The How of Business - How to start, run, grow and exit a small business.

How to find the right business by evaluating whether to buy, build, or franchise while aligning with your finances, goals, and mindset. Show Notes Page: https://www.thehowofbusiness.com/605-finding-the-right-small-business/ Choosing the right business is one of the most critical decisions an entrepreneur will ever make, and getting it wrong can cost years of time, money, and energy. In this roundtable discussion, Henry Lopez is joined by Giuseppe Grammatico, Rocky Lalvani, and David Barnett to break down how to approach finding the right business opportunity. The conversation explores the key paths available to aspiring business owners - starting from scratch, buying an existing business, or investing in a franchise - and the pros and cons of each approach. The group emphasizes that before evaluating any opportunity, entrepreneurs must first shift their mindset and understand what it truly means to become a business owner. Financial readiness is a major theme throughout this roundtable discussion. From understanding cash flow realities to avoiding unrealistic expectations about early profits, the panel highlights why having the right financial foundation is essential. They also dive into common mistakes buyers make during due diligence, including misinterpreting financial statements, overlooking hidden risks, and failing to validate assumptions. A key takeaway from this conversation is the importance of aligning the business with your personal goals, lifestyle expectations, and tolerance for risk. As Henry shares: "Be careful not to fall in love with the business before you finish the due diligence." This episode sets the foundation for the rest of the series by helping you think critically about how to choose the right business and avoid costly mistakes early in the process. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

The three root causes of business partnership failure - loss of trust, respect, and alignment - and how to prevent them. Show Notes Page: https://www.thehowofbusiness.com/604-why-partnerships-fail/ Business partnerships can accelerate success or destroy a business faster than almost anything else. In this episode, Henry Lopez breaks down the three primary reasons partnerships fail: loss of trust, loss of respect, and loss of alignment. Drawing from his own experiences and years of coaching small business owners, he explains why most partnerships don't fail because of the business itself but because of the breakdown in the relationship between partners. Henry explores how issues like lack of financial transparency, unequal contribution, poor communication, and misaligned long-term goals quietly erode partnerships over time. He also highlights the role money plays in amplifying tensions, whether the business is thriving or struggling. "Partnerships fail gradually. First trust breaks, then respect erodes, and eventually alignment disappears." You'll also learn practical ways to prevent these issues, including defining roles clearly, maintaining full financial visibility, documenting agreements, and committing to regular communication. Henry emphasizes that communication is the foundation that holds everything together, and without it, even strong partnerships will fail. This episode is essential listening for anyone considering a small business partnership or currently navigating one. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers. Show Notes Page: https://www.thehowofbusiness.com/r306-5-steps-to-naming/ Naming your business (or product or service) doesn't have to be a frustrating or purely creative guessing game. It can be a structured, repeatable process that leads to better outcomes. In this episode, Henry Lopez chats with Brad Flowers, co-founder of Bullhorn and author of The Naming Book, about how small business owners can move from a blank page to a strong, effective business or product name. Brad shares the five-step framework he developed after realizing that most naming advice either tells stories or opinions but doesn't actually help you generate names. Henry and Brad explore how to establish clear criteria, generate a large volume of ideas, and evaluate those ideas without getting stuck. A key takeaway is that creativity isn't about waiting for inspiration, it's about having a process. As Brad explains, "the only way to continuously produce high results in a creative field is to have a rigorous process." They also discuss common mistakes, including overthinking too early, relying too much on outside opinions, and limiting ideas before fully exploring them. If you're launching a business, product, or service - or even considering a rebrand - this episode will give you a practical path forward. The 5 steps to creating brand and product names that sell: 1) Establishing Criteria 2) Brainstorming 3) Compiling Names 4) Expanding Your Knowledge 5) Deciding on the Final Name This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Practical email writing techniques that help small business owners communicate more clearly, get faster responses, and reduce costly misunderstandings. Show Notes Page: https://www.thehowofbusiness.com/603-5-tips-for-better-emails/ Email is still the primary communication tool in most small businesses, yet it's one of the most overlooked skills. In this episode, Henry shares five simple but powerful tips to help you write better emails that get faster responses, reduce misunderstandings, and improve your professional credibility. You'll learn how to: Communicate your message clearly and quickly Structure emails so they are easy to scan Avoid common mistakes that lead to delays Write with professionalism and clarity Make it easy for others to take action Better emails lead to better business outcomes. This is a simple skill with a high return on investment. Key takeaway: clarity and focus beat completeness every time. 5 Tips for Better Emails: Don't Bury the Headline Make It Scannable Less Is More (One Objective) Don't Write Emails Like Text Messages Clear Subject Line + Clear Ask This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow. Show Notes Page: https://www.thehowofbusiness.com/602-why-your-business-is-stuck/ If your business feels stuck - you are working hard but not breaking through - you may be dealing with hidden constraints in your business model. In this episode, Henry Lopez explains why most small businesses don't fail outright but instead get trapped in a perpetual startup stage. The root cause is often not effort or resources, but structural limitations in profitability or scalability or both. Henry breaks down the two pillars of a healthy business model and shows you how to diagnose what's really holding your business back. He also introduces a simple tool to help you identify these constraints and begin addressing them – The Business Model Evaluation Tool – available on the show notes page for this episode. In this episode, you'll learn: The difference between a business idea and a business model Why working harder won't fix a broken business model The top reasons small businesses struggle with profitability The most common scalability constraints How to identify whether your business model can be fixed or you need to pivot How to begin removing the constraints keeping you stuck This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries. Show Notes Page: https://www.thehowofbusiness.com/601-franchise-trends-giuseppe-grammatico/ Franchising continues to evolve rapidly driven by advancements in AI, operational efficiency, and a renewed focus on franchisee success. In this episode, Henry Lopez is joined by franchise expert Giuseppe Grammatico to break down the most important trends shaping today's franchise landscape and what they mean for aspiring business owners. A major shift highlighted in this conversation is the increased level of support franchisors are providing. From AI-powered call centers handling hundreds of simultaneous interactions to more hands-on coaching and field support, franchise systems are investing heavily in helping owners improve performance and profitability. As Giuseppe explains, "Support was the major thing… brands are doubling down to make sure franchisees succeed." They also explore why service-based industries, especially home services, restoration, and senior care, continue to see strong demand. Demographic trends, remote work, and rising home equity are fueling growth in these sectors, creating opportunities for both full-time and semi-passive franchise ownership. Another key takeaway is what it takes to succeed as a franchisee. Contrary to common belief, prior industry experience is often not required. Instead, success depends on transferable skills like leadership, sales, and, most importantly, coachability. Whether you're exploring franchising as a full-time venture or a side hustle to diversify income, this episode provides practical insights to help you evaluate if franchising is the right path for you. Giuseppe Grammatico - The Franchise Guide - is a franchise consultant, author, speaker, and host of the Franchise Freedom podcast. He specializes in helping individuals identify and invest in franchise opportunities that align with their goals, skills, and desired lifestyle. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How small business owners can escape price-driven competition by redefining their market and creating a new category instead of competing in crowded spaces. Show Notes Page: https://www.thehowofbusiness.com/600-kevin-maney-create-your-category/ Many small business owners enter crowded markets and end up competing primarily on price. But according to author and business strategist Kevin Maney, there is another path: create your own category. In this conversation, Henry Lopez speaks with Kevin Maney about the ideas in his latest book "The Category Creation Formula." The discussion explores how entrepreneurs can redefine the problem they solve and differentiate their business in ways that eliminate direct price competition. Kevin explains that market categories exist primarily in the minds of customers. Businesses that successfully define a new category often become the default leader in that space and capture most of the attention and economic value. Rather than competing to be slightly better or slightly cheaper, the goal is to become meaningfully different. Kevin introduces the Category Creation Formula: Context + Missing + Innovation = New Category First, business owners must understand the context of how their customers' world is changing. Next, they identify what is missing in the current solutions. Finally, they introduce an innovation that solves that missing piece in a compelling new way. The conversation also explores the importance of storytelling in marketing. Instead of starting with features or products, businesses should begin with the problem customers experience. When customers feel understood, they become more open to new solutions. As Kevin explains: "It's better to be different than to try to be better." Through examples ranging from laundromats in Brooklyn to dishwasher repair services, Henry and Kevin demonstrate how entrepreneurs can redefine a problem, create a new category, and stand out even in highly saturated markets. If you're building or growing a small business, this episode offers practical insights into escaping the trap of competing only on price. Kevin Maney is a bestselling author, longtime business journalist, and co-founding partner of Category Design Advisors, where he helps leadership teams define and lead new market categories. He previously co-authored the influential book Play Bigger, which introduced the concept of category design to mainstream business audiences. Kevin's writing has appeared in major publications including Newsweek, Fortune, Wired, USA Today, and The Atlantic. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

When to outsource your bookkeeping, how outsourcing compares to hiring an in-house bookkeeper, and best practices for working effectively with a bookkeeping service. Show Notes Page: https://www.thehowofbusiness.com/599-outsource-your-bookkeeping/ Knowing when to outsource your bookkeeping is an important decision for small business owners. As your business grows, bookkeeping becomes more complex, more time-consuming, and more critical to making informed decisions. In this episode, Henry Lopez is joined by bookkeeping expert Jodi Arrant to discuss when it makes sense to outsource your bookkeeping instead of doing it yourself or hiring a bookkeeper in-house. They explore the common signs that indicate it's time to get help, the advantages of outsourcing, and what to look for when choosing a professional bookkeeping service. Henry and Jodi also explain how business owners should work effectively with a bookkeeper to ensure accurate financial reports and better decision-making. Even when you outsource bookkeeping, Henry emphasizes that business owners must stay engaged with their financials and review their reports regularly. "If you're running your business without accurate financials, you're steering partially blind." - Henry Lopez They also discuss practical best practices for reviewing financial reports, communicating with your bookkeeper, and building the processes needed to keep your financial records accurate and useful. Henry also shares more about The How of Business: Bookkeeping, a service designed specifically for small business owners who want professional bookkeeping support without hiring a full-time bookkeeper. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

If your leaders don't know how they're measured, you can't expect consistent performance or real ownership. Show Notes Page: https://598-do-your-leaders-know-the-score/ Frustrated with inconsistent performance from your managers or senior team members? The issue may not be motivation, it may be measurement. In this episode, Henry Lopez breaks down why leadership performance problems often stem from a lack of role clarity, measurable outcomes, and transparent KPIs. Without clearly defined metrics, even highly motivated leaders drift. Expectations become subjective. Feedback becomes emotional. And performance becomes inconsistent. Henry explains the difference between expectations and KPIs and why outcomes, not activity, must be measured. He walks through: How to define company-level KPIs first How employee KPIs must roll up to business goals Why 2 to 5 KPIs per leader is the right number The importance of transparency in formulas and data sources Why ownership requires control How KPIs improve engagement, fairness, and accountability As Henry says, "If employees don't know how you measure their performance, you can't expect them to win." If you want stronger leadership, clearer accountability, and more consistent results in your small business, this episode provides a practical framework you can implement immediately.. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Five practical reasons your small business will sell and how to intentionally build long-term exit value. Show Notes Page: https://www.thehowofbusiness.com/597-why-your-business-will-sell/ Most business owners say they want to sell one day but very few actually build a business someone would want to buy. In this episode, Henry Lopez outlines five practical reasons your business will sell and the disciplines required to build exit readiness long before you're ready to exit. A sellable business isn't created at the moment you decide to sell - it's built over years through intentional design. Henry shares the five core elements that dramatically increase sellability: A scalable, repeatable offer Predictable and recurring revenue Documented systems Owner independence A credible growth story Visit the show notes page for this episode to download the Business Sellability Scorecard. Referencing ideas from Built to Sell by John Warrillow, Henry reinforces the principle that "a sellable business is a productized business" - one with clearly defined and standardized offerings instead of highly customized one-off projects. Whether you plan to sell or not, building a sellable business creates greater freedom, stronger profitability, and more control over your future. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How AI is reshaping small business marketing and why clear positioning and strong messaging matter more than ever. Show Notes Page: https://www.thehowofbusiness.com/596-shannon-bailey-marketing-and-ai/ Branding and messaging expert Shannon Bailey shares her entrepreneurial journey and explains (starting at 11:10) why clear positioning and concise messaging are essential in the AI-driven marketing era. As AI tools like ChatGPT reshape how customers search for information, small business marketing is entering a new era that rewards clarity over cleverness and positioning over fluff. In this episode, Henry Lopez chats with branding and messaging strategist Shannon Bailey, founder of Make Progress Strategies. Shannon begins by sharing her entrepreneurial journey, from a career in sales and corporate leadership to launching her own consulting firm, and what led her to take that leap into business ownership. We then explore how AI is changing marketing. Shannon explains why AI doesn't make marketing more technical, but more strategic. As AI platforms synthesize and recommend businesses instead of simply listing search results, vague positioning and generic messaging get exposed quickly. We discuss why small businesses may actually benefit in this shift, how earned authority now matters more than SEO tricks, and why niching down expands your reach instead of limiting it. Shannon also shares practical steps you can take today, including how to test your visibility using AI tools themselves. If you're feeling overwhelmed by AI disruption, this conversation will help you refocus on the fundamentals: clear messaging, strong positioning, and speaking directly to your ideal client, while also offering inspiration from Shannon's own path into entrepreneurship. Shannon Bailey is a strategist and branding and messaging expert. She is the founder of Make Progress Strategies, where she helps small businesses and nonprofits clarify their value proposition, align brand positioning with growth objectives, and build strategic marketing plans that drive action. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Planning improves your odds of success, but accepting risk, making decisions with incomplete information, and learning quickly from failure are what ultimately move a business forward. Show Notes Page: https://www.thehowofbusiness.com/595-plan-to-succeed-prepare-to-fail/ Planning is essential to building a successful small business, but it doesn't eliminate risk or guarantee success. In this episode, Henry Lopez explains why business owners must plan to succeed while also being prepared to fail, and how accepting uncertainty is a prerequisite for growth. Henry breaks down the role of planning in both startups and existing businesses, explaining how business plans, financial projections, and annual strategic plans help reduce - but never remove - risk. He also explores the emotional side of failure, including fear, embarrassment, and decision paralysis, and why waiting for certainty often leads to stagnation. Drawing from personal experience and past episodes, Henry outlines a practical framework for balancing disciplined planning with courageous action: 1 - Plan deliberately 2 - Assess the downside 3 - Decide and commit 4 - Review and adjust The goal is not to avoid mistakes entirely, but to build a business resilient enough to survive them. If you're stuck overanalyzing, afraid of making the wrong move, or hesitating to launch or grow your business, this episode will help you reframe risk, overcome fear, and move forward with confidence. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to overcome Decision Paralysis - assessing risk, limiting over analysis, and taking action are essential to moving a business forward. Show Notes Page: https://www.thehowofbusiness.com/r423-overcoming-decision-paralysis/ Decision paralysis keeps entrepreneurs stuck, and learning how to assess risk, limit over analysis, and take action is essential to moving a business forward. Decision paralysis, often called analysis paralysis, can quietly stall a small business or prevent an entrepreneur from ever getting started. In this episode, Henry Lopez and guest co-host David Begin unpack why decision paralysis happens, how it shows up differently in big strategic decisions versus daily operational choices, and why small business owners are especially vulnerable to it. Drawing from real-world experience, Henry and David explain how fear, risk miscalculation, perfectionism, and decision fatigue all contribute to inaction. They explore the difference between intuition and expertise, referencing Malcolm Gladwell's book Blink, and discuss why relying solely on "gut instinct" can be dangerous for new entrepreneurs but powerful for experienced operators. The conversation also covers practical strategies to break through paralysis, including risk mitigation, breaking big decisions into smaller ones, setting go/no-go dates, and using a "pretend decision" technique to reduce pressure and clarify direction. They emphasize the importance of self-awareness, leadership responsibility, and building teams that can make decisions independently. As Henry puts it, "There are no guarantees in business, but there is a cost to not deciding." This episode is a must-listen for anyone feeling stuck, overwhelmed, or hesitant to make the next move in their business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

What At-Will Employment really means for small business owners. Show Notes Page: https://www.thehowofbusiness.com/594-claudia-stjohn-at-will-employment/ At-will employment gives small business owners flexibility, but misunderstandings around documentation, retaliation, and protected classes can quickly turn a termination into a lawsuit. Most small business owners believe "at-will employment" means they can fire an employee at any time for any reason, but that misunderstanding is one of the fastest paths to an expensive legal dispute. In this episode, Henry Lopez is joined by returning guest Claudia St. John, founder and CEO of The Workplace Advisors, to break down what at-will employment really means under U.S. law. They explain why at-will employment is not a free pass to terminate employees without consequences, and how common mistakes (like poor documentation, vague termination explanations, and retaliation) create legal risk even when the employer's decision was justified. Claudia shares real-world examples from her HR consulting practice, emphasizing why documentation of performance issues is critical, how progressive discipline policies can accidentally undermine at-will status, and why honesty during termination conversations actually reduces lawsuits. As Claudia notes, "If an employee is surprised, they're far more likely to sue." Henry and Claudia also discuss employee handbooks, offer letters, EPLI insurance, and when small businesses should consider professional HR support. This episode is a must-listen for any business owner who manages employees and wants to reduce risk while still leading with fairness and professionalism. Claudia St. John is a keynote speaker, bestselling author, and founder and CEO of The Workplace Advisors, a national HR consulting firm that helps small and mid-sized businesses navigate compliance, hiring, and employee management with practical, evidence-based guidance. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Business credit is a critical but often misunderstood tool that can unlock financing, protect your personal credit, and strengthen your small business. Show Notes Page: https://www.thehowofbusiness.com/593-gerri-detweiler-business-credit/ Many small business owners assume business credit "just happens" once they form an LLC, but that's not how it works. In this episode, Henry Lopez is joined by Gerri Detweiler, one of the leading experts on small business credit, to break down how business credit really works and why it matters far earlier than most owners realize. They discuss how business credit affects financing, vendor relationships, and even potential partnerships, and why larger companies often check your business credit before working with you. Gerri explains the fundamentals of establishing business credit, including whether you should start as a sole proprietor or form an LLC, how credit reporting works, and why payment history is the most important factor in building strong business credit scores. She also shares practical strategies for getting started such as using net-30 vendors, business credit cards, and equipment financing, and how to avoid common mistakes that can quietly damage your credit profile. "Business credit doesn't build itself. You have to be intentional about it from day one," Gerri explains. Gerri Detweiler has spent more than 30 years helping people make sense of credit and financing, with a special focus on helping small business owners. As an Education Consultant for Nav, she guides entrepreneurs in building strong business credit and understanding how it can open doors for growth. Gerri has answered thousands of credit questions online, written or coauthored six books, including Finance Your Own Business: Get on the Financing Fast Track, and has been interviewed in thousands of media stories as a trusted credit expert. Through her widely syndicated articles, webinars for organizations like SCORE and Small Business Development Centers, as well as educational videos, she makes complex financial topics clear and practical, empowering business owners to take control of their credit and grow healthier companies. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Inventory is one of the most misunderstood and cash-intensive assets in a small business, and managing it strategically can dramatically improve cash flow, reduce risk, and support sustainable growth. Show Notes Page: https://www.thehowofbusiness.com/592-smarter-inventory-better-cash/ Inventory is often treated as an operational detail, but for many small businesses it is one of the biggest drivers of cash flow strain and hidden risk. In this episode, Henry Lopez reframes inventory for what it really is - cash tied up on your shelves - and explains why poor inventory decisions can quietly suffocate profitability. Henry walks through the most common inventory challenges small business owners face, including trapped working capital, spoilage and obsolescence, shrinkage, unpredictable demand, and the temptation of bulk-purchase discounts that often do more harm than good. He explains why inventory typically lives on the balance sheet rather than the P&L (Profit & Loss Statement), and how that accounting reality can mask its true impact on business performance. On this episode of The How of Business podcast Henry also explores the origins of Just-In-Time inventory, its roots in Toyota's post-war production system, and how small businesses can responsibly apply lean inventory principles today, especially now that most supply chains have stabilized after COVID disruptions. Finally, Henry outlines the core components of an effective inventory operating system, from software and supplier management to a short list of essential KPIs that help business owners stay in control. The key takeaway: inventory decisions are cash decisions and managing them well is critical to long-term business health and growth. Inventory management is not just about what you sell or use, it's how you invest your cash, manage risk, and determine whether your business can grow and survive. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Immigrant entrepreneurs often build businesses to last, and their approach to resilience, hospitality, and value creation offers powerful lessons for any small business owner. Show Notes Page: https://www.thehowofbusiness.com/591-neri-sillaman-survival-to-sustainable/ In this episode, Henry Lopez talks with Neri Karra Sillaman, author of Pioneers: Eight Principles of Business Longevity from Immigrant Entrepreneurs, about what immigrant entrepreneurs can teach us about building businesses that endure. Neri shares her remarkable journey from growing up in a Turkish minority family in communist Bulgaria, being forced to flee as refugees, and helping her family rebuild their lives and livelihoods in Turkey. She explains how those early experiences shaped her view of entrepreneurship, not as a career choice, but as a means of survival that later evolved into a powerful business philosophy. Drawing from her family's business experience and her formal business education, Neri discusses several of the core principles from her book, including resilience, authentic hospitality, cultural bridge-building, and a focus on long-term value rather than short-term profit. She explains how immigrant entrepreneurs often leverage past hardship, adaptability, and deep human connection to create businesses that last across generations. Whether you are an immigrant entrepreneur or a small business owner looking to build something sustainable, this conversation offers practical insights on trust, perseverance, and designing a business for longevity. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Entrepreneur Norman Crowley shares his remarkable journey and explains why ideas matter far less than the courage to start and the discipline to execute. As Norman explains, "Just begin. The customer will fix your idea very quickly." Show Notes Page: https://www.thehowofbusiness.com/r394-norman-crowley-just-begin/ What does it really take to come up with a good business idea, and does the idea even matter? In this compelling conversation, international entrepreneur Norman Crowley unpacks the truth behind entrepreneurial success, from his early welding business at age 12 to the billion-dollar gaming venture he nearly sold just hours before the 2008 financial crisis. Norman shares the mindset, discipline, and resilience required to build meaningful companies, including why execution - not the idea - is what actually determines whether you'll succeed. He also discusses the role of luck, navigating stress and health challenges, building world-class teams, and why big missions attract big allies. One of the most powerful moments of the episode comes when Norman explains his "hot coals" framework for overcoming fear: "Filling your mind with happy thoughts, being clear on the destination, and just keeping walking." Whether you're dreaming of your first business or wrestling with your next one, this episode offers rare honesty, inspiring insights, and practical wisdom from decades of entrepreneurial wins, losses, pivots, and reinventions. Norman Crowley is an Irish serial entrepreneur and climate-tech leader, best known as the Founder and Chairman of CoolPlanet, a global decarbonization and energy-efficiency group helping major corporations reduce emissions and achieve net-zero goals. Before turning to climate innovation, he built and sold several successful technology companies including Trinity Commerce, Inspired Gaming Group, and The Cloud. He also founded AVA, which converts classic cars into high-performance electric vehicles. Today, Norman is recognized for combining deep entrepreneurial experience with a mission-driven approach to solving climate change through technology, data, and industrial systems. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

A practical 10-step guide to creating your small business strategic plan for the year ahead. Show Notes Page: https://www.thehowofbusiness.com/590-annual-strategic-planning/ In this episode, Henry Lopez breaks down how to create a clear and practical strategic plan for the year ahead, without overcomplicating the process. Strategic planning gives small business owners a roadmap for growth, helping them stop reacting and start leading with intention. Henry walks through a 10-step framework that includes reviewing the previous year, refining your vision, conducting a SWOT analysis, defining strategy, setting goals and KPIs, breaking plans into quarterly actions, budgeting, and executing with discipline. He also explains why strategic planning matters even when circumstances change: "If we don't plan, then you really have no path to follow… things will happen to you instead of you making things happen." This episode is designed to help you clarify where you're going, stay aligned with your long-term vision, make smarter decisions about limited resources, and create a focused plan you can adjust throughout the year. You'll also learn Henry's five best-practice tips for more effective planning, starting with basing everything on reality, limiting priorities, tracking KPIs consistently, assigning ownership, and ensuring everything leads to real action. If you want to enter the next year with clarity, confidence, and intention, this episode provides the structure you need. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

A referable client experience is the key to earning organic referrals, and Stacey Brown Randall joins the show to break down how small business can get referrals without asking. Show Notes Page: https://www.thehowofbusiness.com/589-stacey-randall-referable-expereince/ In this episode, Henry Lopez welcomes back referral expert Stacey Brown Randall to explore how small business owners can generate referrals naturally, without asking. Stacey shares insights from her new book, The Referable Client Experience. She explains why great work alone doesn't create referrals, and why the emotional experience you deliver matters just as much as the deliverables themselves. Stacey breaks down the three stages of the client experience - new, active, and alumni - and how relationship-building touchpoints in each stage make clients feel seen, supported, and confident referring you. "Great work gets you repeat business," Stacey notes, "but relationships get you referrals." Henry and Stacey also discuss how to identify referral "hot zones," reinforce relationships without being pushy, and create organic moments where referral seeds can be planted authentically. Whether you're a consultant, creative, coach, or service provider, this episode will help you map your client experience, balance work vs. relationship touchpoints, and strengthen the natural referral engine inside your business. Stacey Brown Randall is an award-winning author, keynote speaker, and referral strategist who teaches business owners how to generate referrals naturally, without asking, manipulating, or creating awkward moments. Her newest book, The Referable Client Experience, expands her proven framework for building a referral-rich business through intentional client experience design. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com