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The How of Business - How to start, run & grow a small business.

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The HOW of Business is a weekly podcast for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez and David Begin who share the knowledge and experience they have acquired over their corporate and entrepreneurial careers. We will release a new episode every week on Monday morning, packed with great information for you - the entrepreneur and small business owner!

The HOW of Business is a weekly podcast for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez and David Begin who share the knowledge and experience they have acquired over their corporate and entrepreneurial careers. We will release a new episode every week on Monday morning, packed with great information for you - the entrepreneur and small business owner!
More Information

Location:

United States

Description:

The HOW of Business is a weekly podcast for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez and David Begin who share the knowledge and experience they have acquired over their corporate and entrepreneurial careers. We will release a new episode every week on Monday morning, packed with great information for you - the entrepreneur and small business owner!

Language:

English


Episodes

220: Facebook Bots with Kelly Garrett

12/10/2018
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Facebook Bots (18:05) for small business owners with Garrett. Kelly is an entrepreneur, developer, designer and marketing strategist. Kelly shares her entrepreneurial journey and then we discuss Facebook Bots (starting at 18:05) and how small business owners can use this tool on Facebook to connect and communicate with customers. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Duration:00:50:16

219: Drop-Ship Business with Anton Kraly

12/3/2018
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Drop-Ship online business & his entrepreneurial journey with Anton Kraly. Anton is an entrepreneur and eCommerce expert. After his experiences with various small businesses, he now focuses on helping other entrepreneurs start and grow an online commerce business using the drop-ship model - specifically high-ticket drop-shipping. Anton is the founder and CEO of Drop Ship Lifestyle & eCommerce Lifestyle. Henry Lopez is the host of this episode of The How of Business show – dedicated to...

Duration:00:47:18

218: Social Media Basics

11/26/2018
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Social Media Marketing basics for small business with Henry Lopez and Adam Kirk. Their conversation includes an introduction to social media marketing. Social Media is here to stay, and it's about building effective relationships, getting feedback, and building your brand. Henry and Adam review the major social media platforms including Facebook, Twitter, Pinterest, LinkedIn, and YouTube. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start,...

Duration:00:52:24

217: Conversational Copywriting Nick Usborne

11/26/2018
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Conversational Copy Writing for your small business with Nick Usborne, an expert in copywriting and web writing. He shares his personal story about becoming a copy writer, and how to improve your copy writing skills to make your online content more effective for your small business. When his book, "Net Words", was published in 2002, it was one of the very first to address the new profession of writing for the web. Henry Lopez is the host of this episode of The How of Business show –...

Duration:00:56:25

216: SEO for Small Business

11/12/2018
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Search Engine Optimization (SEO) for small business, with Henry Lopez and Adam Kirk. SEO is all about how to get found online, particularly on Google. Henry and Adam share practical and non-technical tips to help you begin to understand SEO and take immediate action to improve your online search results for your website. Our conversation includes the top 5 things you can do to improve your organic search results for your small business website. Henry Lopez is the host of this episode of The...

Duration:00:41:11

215: Instagram Marketing with Viv & Tash

11/12/2018
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Instagram for small business marketing with Viv Conway and Tash Meys, two millennial entrepreneurs and Instagram marketing experts. They share their journey, including starting a business while still in college. We chat about their views as millennial business owners, and how they are helping small business owners use Instagram for marketing. Their current business is Ace The Gram, and they are the hosts of the "Ace the Gram" podcast show. Henry Lopez is the host of this episode of The How...

Duration:00:51:59

214: Bullseye Marketing with Louis Gudema

11/5/2018
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Targeted cost-effective marketing tactics for small business owners with Louis Gudema. Louis is an entrepreneur, marketing strategist, keynote speaker, and author. He shares his entrepreneurial journey, and then we discuss highlights from his new book, "Bullseye Marketing - How to Grow Your Business Faster." Louis introduces the bullseye approach to marketing - allowing for fast results for small business owners by specifically leveraging inexpensive marketing tools and techniques. He...

Duration:00:50:58

213: Consulting Business with Michael Zipursky

10/29/2018
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Start & grow a Consulting Small Business with Michael Zipursky, an entrepreneur, author and podcaster. He shares his life journey, working with family, and how to start and build a successful consulting business. Michael is the author of 4 different books, and his latest is the Amazon Best Seller "The Elite Consulting Mind". He is also the host his podcast show, "Consulting Success Podcast". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you...

Duration:00:46:49

212: Strategic Marketing Funnels with Michelle Evans

10/22/2018
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Marketing funnels that work for small business with Michelle Evans, an entrepreneur, marketing expert and podcaster. She helps her small business clients develop their effective Strategic Marketing Funnels, and in this episode, she breaks this down step by step. Michelle also shares how she transitioned from a highly-paid successful corporate marketing career to starting her own marketing consulting business. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy...

Duration:00:54:20

211: Powerful Business Owner with Ron Carucci

10/22/2018
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Using your Power to lead your small business with Ron Carucci. Ron is an entrepreneur and author. Ron shares his journey to starting his own firm, and how we can become Powerful Leaders and small business owners. To grow our small businesses, we need to leverage and actually use our power in a positive way. We can’t surrender our power, particularly in the face of abuse of power. Ron is the author of "Rising to Power: The Journey of Exceptional Executives" with his colleague Eric...

Duration:00:52:59

210: Secure Websites with Adam Kirk

10/15/2018
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Google & Chrome blocking your site? Do you have an SSL Certificate for your small business website? Adam Kirk, an entrepreneur and small business marketing expert. Adam shares his interesting background, what led him to launch his business, and then we chat about SSL Certificates - what are they and why do we need one for our website? If your website is not secured with an SSL Certificate, then Google and Chrome will identify your site as potentially unsafe – bottom line is people will not...

Duration:00:41:39

209: 7 Levers for Growth with Pete Williams

10/15/2018
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7 factors that drive profits in your small business with Pete Williams, an entrepreneur, adviser, marketer and the author of "Cadence - A Tale of Fast Business Growth". Pete shares his unique entrepreneurial journey - from Australia, to working for an athletic shoe retailer in South Florida, and back to Australia to begin his entrepreneurial career. We then chat about some of the key lessons to help small business owners grow their businesses, including focusing on 10% improvements in 7 key...

Duration:00:53:40

208: From Corporate Consulting to Wellness Coaching with Megan Lyons

10/1/2018
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From Harvard-educated Management Consultant to Wellness Coaching, Megan Lyons shares her entrepreneurial journey and advice on how to start a small business. Megan is an entrepreneur, coach, speaker, author and the founder of The Lyons' Share Wellness. She shares her career experiences, from her Harvard and Northwestern education to a successful corporate management career. She left her corporate career to start a business related to her true passion - nutrition and wellness. She is the...

Duration:00:57:07

207: Tax Update with Diane Gardner

9/24/2018
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Tax Update for Small Business owners with business tax expert Diane Gardner. Diane is a Certified Tax Coach and an expert at helping small business owners take full advantage of the tax laws. She shares specific examples of how the recent changes to the tax law will impact your small business this year. Diane is the best-selling author of "Stand Apart: The World’s Leading Experts Reveal Their Secrets to Help Your Business Stand Out From The Crowd To Achieve Ultimate Success" featuring Dan...

Duration:00:44:03

206: Side-Hustle to Full-Time Biz with Gavin Zuchlinski

9/17/2018
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From Side-Hustle to full-time small business with Gavin Zuchlinski. Gavin is a small business owner and the founder of Acuity Scheduling - an online tool for businesses to automate and manage their appointments, allowing clients to schedule themselves. He shares how the idea for Acuity Scheduling began, and how he grew this from a solution for one person, to a full-time small business. Gavin's story is unique in that he truly enjoyed and felt fulfilled in his corporate position. Henry Lopez...

Duration:00:48:04

205: Virtual Small Biz with Carrie McKeegan

9/10/2018
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Building a virtual small business, and her transition from a corporate career to business ownership with Carrie McKeegan. Carrie is an entrepreneur and the co-founder of a virtual small business which allows her and her family the complete freedom of location. She co-founded her business with her husband, to address the challenges expats face related to filing their US tax returns while living and working abroad. Henry Lopez is the host of this episode of The How of Business show –...

Duration:00:59:01

204: Authentic Marketing with George Kao

9/3/2018
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Authentic approach to online marketing for small business with George Kao. George is an entrepreneur and trusted conscious marketing adviser. George shares his journey from traditional online “predatory” marketer, to his current authentic approach to online marketing and helping people through coaching and affordable online courses. He's the author of the books "Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand through Integrity & Generosity", and "Joyful...

Duration:01:00:41

203: Middle-Man Biz with John Wilker

8/27/2018
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Middle-man pallet business with John Wilker. John is a small business owner who has developed a relatively simple yet highly effective and profitable middle-man business model. He was a contractor, but then stumbled upon an unmet need for the brokerage of industrial shipping products like wooden pallets. John has since developed a repeatable system that he teaches others. Special Offer: Learn more about John's Simplest Biz model and receive a discount on his training course when you use the...

Duration:00:46:51

202: Cyber Security with Adam Anderson

8/20/2018
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Protecting your small business from cybercrime with Adam Anderson. Adam is an entrepreneur, consultant, author, trainer and cyber security expert. He shares his background, from dropping out of college to launching his own business. He also shares extremely valuable tips & advice on how to avoid cyber crime in our small business. Adam’s previous books "Small Business Cyber Security" and "Built to Survive" have helped to position him as the leading expert in the field. His new book, "The...

Duration:00:54:58

201: On-Line Messaging with Nicole Holland

8/13/2018
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Entrepreneurial journey & On-Line Messaging insights with Nicole Holland. Nicole is an entrepreneur, on-line marketing expert, and recognized authority on podcast guesting. She shares her unique and challenging journey, from dropping out of high school and quitting her correctional officer job, to becoming a popular podcaster. She also shares tips & advice on how to develop effective messaging online for your small business. Henry Lopez is the host of this episode of The How of Business...

Duration:00:58:23