistently—three times per week for seven years—helped Eric build trust, credibility, and a loyal following. 5. Turn Viewers into Customers with Irresistible Offers Learn the importance of pitching your services and creating subscription-based models that keep customers engaged and coming back for more. How to get hold of Eric: https://www.instagram.com/ericcogorno/https://www.facebook.com/cogorno.golf2/https://www.youtube.com/c/ericcogornogolfhttps://cogornogolf.com/ To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business YouTube Channel: >> https://www.youtube.com/RobinMWaite

Thinking about starting a podcast or taking your existing show to the next level? In this episode, Robin sits down with Adam Adams, founder of Grow Your Show, to explore how he helps podcasters simplify their journey to success. From selling his own popular podcast to building a thriving podcast agency, Adam shares his insights on creating a valuable, marketable podcast and attracting the right audience. Get ready to learn about the framework that can turn your podcast into a profitable asset! Key Takeaways for Podcasters: 1. Creating a Podcast as a Marketing Asset Adam emphasizes treating your podcast like a long-term investment. Discover why having a targeted audience and delivering consistent value can turn your show into a sustainable, valuable marketing asset that holds intrinsic worth for potential buyers. 2. Defining Your Target Audience from Day One Avoid the common pitfall of attracting the wrong listeners! Adam explains the importance of knowing your ideal audience's demographics, psychographics, and interests, ensuring that every episode speaks directly to them. 3. The Three Pillars of Influence for Building a Successful Podcast Adam outlines the three essential pillars for any podcaster aiming for growth: Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite And check out the Robin's website: >> https://www.robinwaite.com

Just started your business and wondering how to get those first customers through the door? In this episode, Robin walks you through a proven framework for landing your first five clients quickly and efficiently. With a combination of real-life networking, irresistible offers, and powerful referral strategies, you'll be well on your way to building a solid customer base. Whether you're a new entrepreneur or looking to scale up, this guide will help you break through the noise and grow your business. Key Framework to Getting Your First 5 Customers: 1. Leverage In-Person Networking Get out from behind the screen and meet people in person! Learn how to make genuine connections at local networking events, build trust face-to-face, and use follow-up strategies to turn those conversations into clients. 2. Tap Into Your Existing Network for Referrals Your first five clients are closer than you think. Discover how to tap into your current connections—whether on LinkedIn, in your community, or even at school pick-ups—to generate warm leads and referrals. 3. Create an Irresistible Offer Struggling to build trust as a new business? Offer something so compelling that potential clients can’t say no. From free consultations to email audits, Robin shows you how to create an offer that minimizes risk and attracts your ideal clients. 4. Build Excitement with a Waitlist Launch your product or service with a waitlist to generate buzz. Find out how to create demand, ensure your prospects are a perfect fit, and guarantee you’ll sell out by the time you officially launch. 5. Go on a Podcast Tour Leverage the power of podcasting to reach a wider audience. Robin explains how to appear on established podcasts in your niche, use their existing audience to grow your brand, and consistently drive leads—even months or years after the episode airs. To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite And check out the Robin's website: >> https://www.robinwaite.com

Are you struggling to make consistent profits despite putting in long hours? In this episode, Robin reveals a proven framework to help you generate more profit and keep more money in your business. Robin walks you through simple, yet powerful strategies that can dramatically increase your bottom line, reduce stress, and give you the financial freedom you deserve. Learn how to avoid common mistakes, charge what you're worth, and build long-term profitability like the top 1% of business owners. Key Profit-Boosting Strategies: 1. Raise Your Prices (Without Losing Clients) Discover how small price increases can lead to huge profit gains. Robin explores real-life examples of businesses that boosted profits by 10-20% with minimal client attrition. Learn how to confidently increase your rates and still attract premium clients. 2. Maximize Customer Lifetime Value Learn the secret to long-term profitability: increasing your customer lifetime value. Robin breaks down how to turn one-time buyers into repeat clients with subscription models, care plans, and excellent customer service—creating a predictable income stream for your business. 3. Keep More of Your Money Stop letting hidden expenses eat away at your profit. Robin shows you how to streamline your overheads, manage subscriptions, and implement smart financial practices to keep more cash in your pocket. Plus, learn the "Profit First" approach to ensuring your business pays you first, every time. To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite And check out the Robin's website: >> https://www.robinwaite.com

In this episode, Robin dives into a powerful framework for building a successful and sustainable business in 2024. With 95% of businesses failing within the first 10 years, it’s crucial to get things right from the start. Robin breaks down the three essential criteria for evaluating any business idea, plus shares bonus insights on how to test your concept before investing time and money. Tune in for actionable advice to help you stay ahead in the competitive market. Key Insights from This Episode: 1. Passion: Loving What You Do and Who You Work With Starting a business isn't just about making money. It’s about working with people you enjoy and having passion for what you do. In tough times, passion is what will keep you going and help you overcome growing pains. 2. Return on Investment: What’s in It for Your Clients? A sustainable business hinges on delivering measurable value. Discover how to ensure your product or service provides a strong ROI for clients, driving repeat business and customer loyalty. 3. Premium Clients: Can They Afford Your Services? A great product needs the right market. Learn how to identify clients who not only need your services but can afford them. We discuss the importance of finding premium clients to grow your business effectively. Bonus: Financial Planning and Testing Your Idea with a Waitlist Before launching, do the math! Robin explains how to create a simple one-page business plan to ensure your pricing aligns with your capacity. Plus, find out how setting up a waitlist can help you test demand and refine your offering—using tools like Score App. Don't miss out on this episode packed with insights to set your business up for success in 2024! To Apply for a FREE Coaching Session with Robin Use the following link: https://www.robinwaite.com/app To find out more about Fearless Business: Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite And check out the Robin's website: >> https://www.robinwaite.com

Wow. Who'd have thought it! We have reached the 100th episode of The Fearless Business Podcast. For once, host Robin Waite will be on the other side of the microphone being interviewed by Fearless' Head of Content, Jessica Gough, all about the ups and downs of recording 100 podcast episodes. What Will Be Discussed on Today’s Show To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >>...