The Fractional Edge Podcast

In this episode of The Fractional Edge podcast, host Carol Fraser interviews Neel Singh, a fractional executive specializing in marketing and operations. Neel shares his journey from freelance to fractional work, highlighting the value of fractional executives for small and medium-sized businesses. They discuss the importance of workforce planning, the impact of AI on the industry, and the need for education system reform. Neel provides insights on the myths surrounding fractional executives and offers advice for CEOs and founders looking to hire fractional leaders. To learn more about Neel Singh and his consulting firm Tropoli, visit neelsingh.com and tropoly.io. Connect with Neel on LinkedIn for more valuable insights. Don't miss out on this informative discussion on the future of work and the role of fractional executives in driving business success. Important Moments 00:01:28 - Introduction of Guest: Neel Singh 00:04:14 - Role of a Fractional CMO 00:11:34 - Learning Change Management Through Experience 00:18:26 - Neel's Unique Magic in Marketing and Business Strategy 00:29:06 - Lessons Learned in the Fractional Journey 00:41:05 - Legal Framework and Rights Management in AI Follow Us On Linkedin! Carol - https://www.linkedin.com/in/awesomehrexec/ Neel Singh - https://www.linkedin.com/in/singhneel/ The Fractional Edge Podcast - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎙️Join host Carol Fraser and guest Taylor Crane, CEO of Fractional Jobs and a fractional Chief Product Officer, for an enlightening conversation, on The Fractional Edge podcast as they dive deep into the world of fractional executives and workforce planning. 📈 🔍In this episode Taylor emphasizes the importance of hiring fractional talent with prior experience and shares real-life examples of leveraging fractional talent for business growth. He discusses how Fractional Jobs is revolutionizing the recruitment process for fractional executives and delves into his role as a fractional Chief Product Officer, focusing on early-stage startups. The conversation also touches on the potential future second-order effects of mainstream fractional work. For a comprehensive understanding of these insights and more, tune in to The Fractional Edge podcast.🚀 Key Timestamps 💬 : [00:02:48] - The Concept Behind FractionalJobs.io Taylor explains the motivation and functionality of his platform, FractionalJobs.io. [00:07:46] - The Benefits of Fractional Hiring Exploring the advantages for businesses when hiring fractional executives. [00:12:18] - Taylor's Experience as a Fractional CPO Taylor shares his experiences and the types of clients he works with as a fractional Chief Product Officer. [00:22:40] - Future of Fractional Work Speculations and thoughts on the future impact and mainstream acceptance of fractional work. Thank you for being a part of our podcast community! 🌟 Let's continue to unlock the power of workforce planning and supercharge our businesses together. Stay tuned for more insightful discussions and inspiring success stories on The Fractional Edge Podcast. 📅 👥 Find Us On Linkedin 👥 Carol Fraser - https://www.linkedin.com/in/awesomehrexec/ Taylor Crane - https://www.linkedin.com/in/taylorcrane/ The Fractional Edge Podcast - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Welcome back to The Fractional Edge podcast, where we dive deep into the world of workforce planning and fractional executives. In this episode, we had the pleasure of hosting Mike Malloy, a seasoned expert in the field, who shared some invaluable insights that I can't wait to share with you all. This is Mike's second episode with us, and he brings a wealth of knowledge and experience to the table. Join hosts Carol Fraser and Laurie Barlev on this episode of the Fractional Edge podcast as they dive into the world of workforce planning and fractional executive staffing strategies. Special guest Mike shares valuable insights on the triggers that prompt CEOs to consider fractional executives, the stages of the modern customer journey, and tips for boosting sales with testimonials. He emphasized that people only change for four reasons - when they hurt enough that they have to, when they see enough that they are inspired to, when they learn enough that they want to, or when they receive enough that they're able to. Understanding these reasons can help us navigate change more effectively in our businesses and personal lives. Mike also discussed the importance of giving before getting in business interactions, highlighting that the act of giving can lead to meaningful connections, referrals, and ultimately, success in business. Key Timestamps [00:01:04] - Trigger Points for CEOs to Consider Fractional Executives [00:04:39] - Reasons People Change [00:15:14] - Advice for Business Leaders and Fractional Executives Discover the importance of being problem-aware, the reasons people change, and how fractional executives can support CEOs during pivotal stages of their business growth. Learn about the power of networking, valuable trust-building gifts, and the art of dad jokes in business interactions. Find Us On Linkedin Carol Fraser https://www.linkedin.com/in/awesomehrexec/ Laurie Barlev https://www.linkedin.com/in/lauriebarlev/ Mike Malloy https://www.linkedin.com/in/mwmalloy/ The Fractional Edge https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎧 Ready to dive into the latest episode of The Fractional Edge podcast? In this episode, hosts Carol Frazier and Laurie Barlev are joined by guest Mike Malloy, the founder and CEO of Malloy Industries, a fractional executive matchmaking firm. Mike shares his journey from consulting to entrepreneurship and adjunct professorship, highlighting the importance of fractional executives in scaling businesses. 🚀 Mike dives deep into workforce planning and the role of fractional executives in supercharging businesses. 🔥 He emphasizes the importance of clear and transparent communication between fractional executives and companies, the significance of balancing strategy and execution, and the need for workforce planning for sustainable growth. Key Timestamps 🕒 [00:01:39] - Guest Introduction: Mike Malloy Mike Malloy shares his background and the focus of his company, Malloy Industries. [00:04:29] - Transition from Consulting to Entrepreneurship Discussion on Mike's career transition influenced by the COVID-19 pandemic and starting his own business. [00:11:04] - Balancing Strategy and Execution Discussion on how fractional executives balance strategic planning with practical execution in client businesses. [00:18:15] - Workforce Planning Discussion Discussion on the importance of workforce planning in alignment with business strategy and goals. 🎧 Tune in to gain insights on workforce planning, the role of fractional executives, and strategies for business growth. If you're a CEO, entrepreneur, or business leader looking to optimize your workforce planning and leverage the power of fractional executives, this episode is a must-listen! 🎧 Find Us On Linkedin 👥 Carol Fraser 🎙️ https://www.linkedin.com/in/awesomehrexec/ Laurie Barlev 🔊 https://www.linkedin.com/in/lauriebarlev/ Mike Malloy 💡 https://www.linkedin.com/in/mwmalloy/ The Fractional Edge Podcast 🌐 https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎙️Welcome to the Fractional Edge podcast! In this episode, hosts Carol Fraser and Jason Huett sit down with Paul Burani, a Fractional Chief Revenue Officer, to discuss the power of workforce planning and the impact of fractional executives on businesses. Paul shares his insights on working with mission-driven organizations, the importance of a proactive mindset in hiring fractional executives, and the intersection of revenue leadership with marketing strategies. Discover how Paul's experience in EdTech and social impact work influences his approach to helping organizations achieve repeatable outcomes and drive revenue growth. Don't miss out on this engaging discussion filled with actionable strategies and inspiring success stories. Tune in to our channel to learn how fractional executives can supercharge your business and unlock your competitive edge! Important Moments⬇️ 00:02:54 - Technology's Role in Education and Workforce Training 00:06:37 - The Role of a Fractional Chief Revenue Officer 00:09:02 - Validating Missions with Outcomes 00:13:40 - Success Stories in Fractional Work 00:29:22 - The Importance of Employer Brand Don't forget to like, share, and subscribe to our podcast to stay updated about our latest episodes. You can also connect with our podcast guests for collaboration opportunities by visiting our website here 🌐 https://thefractionaledge.com/the-fractional-edge-newsletter/🌐 Follow Us On LinkedIn Carol Fraser - https://www.linkedin.com/in/awesomehrexec/ Jason Huett - https://www.linkedin.com/in/jasonhuett/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Paul Burani - https://www.linkedin.com/in/pburani/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎙️ Welcome to the latest episode of The Fractional Edge podcast! 🎙️ In this episode, hosts Carol Fraser and Jason Huett dive deep into the world of workforce planning and fractional executive staffing strategies with special guest Dr. Kruti Lehenbauer! Kruti, a data and analytics expert, shares valuable insights on how data can be used to optimize workforce planning and drive business success. From the importance of understanding KPIs to the benefits of fractional leadership, Kruti provides a unique perspective on leveraging data for strategic decision-making. 🕰️Important Moments🕰️ [00:02:06] - Utilizing Data for Future Workforce Planning [00:04:15] - Moving Beyond Traditional Work Models [00:10:03] - Dispelling Myths About Fractional Work [00:15:35] - Fractional Executives' Impact [00:16:10] - Fractionals' Risk Tolerance and Engagement Don't forget to like, share, and subscribe to our podcast to stay up to date with our latest episodes. You can also connect with our podcast guests for collaboration opportunities by visiting our website here 🌐 https://thefractionaledge.com/the-fractional-edge-newsletter/ 🌐 Find Us On Linkedin Carol Fraser - https://www.linkedin.com/in/awesomehrexec/ Jason Huett - https://www.linkedin.com/in/jasonhuett/ Dr. Kruti Lehenbauer- https://www.linkedin.com/in/kruti-lehenbauer/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎙️ Welcome to the latest episode of the Fractional Edge podcast! 🎙️ In this episode, hosts Carol Fraser and Jason Huett sit down with Dr. Kruti Lehenbauer, a fractional chief data officer, to delve into the world of data analytics and its impact on businesses of all sizes. Dr. Kruti shares her journey from academia to becoming a fractional executive, highlighting the importance of asking the right questions and understanding the root causes of success. She discusses how data analysis can uncover hidden insights and drive strategic decision-making in various industries. From working with large banks to small businesses, Dr. Kruti emphasizes the versatility of a fractional chief data officer and the value they bring to organizations. She shares her examples of how data analysis can optimize marketing strategies, improve customer experiences, and enhance operational efficiency. 🕰️Important Moments 🕰️ [00:02:21] - Kruti's Career Background and Journey to Fractional Work [00:08:32] - The Importance of Understanding Success Metrics [00:10:10] - Data Analysis in Marketing and its Challenges [00:13:31] - Impact of a Fractional Chief Data Officer on Different Business Sizes [00:24:02] - AI's Limitations and the Human Element in Data Analysis Don't forget to like, share, and subscribe to our podcast to stay up to date with our latest episodes. You can also connect with our podcast guests for collaboration opportunities by visiting our website here 🌐 https://thefractionaledge.com/the-fractional-edge-newsletter/🌐 💡Find Us On Linkedin💡 Carol Fraser - https://www.linkedin.com/in/awesomehrexec/ Jason Huett - https://www.linkedin.com/in/jasonhuett/ Dr. Kruti Lehenbauer - https://www.linkedin.com/in/kruti-lehenbauer/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎙️Carol Fraser and Jason Huett are joined by Boris Portman, the CEO of Better Engineer. They discuss the company's background and its mission to help software companies find top-quality engineers. Boris shares the story of the company's rebranding and discusses their emphasis on continuous improvement and finding engineers who have a disciplined approach to software development. 💼 Boris emphasized the importance of fostering a collaborative and team-oriented environment. He emphasized the need for companies and individuals to prioritize working together towards a common goal, where the team's success is valued above individual achievements. By nurturing a culture of collaboration, businesses can harness the collective power of their workforce and drive greater innovation and success. Important Moments [00:06:06] - Continuous improvement is key. [00:17:29] - AI complements but doesn't replace. [00:18:37] - AI will replace jobs, but new opportunities will emerge. [00:25:10] - Understanding customer intent is crucial. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin Carol - https://www.linkedin.com/in/awesomehrexec/ Jason - https://www.linkedin.com/in/jasonhuett/ Boris - https://www.linkedin.com/in/borisportman/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎙️ The podcast episode features a conversation with Cameron Johnson, a CRO and founder of a sales and marketing consultancy called Revnu. Cameron shares his background in sales and marketing, as well as his transition into the field of fractional executive staffing. 💼 Cameron Johnson explains his experience in sales and working with small companies, as well as his decision to start his consultancy. He also mentions his executive MBA and plans for further professional development. The conversation touches on his pivot from a full-time employee to a fractional executive. Important Moments [00:03:09] Fractional CRO transitioned from sales. [00:09:29] Value of quirks in differentiation. [00:15:57] No takeaway. [00:20:23] Collaboration is key for success. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com 🌐 ⬇️ Follow Us On LinkedIn ⬇️ Carol - https://www.linkedin.com/in/awesomehrexec/ Jason - https://www.linkedin.com/in/jasonhuett/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Cameron - https://www.linkedin.com/in/camerondejohnson/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎤 In our latest episode of the Fractional Edge podcast, we had the pleasure of hosting Chrisa Boyce, a seasoned fractional COO and CSO with a rich background in marketing and branding. Our conversation delved deep into the intricacies of workforce planning and the transformative role of fractional executives in today's competitive business landscape. 💼 Culture plays a significant role in organizational success. Chrisa highlights the need to focus on people and ensure they are bought into any changes or processes. She emphasizes that Building a strong culture and integrating it effectively within the organization can lead to better engagement, retention, and overall success. Important Moments [00:04:08] - Industry Agnostic Approach [00:07:09] - Addressing the Real Problems [00:14:24] - Culture in Hybrid and Remote Work Environments [00:18:09] - Advice for Entrepreneurs Working with Executives Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website, 🌐 https://thefractionaledge.com/ 🌐 Follow Us On LinkedIn Carol - https://www.linkedin.com/in/awesomehrexec/ Jason - https://www.linkedin.com/in/jasonhuett/ Chrisa - https://www.linkedin.com/in/chrisa-zindros-boyce/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this podcast episode, the hosts Carol Fraser and Jason Huett introduce their guest, Steve Tate, a fractional CMO. Steve discusses his role as a fractional CMO, which involves developing strategies and executing them to help companies overcome growth blockers. He emphasizes the importance of focusing on one significant issue that hinders a company's growth and finding effective solutions for it. Steve also mentions common issues in startups, including messaging alignment and targeting the right audience mix. Important Moments [00:06:37] Timing is crucial for communication. [00:15:37] Fractional CMO can help with turnaround scenarios. [00:22:47] E-commerce brands must adapt and optimize. [00:27:02] E-commerce requires specialized expertise. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website, 🌐 https://thefractionaledge.com/ 🌐 ⬇️Follow Us On Linkedin ⬇️ Carol - https://www.linkedin.com/in/awesomehrexec/ Jason - https://www.linkedin.com/in/jasonhuett/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Steve - https://www.linkedin.com/in/fractional-cmo/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this episode of the Fractional Edge podcast, Co-hosts Carol Fraser (CEO of C4 Talent) and Jason Huett (CEO of Fifth Degree Marketing) continue the discussion with Laurie Barlev, Fractional Customer Success expert. They discuss the importance of workforce planning and how it can give businesses a competitive edge. They emphasize the need to incorporate customer success into the overall strategy and plans, as well as the significance of external stakeholders, such as customers, in shaping workforce planning decisions. [00:01:23] External stakeholders in workforce planning. [00:06:29] Metrics for new clients. [00:12:27] Customer value and experience. [00:14:39] Customer success person's versatility. [00:23:55] Collaboration opportunities and expertise. 📣Don't forget to visit our website to stay updated on everything fractional!📣 🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin https://www.linkedin.com/in/awesomehrexec/ https://www.linkedin.com/in/jasonhuett/ https://linkedin.com/company/the-fractional-edge/ https://www.linkedin.com/in/lauriebarlev/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Maggie Debner recalls how she set up a new business in Switzerland for a technology company. Starting with a team of 12 people, Maggie successfully achieved boots on the ground and operationalized the new business. Over 10 years, the organization has grown to over 150 people, showcasing the positive impact it had on its expansion. 00:01:35 HR is essential for successful M&A. 00:06:06 Global expansion is more accessible. 00:11:28 Fractional executives accelerate business growth. 00:15:23 Networking is crucial for success. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin https://www.linkedin.com/in/awesomehrexec/ https://www.linkedin.com/in/jasonhuett/ https://linkedin.com/company/the-fractional-edge/ https://www.linkedin.com/in/maggiedebner/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Welcome to the Fractional Edge podcast, where workforce planning and fractional executive staffing take center stage. In this episode, hosts Carol Fraser and Jason Huett are joined by Chrisa Boyce, a fractional COO, and CSO, to delve into the intricacies of organizational development and strategy implementation. Chrisa shares her journey from a marketing and branding background to her current role as a fractional executive, offering valuable insights into the challenges and opportunities faced by midsize companies in the $20 to $35 million range. From addressing HR casting issues to developing organizational structures and operational strategies, Chrisa provides practical advice for CEOs and entrepreneurs looking to scale their businesses effectively. Tune in to learn about the importance of culture development, the role of HR in organizational success, and the significance of honest self-assessment and delegation in business growth. Don't miss out on this insightful discussion on workforce planning and leadership strategies. For more expert insights and collaboration opportunities, visit 🌐 https://thefractionaledge.com/ 🌐 and stay tuned for the next episode as we continue to unlock the power of workforce planning. Like, share, and subscribe to stay updated with the latest episodes! Important Moments 00:06:03 - Ideal Company Size for Fractional Work 00:08:01 - Common Challenges in HR and Operations 00:11:08 - Directly Working with CEOs 00:12:06 - The Importance of Culture in Organizations 00:17:18 - Building Infrastructure and Accountability Follow Us On Linkedin! https://www.linkedin.com/in/awesomehrexec/ https://www.linkedin.com/in/jasonhuett/ https://linkedin.com/company/the-fractional-edge/ https://www.linkedin.com/in/chrisa-zindros-boyce/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this podcast episode, Henning Schwinum, the founder of Vendux, discusses his journey from being a potential fractional executive to starting his matchmaking service for sales leadership roles. Henning explains that Vendux is the only matchmaker in the sales leadership space with a focus on sales leadership roles. They cover a wide range of industries, with a particular emphasis on SaaS, Tech, and Professional Services companies. Henning also highlights the common challenges that tech founders face when it comes to sales and the importance of finding the right sales executives to drive growth. 📣 Important Moments 📣 [00:06:02] Expert matchmaker for sales leadership. [00:09:29] Fractional executives offer flexible solutions. [00:13:39] Fractionalize work for specialized expertise. 📣Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 🎙️To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐 ⬇️Follow Us On Linkedin⬇️ Carol - https://www.linkedin.com/in/awesomehrexec/ Jason - https://www.linkedin.com/in/jasonhuett/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Henning - https://www.linkedin.com/in/henning-schwinum/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this episode, our host Carol Fraser interviews Cosmin Gabriel, a fractional CMO, in this podcast episode. Cosmin talks about his decision to leave the corporate world and pursue a fractional lifestyle. He started his website, fractionalofficer.com, to help other professionals in similar positions make the transition. The website offers resources and a course called the fractional officer method, which focuses on building the foundation for a successful fractional executive career. Cosmin mentions that the course consists of seven affordable modules and includes guidance on establishing an online presence and acquiring customers. He also discusses the importance of executive leadership and connecting with others in the fractional community. Important Moments [00:07:44] Fractional executives are a growing trend. [00:12:23] Fractional executives offer valuable expertise. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website, 🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin Carol - https://www.linkedin.com/in/awesomehrexec/ Cosmin - https://www.linkedin.com/in/cosminghiurau/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Join us in this episode as we dive into fractional Operations with the CEO and Founder of Lateral Solutions. Jon dives deep into the many ways that Operations acts as the backbone for every organization. He shares his insight and experience working with dozens of companies in a variety of industries and even delves into the first steps of implementing a fractional Operations expert. He offers tangible advice regarding where to start in Operations to systemize the function for a smoother, more efficient Operations function and improved business outputs. Follow Us On Linkedin https://www.linkedin.com/in/awesomehrexec/ https://www.linkedin.com/in/jasonhuett/ https://linkedin.com/company/the-fractional-edge/ https://www.linkedin.com/in/jonbassford/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Carol Fraser interviews Jake, a Chief Learning Officer, who shares his 30 years of experience in training and development. Jake discusses his passion for helping others improve their skills and talks about the various aspects of his role, including onboarding programs, continuing education, and leadership development. He also mentions the impact of COVID-19 on meetings and the fluctuating nature of his work. Important Moments [00:05:14] Effective communication drives positive results. [00:09:23] Customized training for organizational growth. [00:12:28] Fractional executives offer cost-effective expertise. [00:15:46] Fractional training brings value. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin Carol - https://www.linkedin.com/in/awesomehrexec/ Jake - https://www.linkedin.com/in/jakestahl/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Jennifer Hyvonen, a fractional CMO, shares her expertise in marketing and strategy with small businesses and nonprofits. She discusses her approach of starting with executing tactics to learn about the organization's culture, processes, and strategic plan. Jennifer also highlights a case where she helped a company reposition themselves in the market during the COVID-19 pandemic, leading to better recruitment outcomes. The podcast emphasizes the value of having a fractional executive with diverse experience. Important Moments [00:00:25] Fractional CMO helps organizations grow. [00:05:41] Fractionals bring diverse expertise. [00:13:43] Innovation and agility in leadership. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin Carol - https://www.linkedin.com/in/awesomehrexec/ Jennifer - https://www.linkedin.com/in/jennhyvonen/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this podcast episode, Carol Fraser interviews Amanda McDougal at FRAK 2023, who works for AIM, a fractional operational leadership company providing support in the mortgage and real estate industry. Amanda explains that their organization helps real estate companies during fluctuating market conditions by offering fractional support to maintain structure without the need for a full-time employee. Amanda also discusses her background in the mortgage industry and how she transitioned into her current role. She emphasizes the importance of operational coaching, which is often overlooked in the real estate industry. Important Moments [00:01:03] Fractional support for real estate. [00:04:43] Importance of transparent and humble leadership. [00:10:25] Vulnerability empowers leaders and teams. [00:15:43] Step outside your comfort zone, be transparent. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin Carol - https://www.linkedin.com/in/awesomehrexec/ Amanda - https://www.linkedin.com/in/amanda-mcdougal/ The Fractional Edgehttps://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!