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The GeniusCore Business Building Podcast

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Podcast #6 The Elegance of Simplicity in Business Building

Simplicity as a business value or principle is presented as a "Super" value. A value used by some of the most profitable businesses. Simplicity as a value, will help you build a strong and sustainable business because you’ll eliminate everything you really don’t need by developing the habit of making things simple. This is another secret of some of the most successful 21st century enterprises. Resources: "Simplicity in Business: To Be Simple is to Be Focused" Victoria Vessella Chris Zook...


Podcast #5 Values and Culture con’t

In this episode, I continue to explore the 8 "super" values identified in episode #4. I apply these Values to 3 extraordinary and legendary businesses. This helps in the understanding of how to apply great values and the importance of the results your business will see as you apply them. Resources: Craig Cincotta Zappos Core Values The Birkenstock Shoe Company


Podcast #4 Values and Business Culture

This podcast addresses the possibility of designing a workplace(business culture) that everyone enjoys. It may seem impossible, but it is possible to build a productive and enjoyable workplace. I explore the results of current research concerning g the best places to work and clearly describe the elements used to build these excellent workplaces. This is first of a two part podcast. Resources: Craig Cincotta "The 8 Values Every Company Should Live By" Derek Irvine "The Best Company...


Podcast #3 Purpose Con’t

this podcast addresses the importance of an an embedded Mission/Purpose in more depth. Story of my business and lack of embedded purpose Companies with embedded Missions.Purposes 3 ways a strong Mission/Purpose can build a strong, sustainable and replicable business Steps you can take to establish a strong Mission/Purpose Resources: Birkenstock Shoe Company Delta Airlines Amazon 20 Directives for Small Business Success: Do or Die


Podcast #2 The Importance of A Strong Business Purpose

If you do a quick study of the most successful businesses, you’ll see that a strong Purpose was at the center of that success. So the importance of an inspired Mission/Purpose and the need of being driven by it is one of the first things I want to emphasize in my efforts to help you build a successful business. I like to study legacy businesses so.. I’m going to tell a story about one of the best examples of a legacy businesses and their Mission I’ve found. Example of and embedded...


Podcast #1 Professional vs Business Builder

This podcast explores the differences between the professional and the business builder. It's built around the belief in the "E-Myth" as described by Michael Gerber. It is the mistaken belief that most businesses are started by "technicians who know nothing about running a business. After more than 25 years his message is still not believed. In this podcast I will describe the mindset needed to build a great business. 7 characteristics of the mindset of the technical or professional...