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The HealthTech Marketer Podcast

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The HealthTech Marketer Podcast, produced by Tom Dudnyk from VIVO Agency, provides quick and easy access to strategies inspired by our front-line work with the world's foremost HealthTech companies.

The HealthTech Marketer Podcast, produced by Tom Dudnyk from VIVO Agency, provides quick and easy access to strategies inspired by our front-line work with the world's foremost HealthTech companies.
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Location:

United States

Description:

The HealthTech Marketer Podcast, produced by Tom Dudnyk from VIVO Agency, provides quick and easy access to strategies inspired by our front-line work with the world's foremost HealthTech companies.

Twitter:

@AgencyVivo

Language:

English

Contact:

2673375527


Episodes

Doctors have lost their power. Now what?

8/23/2019
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For the first time ever, there are more hospital-owned physician practices than physician-owned practices. This means that a highly independent, apex influencer has lost its independence and influence. This has a profound impact on your marketing. It’s time to stop ignoring this change and start tackling it.

Duration:00:21:22

The Two Most Potent Forms of Marketing– A Cerner vs. Epic Case Study

7/24/2019
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Are you maximizing the two most potent HealthTech marketing weapons? Consistent messaging is formidable, especially during long sales processes with multiple targets, as with capital equipment and EMR sales. Yet, for all its strengths, one marketing weapon beats it every time: customer word of mouth. We’ll use a case study to show you how.

Duration:00:20:05

Commit To Becoming A Marketing-Led Organization

7/24/2019
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Let’s face it: HealthTech companies are overwhelmingly led by sales and engineering, not marketing. Don’t believe me? Which budget is the first to be frozen, and which department is the first to be downsized? Still don’t believe me? How many CMO roles exist, and how many CEOs come from that role? In today’s rapidly changing healthcare world, companies need the strategic vision of marketing to lead them forward. So why isn’t this happening, and how do you fix it?

Duration:00:11:50

The 3 Personal Qualities You Need to Create Killer Value Props

7/24/2019
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A misguided value proposition can wreak havoc on your HealthTech marketing efforts, but not everyone is cut out to craft a superior value prop. Discover the three personal qualities it takes to get the job done right, and be mindful of them as you embark on your next value prop creation journey.

Duration:00:11:11