The Graham Cochrane Show

One of the biggest and most popular content creators on planet Earth, Alex Hormozi, has made a major shift in his content strategy, moving away from short form content and highly edited content. And we have to talk about it. What we're gonna do in today's episode is unpack his announcement that he posted a couple of weeks ago about his major shift and where he's taking his content and why it's strategic and why I think you need to pay attention. I'm gonna unpack three lessons when it comes to content marketing that's working today that if you're a business owner, you need to understand.

Success doesn't begin with our actions it begins with our minds. Today I sit down with my friend (and author and business mentor) Mike Zeller. In this deep dive we cover how our identity and beliefs shape our actions and outcomes, why rewiring the subconscious mind is essential for personal growth and success and how visualization and alter egos can help create new neural pathways.

Could it really be that the secret to success is giving? Oh man, you better believe it is. Today, my friend, in the 52 book challenge, I am unpacking my number one most recommended book of all time. That is The Go Giver by Bob Berg and John David Mann. I absolutely adore this book and it's a little book you can read in about an hour. It's a parable. Everyone should read it, no matter if you're in business or not.

Most people who want to grow their business are looking for a strategy or a hack or some kind of system that they could put into place that will take their business to the next level. Very few people stop to think about the fact that their business is actually limited by their mindset and that they actually self-sabotage. To put it bluntly, you are the ceiling to your own business. In today's episode, what I wanna do is share with you five limiting beliefs that are likely holding back your business. You may not be dealing with all five, but I guarantee you, you're dealing with at least one of these. If you can dismantle one or all of these limiting beliefs, you remove the ceiling, and then your business can naturally grow and expand, because you're probably the bottleneck, my friend. Let's discuss.

The wait is officially over. Pre Order Graham's new book Rebel and get $300 worth of instant bonuses: https://www.grahamcochrane.com/rebelbook I am announcing and allowing you to pre -order my brand new book, Rebel: Find Yourself By Not Following The Crowd. In today's special announcement episode, I'm gonna peel back what's inside the book, how you can pre -order the book, including some incredible free bonuses you can get immediately, and why I wrote this book and most importantly, how it's going to help you!

Have you ever had this experience where some days you just feel on top of the world, confident, clear, and you're running hard after the things that matter to you, and then a moment later or the next day, you feel completely discouraged, completely down, and you're doubting everything about your existence? Today's book in the 52 Book Challenge, "The One Truth" by Jon Gordon breaks down why this is happening, what it takes to fix it, and how we can better understand our own mind so that we can actually achieve the things that I feel like we're designed to achieve. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=qVus-Pjlu20tBHEy

What's the secret to writing a book that requires little to no marketing to sell hundreds of thousands of copies and put millions of dollars in your pocket? That's what we're talking about today. Today's book on the 52 Book Challenge is Write Useful Books, A Modern Approach to Designing and Refining Recommendable Non -Fiction by Rob Fitzpatrick. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=jNxCzvLdNZ6n-5KC

Last year I made $30,000 selling a product that didn't exist. And then a few months later I made an additional $100,000 in a period of five days selling the actual product once it came out. Today I wanna unpack how to do just that - to sell your online course before you create it and why, more importantly, would you wanna do such a thing?

I've been sent to give you an urgent message. Please stop paying attention to what your competition is doing. Literally, you need to ignore your competitors because your business's success depends on it.

When I see a book that says "world -class entrepreneurs can achieve more by doing less" as a subtitle, you know I'm all in. Book 15 of the 52 book challenge this year is 10X is Easier Than 2X by Dan Sullivan from Strategic Coach and Dr. Benjamin Hardy. 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=o9B2lq1Ve9yDYDZ3

Starting a business is one thing. Scaling it to seven figures of income a year and beyond is an entirely different thing. The world will tell you to push harder, just do more of what you're doing, but eventually you'll tap out. So there's got to be something different to reach those numbers. And the reality is it's not just actions, it starts with different mindsets. And so in today's episode, what I wanna do is unpack seven mindsets that I've curated over the last 14 years. Seven mindset shifts that are important for you to make in order to get over that hump, whether seven figures is the goal or multi -six or eight figures, whatever it is, these are seven growth mindsets that I've stumbled across, fought for, and have slowly figured out. Check out our new Family Goals Podcast https://www.familygoalspodcast.com/ This week, to celebrate the launch, we are giving one lucky winner $2,000 toward a family vacation! To be entered to win, simply help us spread the word about the podcast by completing the following steps: - Subscribe to the show on your preferred platform (Apple, Spotify or YouTube). - Rate the show and leave a review on Apple Podcasts. - Share an episode on social with a link to the show. - Send us an email to familygoalspodcast@gmail.com with screen grabs showing that you completed all 3 entry criteria. All three entry criteria must be completed to qualify. We will randomly draw and announce a $2,000 winner this Friday April 12th!

How you start your day matters because it's the only part of your day that you actually have control over. Think about that. It's the only part of your day you have control over. So why not take control of how you start your mornings? And that's the premise of The Miracle Morning by Hal Elrod. The not so obvious secret guaranteed to transform your life before 8 a .m. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=Sz3CWCqYZp15DOT_

So I just took 60 days off of work. That's right, I've been gone for 60 days and maybe you didn't even notice. That's okay, I still love you. But on this episode, I wanna talk about why I took a two month break, what the heck happened while I was gone, why I haven't been posting these episodes in the last 60 days and the good and the bad and the ugly of what it looks like to take a two month sabbatical. At the end of the episode, I'm also gonna walk you through three simple steps that I think you can use to apply to yourself to create your own sabbatical experience, even if you feel like time is short and you couldn't even get away for longer than a few days.

What is the secret to a great marriage? What does it take to not only stay together, but to grow deeper and deeper in love and have more and more joy and satisfaction and fun and deep friendship in your marriage? That's the question I think every married person should be asking. My second relationship book this year in the 52 Book Challenge is another marriage one. It is The Go -Giver Marriage by John David Mann and his wife, Ana Gabriel Mann. 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=l_DfpokYWFMEkbLs

Are we missing the point of money? Are we saving too much and not spending enough on the things that matter? That's the premise of this week's book, Die With Zero by Bill Perkins. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=SN8F_Y9kcSehhtW1

Plenty of people will tell you to follow your dreams. Few people will be honest about just how hard it will be. Today I unpack book 11 in the 52 Book Challenge, the legendary book from Paulo Coelho, The Alchemist. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=exghd7eq-Can316V

Can you really change your life in just 5 seconds? That's the premise of Mel Robbins' hit book The 5 Second Rule. Based on the latest brain science and habit forming psychology, this simple rule can help you improve just about every area of your life. Let's unpack my biggest takeaway from the book! The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=NcjZCDApwK0hMJDn

If you're an entrepreneur or a high achiever or an ambitious person, you might struggle with happiness because you're always chasing the next thing. And I know this from experience.This is the story of my life. And so today's book in the 52 book challenge, The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy, we need to unpack this most important issue. This is probably one of the most helpful and honest books I've ever read for entrepreneurs and high achievers. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=6sjfSIaV9JOzaIsG

What is prayer? How does it work? Am I doing it wrong? These are questions that many Christians have had and many people of all kinds of faiths have had. And in today's book, in the 52 -book challenge, book eight, we're going to talk about prayer as unpacked in the book If You Will Ask by Oswald Chambers. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=UbSEfzp7IzJ11VUX

I think communication is the most powerful skill you can have because this whole world revolves around people. And the better you can communicate with those people, the better your life will be, whether you're a leader, a speaker, a content creator, or you just interact with humans from day to day. Improving your communication can help a ton. So that's why I dedicated an entire category of the eight categories of books to communication. And today's book is the 16 Undeniable Laws of Communication by none other than John C. Maxwell The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=OQ34_OaiuFInS4Os