Growth Masters

“When you’ve got a team who are also of the same mindset, who also want to work hard naturally, not by delegation and any other management tools, it really exacerbates growth… You’ve got multiple people that can turn a molehill into a mountain.” – Kajal Pala Kajal Pala is the CEO and Co-Founder of Mindflight7 The post EP 64: KAJAL PALA – HOW ‘EDUTAINMENT’ HAS TRANSFORMED LEARNING AND THE CHALLENGES OF BEING A FOUNDER appeared first on Impressive.

“Last click attribution is the worst because you’re basically giving credit to the last person so someone is able to fully steal attribution…if there’s multiple steps along the journey, someone is coming to essentially hijack a piece of it, they’re cutting down on revenue as an influencer that is sending traffic to that brand.” – The post EP 63: GEOFF STUPAY – THE THREAT OF COUPON GIANTS IN E-COMMERCE AND THE CHALLENGES OF RUNNING A SOFTWARE BUSINESS appeared first on Impressive.

“People want to work for brands and companies that genuinely give a sh*t, that have a purpose that is bigger than selling stuff…” – Nathan Bush Nathan Bush is the director of eSuite, an eCommerce talent agency that recruits the best talent for the fastest-growing retailers, as well as being the facilitator for training programs The post EP 62: NATHAN BUSH – HOW TO RETAIN AND ACQUIRE GOOD TALENT, AND RE-PLATFORMING YOUR BUSINESS appeared first on Impressive.

“Our success rate is extremely low, however, when we do get success, it’s so wildly incredible…that we can invest in 1000 companies knowing that only 10 of them will make us any money…” – Rand Fishkin, Sparktoro co-founder A tech entrepreneur, author, blogger, and leader in SEO, Rand Fishkin is well-versed in everything you would The post EP 61: RAND FISHKIN – REALITY OF ENTREPRENEURSHIP AND OPTIMISING YOUR MARKETING STRATEGY appeared first on Impressive.

“The aim of the game is to drive acquisition… everybody’s trying to get that first shot, and then you drive that retention through your own channels” – Cameron Lawson A marketing professional with over a decade of experience across every channel, Cameron Lawson is the person you want to hear from for all things digital The post EP 60: CAMERON LAWSON – PANDEMIC MARKETING AND THE CUSTOMER-CENTRIC APPROACH appeared first on Impressive.

“Everything that I had gone through in my career, I’d learnt by doing – rejection, putting deals together that fell through, trying to chase enterprise sales…“ – Luigi Prestinenzi With an impressive wrap sheet of appointments throughout his career, Luigi is now heading up his own company, SalesIQ. As CEO, Co-Founder and Head of Growth, The post EP 59: LUIGI PRESTINENZI – SALES TRAINING & CREATING CONFIDENCE IN YOUR APPROACH appeared first on Impressive.

“Understand your customer, it sounds so basic but most companies don’t do it” – Mark Baartse Voted in as one of the Top 50 CMOs in Australia, Mark Baartse is an incredibly experienced outsourced Chief Marketing Officer who has led many well known companies to success. Catch.com, ShowPo, Big W, Salesforce and Microsoft are just The post EP 58: MARK BAARTSE – PERFORMANCE MARKETING VS. BRAND MARKETING AND THE FUTURE OF AI appeared first on Impressive.

“It’s always about practice – 10,000 hours, 10 years… You have to spend a meaningful amount of time doing something to be successful at it” – Vadim Rogovskiy A serial entrepreneur early on in his career, Vadim Rogovskiy launched his first company at the ripe old age of 18. He ran a web design studio The post EP 57: VADIM ROGOVSKIY – SOLVING FASHION ECOMMERCE INDUSTRY PROBLEMS USING TECH appeared first on Impressive.

“I have this incredible opportunity to work with brilliant people to solve problems in ways that I probably wouldn’t solve them, so I’m learning every day and that really motivates me” – Lucinda Hartley Co-founder, serial entrepreneur, urban designer, keynote speaker and true innovator, the inimitable Lucinda Hartley has spent the past decade pioneering methods The post EP 56: LUCINDA HARTLEY – INNOVATION & DATA LED DECISION MAKING appeared first on Impressive.

“People come for the workout, but they stay because they belong somewhere and they aren’t a number at KX” – Aaron Smith The brains and brawn behind KX Pilates, Aaron Smith, is an award winning innovator and entrepreneur in the fitness industry. Launched in 2010, KX Pilates was developed in line with the Japanese philosophy The post EP 55: Aaron Smith – GROWTH & REFOCUSING appeared first on Impressive.

“Imposter syndrome is a signal that you’re growing, it’s a signal that you’re putting yourself into new situations and leaning into things which are difficult that you need to charter” – Hannah Spilva LVLY is Australia’s most adored flower and gift delivery service operating across Sydney, Melbourne, Brisbane and Adelaide, and Hannah Spilva is one The post Ep 54: Hannah Spilva – Disruption & Resilience appeared first on Impressive.

“So often in business we are taught to avoid stress, rather than utilise it in a healthy and effective way to produce the results we are looking for” – Kerwin Rae. Kerwin Rae is an incredibly successful entrepreneur, international speaker and investor, with strict no BS rule when it comes to business. As a high The post Ep 53: Kerwin Rae – Business Consulting & Entrepreneurship appeared first on Impressive.

“It’s no longer that you’re able to sell your product to 10 people in the room. It’s that there are 50 people trying to sell to those 10 people” – Erika Geraerts Erika comes with years of experience in building multiple successful businesses. She’s the co-founder of renowned brands like frank body and Willow & The post Ep 52: Erika Geraerts – Startups, People and Growth appeared first on Impressive.

“Programmatic is pivotal. End of the day it plays a key role in the entire funnel process.” – Deryck Wills Deryck Wills is a digital marketer with decades of experience in the space. Since 2018, he’s served as Managing Director for Engine Media Exchange, helping to build the future of programmatic advertising at this exciting The post Ep 50: Deryck Wills – Inside Programmatic Advertising appeared first on Impressive.

‘The industry is changing quickly, text messaging marketing is very new still for many folks. We’re just figuring out some of the best practices and how to transform it into a really essential marketing channel.’ – Andrea Wan In 2021, personalised SMS marketing is crucial to providing a world-class customer experience. With over 98% of The post Ep 49: Andrea Wan – Personalising SMS Marketing appeared first on Impressive.

“I wanted to take a big risk. I was sick of trying to do traditional stuff and trying to be this watered-down version of myself wearing a three-piece suit as a marketing consultant and all this bullshit.” – Louis Grenier Founder of popular contrarian marketing podcast Everyone Hates Marketers Louis Grenier has made a name The post Ep 48: Louis Grenier – Everyone Hates Marketers appeared first on Impressive.

“I was the kid at school who was always selling sh*t.” – Jack Slade Managing director of Luxity Media and Founder of Boss Hunting, Jack Slade, built one of Australia’s fastest growing media companies from the ground up and founded Australia’s most engaged with men’s lifestyle publications. But how does he increase revenue for a The post Ep 47: Jack Slade – Monetising your content-driven business appeared first on Impressive.

“You can be the greatest visionary or innovator, but the challenge is you often need someone to look at your problems from a different perspective to truly understand how to fix the issues you may be experiencing.” – Andrew Morello At just eight-years-old pumping petrol at his dad’s service station on Pascoe Vale Road and The post Ep 46: Andrew Morello – You Never Want to be the Smartest Person in the Room appeared first on Impressive.

Co-founder of Pozible and Birchal, Alan Crabbe brought crowdfunding to Australia and Asia pacific. Combining his background in web application design with his entrepreneurial spirit, Alan and his co-founder built the Pozible platform to help creators fund new projects and ideas. The platform helped creatives build audiences, raise capital and get ideas off the ground The post Ep 45: Alan Crabbe – Behind the Buzzword, Crowdfunding appeared first on Impressive.

“For SMEs who don’t have the same buying power as an Apple or Nike, you are left with really high conversion fees.”– David Tan Opening its doors 5 years ago, Airwallex was founded on the basis for businesses to have a better way to make global payments. By simplifying and enhancing the process, Airwallex connects The post Ep 44: David Tan – Fintech Trends appeared first on Impressive.